OFFICE HOME ONLINE

Belmont University 819 Stewart Valley Drive

1900 Belmont Blvd. Smyrna, TN 37167 www.kevinstrowbridge.com
Nashville, TN 37212 mobile 423.310.8850 about.me/kevinstrowbridge
office 615.460.5705 fax 888.708.2740 linkedin.com/in/kevinstrowbridge
kevin.trowbridge@belmont.edu kevinstrowbridge@gmail.com @kevintrowbridge

PROFILE

§ Seasoned communication professional and educator. § Excellence-driven § Learner

§ Brings 15+ years of real-world experience to the classroom. § Detail-oriented § Educator
§ Known for high standards and an expectation for excellence. § Deliberative § Maximizer
§ Tech-savvy, social media enthusiast. § Intentional § Strategist
§ Process-oriented, strategic administrator and consultant. § Intuitive § Researcher

EDUCATION

DOCTOR OF PHILOSOPHY, Communication (2013)

Regent University, School of Communication & the Arts, Virginia Beach, Virginia
§ Dissertation Title: “Building and Maintaining Relationships in the Digital Age: Measuring the Effects of
Social Media Engagement on Organization-Public Relationships”
§ Honors: Full Doctoral Fellowship

MASTER OF ARTS, Communication (1999)

The University of Memphis, College of Communication & Fine Arts, Memphis, Tennessee
§ Thesis Project: “Perceived Parental and Peer Influence on the Self-Esteem of Young Adults”
§ Major Areas: Interpersonal and Organizational Communication
§ Honors: Graduate Teaching Assistantship, Lambda Pi Eta honor society

BACHELOR OF ARTS, Communication Arts, Public Relations Emphasis (1996)

Union University, College of Arts & Sciences, Jackson, Tennessee
§ Honors: Graduated cum laude; Awarded the Elizabeth Tigrett Medal by the university faculty
(presented to the outstanding graduating senior in recognition of citizenship, character, leadership,
scholarship, and school service); Awarded the Academic Excellence Medal in Communication Arts
(presented to the graduating senior with the highest GPA in the major); Inducted to Alpha Chi honor
society (top 10 percent of class)
§ Co-curricular Activities: Editor-in-chief of the Cardinal & Cream (student newspaper), Editor in chief of
the Lest We Forget (university yearbook), President of Society for Collegiate Journalists, Member of
Alpha Epsilon Rho (broadcasting fraternity), Director and crew for Union Broadcasting Society,
Member of Students in Free Enterprise (SIFE)

CERTIFICATIONS

Accredited in Public Relations (2015-present)

Public Relations Society of America (PRSA) and Universal Accreditation Board
Successfully completed Readiness Review with a panel of professional peers, participated in the beta
process for a new exam and passed the computer-based examination to earn accreditation.

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PROFESSIONAL EXPERIENCE

ASSISTANT PROFESSOR OF PUBLIC RELATIONS (August 2013-present)

INSTRUCTOR OF PUBLIC RELATIONS (August 2011-July 2013)
Belmont University, Department of Public Relations, Nashville, Tennessee
§ Advises Tower Creative Consultants, Belmont’s student-run public relations firm (2013-present).
§ Coordinated and maintained Digital PR Lab (2014-2016).
§ Successfully guided undergraduate public relations curriculum review and revisions through
department, college and university processes (2014-2015).
§ Assisted with the revision of departmental goals and student learning outcomes and coordinated
assessment reporting (2014-2015).
§ Mentored more than 30 public relations seniors to prepare for and successfully earn the Certificate in
Principles of Public Relations examination as part of the senior capstone experience.
§ Developed and piloted the following new or revised undergraduate courses: Public Relations
Principles, PR Writing for Journalistic Media, PR Cases, PR Research, Social Media and Public
Relations, PR Design & Production, and PR Senior Capstone.
§ Developed, organized and led an off-campus study trip to Washington, D.C. (Maymester 2014).
§ Served as mentor to a new faculty colleague through university’s Teaching Center (2013-2014).
§ Advised Enactus (formerly SIFE) project leaders on public relations and communication strategies and
tactics for the award-winning Spring Back Recycling project.
§ Served on the University’s Undergraduate Catalog & Curriculum Committee (2014-2017), College’s
Catalog & Curriculum Committee (2012-2017), Instructional Technology Task Force (2015-2016),
Public Relations Faculty Search Committee (2012-13, chair 2013-14, 2014-15, 2016-17), Journalism
Faculty Search Committee (2012-13) and Publishing Faculty Search Committee (2013-14).

LECTURER IN PUBLIC RELATIONS (August 2010-July 2011)

INSTRUCTOR IN PUBLIC RELATIONS (August 2005-July 2010)
STUDENT MEDIA FACULTY ADVISER (August 2005-July 2011)
Lee University, Department of Communication & the Arts, Cleveland, Tennessee
§ Advised student editors of the Lee Clarion (newspaper and website) and Vindagua (yearbook).
§ Advised nearly 60 public relations and journalism majors for academic and career planning.
§ Coordinated journalism program which grew from less than 20 to approximately 35 majors.
§ Assisted students in founding the Society for Collegiate Journalists (SCJ) Chapter at Lee University.
§ Chaired Communication & the Arts Facilities Task Force.
§ Served on CEPR (Certification in Education for Public Relations) committee.
§ Collaborated with colleagues to propose new public relations major with enhanced curriculum.
§ Participated in 2007-08 Faith and Learning Institute, Poiema Project.
§ Received $2,000 mini-grant to implement “Called to Relate” program during Spring 2007.
§ Coordinated development of department promotional brochure and special newsletter.
§ Advised Public Relations Student Society of America (PRSSA) chapter.
§ Advised three PRSSA Bateman Case Study Competition teams (all earned honorable mentions).
§ Developed and taught the following new or revised undergraduate courses in communication:
Principles of Public Relations, PR Writing for Organizational Media, Public Relations Planning &
Management, Social Media & Public Relations, Principles of Journalism, Reporting & Writing,
Innovation & Social Media.

COMMUNICATION STRATEGIST AND CONSULTANT (January 2009-present)

Social Blueprint Communications, Smyrna, Tennessee
§ Launched a part-time, independent consultancy to serve local organizations, especially nonprofits
and small businesses in the integration of social media into their communication strategy.
§ Consults and facilitates workshops/seminars for clients.

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DOCTORAL FELLOW (August 2003-May 2005)
Regent University, School of Communication & the Arts, Virginia Beach, Virginia
§ Assisted Director of Doctoral Studies with program administration, research and teaching.
§ Coordinated two-week new student residency orientations for M.A. and Ph.D. students.
§ Assisted Chair of the Journalism Department with program administration and teaching.
§ Developed and taught a master’s-level seminar for journalism students:
§ Trends and Issues in Converged Media.
§ Served as a teaching assistant for the following graduate courses:
§ Converged Media Writing & Editing (on-campus and online sections)
§ Broadcast News Producing and Reporting (on-campus section)
§ Editorial Management (online section) and
§ Communication Ethics and Worldview (online section).

COURSE DEVELOPER AND INSTRUCTOR (August 2004-July 2005)

Regent University, School of Undergraduate Studies, Virginia Beach, Virginia
§ Developed and taught on-campus and online sections of the following undergraduate communication
courses: Small Group Communication, Rhetorical Communication and Introduction to Journalism.

ADJUNCT INSTRUCTOR (August 2004-May 2005)

Tidewater Community College, Virginia Beach, Virginia
§ Developed and taught multiple sections of Principles of Public Speaking, an undergraduate
communication course, for the Chesapeake, Virginia Beach and Naval Station Norfolk campuses.

VICE PRESIDENT FOR COMMUNICATIONS (August 2001-August 2003)

DIRECTOR OF COMMUNICATIONS (August 2000-August 2001)
Council for Christian Colleges & Universities (CCCU), Washington, D.C.
§ Developed and implemented a comprehensive communications strategic plan.
§ Advised 60-person, international staff on communication matters.
§ Served on Council’s six-person management team and development group.
§ Supervised three colleagues (editor/project coordinator, designer/production coordinator, and project
assistant) plus outside consultants (writers, designers, and programmers) and vendors (printers).
§ Served as the primary project manager for all high-profile projects including a national market
research project, “Making the Case” campaign, international forum and web redesign projects.
§ Served as chief media relations representative and Council spokesperson.
§ Planned and administered multiple budgets totaling more than $350,000.
§ Served as liaison with the Commission of Chief Enrollment Officers as well as communication
officers/PR directors, and financial aid administrators peer groups.

DIRECTOR OF MARKETING (January 1999-August 2000)

Office of University Relations, Union University, Jackson, Tennessee
§ Developed and executed strategic marketing, advertising and public relations plans.
§ Planned, coordinated and executed recruitment marketing efforts with the vice president of
enrollment management and the director of enrollment services.
§ Coordinated communication efforts with academic and administrative departments.
§ Coordinated the production of all university publications.
§ Served as the university brand manager.

ADJUNCT INSTRUCTOR (August 1998-May 2000)

Union University, Jackson, Tennessee
§ Developed and taught a new computer-mediated communication course.
§ Taught the following undergraduate business and communication courses: Managerial
Communication, Introduction to Public Relations, and Practical Applications in Public Relations.

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DIRECTOR AND CREW MEMBER (January 1993-February 1999)
UBS Productions, Union University, Jackson, Tennessee
§ Planned productions in consultation with executive producers.
§ Directed multi-camera live and live-to-tape productions: I’ve Heard That Song (1997, 1998, 1999);
Christmas Is… (1998); UBS Sports Broadcasts of Bulldog Basketball (1996-1997); A Traditional
Christmas Celebration (1993, 1994); McAfee Organ Concert (1996, 1997); With Liberty and Health
Care for All (1993).
§ Assisted with various productions, including: Jackson Tonight! (1997, 1998, 1999); Union After Hours
(1993, 1994, 1995); What’s My Line (1994, 1995); Everything But The Truth (1996); Bulldog Basketball
(1993-96)

DIRECTOR OF REGIONAL MARKETING & COMMUNICATIONS (August 1998-December 1998)

Methodist Healthcare-West Tennessee Division, Jackson, Tennessee
§ Assisted in the development of corporate and division-wide marketing plans.
§ Planned and implemented regional marketing and advertising efforts for eight West Tennessee
hospitals.
§ Served as a publications writer/editor.

DIRECTOR OF COMMUNICATIONS (February 1998-December 1998)

Methodist LeBonheur Healthcare – Jackson Hospital, Jackson, Tennessee
§ Directed internal and external communication operations.
§ Served as spokesperson for external publics such as news media.
§ Edited hospital publications.
§ Designed and maintained the hospital’s first Web site.
§ Advised hospital administration on communication issues including crisis management.
§ Wrote and distributed news releases to local and regional media.
§ Developed and executed local advertising campaigns.
§ Led communication workshops for administration and hospital staff on corporate change and patient
relations.
§ Served on the following committees: communications, marketing & community relations, corporate
contributions, cardiovascular services, consecration event planning, Le Bonheur Charity Horse Show,
and customer service.

ACTING DIRECTOR OF PUBLIC RELATIONS (October 1997-February 1998)

Office of Public Relations, Union University, Jackson, Tennessee
§ Directed internal and external communications, including media relations, campus communication,
publications, advertising, community relations, and marketing.
§ Managed $400,000 public relations budget.
§ Supervised three staff members and outside vendors.

DIRECTOR OF NEWS & INFORMATION (January 1997-February 1998)

Office of Public Relations, Union University, Jackson, Tennessee
§ Wrote and disseminated news releases to local, regional, and national media.
§ Facilitated media interviews with university officials and faculty.
§ Served as university copywriter in developing marketing materials, advertisements and bios.
§ Coordinated and supervised public relations student assistants.
§ Developed and maintained first news and information Web site.

REPORTER, PHOTOGRAPHER AND COPY EDITOR (June 1996-August 1996)

Cave Country Newspapers, Horse Cave, Kentucky
§ Served as staff writer, photographer and copy editor for three weekly newspapers: The Hart County
News Herald, The Barren County Progress and The Edmonson County Citizen.

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DIRECTOR OF COMMUNICATIONS (April 1995-August 1995)
Leaders Credit Union, Jackson, Tennessee
§ Coordinated employee incentive program.
§ Developed new marketing materials.
§ Prepared publications for internal and external publics.
§ Edited quarterly newsletter.
§ Prepared monthly membership and board of directors’ reports.
§ Assisted in unveiling new name and image.

UNDERGRADUATE COURSES DEVELOPED, REVISED AND/OR TAUGHT

Belmont University
§ GND 1015 First-Year Seminar: To Know as We Are Known
§ MDS 1500 Mass Media & Society
§ PRL 1180 Public Relations Principles (formerly Introduction to Public Relations)
§ PRL 1895 Special Topics: Public Relations Writing for Journalistic Media
[Pilot Course, now PRL 2130 Public Relations Writing I]
§ PRL 1895 Special Topics: Public Relations Leadership [Pilot Course]
§ PRL 2010 Tower Creative Practicum
§ PRL 2710 (formerly MDS 1990) Social Media & Public Relations
§ PRL 2180 Public Relations Writing II
§ PRL 2810 Public Relations Cases
§ PRL 2820 (formerly MDS 2895) Public Relations Design & Production
§ PRL 3180 (formerly MDS 3180) Public Relations Research
§ PRL 3950 Public Relations as Social Blueprint [Maymester Off-campus Junior Cornerstone Course]
§ PRL 4015 Public Relations Senior Capstone
Lee University
§ COMM-159 Communicating with Your Strengths (Summer Honors Course)
§ COMM-282 Principles of Journalism
§ COMM-284 Principles of Public Relations
§ COMM-312 Reporting and Writing
§ COMM-314 Public Relations Writing
§ COMM-317 Public Relations Writing for Organizational Media
§ COMM-355 Event Planning and Management
§ COMM-356 Media Relations
§ COMM-403 Communication Internship
§ COMM-430 Public Relations Planning & Management (formerly PR Cases & Campaigns)
§ COMM-493 Contemporary Topics: Social Media & Public Relations
§ TCOM-365 Innovation and Social Media (formerly Innovation and New Technologies)
Regent University
§ UCM 460 Introduction to Journalism
§ UCM 340 Rhetorical Communication
§ UCM 300 Small Group Communication
Tidewater Community College (Virginia Beach, Chesapeake and Naval Station Norfolk Campuses)
§ SPD 100 Principles of Public Speaking
Union University
§ COM 395 Computer-Mediated Communication
§ COM 423 Practical Applications in Public Relations
§ COM 323 Introduction to Public Relations
§ MGT 250 Managerial Communication

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GRADUATE COURSES DEVELOPED AND TAUGHT (OR ASSISTED*)

Belmont University
§ EDU 6430 Special Focus: Digital Technology and Higher Education
§ OLC 6900 Thesis in Organizational Leadership & Communication

Regent University
§ Seminar: Trends and Issues in Converged Media
§ Communication Ethics and Worldview* (online section)
§ Broadcast News Producing and Reporting* (on-campus section)
§ Editorial Management* (online section)
§ Converged Media Writing and Editing* (on-campus and online sections)

THESES ADVISED

Belmont University
§ Alina Tichacek, Undergraduate Student, Portrait of a Soul, Honors Program Thesis, Committee
Member (2015-2016)
§ Michelle Ward, M.Ed. Student, Assessing Students’ Awareness of and Attitudes about their Digital
Footprints, Master’s Thesis, Chair (2015-2016)

PROFESSIONAL AFFILIATIONS

§ Public Relations Society of America, Member (1999-present)

§ Member, PRSA National Membership Committee (2017)
§ Member, PRSA National Nominating Committee (2015)
§ Immediate Past Chair, PRSA Southeast District (2015); Chair, PRSA Southeast District (2014);
Chair-Elect, PRSA Southeast District (2013)
§ Member, District Council (2013-2014)
§ Public Relations Society of America Nashville Chapter, Member (2011-present)
§ Co-chair, Accreditation Committee (2016)
§ Social Media Club Nashville Chapter, Member (2012-present)
§ Association for Education in Journalism and Mass Communication, Member (2007-present)
§ Image of the Journalist in Popular Culture (IJPC), Associate Member (2013-present)
§ Public Relations Society of America Lookout Chapter, Member (2005-2013)
§ Past President and Membership Chair (2010); President (2009); Vice President and Professional
Development/Programs Chair (2008)
§ PRSSA Liaison (2006-2007)
§ Tennessee Communication Association, Member (1994-2000, 2005-present)
§ Small Group and Interpersonal Section Chair (2007-2010)
§ American Communication Association, Member (2005-present)
§ College Media Advisers, Member (2005-2011)
§ Cleveland Media Association, Member (2005-2011)
§ International Communication Association, Member (1998-2007)
§ National Communication Association, Member (1994-2007)
§ Southern States Communication Association, Member (1995-2004)
§ International Association of Business Communicators, Member (2002-2003)
§ National Capitol Chapter of PRSA, Member (2000-2003)
§ Evangelical Press Association, Member (1999-2000)
§ Baptist Communicators Association, Member (1999-2000)
§ Society for Collegiate Journalists, Member and President (1995-1996)

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SERVICE TO THE UNIVERSITY, THE ACADEMY AND THE PROFESSION

§ Serves as the faculty director and adviser to Tower Creative Consultants, Belmont University’s
student-run public relations firm (2013-present).
§ Coordinates and maintains the Wedgewood Creative Grounds, Belmont University (2014-present).
§ Serves on University Undergraduate Catalog & Curriculum (C&C) Committee, Belmont University
(2014-2017).
§ Serves on College of Liberal Arts & Social Sciences Catalog & Curriculum (C&C) Committee, Belmont
University (2012-2017).
§ Chaired the Public Relations Faculty Search Committee, Belmont University (2016-2017).
§ Served as co-chair of Accreditation Committee, PRSA Nashville Chapter (2016).
§ Coordinated and maintained the Digital Public Relations Lab, Belmont University (2014-2016).
§ Served on Instructional Technology Tools Task Force, Belmont University (2015-2016).
§ Chaired ad hoc committee to propose uses, policies and procedures for the Wedgewood Creative
Grounds, a two-room creativity incubator space (2014-2015).
§ Participated in the beta process for a new computer-based examination for Accreditation in Public
Relations (APR) for the Universal Accreditation Board (2015).
§ Served on PRSA National Nominating Committee (2015).
§ Served as immediate past chair for the PRSA Southeast District (2015).
§ Served as the nominating committee chair for the PRSA Southeast District (2015).
§ Served as reviewer for Tom Kelleher’s Public Relations in the Digital Age, forthcoming title from
Oxford University Press (May 2015).
§ Served on Public Relations Faculty Search Committee, Belmont University (2014-2015).
§ Served on the College of Liberal Arts & Social Sciences (CLASS) Social Media Advisory Team (2014-
2015).
§ Served as mentor to new faculty member, Teaching Center, Belmont University (2013-2014).
§ Served as chair for the PRSA Southeast District (2014).
§ Served as chair-elect for the PRSA Southeast District (2013).
§ Chaired the Public Relations Faculty Search Committee, Belmont University (2013-2014).
§ Served on Public Relations Faculty Search Committee, Belmont University (2012-2013).
§ Served on Journalism Faculty Search Committee, Belmont University (2012-2013).
§ Served as Professional Development Programming Chair, 2012 PRSA Southeast District Conference
(2011-2012).
§ Served as Inaugural Sloan-C Fellow, Belmont University Teaching Center (2011-2012).
§ Served on Information Technology Steering Committee, Lee University (2010-2011).
§ Chaired the Communication Arts Facilities Task Force, Lee University (2010).
§ Served on Acceptable Use of Technology Review Committee, Lee University (2010).
§ Served as membership chair, PRSA Lookout Chapter (2010).
§ Served as president, PRSA Lookout Chapter (2009).
§ Assisted university president’s wife and colleagues with “Communicating the Story” luncheon for
board spouses and community leaders, Lee University (2009).
§ Collaborated with discipline colleagues to write new Major Field Test, Lee University (2009).
§ Served as vice president and professional development chair, PRSA Lookout Chapter (2008).
§ Served as member of University Publications Committee, Lee University (2006-2008).
§ Served as PRSSA Liaison, PRSA Lookout Chapter Board of Directors (2006-2007).
§ Participated as panelist in forum following Lee University’s production of “Two Rooms” (2007).
§ Coached 2007 Bateman Competition Team, Lee University (2006-2007), which was recognized with
an “Honorable Mention.”
§ Facilitated visit from A. Larry Ross, president/founder of A. Larry Ross Communications, for dinner
presentation and guest lecture to students, Lee University (April 2007).
§ Served as Reviewer, National Communication Association Graduate Student Division (2007).

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§ Transformed Public Relations Cases & Campaigns class into a 20-hour service learning-embedded
course, Lee University (Fall 2006).
§ Coordinated development of Communication & the Arts Promotional Brochure, Lee University
(2005-2006).
§ Served on ad hoc faculty decorating committee for Employee Christmas Banquet, Lee University
(Fall 2005).
§ Counseled students in promoting Alpha Gamma Chi’s “101 Hours of Softball,” Lee University
(Fall 2005).
§ Coordinated PRSA/PRSSA Mentoring Program, Lee University (2006-2007).
§ Served as Webmaster, Tennessee Communication Association (1998-2000).
§ Chaired Student Research Division, Tennessee Communication Association (1996-1998).

GUEST LECTURES, PRESENTATIONS & WORKSHOPS

PR 101: Communication Models & Theories for Public Relations. Presenter for Accreditation in Public
Relations (APR) Workshop, PRSA Nashville Chapter. (September 12, 2017)
Deploying the Certificate in Principles of Public Relations Examination to Strengthen the Undergraduate
Public Relations Curriculum. Presenter at Scholarship of Teaching and Learning (SoTL)
Workshop, Teaching Center, Belmont University. (May 10, 2017)
VR, AR, and the Human Experience. Presenter and panel participant during “Engaging Smart Machines:
AI, VR, and the Humanities” convocation for 15th Annual Humanities Symposium, Belmont
University. (September 19, 2016)
Tech Tools for Teaching and Learning. Presenter at New Faculty Orientation Workshop, Teaching
Center, Belmont University. (August 8, 2016)
Beyond the Little Blue Bird: Using Twitter to Extend the Classroom – Part 2. Workshop facilitator,
Teaching Center, Belmont University. (February 17, 2016)
Beyond the Little Blue Bird: Using Twitter to Extend the Classroom. Workshop facilitator, Teaching
Center, Belmont University. (November 18, 2015)
Public Relations: What Are You Building? Guest lecturer for PR Writing & Production class, Belmont
University. (September 9, 2015)
Tools and Techniques to Make Learning More Social. Facilitator for New Faculty Orientation Workshop,
Teaching Center, Belmont University. (August 6, 2015)
For All Intents and Purposes: Using Social Media Strategically. Facilitator for day-long workshop,
Southern Adventist University, Collegedale, Tennessee. (May 11, 2015)
Student Perspective on Internet Privacy & Social Networks. Organizer and moderator for panel
discussion as part of the Internet Privacy & Social Networks Symposium, sponsored by Bunch
Library, Belmont University. (April 14, 2015)
Managing Your Digital Footprints: Using Social Media to Build Your Brand. Presenter for the Office of
Career and Professional Development’s Belmont & Beyond Series, Belmont University.
(November 10, 2014)
Embrace the Shift for SoMe Teaching & Learning: Using Social Media to Engage Students and Promote
Learning. Facilitator for New Faculty Orientation Workshop, Teaching Center, Belmont
University. (August 7, 2014).
Learning #ThroughGlass: An Exploration of Google Glass for Education. Presenter for inaugural lecture
for the Rosebrough Center Events Series, Thomas R. Rosebrough Center for Educational
Practice, Union University, Jackson, Tennessee. (April 10, 2014)

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SoMe Shifts for Business & Professional Communication. Guest lecturer to the Business & Professional
Communications class, Belmont University. (October 3, 2013)
SoMe Writing for Public Relations: Maximizing Social Media. Guest lecturer for PR Writing & Production
class, Belmont University. (October 2, 2013)
#SoMeFAITH: Social Media and Faith. Guest lecturer for Faith and Popular Culture class, School of
Religion, Belmont University. (September 24, 2013)
Lead to Communication, Communicate to Lead. Facilitator for workshop for Tower Team Orientation
Leaders, Belmont University (August 12, 2013).
When the Kitchen Gets Too Hot: What PR Professionals Can Learn from Paula Deen’s Crisis Cookbook.
Presenter for the monthly professional development luncheon, PRSA Memphis Chapter,
Memphis, Tennessee. (July 10, 2013)
Building a Strategy to Promote the Tennessee Electronic Library. Presenter of opening keynote at the
inaugural conference hosted by the Tennessee State Library and Archives, a division of the
Tennessee Department of State, Montgomery Bell State Park. (June 17, 2013)
Some Shift: Shifting Expectations for Business & Professional Communicators. Guest lecturer to the
Business & Professional Communications classes, Belmont University. (November 27, 2012,
February 6, 2013)
Managing Your Digital Footprint: Using Social Media to Build Your Brand. Presenter for the Office of
Career Services’ Belmont & Beyond Series, Belmont University. (November 12, 2012)
Searching for Some Truth in Politics. Presenter and panel participant during “Truthiness: Deciphering
Fact and Fiction During Election Season” convocation, sponsored by Bunch Library, Belmont
Library. (October 24, 2012)
Social Media and Relational Communication. Presenter and panel participant during “Digital (In)Civility
and Social Media” convocation for 11th Annual Humanities Symposium, Belmont University.
(September 25, 2012)
Some 2.0 Tools for Teaching. Luncheon presenter for The Teaching Center, Belmont University.
(September 6, 2012)
Essential Pieces: Understanding Group Dynamics. Facilitator for half-day workshop for Tower Team
Leaders, sponsored by the Orientation Council and Office of New Student and Parent Programs,
Belmont University. (August 13, 2012)
Managing Your Digital Footprint: Using Social Media to Build and Maintain Your Brand. Presenter for the
Office of Career Services’ Belmont & Beyond Series, Belmont University. (March 23, 2012)
That’s SoMe Public Relations. Guest lecturer to the Introduction to Public Relations class, Belmont
University. (February 28, 2012)
#SoMeVoice. Presenter and panel participant during “Public Voice & Social Media” convocation
program commemorating Free Speech Week, Belmont University. (October 21, 2011)
Get Your Head and Heart in the Cloud. Presenter of keynote address to day-long seminar for business
students, hosted by Cleveland State Community College, Cleveland, Tennessee. (April 21, 2011)
The Changing Face of Media. Panel participant. Cleveland Media Association, Cleveland, Tennessee.
(February 11, 2011).
Texting in Class?! Can Cell Phones Become a Learning Tool? Facilitator of workshop for the Center for
Teaching Excellence, Lee University, Cleveland, Tennessee. (January 7, 2011)

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Into All the World: Social Media and Contemporary Evangelism. Guest lecturer to the Contemporary
Evangelism class, Lee University, Cleveland, Tennessee. (November 17, 2010)
A Social Media Primer: Tip of the ‘Berg. Guest speaker to the Kiwanis Club, Cleveland, Tennessee.
(October 28, 2010)
Tech Tools to Maximize Your Ministry. Guest lecturer to the Multi-staff Ministry class, Lee University,
Cleveland, Tennessee. (April 15, 2010)
Twitter 101 for Faculty and Staff to Engage University Students. Presenter at workshop for the Center for
Teaching Excellence, Lee University, Cleveland, Tennessee. (March 30, 2010)
Teaching Toolbox 2.0: Using Social Media to Facilitate Learning In and Out of the Classroom. Facilitator
of Coffee Chat Dialogue for the Center for Teaching Excellence, Lee University, Cleveland,
Tennessee. (Feb. 22, 2010)
Social Media for Teaching and Learning. Workshop presenter for the Center for Teaching Excellence,
Lee University, Cleveland, Tennessee. (Sept. 25, 2009)
Social Media Management. Guest lecturer to the Electronic Media Management class, Lee University,
Cleveland, Tennessee. (April 2, 2009)
Into All the World: Social Media Applications for Evangelism. Guest lecture to the Contemporary
Evangelism class, Lee University, Cleveland, Tennessee. (March 26, 2009)
It’s All About the Relationship: Students and Professionals. Guest lecture to public relations students
and faculty, Southern Adventist University, Collegedale, Tennessee. (Feb. 9, 2009)
They’re Fired Up! Teaching Students Corporate Social Responsibility through Client-based Projects.
Presenter during Spring Faculty Seminar, Lee University, Cleveland, Tennessee. (Jan. 3, 2008)
Today is Your Day. Featured speaker to the graduates and faculty of the Communication & the Arts
Department, Lee University, Cleveland, Tennessee. (Dec. 4, 2008)
Journalism at Lee University. Guest lecturer to the Understanding Human Communication class, Lee
University, Cleveland, Tennessee. (each semester since Fall 2008)
Creating Meaning Through Dialogue: The Role of Communication in Politics. Guest lecturer to University
Democrats, Lee University, Cleveland, Tennessee. (Oct. 22, 2007)
Social Media Relations 101: Social Media Basics for the Future Media Relations Professional. Guest
lecturer to Media Relations class, Lee University, Cleveland, Tennessee. (Sept. 20, 2007)
Mediated Communication and Theology: How Media Reflect Our Faith, Guest lecturer to Media and
Religion class, Lee University, Cleveland, Tennessee. (Feb. 8, 2007)
Maximizing mentoring: Making it mutually beneficial. Presenter to PRSA/PRSSA Mentoring Program
participants, Lee University, Cleveland, Tennessee. (Sept. 25, 2006)
Writing for Your Public: An Overview of Public Relations Writing. Guest lecturer to Writing for the Media
class, Lee University, Cleveland, Tennessee. (May 22, 2006)
It’s All About the Relationship. Guest speaker to Lambda Pi Eta honor society, Lee University, Cleveland,
Tennessee. (Feb. 22, 2006)
PRSA, Event Management and Crisis Communication. Guest speaker to PRSSA, Lee University,
Cleveland, Tennessee. (Oct. 31, 2005)
Social Science Research Design: The Qualitative Approach. Guest speaker to Social Work Research
Class, Union University, Jackson, Tennessee. (April 1997)

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COMMUNITY AFFILIATIONS

§ Third Baptist Church, Murfreesboro, Tennessee (2017-present)

§ The Experience Christian Community Church, Murfreesboro, Tennessee (2015-2016)
§ YoPro Ministries, Rutherford County, Tennessee (2014-2017)
§ New Vision Baptist Church, Murfreesboro, Tennessee (2011-2014)
§ First Baptist Church Member, Cleveland, Tennessee (2009-2011)
§ Parent-Teacher Organization Member, Park View Elementary, Cleveland, Tennessee (2010-2011)
§ Parent-Teacher Organization Member, Blue Springs Elementary, Cleveland, Tennessee (2005-2010)
§ North Cleveland Baptist Church Member, Cleveland, Tennessee (2006-2009)
§ Great Bridge Baptist Church Member, Chesapeake, Virginia (2004-2005)
§ First Baptist Church Member, Alexandria, Virginia (2001-2004)
§ Calvary Baptist Church Member, Jackson, Tennessee (1998-2000)

COMMUNITY SERVICE

§ Facilitates client-based service learning projects to provide students with experiential learning while
meeting the needs of local community organizations (2005-present). Clients have included:
§ Candlewyke Manor Bed & Breakfast (Fall 2005)
§ Red Clay Theatre (Fall 2005)
§ Cleveland/Bradley County Relay for Life Committee (Fall 2005)
§ Starlite Ministries (Sring 2006)
§ Cleveland Media Association (Spring 2006)
§ Blue Springs Elementary School (Fall 2006)
§ North Cleveland Baptist Church (Fall 2006)
§ The Caring Place (Spring 2007)
§ Smoky Mountain Children’s Home (Spring 2007)
§ Council for Alcohol and Drug Abuse Services (Spring 2007)
§ The Hearing & Speech Foundation (Fall 2008)
§ Habitat for Humanity of Cleveland (Fall 2008)
§ Ocoee Regional Multicultural Services (Fall 2008)
§ The Santa Project (Fall 2010)
§ Bradley/Cleveland Services (Fall 2010)
§ Bachman Academy (Fall 2010)
§ Belmont University Office of Community Relations (Spring 2013)
§ United Methodist Church’s General Board of Discipleship, eReader Initiative (2014-2015)
§ Reed Public Relations’ “Be the Good” Program (2015)
§ International Special Events Society (2016)
§ Turnip Green Creative Reuse (2017)
§ Tennessee Valley Authority (2017)
§ Easley Community Center (2017-2018)
§ Tennessee Performing Arts Center (2018)
§ Facilitated weekly in-home gatherings and led Bible study for young professionals, YoPro Ministries,
Rutherford County, Tennessee (2014-2017).
§ Facilitated and taught young professionals ministry, New Vision Baptist Church (2012-2014).
§ Served as pronouncer, Middle Tennessee Regional Scripps Spelling Bee (2012).
§ Chaired Public Relations Committee, Park View Elementary School (2010-2011).
§ Served as member, The Santa Project Board of Directors, Cleveland, Tennessee (2011).
§ Served as member, Public Relations Committee, Blue Springs Elementary School (2007-2010).
§ Served as treasurer, Parent-Teacher Organization, Blue Springs Elementary School (2007-2008).
§ Served as assistant director, Drama Ministry, North Cleveland Baptist Church (2007-2008).

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§ Served as therapeutic foster parent, Chambliss Children’s Home and the Department of Children’s
Services, State of Tennessee (2007-2008).
§ Served as Young Adults Sunday School Teacher, North Cleveland Baptist Church (2006-2008).
§ Participated as member of Sanctuary Choir, North Cleveland Baptist Church (2006-2008).
§ Served as communication lead, North Cleveland Baptist Capital Campaign Team (Spring 2007).
§ Participated in Community Awareness/Emergency Response Scenario, Olin/Arch Chemical,
Cleveland, Tennessee (Nov. 12, 2005).
§ Coordinated PRSA/PRSSA’s Adopt-A-Meal Project, Ronald McDonald House, Chattanooga,
Tennessee (2005-2007).
§ Volunteered at Thurgood Marshall Elementary School, Chesapeake, Virginia (2003-2005).
§ Served on the Boy Scouts of America West Tennessee Council Board of Directors (1999-2000).
§ Serves as class representative, Union University Alumni Association (1996-present).
§ Served as president, Communication Arts Alumni Association Board of Advisors (1998-99).
§ Participated in Sanctuary Choir, Calvary Baptist Church, Jackson, Tennessee (1998-2000).
§ Served as Sunday School Teacher, Senior High Department, Calvary Baptist Church (1999-2000).
§ Participated as Lead/Tenor, Men’s Ensemble, Calvary Baptist Church (1999-2000).
§ Served as member of Kiwanis International, Jackson, Tennessee (1997-2000).
§ Advised Union University Circle K Club (1997-1998).

HONORS AND AWARDS

§ Betsy Plank Graduate Research Award, PRSA Educators Academy (2013)

§ Inaugural Sloan Consortium (Sloan-C) Fellow, Belmont University Teaching Center (2011-2012)
§ Doctoral Fellow, Regent University (2003-2005)
§ Outstanding Young Man of America (1998)
§ Lambda Pi Eta communication national honor society (inducted 1996)
§ The Elizabeth Tigrett Medal, Union University (1996)
Presented to the outstanding graduating senior in recognition of citizenship, character, leadership,
scholarship, and school service.
§ The Academic Excellence Medal in Communication Arts, Union University (1996)
Presented to the graduating senior with the highest GPA in the major.
§ Outstanding Communication Arts Senior, Union University (1996)
§ Outstanding Journalism Student, Union University (1996)
§ Writer of the Year, Cardinal & Cream, Union University (1996)
§ Southeastern Journalism Conference (SEJC) College Journalist of the Year, honorable mention (1996)
§ Communication Arts Alumni Award, Union University (1995)
§ Alpha Chi Association of College Honor Society (inducted 1995)
§ Who’s Who Among Students in American Universities and Colleges (1995-1996)
§ National Collegiate Communication Arts Award (1995)
§ All-American Scholar (1995)
§ National Dean’s List (1994-1996)
§ Outstanding Communication Arts Freshman, Union University (1993)

PUBLICATIONS

Kleinmann, C. M., & Trowbridge, K. S. (2018). The power of the nano-influencer: ‘Scampers’ as a
microcosm of a market. In I. Wright (Ed.), Influencer marketing guidebook (Vol. 1) (pp. 130-133).
New York: PR News Press.
Trowbridge, K. S. (2014). Make the social shift and engage students beyond the classroom. The art of
teaching (p. 1-2). Nashville, TN: The Teaching Center, Belmont University.

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Trowbridge, K. S. (2014). 10 steps to adding social media to your teaching toolbox. The art of teaching
(p. 7). Nashville, TN: The Teaching Center, Belmont University.
Trowbridge, K. S. (2014). Realizing it’s for you and not about you. 2014 Lenten daily devotional guide (p.
29). Nashville, TN: School of Religion and University Ministries, Belmont University.
Trowbridge, K. S. (2013). Building and maintaining relationships in the digital age: Measuring the effects
of social media engagement on organization-public relationships (Doctoral dissertation).
Available from ProQuest.
Trowbridge, K. S. (2013). Joy in sacrifices from the relationship. 2013 Lenten daily devotional guide (p.
24). Nashville, TN: School of Religion and University Ministries, Belmont University.
Trowbridge, K. S. (2012). A Christian perspective on communication and media. In D. S. Dockery (Ed.),
Faith and learning: A handbook for Christian higher education (pp. 323-344). Nashville, TN: B&H
Academic.

ACADEMIC CONFERENCE PRESENTATIONS

Trowbridge, K. S. (2018, April 8). Looking for the social blueprint: Using the introductory course to
develop public relations literacy. Presenter and panel participant during Community College
Division’s “Inspiring Students to Critically Analyze Information from Advertisements to Tweets
and Everything in Between” Session, Southern States Communication Association Convention,
Nashville, Tennessee.
Trowbridge, K. S. (2018, April 5). Fanning fan engagement with social media. Presenter and panel
participant during Public Relations Division’s “More than Just Music: Sports Musings in the
Music City” Session, Southern States Communication Association Convention, Nashville,
Tennessee.
Trowbridge, K. S. (2017, April 9). Summative assessments with senior PR majors: Using external
measures for program assessment. Presenter and panel participant during Public Relations
Division’s “Measuring Public Relations Education’s ROI: Best Practices in Program Assessment”
Session, Southern States Communication Association Convention, Greenville, South Carolina.
Trowbridge, K. S., & Kleinmann, C. M. (2016, October 22). Deploying the Certificate in Principles of
Public Relations Examination to strengthen the undergraduate public relations curriculum.
Competitive poster presentation at the Educators Academy Session, Public Relations Society of
America 2016 International Conference, Indianapolis, Indiana.
Trowbridge, K. S. (2013, October 26). Organization-public relationships in the digital age: Measuring the
effects of social media engagement. Competitive paper presentation at the Educators Academy
Research Roundtables, Public Relations Society of America 2013 International Conference,
Philadelphia, Pennsylvania.
Kleinmann, C. M., & Trowbridge, K. S. (2013, October 26). Teaching the value and practical application
of research to undergraduate public relations students. Competitive teaching abstract presented
at the Educators Academy Poster Session, Public Relations Society of America 2013
International Conference, Philadelphia, Pennsylvania.
Trowbridge, K. S. (2013, September 14). Embracing the shift: Using social media strategies to engage
students in the classroom and beyond. Competitive workshop presented at the Tennessee
Communication Association Fall 2013 Conference, Murfreesboro, Tennessee.

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Trowbridge, K. S., & Kleinmann, C. (2013, September 13). Designing the best for both worlds: Student-
centered learning through client-based service. Competitive presentation at the Tennessee
Communication Association Fall 2013 Conference, Murfreesboro, Tennessee.
Trowbridge, K. S. (2007, September). They’re fired … up: Service learning through client-based projects
in undergraduate public relations courses. Competitive paper presented at the Tennessee
Communication Association Fall 2007 Conference, Murfreesboro, Tennessee.
Trowbridge, K. S. (2006, September). A whole new world in “There:” An exploration of communication
and culture in a virtual community. Competitive paper presented at the Tennessee
Communication Association Fall 2006 Conference, Murfreesboro, Tennessee.
Trowbridge, K. S. (2005, May). Depicting God as “One of Us”: An ideological criticism of “Joan of
Arcadia.” Competitive paper presented at the second annual Faith and Communication
Conference, Campbell University, Buies Creek, North Carolina.
Trowbridge, K. S. (2004, April). Making sense of Mel Gibson’s “The Passion of the Christ:” A qualitative
study of the Christian audience. Doctoral Colloquium, Regent University, Virginia Beach, Virginia.
Trowbridge, K. S., & Howell, V. J. (1999, November). IRC as a new frontier for interpersonal research.
Competitive paper presented at the National Communication Association Convention, Chicago,
Illinois.
Trowbridge, K. S. (1999, November). Perspectives of computer-mediated communication. Chair of
panel presentation held at the National Communication Association Convention, Chicago,
Illinois.
Trowbridge, K. S. (1999, April). The rhetoric of a computer-mediated communication encounter: An
Aristotelian analysis of emotional appeal. Competitive paper presented at Central/Southern
States Communication Associations Joint Convention, St. Louis, Missouri.
Trowbridge, K. S. (1999, April). In the name of Jesus: A perspective on social-sexual communication in a
Christian organization. Competitive paper presented at Central/Southern States Communication
Associations Joint Convention, St. Louis, Missouri.
Trowbridge, K. S. (1998, November). State associations in cyberspace: A conversation with web
managers. Presentation at National Communication Association Convention, New York.
Trowbridge, K. S. (1998, September). Student research division. Chair of panel presentation at the
Tennessee Speech Communication Association Convention, Jackson, Tennessee.
Trowbridge, K. S., & Howell, V. J. (1998 May). Relationship development on the internet. Colloquium
presentation at The University of Memphis, Memphis, Tennessee.
Trowbridge, K. S., & Howell, V. J. (1998 May). Perceived parental communication and its effect on the
self-esteem of young adults. Colloquium presentation at The University of Memphis, Memphis,
Tennessee.
Trowbridge, K. S., & Miller-Day, M. A. (1997, October). Jumping on a moving train: Finding your seat on
the graduate school express. Panel at the Lambda Pi Eta Communication Graduate School Fair,
Trenton, New Jersey.
Trowbridge, K. S. (1997, September). Student research division. Chair of panel presentation at the
Tennessee Speech Communication Association Convention, Nashville, Tennessee.
Trowbridge, K. S. (1997, September). Getting to the core: A critical analysis of social penetration theory.
Competitive paper presented at the Tennessee Speech Communication Association Convention,
Nashville, Tennessee.

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Trowbridge, K. S. (1996 December). Uniting vision and values: An organizational culture study of Union
University. Colloquium presentation at The University of Memphis, Memphis, Tennessee.
Trowbridge, K. S., & Mallard, K. S. (1996, November). Communication audit as a diagnostic and
intervention tool for facilitating organizational development. Competitive panel presentation at
the National Communication Association Convention, San Diego, California.
Trowbridge, K. S. (1996, September). The information superhighway: Unconstitutional driving
regulations in the Telecommunications Act of 1996. Competitive paper presented at the
Tennessee Speech Communication Association Convention, Nashville, Tennessee.
Trowbridge, K. S. (1996, March). The communication audit on holy ground: A viable methodology for
organizing and analyzing the communication of not-for-profit organizations. Competitive paper
presented at the Southern States Communication Association Convention, Memphis,
Tennessee.
Trowbridge, K. S. (1994, September). Boycotts: Long-term commitment or short-term remedy.
Competitive paper presented at the Tennessee Speech Communication Association Convention,
Nashville, Tennessee.

PROFESSIONAL CONFERENCE PRESENTATIONS

Trowbridge, K. S., & Buckner, H. C. (2018, April 11). Gatekeeping in a world of no gates. Breakout
session for Public Relations Society of America (PRSA) Counselors to Higher Education (CHE)
Senior Summit 2018, Nashville, Tennessee.
Trowbridge, K. S. (2012, October 5). Social shift: Escalating expectations for today’s media landscape.
Keynote presentation for 6th Annual Cleveland Media Association fall professional development
conference, Cleveland, Tennessee.
Trowbridge, K. S. (2012, September 21). #PR defined and redefined by social media. Breakout session
for 2012 PRSA Southeast District Conference. Chattanooga, Tennessee.
Trowbridge, K. S., & Trowbridge, R. C. (2010, June 15). Digital life beyond the filter: Helping our
students become social media savvy. Competitive workshop presented for the P-16 Summer
Summit, a professional development day for P-16 educators, hosted by Cleveland State
Community College, Cleveland, Tennessee.
Trowbridge, K. S. (2009, October). A blueprint for engagement: Establishing your social media identity
and engaging with meaningful content. Workshop for Weaving a Wonderful Web professional
development conference, PRSA Lookout Chapter and Cleveland Media Association,
Chattanooga, Tennessee.
Trowbridge, K. S. (2009, September). Connect, converse, contribute: Utilizing the Internet to cultivate
and gain donors. Workshop for McClellan Foundation Grantees through the Center for
Nonprofits, Chattanooga, Tennessee.
Trowbridge, K. S. (2009, August). Creating your social media blueprint: Emerging strategies and tactics
for nonprofits. Full-day workshop for the Center for Nonprofits, United Way of Greater
Chattanooga, Chattanooga, Tennessee.
Trowbridge, K. S. (2009, June). Take the plunge: Integrating social media into your organizational
strategy. Half-day workshop, Cleveland/Bradley Chamber of Commerce, Cleveland, Tennessee.
Trowbridge, K. S. (2009, May). Take the leap: Finding the right place for social media in your
organizational strategy. Half-day workshop as part of the Business Development Month
activities, Cleveland/Bradley Chamber of Commerce, Cleveland, Tennessee.

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Trowbridge, K. S. (2009, March). Developing and implementing a social media strategy. Professional
Development Learning Luncheon Presentation, Center for Nonprofits, Chattanooga, Tennessee.
Trowbridge, K. S. (2008, November). Yes, you CAN: Demystifying social media. Community Action
Network Meeting Presentation, United Way of Bradley County, Cleveland, Tennessee.
Trowbridge, K. S. (2008, October). Plugged in: Social media and nonprofits. Professional Development
Learning Luncheon Presentation, Center for Nonprofits, Chattanooga, Tennessee.
Trowbridge, K. S. (2007, October). Online: Using social media to communicate with your publics.
Workshop presented at the Cleveland Media Association’s first professional development
seminar, Cleveland, Tennessee.
Trowbridge, K. S. (2007, July). Social media 101: Making sense of Web 2.0 and its implications for
public relations professionals. Workshop presented at the PRSA Lookout Chapter’s monthly
luncheon, Chattanooga, Tennessee.
Trowbridge, K. S. (2006, October). Blogging and beyond: What you need to know about social media.
Workshop presented at the PRSA Lookout Chapter’s Fall Professional Development Educational
Seminar, Chattanooga, Tennessee.
Trowbridge, K. S. (2006, April). Bridging the gap: Public relations and your small business. Workshop for
Minding Your Own Business, Cleveland, Tennessee.
Trowbridge, K. S. (2006, July). Public relations and technology. Workshop presented to the PRSA
Lookout Chapter’s Accreditation in Public Relations (APR) Study Session, Chattanooga,
Tennessee.
Trowbridge, K. S. (2002 May). Making the case II: Next steps in advancing our cause. Presentation to
the CCCU Communication Officers Conference, Abilene, Texas.
Trowbridge, K. S. (2001 June). Making the case: Research-based strategies to advance the cause of
Christ-centered higher education. Presentation to the CCCU Communication Officers
Conference, Wenham, Massachusetts.

REFERENCES

Professional and personal references are available upon request.

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