Jessica Roever

Business Capstone Presentation Project: Roever Consulting Service LLC November 19, 2012

Roever Consulting Service LLC

Owner: Kevin Roever
Maintenance Supervisor

Limited Liability Corporation

8 years in business Consulting and contracting
Roofs Walls Painting Floors Etc.

Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012

S.W.O.T. Analysis
Strengths
No shortage of customers

Weaknesses
Not billing enough to make money Struggles with billing Not keeping business and personal accounts separate No logo No consistent organization Customer information on scraps of paper No log of transactions Information lost
Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012

Very knowledgeable
Excellent worker 8 years of business Strong customer base Many customer referrals

S.W.O.T. Analysis
Opportunities
Expand

Threats
Piercing the veil

Consult and hire employees for labor

LLC Sole Proprietor

Sued once in the past Not making money = risk for bankruptcy

Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012

Strategy
Based on the strengths and opportunities
Good business idea

Experienced owner
Good growth outlook

Based on the weaknesses and threats

RCS LLC could go bankrupt any year
Lawyer could easily pierce the veil Auditor could find issues with taxes Lack of organization does not appear professional

Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012

Servant Leadership
Frustrated different priorities and gifts Romans 12: 6-8
We have different gifts, according to the grace given to each of us. If your gift is prophesying, then prophesy in accordance with your faith; if it is serving, then serve; if it is teaching, then teach; if it is to encourage, then give encouragement; if it is giving, then give generously; if it is to lead, do it diligently; if it is to show mercy, do it cheerfully.

Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012

Servant Leadership
Met with Kevin on September 22
What did he want for his company?

How does he want it to improve?

No mission statement Address the current issues

Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012

Marketing
Respectful, professional businessperson Asked key questions about his business
LLC or Sole Proprietor? LLC status up to date? Business and personal accounts separate? How does billing work? How are things recorded?

Expressed how essential these changes were

Reduce or eliminate risk of piercing the veil Necessary to bill to be paid for work

Implement changes for free

Project due mid-November
Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012

Planning: 4 Goals
Keep daily record of transactions and services Have a billing system Keep LLC status Create a logo

Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012

Management
Goal 1: Help Kevin keep a daily record of transactions and services
Provided a flash drive Create templates that he will use daily Binder Daily Job Log

Master Job
Number Sheet Mileage Log Call Log Customer Log Customer Information pg. 14
Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012

Management
Goal 2: Have a billing system
Assessed QuickBooks

Invoice number for each job number

Found Microsoft billing template Saved to flash drive Printed blank template Explained the process a few times Created expense sheet Created accounts receivable/revenues sheet He set aside a day this week for billing

Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012

Management
Goal 3: Keep LLC status
Prevents personal liability

Keep business and personal accounts separate

He thought: I am my business, it is all my money. As an LLC, he is an employee of RCS LLC Transfer a paycheck to personal accounts Pay the correct taxes Business Law book describes piercing the veil 7 articles Establishing LLCs Keeping LLC Status Taxing correctly Hiring employees
Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012

Management
Goal 4: Create a logo
Emailed my Aunt Lynn

Asked for a logo with RCS LLC

She created 4 logos with the entire name

He liked 4 best

Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012

Management
Improvements
Print magnetic business cards with new logo Order 3 magnetic signs for truck Add a calendar to the binder Merge mileage log and daily job log Create a mission statement for the company Hire an attorney to ensure LLC status Hire an administrative assistant for 5 10 hours/week Purchase QuickBooks, new computer, etc. Hire 2 workers on a part-time basis for heavy labor
Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012

Changes to implement

Economics
Uncertainty in the economy
Less commercial business

More emergent residential business

Cannot afford to fix things immediately Will wait to call until emergency RCS should receive more business Lower rates Personal service Honest salesperson Personal references

Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012

Conclusion
Four Goals for Roever Consulting Service LLC
1. Easy to keep daily record of transactions

2. 3. 4.

Binder
Created a billing system Invoice number for each job Billing template Will keep LLC status Business and personal separate Research book and articles Created a logo

Jessica Roever - WLC BUS 480 Capstone Presentation 11.19.2012