Estero Lifestyle Magazine May 2013

LIFESTYLEMAGAZINEGROUP.
COM | MAY 2013 1

EAGLES
CONGRATULATIONS
ON A
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WE ARE FGCU!
www.fgcu.edu | www.fgcuathletics.com
Posh Plum expands to Naples and
the Bonita Springs showroom thrives!
At The Posh Plum we offer "Posh" furnishings
at "Plum" prices. Our showroom concept of
consign and design offers our clients two
distinct advantages: those buying will find great
style, great service and great prices; those who
are interested in selling can expect exceptional
resale value for their consignment furnishings.
Its a win-win scenario for both!
And now, with our spacious showroom in
Bonita Springs AND our beautiful new store
on Tamiami Trail in Naples, we are sure that
you will find exciting style and real value on
designer-level furniture. Visit us today. Its
a smart and very stylish decision!
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our exciting new location in Naples!
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2840 Tamiami Trail N,
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Fax 239.732.1917
Phone 239.732.7674
Bonita Springs
24821 S Tamiami Trail
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Fax 239.498.0714
Phone 239.498.7674
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4 MAY 2013 | LIFESTYLEMAGAZINEGROUP.COM
HAPPY MAY,
ESTERO!
While Im out and about, I meet
many people who often refer to this
area as Paradise and the best part of
living in a paradise is that you have
the option of doing as much or as
little as you desire.
Many of us choose to keep busy
with golf, tennis, taking in a Miracle
baseball game or just relaxing at the
beach or poolside.
Local Grandezza resident, Susan
Souza, chooses a gratifying approach
by volunteering her time at Our
Mothers Home. This months cover
story relates a heartwarming story of
how Susans past and present unite
to serve as inspiration for many
young, single mothers in our area.
Also in this issue, learn about
the activities of three Estero
Supermoms who blend motherhood
with socialization and exercise as
they make the most of their time
with their children.
We would like to introduce a new
neighbor. Dr. Robert Cope has been
a veterinarian for forty years and
hails from the Buckeye state. He has
recently opened his new practice on
US 41 in Estero. Enjoy his fascinating
history with animals!
For those of you looking for a
healthier lifestyle while taking care
of the planet, you will enjoy the story
of two FGCU graduates offering an
alternative to traditional landscaping.
Florida Edible Landscaping creates
landscaping designs lled with edible
plants and trees! Read all about this
common sense solution.
Our featured restaurant this
month is a casual and comfortable
seafood establishment located at the
east end of Miromar Outlets. The
Tipsy Tarpon will quickly become
one of your favorites for a quick bite
at lunch or a more relaxing dinner
at night. Colorful, delicious and
creative!
To all mothers near and far, we
wish you a very Happy Mothers
Day. May you receive all the love,
attention, respect and appreciation
you so richly deserve.
To all our service men and women
in uniform and our treasured
veterans, we salute you. Your valor
and dedication keep us safe and free!
You are in our hearts and prayers this
coming Memorial Day and always.
May God bless you!
Be sure to peruse our Calendar of
Events to nd exciting ways to enjoy
this last month of spring. Visit us
online at www.esterolifestylemag.
com.
As alwaysEnjoy the Lifestyle!
Gary
Gary Israel, Publisher
Estero Lifestyle Magazine
gisrael@lifestylemagazinegroup.com
M
A
Y

2
0
1
3
from the publisher
From companionship and fun, to comfort and love, your pet is an essential part of your life.
We understand this perspective. So when your pet needs emergency medical attention, or
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COVER STORY
12 Our Mothers Home
Mother of the Year:
Susan Souza
FEATURE STORY
16 Esteros Supermoms
DINING REVIEW
20 Tipsy Tarpon Seafood Shack
24 CALENDAR OF EVENTS
BIZ PROFILE
26 Animal Clinic at Estero
SCENE ON SITE
28 BBQ and Family FunFest
30 Celebrate Estero
32 Lighthouse Bay
Fundraising Event
34 AND ANOTHER THING

MAY 2013
contents
PUBLISHER Gary Israel
EDITOR IN CHIEF Michael Koretzky
ASSOCIATE EDITOR Danielle Tarrant
CREATIVE
CREATIVE DIRECTOR Melanie Geronemus Smit
ART DIRECTOR Alexander Hernandez
MARKETING
CHIEF MARKETING OFFICER Dawn Rahicki
EVENTS PLANNER Suzanne Holtermann
WRITERS
BUSINESS STYLE EDITOR Brandon Ballenger
SENIOR WRITERS Ryan Cortes, Laura Cummings Gates
COPYEDITOR Emily Mitchell-Cetti
Kevin Lane, Bruce Turkel
PHOTOGRAPHERS
Laura Cummings Gates
Downtown Photo/Fort Lauderdale,
Dreamfocus Photography
ADVERTISING SALES
Gary Israel
Jill Horowitz
Rona Levenson
Sally Nicholas
Beth Tache
LIFESTYLE PUBLICATIONS, LLC
CHAIRMAN Gary Press
PRESIDENT Jim Norton
3511 W. Commercial Blvd., Suite 200
Fort Lauderdale, Florida 33309
954.377.9470 | fax 954.377.9418
www.lifestylemagazinegroup.com
2013 Lifestyle Magazines are published by Lifestyle
Media Group, all rights reserved. Lifestyle Magazine
is a monthly advertising magazine. All contents are protected
by copyright and may not be reproduced without written
consent from the publisher. The advertiser is solely
responsible for ad content and holds publisher
harmless from any error.
Estero
Lifestyle
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Assisting Buyers, Sellers,
Investors & International Clients
www.EsteroHomeSales.com
21105 Design Parc Lane, Suite 3, Estero, FL 33928
Its about a desired convention a convention meant to
capture the luxury and bliss of the Southwest Florida lifestyle.
If youre dreaming of beautiful white sand beaches and pristine
golf courses in natural preserve settings, youve come to the
right place.
In our world,
SURF& TURF
isnt about cuisine.
Welcome to the Lifestyle.
Our featured communities include:
Miromar tWest Bay tGrandezza tThe Brooks tWildcat Run
Judi Gietzen
Cell: 239-405-3503
judigietzen@gmail.com
2013 BEAR Executive Secretary
2013 WCR District 5 Vice President
2012 President, WCR Bonita Springs-Estero
2012 Board of Director Bonita Springs-Estero Board of Directors
2012 Estero Chamber of Commerce Membership Chairman
2012, 2011, 2010, 2008-2006 Top Producer Award
2012 WCR Realtor Member of the Year Award recipient
2012 WCR Entrepreneur of Year Award recipient
Assisting Buyers, Sellers,
Investors & International Clients
Alana Consolo
Cell: 239-848-7080
alana.consolo@gmail.com
2013 WCR Bonita-Estero VP of Membership
2012 WCR Bonita Springs - Estero Community Outreach Chair
2012 WCR Rising Star Award recipient
Owner/Broker Realtor
8 APRIL 2013
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The girls at Our Mothers Home are tough at least on
the outside. They dont open their hearts easily for fear
of being hurt. Again.
As expected, they were a bit standofsh when Susan
Souza rst came to volunteer. Then they heard her story
and realized she was once one of us.
She, too, had been a teen mom, caught in a desperate
and life-changing situation. The difference is, she didnt
get to keep her baby. The girls at Our Mothers Home
have an opportunity Susan did not have in 1968. Theyre
raising their babies themselves, with support from the
staff at Our Mothers Home.
Susan Souza was honored as the Our Mothers Home
Mother of the Year during the Hearts of Love Gala in
February. The Grandezza resident is an avid volunteer at
the home, where she says the best thing she can do for
the girls is simply love them.
Its so wonderful to see how times have changed, and
the girls are determined theyre going to raise their babies
and theyre going to succeed, Susan says. I go there
strictly in mother mode. I do whatever I would do for one
of my own daughters. Theyre just 16-year-old girls who
are lost and trying their best to keep their babies and be
good mothers.
While Susan was blessed with loving parents, things
were different in the 1960s when she discovered she was
Our Mothers Home
Mother of the Year: Susan Souza
BY LAURA J. CUMMINGS GATES
people
Our Mothers Home provides a safe, nurturing
home for teen foster moms and human trafcking
victims, teaching them to love themselves and their
children while becoming productive members of the
community.
With the support of the loving OMH staff, these teen
mothers are staying in school, learning life skills, and
breaking the generational cycle of poverty and foster
care, says Board President Dr. Teresa Sievers.
She notes the home could use many more volunteers
like Souza, who are willing to make an investment in
a young mothers life.
What they need most is good, consistent, one-on-one
mentoring, Sievers says. These teens were not just
promiscuous girls. These girls have had struggles no
one should experience in a lifetime.
Eight teenage mothers in the foster care system
live with their babies in the South Fort Myers home,
where they receive counseling, life skills training,
and parenting classes. They also must continue with
school, learn a trade or hold a job.
What they really want is family, and we try to do that
here with our staff, Executive Director Karen Watson
says. What they need most is love and structure.
Sievers and Watson said they wish more people
would volunteer their time, talent, or resources toward
changing lives and breaking the long-term cycle of
foster care and welfare.
To nd more information on volunteer opportunities
and a wish list of needed supplies, please visit www.
ourmothershome.com.
OUR MOTHERS HOME
pregnant at 17 years old. The only
options given her were to marry
the babys father or give the baby
up for adoption.
Since she had been in a steady
relationship for two years and was
madly in love, she assumed her
boyfriend, Mark, would marry her.
After all, they often had talked
of marriage, and they were both
well-liked by the others family.
Unfathomable to Susan, Mark
refused to marry her. Suddenly,
her fairytale romance had turned
into a nightmare.
Her priest prescribed the
standard remedy for this blight on
the family. Susan would tell Mark
she had miscarried and tell no one
else she was pregnant. For the
last 10 weeks of her pregnancy,
she would live at St. Marys Home for Unwed Mothers in Boston, about an hour
north of her home in New Bedford, Mass. After her delivery, she would go home
from summer camp and forget about the whole ordeal.
I remember the Father saying, Youll go on with your life as if nothing ever
happened, recalls Susan. Nothing could be further from the truth.
As alone as she felt then, Susan has since learned just how many unmarried
mothers were coerced into giving up their babies in the 1950s and 60s. Her story
was included in a 2007 bestseller by Ann Fessler titled The Girls Who Went
Away, featuring hundreds of similarly haunting stories.
Susan has chronicled her own lifes journey in another book, The Same Smile,
co-written with the daughter she gave up, whom she was reunited with in 1999
(available at www.thesamesmile.com and as an ebook for Nook and Kindle).
Susan said she struggled with post-traumatic stress syndrome for years, even
after marrying and raising three daughters. She could never forget about Madlyn,
the name she gave her rstborn, vowing to nd her as soon as Madlyn turned 21.
The reunion was delayed, however, by a second tragic loss in Susans life.
Her oldest daughter, Jackie, was diagnosed with leukemia at age 16, just two
weeks before Madlyns 21st birthday. Susan poured everything into taking care
of Jackie, who died ve months after her diagnosis.
The loss devastated Susan, who considered it the second time a child had
been taken from her. She put plans on hold for nding her rstborn, grieving
seven years before launching her search for Madlyn.
It took two years to nd Madlyn, whose name had been changed to Joanne.
She had been lovingly raised by an older couple, living within miles of Susan in
the next town over.
Although building a bond took time, Susan and Joanne now enjoy a loving
and comfortable relationship, and Susan is thrilled to nally be a part of her
little girls heart.
There is no greater comfort to a mother than to know where her children
are, Susan said. Children should be with their mothers. I yearned for that baby.
I was absolutely heartbroken.
Now Susan not only enjoys a relationship with Joanne, she nurtures and
encourages the eight girls at Our Mothers Home during her weekly visits.
I was only 17 when I had Joanne, but I wouldve been a good mother, with or
without a husband, Susan said. All these girls need is the opportunity. I love
being with them. I have such a sense of purpose when Im there.
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Esteros
Supermoms:
Playing and Growing Together
BY LAURA CUMMINGS GATES
Estero is often characterized as a community of
retirees, but its also home to an ever-growing number
of young families. Creative moms are nding more ways
to spend quality time with their tots, cultivating healthy
minds and bodies while playing together.
The benet isnt for the kids only. Moms get a workout
or needed social interaction, while stimulating their childs
senses at the same time.
As we approach Mothers Day, we applaud all of
Esteros super moms. Here we highlight a few who are
discovering new ways to keep everyone in the family
happy and active.
PAIGE HILDENBRAND (Stoneybrook)
Baby Boot Camp Instructor and at-home
mom of Jack, 3, and Charlie, 5 months
Favorite Mom-Tot Activity: Baby Boot Camp at
Miromar Outlets
Paige started going to Baby Boot Camp when
her rst son was eight weeks old. Staying t
has always been important to Paige, so she
was thrilled to discover this stroller tness
program designed to help moms regain their
pre-pregnancy tness levels.
Before babies, Paige was an event planner for
the Hyatt. Now she wouldnt consider leaving
her little ones to go off to work. Her mother was
a tness instructor, so it seemed natural for her
to become a certied trainer with Baby Boot
Camp. Now Paige runs Boot Camp two to three
times a week.
Moms keep their little ones happy in their
strollers by constantly moving, jogging to a new
location every 10 minutes. They also integrate
toe-tickling and silly faces to keep their stroller-
bound tots smiling.
Biggest Boot Camp Surprise: The rst time I
went, I thought it wasnt going to be a real workout.
This is no joke. Its a serious workout.
Side Benet to Boot Camp: We do a lot of
playdates with the moms from Boot Camp, so it
becomes a social network for us, too.
Baby Boot Camp happens every Monday, Wednesday,
Friday, and Saturday from 9 to 10 a.m., beginning
at the Miromar Outlets Playland. Cost: $65-$100/
month. More info: www.babybootcamp.com.
JAYME ODEA (Colonial Oaks)
At-home mom of Chase, 6, and Kelly, 4
Favorite Moms Network: MOMS Club of Bonita
Springs/Estero
Jayme moved to Estero from Southern
California when her oldest was a toddler. Being
a new mom in an unfamiliar area, she was
searching for a social network when she found
the local chapter of MOMS Club.
Ive met so many moms through the MOMS
Club, Jayme says. Its been phenomenal.
Jayme quickly took a role on the MOMS Club
board, keeping both her and the kids active
before they were old enough for school. The
club focuses on stay-at-home moms (SAHMs),
especially those with babies and toddlers.
Through MOMS Club, Jayme got connected
with several mom-and-tot activities like Open
Gym at Estero Martial Arts and local story
hours. The group organizes regular play dates
and enrichment activities, such as touring the
re station or grocery store.
We keep busy, Jayme says. When the kids
are home, you cant keep the house clean!
One night a month is designated Moms
Night Out, when the kids are left at home
with their dads so the moms can enjoy adult
conversation over dinner. MOMS Club members
also participate in charitable fundraisers and
volunteerism, including making a meal for Cafe
of Life in Bonita Springs every other month.
To get plugged into MOMS Club of Bonita
Springs/Estero, email bonitamomsclub@yahoo.
com.
ANDREA HODGES (Bella Terra)
At-home-mom of Emery, 2, with a baby on the way
Favorite Mom-Tot Activity: Music Together at Bella Terra
When Andrea started taking her son to Music Together, she had to drive up
to Fort Myers for this lively, melodic class. She is thrilled Family Music Time
has now opened a weekly class at the clubhouse of Bella Terra.
Not only does Emery get social interaction, Andrea has met many of her
neighbors and their children, with playdates sprouting from there.
Music Together is for caregivers and children up to ve years old. The mixed
ages provide a natural learning environment, where each child moves, claps,
sings, and wiggles in his or her own way, says instructor Leslie DiPo, who
never stops singing throughout the 45-minute session.
Emery can just pick up any instrument and have the freedom to express
himself, Andrea says. And if hes having one of those days, he can run around
and participate in his own way and at his own pace.
Music is magical, it seems, for fostering genuine social interactions, with
babies and toddlers happily engaging each other as well as other adults in the
room.
Andrea plans to bring her next child, due in August, along with Emery to
Music Together next fall. Shes convinced rhythms, movement, and music are
marvelous for cognitive development.
Bonus Bbenet to Music Together: Its brought out Emerys verbal skills,
which was something I didnt realize music class would do. He picked up on
the words of the songs and loves to sing them everywhere in the car and the
bathtub he just loves them.
Family Music Time offers Music Together at Bella Terra on Wednesdays from
9:30 to 10:15 a.m. Cost: $155/child ($85/siblings) per 10-week session. More
info: www.familymusictime.com.
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As we head into summer, its time to relax, soak up the extended sunlight, and enjoy the subtropical paradise of Estero. For our
culinary adventure this month, we joined Scuba Steve for an under-the-sea dining experience at Tipsy Tarpon.
Who is Steve, you ask? Hes the full-sized diver mannequin hanging from the ceiling along with bobbers, crab traps and
other oceanic decor designed to transport guests into the peaceful paradise of the deep blue sea. As soon as guests pass by
the waterfall at the hostess station, they enter into a delightful maritime scene, with the eye-catching backdrop of an 18-foot,
2,000-gallon saltwater aquarium a delight to children and old salts alike.
Captains Calamari
Different than the traditional calamari with marinara, the
fried Captains Calamari is sauteed with zesty sweet and
hot peppers. The colorful combination of red, banana, and
jalapeno peppers not only gives this dish a festive feel, it
also adds a pleasant punch, kicking up this calamari. ($9.99)
The Big Kahuna Tuna
Sushi-style yellow n tuna is rolled in black and white
sesame seeds and seared at high heat. This beautiful starter
is served with wakame salad, complemented by wasabi, soy
sauce, and pickled ginger. A tasty cucumber wasabi sauce
gives the Big Kahuna a refreshing avor, followed by a nice
kick of heat. ($10.99)
TIPSY TARPON SEAFOOD SHACK
dining style
dining style
Tipsy Trio
A scrumptious trio of shrimp, scallops, and snapper, all
sauteed scampi-style in butter wine sauce. This lovely
assortment from the sea is the perfect dinner for those who
want to sample it all. ($28.99)
Fried PB&J
While it sounds like fair food, its oh-so-much-better. Even
the wary among us were won over by this tasty and original
dessert. A thin layer of creamy peanut butter is joined with
a hefty portion of mixed berry jam between two slices of
white bread, fried golden brown. Topped with melba sauce
and sprinkled with powdered sugar, this dessert is divine.
($4.95)
Homemade Cheesecake
Made in-house daily by Entsmingers wife, Pattie, this
old family recipe is a winner. The two-layer cheesecake
is smooth, with rich cream cheese lling balanced by a
lighter topping. Completed with a graham cracker crust and
garnished with whipped cream, fresh fruit, and raspberry
drizzle, this cheesecake is a perfect way to satisfy your
sweet tooth. Its also available in guilt-free cheesecake
bites for $1 each. ($7.95)
Potato Encrusted Grouper
Beginning with a fresh grouper let, this is a unique twist
on the classic sh and chips dinner. Seasoned grouper is
coated in potato chips and ash fried to give a nice crunch.
On the platter, it resembles an oversized hash brown, but the
grouper inside is aky and tender. Paired with Tipsy Tarpons
homemade hush puppies, this dish is a customer favorite.
($19.99)
The best homemade breakfast and lunch
in Bonita Springs!
WINNER-2008/2009/2010/2011/2012 BEST OF BONITA
News-Press Peoples Choice Awards. Homemade specialities
including eggs,omelets, pancakes, waffles, homemade soups,
salads, chili,Taylor Pork Roll, scrapple, sausage gravy, corned
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ARTS & ENTERTAINMENT

MAY 1
REO SPEEDWAGON, STYX & TED
NUGENT
Germain Arena, Estero
(239) 948-7825 or www.germainarena.com

MAY 1-11
AGATHA CHRISTIE: THE MOUSETRAP
Sugden Community Theatre, Naples Fifth
Avenue S.
(239) 263-7990 or www.naplesplayers.org
MAY 1-18
MENOPAUSE THE MUSICAL
Broadway Palm Dinner Theatre
(239) 278-4422 or www.broadwaypalm.com

MAY 1-17
MISS NELSON IS MISSING
Broadway Palm Childrens Theatre
(239) 278-4422 or www.broadwaypalm.com
MAY 2
LARRY THE CABLE GUY/BILL ENGVALL

MAY 2-4
BEETHOVENS FIFTH
Naples Philharmonic Center for the Arts: Hayes Hall
(239) 597-1900 or www.thephil.org

MAY 3
LIVE! MURDER MYSTERY DINNER
THEATRE
The Promenade at Bonita Bay
(239) 495-8989 or www.artcenterbonita.org

MAY 5
CELTIC WOMAN
Barbara B. Mann Performing Arts Hall
(239) 481-4849 or www.bbmannpah.com

MAY 9
DARIUS RUCKER

MAY 10
50 SHADES! THE MUSICAL

MAY 10-14
ARTS NAPLES WORLD FESTIVAL 2013
Various locations
(239) 390-2788 or www.
artsnaplesworldfestival.org

MAY 11
MOTHER-DAUGHTER LOOK-ALIKE
CONTEST
Miromar Outlets, Estero, at noon
www.miromaroutlets.com
MAY 12
MOTHERS DAY DINNER TRAIN:
DEVILS ON THE DIAMOND
Seminole Gulf Railway
(239) 275-8487 or www.semgulf.com
MOTHERS DAY IN THE GARDEN
Naples Botanical Garden
(239) 643-7275 or www.naplesgarden.org

MAY 14
CROSBY, STILLS & NASH

MAY 16
AMERICAN IDIOT

MAY 18
GULF COAST SYMPHONY
MAY 22
STEVEN MARTIN & THE STEEP
CANYON RANGERS
MAY 23-JUNE 22
A CLOSER WALK WITH PATSY CLINE
Broadway Palm Dinner Theatre
(239) 278-4422 or
www.broadwaypalm.com

MAY 24-25
PATRIOTIC POPS
Naples Philharmonic
Center for the Arts: Hayes Hall
(239) 597-1900 or
www.thephil.org

MAY 30
LOCALS LIVE!
(SWFLS BEST TALENT)
The Promenade at Bonita Bay
(239) 495-8989 or www.artcenterbonita.org
HAVE AN EVENT COMING UP?
Email us at info@lifestylemagazinegroup.com
ESTERO EVENTS
M A Y 2 0 1 3
calendarofevents
SPORTS & RECREATION
MAY 1-5
FL FIREFIGHTER GAMES
Estero Community Park
(239) 498-0415 or www.leeparks.org
MAY 2-4
FT. MYERS MIRACLE VS. ST. LOUIS
Hammond Stadium at the
Lee County Sports Complex
(239) 768-4210 or www.miraclebaseball.com
MAY 3-5
FGCU BASEBALL VS.
JACKSONVILLE
Swanson Stadium at FGCU
www.fgcuathletics.com
MAY 5-8
FT. MYERS MIRACLE VS. TAMPA
(239) 768-4210 or
www.miraclebaseball.com
MAY 10
FL TARPONS VS.
SARASOTA THUNDER
(239) 225-6374 or
www.oridatarpons.com
MAY 13-16
FT. MYERS MIRACLE
VS. DUNEDIN
(239) 768-4210 or
MAY 14
FGCU BASEBALL
VS. USF
MAY 16-18
FGCU BASEBALL
VS. STETSON
MAY 18
NATIONAL HIGH SCHOOL
GYMNASTICS MEET
(239) 229-0632 or
www.leeparks.org
MAY 21-25
USA MASTERS BADMINTON
CHAMPIONSHIPS
www.swbadminton.com

MAY 24-26
FT. MYERS MIRACLE
VS. CHARLOTTE
(239) 768-4210 or

MAY 25
FL TARPONS VS.
TBA NON-LEAGUE TEAM
(239) 225-6374 or
www.oridatarpons.com

MAY 28-30
FT. MYERS MIRACLE VS.
BRADENTON
(239) 768-4210 or
A
Dr. Robert Cope has been in practice for more than 40
years in Ohio, treating domestic pets, farm animals, exotic
pets and even some circus animals. He recently fullled
a lifelong dream by moving to Southwest Florida and
opening a veterinary practice in Estero. He and his wife,
Jeanette, live near the property on U.S. 41, and Dr. Cope
makes himself available to clients 24 hours a day. Their
personal pets include a border collie, a toy poodle and four
cats, including one whos 26 years old! They also have nine
horses (one foal) and periodically rescue greyhounds, which
are universal blood donors for dogs.
WHY DID YOU BECOME A VETERINARIAN?
I was born and raised near Upper Sandusky, Ohio, where
my family lived on my grandfathers 86-acre farm. We still live
there and breed standard-bred horses.
I started raising pure-bred rabbits when I was 8 years old
and sold to breeders in almost every state in the United States.
By age 10, I was a 4H member and actively caring for various
animals around our farm. I attended Ohio State University,
where I played football and studied veterinary medicine. I
remembered what my father told me: If you do what you
like, it will not seem like work.
RELATE A MEMORABLE MOMENT FROM YOUR YEARS IN
THE VETERINARY BUSINESS.
When I was in the military, I saved a commanding ofcers
dog, which had swallowed a jacks ball. This made me very
popular with the generals. Recently, there was a very mean,
5-foot-long pet alligator that had eaten a heat bulb. A fun time
was when a pet monkey got loose in the clinic and tried to
befriend all the dogs and cats by hugging them, which scared
the owners and pets.
WHAT ARE SOME MORE UNUSUAL PETS YOU HAVE SEEN?
My neighbor in Ohio had a pet mountain lion, and I had to
give it iron shots. It was a challenge each time to get in and out
of the cage without it attacking me. Also, I once had to treat a
water buffalo and an elephant in a traveling circus. I also had
a dog that could sing the National Anthem and did it every
time she was in the clinic!
WHAT ARE SOME OF THE MOST COMMON PET PROBLEMS,
AND HOW DO YOU TREAT THEM?
Common pet problems include hematomas, male cats
urinary blockage and skin allergies. For hematomas, Ive
developed a technique which works quite well so the
hematomas do not return. For male blockage problems, I
encourage all owners to have them neutered at 5-6 months,
and if you notice your cat not being able to urinate, get him to
the veterinarian immediately. Early treatment is essential to
success! Skin allergies need to be personalized for each pet,
and I nd a combination of new and old meds work best. Dogs
and cats plagued with skin problems can usually be taken care
of without expensive testing and medicines.
WHAT IS YOUR GUIDING PRINCIPLE, IN LIFE AND IN
BUSINESS?
My 4H slogan sticks in my head for this: To make the best
better. I am constantly trying to improve myself and my
clinic. I believe strongly in keeping up with new technologies
and medicines. People cant believe it, but I am always the rst
to try new things and discover what works and what doesnt.
After practicing for over 40 years, I am still excited about
veterinary medicine! I consider it a way of life, not a job.
biz style
AMINAL CLINIC AT ESTERO
DR. ROBERT COPE
20741 S. Tamiami Trail, Estero
(239) 949-1814 www.petestero.com
Dr. Robert Cope at
Animal Clinic Estero
scene on site
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The Rotary Club of Estero hosted its
Third Annual BBQ & Family FunFest
March 23 at Estero Community Park.
Seven barbecue vendors competed
for bragging rights, with Bonez
Brothers BBQ and Southern Boys
BBQ tying for top honors. The event
also included the Estero Festival of
the Arts. The BBQ Fest is the Rotary
Clubs signature fundraising event,
with proceeds going to various
charities benetting local children.
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BBQ & Family
FunFest
scene on site
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The Estero Chamber of Commerce and Estero
Lifestyle Magazine presented Celebrate Estero at
Miromar Outlets April 6. Nine teams competed for
bragging rights for Best Chili or Best Ribs, with
proceeds benetting their charities of choice.
Estero Fire Commissioners won Peoples Choice
for chili, while another EFR team, Scooters
Ribs, captured the peoples vote for ribs. A panel
of celebrity judges, including Estero Lifestyle
Magazine Publisher Gary Israel, gave the Best Chili
Award to The Colony Golf and Country Club and
Best Ribs to Southern Boys BBQ. Miromar Outlets
also hosted a Sibling Look Alike contest, and the
Cool Cruisers brought a collection of classic cars.
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Celebrate Estero
Congratulations!!!
www.realtyworldfl.com | (239) 495-9668
21301 S. Tamiami Tr. Estero, Fl. 33928 (Corner of US 41 and Corkscrew Rd.)
Joe Pavich, Sr.
Broker/Owner
S E RVI NG E S TE RO S I NCE 1 9 9 8
house of the month - Bella Terra - $487,500
13273 Lazzaro Ct, Estero, Fl 33928
Brighton Grande Estate Home
Large Premium Lot on quiet Cul-De-Sac street
Pristine move-in condition!
4038 sq ft of living area
5 bedrooms + Bonus room, 5 full bathrooms
Pool, Spa amd oversized deck space like no other
Loaded with upgrades, 3 car garage and much more
Call Jason Pavich 239-229-7483
jason@jasonpavich.com
Realty World
March Top Seller
& Top Lister
Joe Pavich, Jr.
Top Lister
Jason Pavich, Jr.
Top Seller
scene on site
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Lighthouse Bay held an all-day
fundraising event for the Cystic
Fibrosis Foundation April 6. The
day included tennis and bocce
tournaments, rafes, dancing at
the clubhouse with music by Joe
Marino, and an elegant dinner. Guest
speaker Josh Mogren, a 33-year-
old CF patient and blogger from
Minnesota, presented a mixture
of realism and optimism for those
living with CF.
Tom Tom Tom To Tom To Tom omm Tom T mmmmmMc Mc Mc Mc MMMM Kay Kay D , DeAn eAnna na aa Cum Cum Cum CCummmmmin min min min min min in mmm gs, gs, gs, gs, gs, gs, gs, gs No No NNo No No No No No No Norbe rbe rbe rbe rrrrbert rttt rt rtt Gat G t Gat Gat Gat Gat ttt Gattin ttin tin tin tin tin tin tin tin tin tin tinger ger ge ger ger ger ge ger er gerrr e && && & & & & && & && Pe Pe Peen en Pe Pe PPPPP ny Dal D ian ian
Ir Irv rv I Na Naath th tha thanso nso so so s nn, n, nn Gra Gra Gra Graaaacie cie ccc Ip Ipppo ppo pol oll oolito ttto to to tttt & & & & Fra Fran K n Kall allial ial i Bud uddd Pierc rc rrc r e &&& Caaaarl rl rl l HHan Haney
Lighthouse Bay
Fundraising event
We provide all phases of general dentistry
including:
Cleanings Dentures
Root canal Periodontal therapy
Extractions Crowns and bridges
Fillings (White - composite - only) Nitrous oxide analgesia
re r i n ike u a y. We t at ou pat e ts l o r f mil
We also offer Cosmetic dentistry and Implant dentistry
Claudie I. Delgado-Feeney, D.M.D.
Owen F. Feeney, D.M.D.
24940 S. Tamiami Trail, Suite 202 Bonita Springs, FL 34134
Member, American Dental Association, Academy of General Dentistry, American Academy of Implant Dentistry and
The Bonita Springs Area Chamber of Commerce
FL License # DN-0014293
Tel (239) 948-4886
www.bonitaesterodental.com
BRUCE TURKEL
The few times Ive
discovered mistakes in my
articles, I die the death by a
thousand cuts. Humiliating
and eternally painful, typos
are the shorthand indications
of sloppiness, carelessness,
tardiness, or all of the above.
Yet, awful as they are, there
are times when typos are
useful. For example, we get lots of resumes in our
ofce, and when the agency is busy, its difcult to
wade through all of them. Typos are a great way of
thinning the herd. After all, if a potential employee
doesnt care enough about their own work to check
it for errors, whats going to happen when theyre
being paid to do work for our clients?
If employee prospects cant bother to spell my
name correctly in their cover letter, then their
resumes are going directly into the circular le
under my desk.
Another time I nd typos useful is when ltering
phishing emails. I dont have a Bank of America
account, but I do get an awful lot of emails from
BoA, or from someone pretending to be them. If I
did do business with BoA, I might feel the need to
open all those emails to check if theyre legit. But
since almost every scam email I come across has a
spelling or syntax error in it, typos serve as a very
effective spam lter. My guess is that most of the
professionals creating online promotions for BoA
(or Chase, Citi, AmEx, etc.) are scrupulous about
their text.
Typos are particularly useful when youre buying
something on eBay. Because lots of sellers arent
careful with their typing, they often post products
with misspelled titles. That means that people
searching for those products wont nd the offers
and the prices dont get bid up.
Believe it or not, there are websites where you can
put in the names of the things you want to buy, and
the sites will search the goods with their commonly
misspelled names. For illustrations sake, I searched
the word basketball on TypoBuddy.com and got
back over 140 viable searches with words such as,
hasketball, baskegball, basketbalp, baxketball,
basketbalol, baskeftball, baskretball, nbasketball,
baskeytball, baskertball, and baskdetball. How
many aspiring hoopsters do you know who would
search for a brand new baxketball?
When I teach marketing classes, I spend the
rst day talking about typos. Specically, I tell
my students that I wont accept assignments that
misuse their, there, and theyre; to, two,
and too; or your, and youre. I remind them
that imply and infer dont mean the same thing
and neither does ironic and coincidental.
Am I being too picky? Maybe. After all, the point
of the class is to teach the art of creative concepts,
not grammatical correctness. But one of the most
important parts of the creative process is the ability
to sell great ideas, and if you cant convince people
of the quality of your thoughts, then its awfully
difcult to excite them with the quality of your
creative products.
Perhaps you think Im being picayune. But as I see
it, presenting a document replete with typos is the
grammatical equivalent of making a presentation
with your zipper open.
Want more? Gually Mata, the eagle-eyed
proofreader who keeps my work on the straight and
narrow, sent me the following poem about computer
spell-checkers, titled Dont rely on it. Proof your
writing
Eye halve a spelling chequer
It came with my pea sea
It plainly marques four my revue
Miss steaks eye kin knot sea.
Eye strike a key and type a word
And weight four it two say
Weather eye am wrong oar write
It shows me strait a weigh.
As soon as a mist ache is maid
It nose bee fore two long
And eye can put the error rite
Its rare lea ever wrong.
Eye have run this poem threw it
I am shore your pleased two no
Its letter perfect awl the weigh
My chequer tolled me sew.
Bruce Turkel is a branding expert whos been
featured on CNN, NPR and The New York Times.
Reach him at bturkel@turkel.info.
Death By A Thousand Cutz
How do you feel about typos? I hate em.
and another thing
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Estero Lifestyle Magazine May 2013

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