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Management, is the process of planning, organizing, directing and controlling. In todays competitive market, the theoretical knowledge of management is not enough, but with that, the application of management concept and their usage is learning through only the industrial visit.

Our sincere thanks moral support and constant encouragement to think beyond classroom and to have industry interface.

We take this opportunity to express our sincere gratitude to Kiran Shanbhag & Manoj Patel, from Times of India Group, who gives us the permission to visit Radio Mirchi and Times of India press. We also extend thanks to our faculty members the valuable guidance in helping us to prepare this report.

Sr No. Particulars Page No.

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Acknowledgement Introduction Mission and Vision Objectives Infrastructure Organization chart Activities Different Department Conclusion Bibliography

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The main purpose of visit the RADIO MIRCHI 98.3 FM. For Preparing the Project Report.


As Times group is involved in all media channels hence decided to start a new venture

with radio channel. Times decided to start radio channel to address the mass audience as advertisers can be attracted by showing a low cost per thousand. The original avatar of Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government than took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Indore, Hyderabad, Mumbai, Delhi, Kolkata, Vizag and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June1998. After that, the government decided not to renew contracts given to private operators. First round of licenses In 2000, the government announced the auction of 108 FM frequencies across India. Entertainment National India Limited (ENIL) won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi. Second round of licenses In January 2006, Radio Mirchi bagged 25 frequencies in the second wave of licenses that were issued by the Government of India. This pushes the Radio Mirchi presence in32 centers. In the first wave of launches, Indore was the first city in India having grade of first private radio channel.

Mission and Vision

The essence of who we are and what we do: Radio Mirchi 98.3 FM is a vital resource for building and sustaining community, standing ready to serve in times of emergency, airing locally relevant information and entertainment to listeners, creating a forum through which every voice can be heard. Our station offers instruction and experience in radio production and broadcasting skills to members of all ages.

The following sentences clearly states the great vision of Radio Mirchi 98.3 FM

Image of the desired future state. Our vision for West Marin Community Radio is: To Make Profit continuously. We will ultimately serve all the communities of West Marin, while maintaining appropriate scale and thorough accountability to our local community. We will build and maintain a library and archive of the voices of West Marin, available to all as a reliable community resource. Our station will be linked to local schools, working with students and teachers to create innovative ways to enrich classroom curriculum with radio. We will offer a strong educational program, providing instruction and skill development in various aspects of radio broadcasting. We will be recognized as creators and distributors of high-quality radio programming. Our organization will build a strong financial base with a fully supported staff. Our radio station will be known for its high-quality, relevant and vibrant programming.

To find out the most popular radio station among the listeners and the leader of the radio industry. To find the level of satisfaction among the listeners. To know about the different marketing strategies which the radio industry use to Capture the market from different stations.

It has set up a state-of-the-art studio transmission and relaying centre. The facility has enabled the students to prepare and relay their own programmes in a real life environment with surrounding community, inculcating in them a spirit of community services and social welfare. This enables them to excel themselves in diverse areas of Radio Journalism such as Script Writing, Editing, Recording, Radio Jockeying, etc.

Our Radio has been earmarked to run a special programme on 'Science for Women' for the benefit of community women of slum areas by Ministry of Science & Technology, Govt. of India in collaboration with Common Wealth Educational Media Centre of Asia (CEMCA).

Organization chart

They used to sponsor many events as per the festival &seasons to keep in touch with local public. They used to sponsor the Garba in Navratri, a Child is special in Childrens day, DJ party on 31st December and the list goes on. They used to keep in regular touch with people by the way of contests, Quiz etc

Different Department
Radio Mirchi has five departments. They are as follows: 1. 2. 3. 4. 5. Programming Marketing Sales IT Admin







After carrying out the survey we can conclude that FM radio stations are getting more & more popularity as compared to other entertaining sources. We can say that RADIO MIRCHI is at the top as far as other radio stations are concerned. The survey was strictly conducted only in Ahmedabad city located in Gujarat state due to certain limitations. So the results are based on their taste & preference.


Website :


References :
Marketing Research Book - Naresh K. Malhotra, 4th edition of Pearson Education Philip Kotler and Kevin Lane Keller, Marketing Management 12th Edition Marketing Research Book

Visit in Radio Mirchi 98.3 FM.