WORK PORTFOLIO

BENNY PAUL JOSEPH

Social Business Consultant
Tuesday, 30 April 13

360 SOCIAL MEDIA

CORE COMPETENCIES

MANAGEMENT BRAND MONITORING ENTERPRISE COMMUNITIES CAMPAIGN MANAGEMENT SOCIAL CUSTOMER SUPPORT SOCIAL RECRUITING SOCIAL/MOBILE ADVERTISING SOCIAL/MOBILE APPLICATIONS SOCIAL GAMING

Tuesday, 30 April 13

HIMALAYA HERBALS ARABIA

HERB WIKI
OBJECTIVE:
Increase brand awareness Detailed product integration Drive product/brand engagement

CORE FUNCTIONS:
Dual language (English & Arabic) Facebook and Twitter share functions Intuitive user interface and interaction (HTML5, CSS3, JQuery)
Tuesday, 30 April 13

Tuesday, 30 April 13

IDdesign UAE

ITS MY SPACE
OBJECTIVE:
Increase brand awareness Introduce the brands new communication tone Drive product/brand engagement with contest app

CORE FUNCTIONS:
Questionnaire/contest style format with individual user results User database collection for future direct mailers Facebook share functions Intuitive user interface and interaction (HTML5, CSS3, JQuery)
Tuesday, 30 April 13

Tuesday, 30 April 13

BASKIN ROBBINS GULF

ITS MY SPACE
OBJECTIVE:
Introduce new product Drive product/brand engagement with contest app Drive footfalls to store

CORE FUNCTIONS:
Questionnaire/contest style format with individual user results User database collection for future direct mailers Facebook share/invite functions Intuitive user interface and interaction (HTML5, CSS3, JQuery)
Tuesday, 30 April 13

Tuesday, 30 April 13

SIEMENS HOME GULF

SPOT THE GERMS

OBJECTIVE:
Increase product line awareness Communicate functional benets of the product Drive product/brand engagement with contest app

CORE FUNCTIONS:
Spot the germ with a magnifying glass on a scrub User database collection for future direct mailers Facebook share/invite functions Intuitive user interface and interaction (HTML5, CSS3, JQuery)
Tuesday, 30 April 13

Tuesday, 30 April 13

BOSCH HOME GULF

GREEN STAR UAE

OBJECTIVE: CORE FUNCTIONS:
Social cause initiative Drive brand engagement with contest app Upload picture functionality User database collection for future direct mailers Facebook share/invite functions Intuitive user interface and interaction (HTML5, CSS3, JQuery)

Tuesday, 30 April 13

Tuesday, 30 April 13

Niraamaya Resorts
Niraamaya Retreats are priv experiences, set far from the madding crowds offering a range of bespoke holiday experiences: from heritage sea facing resorts to intimate hillside bungalows and luxury yachts.

https://www.facebook.com/NiraamayaRetreats

Tuesday, 30 April 13

Nokia
Proactively and preemptively

responding to customer questions and problems on social channels

Started with the U.S. market and

now expanding globally

Managing 40+ Global Twitter

accounts and Facebook pages

Tuesday, 30 April 13

HTTPS://WWW.FACEBOOK.COM/NOKIAUS

SPGs objective was to drive

Starwood Preffered Guest

reservations for preferred guests

Built Facebook pages and app

mashups to drive trafc to the website

Created global and local pages

that provided engaging experiences to members and nonmembers of the rewards club
Tuesday, 30 April 13

HTTPS://WWW.FACEBOOK.COM/SPG

Audi A7
Intuitively built around the

brands core focus on design

Launched rich and interactive

experiences across YouTube and Facebook

Custom API development and

integration with mobile and digital outdoor

HTTPS://WWW.FACEBOOK.COM/AUDI

Tuesday, 30 April 13

Perfetti Van Melle

Monitored conversations around

10 ad punch-lines & 15+ agship products including Mentos and Happydent

Analyzed industry competition

and growth potential in the Indian market

Explored impact of inuential

personas on existing brand afnity

Tuesday, 30 April 13

HTTPS://WWW.FACEBOOK.COM/PERFETTIINDIA

NBC Local
Grew viewer-focused

engagement to counter lack of user-interaction with web assets

Visitors to NBCs local web sites

doubled from 6 million to 12 million in less than a year

Page views increased 296%

during the same period

HTTPS://WWW.FACEBOOK.COM/NBC

Tuesday, 30 April 13

UNICEF

Featured in Mashable - http://goo.gl/R3Uny

Objective: To create awareness

about the Right to Education Act Launched a microsite alongside a Facebook and Twitter campaign Roped in celebrity endorsers and corporate partners including Disney, TATA and Tupperware Over 245,000 Signups and more than 1.8 million people impacted Raised $400,000 in funds and achieved 155% ROI
Tuesday, 30 April 13

HTTPS://WWW.FACEBOOK.COM/UNICEFINDIA HTTPS://TWITTER.COM/UNICEFINDIA HTTP://WWW.AWAAZDO.IN/

Social/Mobile Advertising
Fully-managed Facebook

advertising solutions for maximized impact Premium engagement ads including Like ads, Poll ads, Sampling ads, Video ads, Event ads, and Market Place ads Sponsored Stories including page likes, application interactions, place check-ins, and page posts
Tuesday, 30 April 13

CLIENTS INCLUDE: DISNEY VIRGIN AIRLINES

NBC COMCAST

HIMALAYA HERBALS IDDESIGN UAE BOSCH & SIEMENS HOME

Mobile Apps
Featured - SAP

The Sapphire Now annual conference is SAPs premier business technology and customer-driven conference. SAP wished to implement the application on

multiple platforms to enhance the conference experience for all participants, providing the application for iPhone, iPad, Android and BlackBerry users as well as a mobile website version. The application was designed to reect SAP's distinct corporate image. The iPad application incorporated an intuitive user interface with custom graphics to streamline the user experience. Participants used the application to customize their own personal conference agendas, instantly nd out what was happening at any time, navigate throughout the conference site and directly connect with other participants through email messaging. The application also included an extensive exhibitor guide, streaming video, social networking including Facebook, Twitter and LinkedIn, plus a built-in Orlando city guide featuring local restaurants, attractions, nightlife and shopping.

Tuesday, 30 April 13

Benny Joseph
M: +971 566348308 E: 3ennyj@gmail.com W: http://about.me/BennyJ B: http://3ennyj.tumblr.com/ CV: vizualize.me/BennyJ
Tuesday, 30 April 13