Regulations to Consider

When filming and editing it is important that I look into the regulatory rules for a corporate promotional videos. ASA state that: Over the years the rules designed to protect children have been significantly tightened in response to societal concerns and evidence, for instance about unhealthy diets and underage drinking. Most recently, political concerns have been expressed at the highest level about the commercialization and sexualisation of childhood and the role that advertising may play in that. This is something I must take into account as some dance choreography can be quite sexualized and commercial and as the minimum age bracket for my intended audience is 14+ the political concerns of the members performing routines of this nature can be seen as offensive. In order to prevent this; choreography has been chosen to contain no sexual and inappropriate content. The odd hip roll is featured but is not performed by anyone under the age of 18 on the video. Copyright laws: As my video is being distributed onto Youtube it is important that I know the rights and regulations to the copyright policy relevant to my video content. My video contains new songs owned by large companies and so it is more than likely that my video will be blocked or acknowledged to contain third party conent. Solving this problem consisted of me crediting all of the artists I had used by theyre original video to the song clip I used theire youtube channel official website facebook and twitter accounts. I also stated that the video was a college project and for non-profit use. Uder the Fair use Act one of the four factors states that if used for educational non profitable purposes and does not transform the original meaning of the song/video that the video is not infringing the copyright policies. The Four Factors of Fair Use:
1. The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes Courts typically focus on whether the use is transformative. That is, whether it adds new expression or meaning to the original, or whether it merely copies from the original. Nonprofit educational purposes tend to be considered fair more often than commercial uses, but it is not automatic one way or the other.

2. The nature of the copyrighted work Using material from largely factual works is more likely to be fair than using purely fictional works.

3. The amount and substantiality of the portion used in relation to the copyrighted work as a whole Borrowing small bits of material from an original work is more likely to be considered fair use than borrowing large portions. However, even a small taking may weigh against fair use in some situations if it constitutes the heart of the work.

4. The effect of the use upon the potential market for, or value of, the copyrighted work Uses that harm the copyright owners ability to profit from his or her original work are less likely to be fair uses. Courts have sometimes made an exception under this factor in cases involving parodies.