Alisa Jeffery

1601 Great Western Dr #E4 Longmont, CO 80501 Phone: 303-472-3484 E-Mail: ajeffery122@gmail.com

Experienced Marketing and Project Manager

Experienced Marketing and Project Manager with proven track record of success in managing multiple national and international projects from initial planning to timely execution and completion while exceeding expectations. Success achieved through strategic project management, cultivating strong team and client relationships and creative problem solving. Strong digital concepts knowledge with ability to translate technical requirements to all level of stakeholder. Passion for and experience in sports industry. Key competencies include: Project Management and Team Leadership Client Relationship Management Strategic Planning and Analysis Excellent interpersonal communication skills in diverse groups Digital Products and Software Marketing Advertising Agency Experience High Level of Organization International MBA

PROFESSIONAL EXPERIENCE Senior Marketing Communications Specialist May 2011 Present BI Incorporated Implemented marketing campaigns, corporate branding strategies and business development initiatives. Coordinated with software development team in an Agile development setting to provide digital product and service branding, customer feedback and weekly customer messaging. Working knowledge of HTML, web development concepts and relational database concepts. Managed social media strategy including blog posts, YouTube, Twitter, Facebook and LinkedIn. Managed and created marketing collateral including corporate website, product fact sheets, sales presentations, e-newsletters, and social media strategies. Successfully developed and managed relationships between internal departments, external vendors and 3rd party design and public relations firms to execute marketing programs and projects. Coordinated and planned events such as customer training forums and corporate Annual Business Review to promote products, services and programs. Independent Project Management and Marketing Consultant May 2009 May 2011 Developed and executed database software for client information management resulting in increased administrative efficiency and stronger customer relations. Boulder County Force Soccer Club Managed and executed individual World Leadership Forum and leadership summits including program operations, onsite and travel logistics, creative problem solving, vendor relations, and supervision and training of 12 25 staff members. Created and managed club social media strategy primarily through Facebook and Twitter. Managed administration and communication with middle school, high school and college students and parents regarding program curriculum, crisis management, health and safety for student travel, cultural issues and program evaluations. Served on select advisory panel to evaluate programming, staff, health and safety processes, and identify and consider recommendations of improvements and new programs. - People to

People Ambassador Programs Managed four separate youth soccer programs with over 800 participants. Product Manager November 2008 May 2009 Encompass Technologies Coordinated comprehensive project and product management of route accounting software including onsite software installations, information transfer and cleanup, user training, management of system Go-Live day, and on-going client training and support. Developed and maintained strong customer relations through knowledgeable and timely customer service and technical support for new and existing users.

Alisa Jeffery, Page 2 Marketing Brand Manager February 2000 August 2008 Alm International Management Consulted on international operations and logistics, management and communication for Torch Relay including coordination of local task forces, activation of sponsorship for TOP The Olympic Partners Program (TOP sponsors, and management of route and technical issues throughout Brazil; Covered 51 cities in 44 days with over 2,700 torchbearers and a comprehensive budget of Five million USD. - Rio de Janeiro 2007 Pan American Torch Relay Managed project and strategic management for 3,600 torchbearers and escort runners in 34 international destinations. Participated in team management of all torch relay activities in cross- cultural setting with local task force and governments in seven international cities: Tokyo, Cairo, Los Angeles, Montreal, Paris, Munich, Moscow, Larnaka (Cyprus). Athens 2004 Olympic Torch Relay Oversaw strategic planning and SWOT analysis for individual markets in 25 cities in 10 southeastern states covered over 2,000 miles, including relay route planning and execution, procurement of all necessary permits and coordination of security personnel from city administrations to state and local law enforcement entities. Salt Lake 2002 Olympic Torch Relay Coordinated comprehensive strategic planning and management of brand activation, product launches and corporate events. Developed strong working relationships with clients, design and production of communication pieces, management of budget, activation of sponsorships, negotiation of contracts, website building and management, on-site logistics and post event evaluations. Alm International Management EDUCATION International MBA, University of Denver Denver, CO Brisbane,

Diploma of Applied Law International Law, University of Queensland QLD, Australia

Bachelor of Arts History, Russian Emphasis, Texas Christian University Ft. Worth, TX AWARDS Rotary Ambassadorial Scholar, Rotary Foundation Australia Brisbane, QLD,