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CHAPTER NO PART-A 1 2 Industry profile Company profile a. Background &Inception of the company b. Nature of Business Carried c. Vision, Mission & Quality Policy d. Product/Service profile e. Ownership Pattern Competitors Information Achievements &Awards Infrastructural Facilities Area of operation Work flow model Future Growth & Prospects Mackensys 7s frame work SWOT analysis Learning experience PART- B General introduction Statement of the problem Objective of the study Scope of the study Methodology Limitations of the study Analysis and interpretation Findings and Suggestions Recommendations and Conclusion
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CONTENTS

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Distribution channels
Introduction
Product distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. Distribution of products takes place by means of channels. Channels are sets of interdependent organizations in making the product available for consumption. Merchants are intermediaries that buy and resell products. Agents and brokers are intermediaries that act on behalf of the producer but do not take title to the products. Several companies are unsatisfied with the distribution of their products and services. Among the marketing 4 Ps: (product; place/distribution channels; price; and promotions/communications) marketing channels or distribution channels are still an important source of competitive advantage, since in the other Ps, for instance products, the rate of technology transfer between companies all over the world and global competition make new products and attributes available for competitors to imitate. With respect to prices, companies can operate in several parts of the world, creating competitive offers. In communications, the massive exposure of consumers to advertisements builds a barrier to improve product differentiation through this way. Distribution builds stable competitive advantages, since marketing channels have a long-run character and to build them it is necessary to have a consistent structure; and due also to the fact that they are focused on people and relationships. Objectives The main objectives of the study are as follows Analyze the current marketing channels of the company To study the effectiveness of the distribution channel on company performance.

METHODOLOGY
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Marketing research is the backbone of marketing. The main objective of my study is to get information from the dealer regarding the sales of the unity crop care and to look at the other feasible channel for the sales of those products.

Meaning of Research
Research in common parlance refers to a search of knowledge. One can also define research as a scientific research for pertinent knowledge or information on a specific topic. This is a systematic and objective identification, collection of data, analysis, dissemination and use of information for the purpose of assisting management in decision making related identification and solution of problem in the market. Research methodology This research is based on primary and secondary data. Primary datas collects through questionnaires and discussion with respective authorities, for collecting secondary data researcher articles, journals, books and websites are used. Sampling is used it is the process of obtaining information about an entire problem by examining only a part of it. Hypothesis used, to prove the objectives. To analyze the hypothesis several statistical methods are used.

Research Hypothesis
A hypothesis is a tentative proposition relating to certain phenomenon, which the researcher wants to verify when required. If the researcher wants to infer something about the total population from which the sample was taken, statistical methods are used to make inference. We may say that while a hypothesis is useful, it is not always necessary. Many a time, the researcher is interested in collecting and analyzing the data indicating the main characteristics without a hypothesis. Also, a hypothesis may be rejected but can never be accepted tentatively. Further evidence may prove it wrong. It is wrong to conclude that since hypothesis was not rejected it can be accepted as valid.

Limitation of the study

The study is restricting to Hassan and chikkamagaluru area. Lack of sufficient information for the detail study.

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Industry profile
The pesticides industry has grown by 7.6 per cent during the last 20 years. It has also undergone a structural change from low value products to high value products. The major constituents of this industry are technical grade material manufacturers, formulators, and dealers. In this article, U K Srivastava and N T Patel analyse the growth of the pesticides industry, the changes in the product mix, the problems of the constituents, and the marketing scenario. According to them, there is vast scope for accelerating pesticides consumption by diversifying to hitherto untapped regions and crops. This, however, calls for a major market development effort on the part of the industry. U K Srivastava is Professor and N T Patel is Research Associate in the Centre for Management in Agriculture at the Indian Institute of Management, Ahmedabad. Pesticides are broadly classified into five major groups: insecticides, fungicides, herbicides, rodenticides, and fumigants. The constituents of this industry include technical grade material manufacturers, formulators, dealers (sale points), and consumers. This article attempts to highlight the growth of the pesticides industry, changes in the product mix, market concentration, flow of materials, problems of various constituents, and the emerging market scenario.

Growth of Pesticides Industry

Since 1952, considerable emphasis has been given to self-reliance in the production of technical grade pesticides. The installed capacity increased from 19,280 tonnes in 1966 to 1, 02,328 tonnes in 1985-86 - 8.3 per cent annual rate of growth. Production of technical grade pesticides has increased from 13,948 tonnes in 1966 to 54,918 tonnes in 1985-86. Actual production as a proportion of installed capacity has declined from 72.34 per cent in 1966 to 53.67 per cent in 1985-86. The growth rate in value terms is about 1.66 times of the growth rate in quantity terms. A more important feature is that the weightage of two low value products BHC and DDT has come down from 82.3 per cent, April-June 1990. 231966 to 56.2 per cent in 1985-86 in quantity terms and from 52.7 per cent in 1966 to 11.5 per cent in 1985-86 in value terms. The weightage of high
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value products has increased from 7.7 per cent in 1966 to 43.8 per cent in 1985-86 in quantity terms and from 47.3 per cent to 88.5 per cent in value terms. This indicates a structural shift from low value products to high value products over the years. Because of this, growth of the industry in value terms has been 66 per cent higher than that in quantity terms. Imports amounted to only Rs 79 million in 1984-85 in the industry's turnover of Rs 6,000 million. Exports have been of a low order. Among the five groups of pesticides, insecticides dominate in quantity and value terms. In 1981-82, the share of insecticides was 89.9 per cent but it declined to 84.7 per cent in 1986-87. In value terms, the share was 69.7 per cent in 1981-82 and rose to 74.8 per cent in 1986-87. The share of herbicides and fungicides in terms of quantity has increased from 2.2 per cent and 6.1 per cent in 1981-82 to 3.8 per cent and 8.1 per cent in 1985- 86 respectively. But the share of herbicides and fungicides in value terms has declined from 18.3 per cent and 8.5 per cent in 1981-82 to 13.3 per cent and 5.6 per cent in 1985-86 respectively. This indicates a shift from high value products to low value products in the case of herbicides and fungicides. In all the six years, among the five groups of pesticides, the rank of fungicides in the production of technical grade pesticides in quantity terms stood second and that of herbicides remained third but in value terms it was the reverse.

Pesticides Use in Agriculture

Till 1971, the major production of pesticides was used for non-agricultural purposes. In subsequent years, more than 58 per cent of the production was consumed by the agricultural sector. The value of pesticides consumed in the agricultural sector was about Rs 5556.37 million in 1984-85. Cotton and paddy accounted for 67.3 per cent of this value. The shares of jowar, fruits and vegetables, wheat, arhar, and groundnut were 8.9 per cent, 7 per cent, 6.4 per cent, 2.8 per cent, and 2.5 per cent respectively.

Spatial Distribution of Pesticides Use in Agriculture

Consumption is very high in Andhra Pradesh which accounts for 33.6 per cent of the pesticides consumption in the country. Karnataka, Gujarat, Punjab, and Maharashtra account for about 16.2 per cent, 15.2 percent, 11.4 per cent and 5.1 per cent respectively. These five states together account for about 81.5 per cent of the consumption in the country.

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[Type the document title] Structure of Pesticides Industry

The number of pesticides in the schedule to the1 Insecticides Act, 1968, was 385 till July 1987. Out of them, 123 had been approved by the registration committee. During the last five years, only 42 products are in actual production. Pesticides produced by technical grade materials manufacturers are used as raw materials by formulators and the formulated products are sold through whole sellers and retailers to the farmers. The profile of each of the constituents of pesticides industry is presented next. 'Vol.15, No.2, April-June 1990 25 Technical Grade Material Manufacturers about 79 technical grade materials manufacturers are registered in India. Of them only 51 have been active in recent years.10 companies account for 80 per cent of the production of technical grade materials in quantity terms and 52.5 per cent in value terms. In quantity terms, Kanoria Chemicals has the largest share (27.3 per cent) and Rallis India the lowest (2.3 per cent). But in value terms, Kanoria Chemicals ranks seventh (3.34 per cent) and Rallis India fifth (5.68 per cent). In value terms, Ciba-Geigy has the largest share (9.82 per cent) and Mico Farm has the lowest (1.43 per cent). But in quantity terms, Ciba-Geigy ranks sixth (4.2 per cent) and Mico Farm eighth (2.6 per cent). This indicates that Kanoria Chemicals, Mico Farm, and Tata Chemicals are producing low value products while Ciba-Geigy, Excel, and Bayer India are producing high value products.26 VikalpaSource: Monitoring and Evaluation (Chemicals) Cell, Department of Chemicals and Petrochemicals, New Delhi. Information indicates that, except BHC, Malathion, ethion, fenvalerate, cypermethrin and aluminium phosphide, most other products have a marked market concentration in the sense that a company has a predominant share. About 94.3 per cent of the total production is concentrated in 16 companies. Of these 16 companies, 13 have the bulk of the market share of the products group dealt by them. Bayer India accounts for the entire production of parathion methyl, matasystox, and fenthion, while HIL, Ciba-Geigy, Traven-Chochin, Indofil, and Indian Expo. Ltd (ACC) account for the entire production of DDT, DDVP, copper oxychloride, dithion, and paraquat respectively.

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To ensure proper distribution of pesticides at reasonable cost to the farmers, a scheme has been introduced by the government under which 50 per cent of the total production of technical grade pesticides is supplied by manufacturers to non-associated formulators. But this scheme is not effective. To provide pesticides at lower prices to farmers, the Government of India allowed imports of 15 pesticides in 1988. Import duty on these pesticides was reduced from 105 per cent to 70 per cent. But only a few organizations could import them and that too from specified Kanoria Chemicals 58.0Hindustan Insecticides 100.0Ficom Organics Monitoring and Evaluation (Chemicals) Cell, Department of Chemicals and Petri -chemicals, New Delhi. Sources. According to the experience of one of these organizations, suppliers have hiked their prices after the announcement of the new policy. For example, the price of technical monocrotophos available from Ciba-Geigy, Switzerland, ranged from US$ 4.60 to $4.80 with 180 days credit before the announcement. After the announcement of the new policy, the price has been hiked to US$ 5.60 and no credit is available to Indian buyers. In March 1989, the Government of India raised the import duty on three widely used pesticides, namely, monocrotophos, butachlor, and methyl parathion technical from 70 per cent to 105 per cent. This has again raised the prices of these three pesticides.

Emerging Marketing Scenario

The pesticides industry has grown rapidly during the last two decades. It has also undergone a structural change from producing low value products to one producing high value specialty products. Despite this, the use of pesticides is concentrated in selected districts of a few states. The bulk of pesticides are consumed by crops like paddy and cotton. Crops which account for less than one per cent of the use are sugarcane, barley, rape and mustard, tobacco, and gram. Plantation crops like rubber, tapioca, coconut, and spices more or less have remained outside the ambit of pesticide use. The pesticides use pattern is very similar to that of fertilizers which also display geographical and crop concentrations. This is understandable because marketers usually tap first those markets with more potential and easier access. This pattern, however, has to undergo a change during the next decade of agricultural development.
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During the Eighth Plan, emphasis will be on acceleration of agricultural growth in rain fed areas, eastern regions, and crops like oilseeds and pulses. This process has already begun with the identification of 66 districts for intensive development. Efforts have also32 Vikalpabeen made to delineate 15 agro-climatic regions for promotion of optimal cropping mix. This scenario opens up new opportunities and challenges for the pesticides industry. To promote sales of pesticides, the industry will have to generate guidelines for economical use of pesticides for crops grown in disadvantaged regions. This has to be supplemented with development of crop specific products and pricing and promotion of these products in relation to crop profit abilities. Market development efforts are time consuming and costly. As the industry is presently dependent on distributors and dealers to push their products, the challenge may not be automatically taken up because the turnover per outlet in disadvantaged regions is going to be much smaller than what is obtained now. Similarly, the promotional cost is also going to be high. Perhaps the pesticides industry is in need of governmental support for market development. The above analysis indicates the magnitude of problems faced by various constituents of the industry. These have to be resolved by various constituents of the industry itself so that the challenge can be met by the industry.

LIST OF PESTICIDES INDUSTRIAL ASSOCIATION

1).

Agrochemicals Manufacturers Association of 2).

Gujarat Pesticides Formulators Association

India (AMA) 20, Embassy Market (1st Floor) Nr. Dinesh Hall, Ashram Road AHMEDABAD 380008 3). Northern
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(GFFA) 20, Embassy Market (1st Floor) Nr. Dinesh Hall, AHEMDABAD 380009

India

Pesticides

Manufacturers 4).

Federation of Pesticides Manufacturers Asson.

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Association (NIPMA) 401-402, Lusa Tower, Azadpur Commercial Complex, NEW DELHI 110033 5). Andhra Pradesh Pesticides Formulators 6). (SSI) Aishwarya Complex, 3rd Floor, 4, Duraiswamy Road, T. Nagar, CHENNAI Pesticides Manufacturers & Formulators Association of India (PMFAI) B-4, Anand Co. Op. Hsg. Society, Sitaladevi Temple Road, Mahim, MUMBAI

Association (APcc PFA) M/S Venkateshwar Pesticides & Allied Chemicals (P) Ltd. Ashok Nagar, HYDERABAD 534220 7). Agro Chemicals Formulators Welfare Association of Eastern India 53, K. M. Ghosh Road KOLKATA 700083 8).

Karnataka Small Scale Pesticides Formulators Association # 47 / 1, 6th Cross, Malleswaram, BANGLORE 56000

9).

Rajasthan

Pesticides

Manufacturers

& 10.

MGR Industries Association (MGRIA) A-27, Lane No. 2, Madhu Vihar, Delhi-110092 011-22234111

Formulators Asson. (RPMFA) Shri Kalyan Pesticides Pvt. Ltd. 116, Shri Gopal Tower, Krishna Marg, Nr. Ahinsha Circle C. Scheme, Jaipur 302001

COMPANY PROFILE
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INTRODUCTION:
INSECTICIDES ACT, 1968. The Insecticides Act, 1968 regulates import, manufacture, sale, transport and distribution and use of pesticide, with a view to prevent risk to human beings or animals and the matters connected therewith. This Act was passed by the Parliament in the Nineteenth year of Republic of India and came into force on 01.03.1971. Recently the most of the formers are willing to use organic products. In this scenario, UNITY CROP CARE is developed outstanding quality Organic products and made available for formers.

Business Type No of staff Year of establishment Monthly production capacity Address

Importer / Manufacturer / Trading Company

: 152 : : : 12th august 2012 as per requirement #1240, 12TH "B" CROSS, 10TH MAIN MAHALAKSHMIPURAM, Bangalore 560086, Karnataka, India

BACKGROUNDAND INCEPTION OF THE COMPANY:

Mr. Vijay Kumar is the owner of the company and also the promoter and he is the chairmen and managing director of UNITY CROP CARE. Mr. Vijay Kumar started the business with 6 years experience in Agro Pesticide Company. He got whole knowledge about crabs, desies and chemical composition and technical knowledge. Then He with his own capital of rs 10, 00,000 he started the UNITY CROP CARE in 12 august 2012 and is successfully managing it today with a wide network of people management. And know he covering the Karnataka and Maharashtra Distributers and dealer level supply the products.

Vision and Mission Quality policy

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Vision
Unity crop care, our vision is to be a leading partner in providing innovative products and combined solutions for the production of quality agro chemicals and bio chemicals and technical trading..... We strive to build long term, consistent, predictable and mutually beneficial partnerships with our customers, and farmer aim to generate value through innovation. Unity crop care, it is a key priority to conduct our business responsibly, fulfill our commitment to Sustainable Development and achieve long-term growth with superior financial returns. Our values express what organizational, cultural and ethical references we wish to promote in managing our employees and business. They are a company commitment, as well as an individual commitment for each of our employees.

MISSION:
The company`s mission is to provide value for money to the customers through producing quality products. To provide a quality products and good service than what others offering.

To provide the technical inputs necessary to produce good quality pesticides.

QUALITY POLICY:
To provide the best quality products which are former friendly and ecco friendly.

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We are committed to quality and we shell strive continuously to provide products, which consistently meet the needs of our customers and establish a value added relationship, ensuring total customer and farmer satisfaction.

Product profile
Product 1 Technical CopsFunction Dosage - Bio war: Botanical derivative, all crops

- Control of heliothis, Bollworms, stem borer 1 to 1.5 ml per liter of water

Product 2 Technical CopsFunction Dosage

- Q mite - Botanical derivative, - Vegetables - Control of red mits, 1 to 1.5 ml per ltr of water

Product 3- - Actin Technical CopsFunction Dosage - Botanical derivative, - Vegetables, grapes, tomato and potato - leaf spot, leaf blight 1 to 2 ml per ltr of water

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Product 4 Technical CopsFunction Dosage Growth plus - Bio stimulant, - all crops - growth promoter, yield booster, 0.5 to 1 ml per ltr of water

Product 5 Technical CopsFunction Dosage

Target

- Botanical derivative, - all crops - control of spodoptra, 1 to 1.5 ml per ltr of water

Product 6 Technical Cops Function Dosage

Crunch

- Botanical derivative, - all vegetables - control of heliothis, DBM, stem borer. 0.5 to 1ml per ltr of water

Product 7 - Sudden Technical - Botanical derivative, CopsFunction Dosage

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- Paddy, chilly, grapes and tomatos and vegetables - control of powdery mildew, leaf spot, fruit rot. 2 ml per ltr of water
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Product 8 - Option Technical - Botanical derivative, Cops- Vegetables, field crops

Function - bacterial diseases, powdery mildew, leaf spot, blast, damping off Dosage 1 to 2 gram per ltr of water

Area of operation
Companies are always looking to carry business, where the required resources are easily available. Area of operation plays a vital role while fixing price, there by development of the company. Because if the area has suitable environment, raw material, skilled labors for less wages, then it will reduce the cost of production The UNITY CROP CARE has covered the Karnataka and Maharashtra.

Karnataka:- Hassan, Chikkamagaluru, Shivamogga, Chikka Ballarpur, Kolara, Ram Nagara,

Davanagere, Dharvad, Bijapura, Belgaum, Bagalkot, Bangalore, Gulbarga.

Maharashtra:- Solhapur, Nasik, Pune, Miras, and other grapes areas

Ownership pattern
Name
Vijay Kumar Subhash Bhosle Madhu vanthi

%of shares
40% 50% 10%

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Competitors information;
There are many competitors are there .they are producing similar product in same area Twin Tech India Pvt ltd:(Manufacturer, supplier and exporter of insecticides, mosquito killer, fly insect killer and insectic)

Kisan Group Private Limited (dealing as a manufacturer, supplier & exporter of protozyme-ii, sulpha gold, agri input, fertilizer )

Royal Crop Science (India) :-(leading supplier of car tap hydrochloride, cheminova, cypermethrin , excel crop care, AL grip, phorate,)

Greenchem Biotech :-(we are dealing in insecticides )

Neem India Products Pvt. Ltd. :- (we are manufacturer, exporter and supplier of insecticides such as botanical insecticide and neem in) (we are manufacturer and supplier of natural insecticides, organic insecticide, herbal insecticides,)

Aryan Crop Protection Pvt. Ltd. :- (bio larvicide, bio pesticides)

Ambience Fertchem Pvt. Ltd. ;-( Ambisil, silicate, silica, silicon. Fungicide, insecticide)
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Eagle Plant Protect Private Limited :-agro chemical, biolarvicide, bio plant protector, bio fungicides, bio insecticides, bio pesticide, bio) (we are manufacturer, exporter and supplier of insecticides such as botanical insecticide and neem in)

Skymax Crop science Limited :-(we are engaged in offering qualitative range of neem based insecticides, agricultural insecticides, )

INFRASTRUCTURAL FACILITIES:
:-The UNITY CROP CARE is situated in the 1st main road 2nd cross Maheshwari nagar T.D Halli Bangalore.

Canteen facilities:
As a selection of the factories act, 1948 imposes a statutory obligation to employees to provide canteen in premises employing more than 152 workers; a big canteen is situated besides the main building. Foods are supplied at economical prices for the employees i.e. Rs 8 for the meals and 2 rupee for coffee.

Other facilities:
Emergency facility First aid facility Mobile veterinary facility Providing feeds and fodder Training and development facility to EMPLOYEES

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Work flow model

Marketing Department

Chairmen

Marketing manager

Area Manager(Karnataka & Maharashtra)

Sales Officer

Field assistant Officer

Field Development Officer

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1Production department

Chairmen

Production

Product in charge

Chemist

Quality contrler

Production Stop

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Accounting Department

Chairmen

Accounting manager

Accounts staff

Banking staff

Dispatching

Office boy

FUTURE GROWTH AND PROSPECTUS Profit maximization. To be the No 1 agro chemical product producer in India. To be the large agro chemical product exporter in India.

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THEORY OF MCKINSEYS 7S MODEL

The seven-Ss is a frame work for analyzing organizations and their effectiveness. It looks at the seven key elements that make the organizations successful, or not: strategy; structure; style; skills; and shared values.

Consultants at Mckinsey & company developed the 7S model in the late 1970s to help managers address the difficulties of organizational change. The model shows that organizational immune systems and the many interconnected variables involved make change complex, and that an effective change effort must address many of these issues simultaneously.

The 7-s model is a tool for managerial analysis and action that provides a structure with which to consider a company as a whole, so that the organizations problems may be diagnosed and a strategy may be developed and implemented.

The 7-s diagram illustrates the multiplicity interconnectedness of elements that define an organizations ability to change. The theory helped to change managers thinking about how companies could be improved. It says that it is not just a matter of devising a new strategy and following it through. Nor is it a matter of setting up new systems and letting them generate improvements.

To be effective, your organization must have a high degree of fit, or internal alignment among all the seven Ss. Each S must be consistent with and reinforce the other Ss. All Ss are interrelated, so a change in one has a ripple effect on all the others. It is impossible to make progress on one without making progress on all. Thus, to improve your organization, you have to
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master systems thinking and pay attention to all of the seven elements at the same time. There is no starting point or implied hierarchy different factors may drive the business in any one organization.

Structure Systems

Strategy

Shared values Skills Style

Staff

1. Structure The frame work in which the activities of the organizations members are coordinated. The four basic structural forms are the functional form, divisional structure, matrix structure, and network structure. 2. Skills What the company does best; the distinctive capabilities and competencies that reside in the organization. 3. Style The leadership approach of top management and the organizations overall operating approach; also the way in which the organizations employees present themselves to the outside world, to suppliers and customers. 4. Strategy Strategy defines key actions and capabilities along the major dimensions of marketing, product and services development, sales and channel distribution, business systems and processes, and management of alliances and partnerships. States how an
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organization will attain its vision and respond to the threats and opportunities of the new mediums. The route that the organization has chosen for its future growth; a plan an organization formulates to gain a sustainable competitive advantage. 5. Systems The formal and informal procedures, including innovation systems, compensation systems, management information system, and capital allocation systems, that govern everyday activity. 6. Staff The organizations human resources; refers to how people are developed, trained, socialized, integrated, motivated, and how their carriers are managed. Staffs need the skills and aptitude for developing channels relationships, sales and distribution of Unity

crop care.
7. Shared values Originally called super ordinate goals; the guiding concepts and principles of the organization values and aspirations, often un written that go beyond the conventional statement of corporate objectives; the fundamental ideas around which a business is built; the things that influence a group to work together for a common aim.

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SWOT ANALYSIS OF UNITY CROP CARE

STRENGTHS Huge demand for agro chemical products Availability of Raw metiral Brand quality Man Power Location OPPORTUNITIES To export its products to other states New product innovation Market expansion THREATS Competition With local sellers Many private firms have entering WEAKNESS Inadequate Transportation Focus only on Rural Segment

1. STRENGTHS: HUGE DEMAND: There is a huge demand for ACTIN (organic plant protector) and Botanical derivatives in the market. Agro chemical products are plays a vital role and much needed in the field of agriculture. There is increased population in India; hence there is increased demand for products. AVAILIBILITY OF PRODUCT: Union can easily get required product with less cost from the rural area according to the need Most of the farmers in Hassan district are having at least 1 or 2 Acers of land in their home. Hence there is a good availability of agro .chemical products for the sake of growing their seeds..

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BRAND: Unity crop care`s products are well branded in the market because of their quality. MAN POWER: There is well experienced, professionally trained technical employees are working in the company with minimum experience of 6 years. It helps organization to maintain the quality of the product. 2. WEAKNESS: Inadequate Transportation Bad condition of roads and inadequate transportation facilities makes product procurement problematic UNITY CROP CARE has no building in its own; it becomes one of the major weakness of the company. It focused more only on rural segment and very less concentration on urban area. New employee has less social security e.g.: accommodation is not provided to new employees where in it restricts their stay for a long period. Limited advertisement 3. OPPORTUNITIES EXPORTS There is demand for UNITY CROP CARE Products in other states via maharastra, and pune. So it can export its product to those states. NEW PRODUCT INNOVATION It can innovate new products to the existing product line. 4. THREATS Competition

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Competitors are coming with similar product, this is the main threat posed by the external environment. Many private firms have entering Many private firms entering like Rishi crop science pvt ltd. ,

LEARNING AND EXPERIEANCE:

It is a very good opportunity to correct or evaluate our self how capable am I to adopt new changes or interested to learn the things in real or actual working conditions. When I enter the organization the atmosphere itself teaches what I have to do and what are all the duties and responsibilities. In UNITY CROP CARE the co-ordination between the employees will create a unity among employers which is very helpful in decision making and building a good future to the organization and carry out the business in a right way. Uniformity which is very essential elements that management should maintain among their employees and outlook of an employee will also create an impression on the minds of other about their, preference, values and principles. Time keeping is another important thing that one learnt in the organization. Doing duty in time punctual, honesty, attractive, and innovative. If it does it in a right way with right choice it will vie you success. Within that short span of gap over all progress is carried out, if are miss the opportunity they will not get it back. Another important feature is about motivation if the encouragement is there to come up their weakness and support them to come out their ideologies it will be more effective. The work culture and the environment condition which is provided to the employee are very good which motive the employees work comfortably.

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PART-B SCOPE OF THE FURTHER STUDY * The scope of the study is confirmed to distribution channel with special reference to the UNITY CROPE CARE.in Hassan and Chikkamagaluru. * * * The study can help to the management to know the factors why their sales volumes are low. The study will help to improve the sales volumes of their products. The recommendation and suggestion of the study can also be applied to the similar project or similar situation

LIMITATION OF THE STUDY I had difficulty with most of the respondents who was not willing to cooperate with the study, as they were very busy with their work. The research had also difficulty in getting some information, which the respondents were not interested to give. The researcher had difficulty with the respondents because they did not fill up the questionnaire in proper time.

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DATA ANALYSIS AND INTERPRETATION

Questionnaire for dealers.

3) Qualification of Dealers. Sl No 1 2 3 4 5 Total Particular Post graduate above Graduate Under Graduate Proffessional Course Other No of respondents 01 05 13 01 00 20 Percentage 05% 25% 65% 05% 100%

Respondents
70% 60% 50% 40% 30% 20% 10% 0% Post graduate above Graduate Under Graduate Respondents Proffessional Cours other 5% 5% 0% 25% 65%

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Sources: Primary Data
Analysis:

The above table and graph shows that 5% of the respondents are post graduates, 25% of the respondents are Graduated, 65% of the respondents are Under graduates 5%respondents are had their studies in Proffessional courses and the others nil. Interpretation: From the above information the majority of the dealers are under graduates 04) Agro chemical dealership taken by dealers. Sl no A B C D E Total Analysis:Particular Unity crop Care Karnataka agro ltd Green.crop international pvt ltd S.V.Rangaswamy& company pvt ltd Bobbili agro trading 02 company 20 100% 20 100% No of respondents 20 13 04 Particular 100%

05) Do your distributer offer special prices or discounts? Sl No 1 2 Total

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Particular Yes No

No of respondents 18 02 20

Percentage 90% 10% 100%

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Analysis

From the above table and graph, it is shows that 90% of the respondents are highly satisfied with price, and remaining 10% of the respondents are not satisfied with price of Unity crop care products

Series 1
100 90 80 70 60 50 40 30 20 10 0 Yes Series 1 No 10 90

Interpretation: The above table and analysis, it shows that the majority of the dealers are given their response towards the satisfaction with the price of the products that is 90%.becouse the products are purchased by the dealers is in high quantity. Remaining 10% of the dealers order less in quantity. 06) Which factor enable you to be the dealer of Unity crop care? Sl No
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Particular

No of respondents

Percentage
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A B C D E Total Promotional Scheme Quality Company policy Margin Demand 02 16 0 01 01 20 10% 80% 05% 05% 100%

Analysis:

About 10% of the dealers are dealing with UCC for its Promotional scheme , 80% for quality, 0% for company policy, 05% of dealers are dealing for Demand and remaining 05% are dealing by seeing Margin

Respondents
90% 80% 80% 70% 60% 50% 40% 30% 20% 10% 10% 0 0% Promotional Sheme Quality Company policy Series 1 Margine Demand 5% 5%

Interpretation: From the above data it shows the majority of the dealers are dealing the Unity Crop Cares products for its quality only. Because the maintaining standard quality in their products which in term it is a greater advantage to the dealers to earn more profit.

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07) Quality of Unity crop care. Sl No A B C D E Total Analysis: About 05% of the dealers rated excellent toward the Quality of UCC, 45% of dealers rated very good,40% of dealers rated good and remaining 10% rated average toward the quality of Unity Crop Care. Particular Excellent Very good Good Average Poor No of respondents 01 09 08 02 20 Percentage 05% 45% 40% 10% 100%

Response

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

45% 40%

10% 5% 0% Excellent Very good Good Average Poor

Series 1

Interpretation:

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From the above information I come to know that the more number of dealers are responds towards the quality. Because they maintain the good quality in their products. 08) Expected quantity of pesticides are supplied by company in time. Sl No A B Total Particular Yes No No of respondents 20 Percentage 100% 100%

Analysis:

About 20 dealers, 100% of dealers are satisfied with the supply of Unity Crop Care products with in time and no one are dissatisfied.

Response

120% 100% 100% 80% 60% 40% 20% 0% 0% Yes No

Series 1

Interpretation: From above graph and table it shows that the dealers are highly satisfied with the distribution of the company. Because the company will deliver the product as possible as early.
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09) Suggestion related to the price of UCC products. Sl No A B C D E Total Analysis Out of 20 respondents 10% of the dealers are highly satisfied,45%of the dealers are satisfied,40% of the dealers are average and remaining 05%of the dealers are dissatisfied. Particular Highly satisfied Satisfied Average Dissatisfied Highly dissatisfied No of respondents 02 09 08 01 20 Percentage 10% 45% 40% 05% 100%

50% 45% 45% 40% 40% 35% 30% 25% 20% 15% 10% 10% 5% 5% 0% 0% highly satisfied satisfied average Series 1 dissatisfied highly dissatisfied

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From the above table and graph it shows that the majority of the dealers are satisfied with the price of the Unity Crop Cares products. Because price is low compare to the other company products

10) Order and replacement of UNITY CROP CAR. Sl No A B C D E Total Analysis:From the above table, it is shows that 10% of the respondents are highly satisfied with order and replacement of the Unity Crop Care, 70% of the respondents are satisfied with order and replacement of the Unity Crop Care, 20% of the respondents feel that Average with order and replacement of the Unity Crop Care. Particular Highly satisfied Satisfied Average Dissatisfied Highly dissatisfied No of respondents 02 14 04 20 10% 70% 20% 100%

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respondents
80% 70% 70% 60% 50% 40% 30% 20% 20% 10% 10% 0% 0% Highly satisfied Satisfied Average respondents Dissatisfied Highly dissatisfied 0%

Interpretation: From the above table it can be analyzed that the majority of dealers are satisfied with the order and replacement of the company. The distributers are distribute the products within 3 days. And if there is any damages in the products they replace the products soon. 11) Availability of Unity Crop Care. Sl No A B C D E Total Analysis: From the above table and graph, it is shows that 40% of the respondents are highly satisfied with availability of the product of UCC, 50% of the respondents are satisfied with availability of the product, 10% of the respondents feel that average with availability of the product.
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Particular Highly satisfied Satisfied Average Dissatisfied Highly dissatisfied

No of respondents 08 10 02 20

Percentage 40% 50% 10% 0% 0% 100%

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respondents
60% 50% 50% 40% 40% 30% 20% 10% 10% 0% 0% highly satisfied satisfied average respondents dissatisfied highly dissatisfied 0%

Interpretation: From the above analysis the more number of dealers are satisfied with the availability of the Unity Crop Cares products. The company sales executes will cover their divisions once in 2 days. 12) Margins offered by the Unity Crop Care. Sl No A B C D E Total Particular Highly satisfied Satisfied Average Dissatisfied Highly dissatisfied No of respondents 10 08 01 01 20 Percentage 0% 50% 40% 05% 05% 100%

Analysis:

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From the above table, it is shows that no respondents are Highly satisfied with margins offered by the UCC, 50% of the respondents are Satisfied with margins offered by the UCC, 40% of the respondents feel that Average with margins offered by the UCC, 05% of the respondents are Dissatisfied with availability margins offered by the UCC and 5% of the respondents are Highly dissatisfied with margins offered by the UCC.

Respondents
60% 50% 50% 40% 40% 30% 20% 10% 0% 0% Highly satisfied Satisfied Average Respondents Dissatisfied Highly dissatisfied

5%

5%

Interpretation: From the above table and analysis it shows that the majority of the dealers are satisfied with the margins offered by the company and less number of dealers are dissatisfied. Because Unity Crop Care offered the best margins compare to the other company. The 10% of the respondents are buy the low quantity products. So they cant reach the expected margins. 13) Do you satisfied to take the Unity Crop Care dealership? Sl No A B Particular Yes No No of respondents 20 Percentage 100% 0%

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Total 20 100%

Analysis:

From the above table and graph, it is shows that 100% of the respondents satisfied with the Unity Crop Care dealership.

Respondents
120% 100% 100% 80% 60% 40% 20% 0% 0% Yes Respondents No

Interpretation: From the analysis the all dealers are satisfied by taking the dealership of Unity Crop Care because of the quality of the products, delivery period of the products.

14) Sales promotional efforts of Unity Crop Care. Sl no A B C Particular Excellent Very good Good No of respondents 0 03 03 Percentage 15% 15%

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D E Total Average Poor 09 05 20 45% 25% 100%

Analysis:

From the above table and graph, it is inferred that no respondents feel that sales promotional effort is Excellent, 15% of the respondents feel that sales promotional effort is Very good, 15% of the respondents feel that sales promotional effort is Good, 45% of the respondents feel that sales promotional effort is Average and 25% of the respondents feel that sales promotional effort is Poor.

Respondents
50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Excellent Very good Good Respondents Average Poor 0% 15% 15% 25% 45%

Interpretation: From the above analysis the Unity Crop Care is not doing the proper sales promotional activities relates to other companies. Because the company products are cover the market by their quality. So the sales promotional activities are less.

15) Which company pesticide product affects more from others?

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Sl No A B C D E Total

Particular Unity crop Care Karnataka agro ltd Green.crop international pvt ltd S.V.Rangaswamy& company pvt ltd

No of respondents 03 03 14

Percentage 15% 15% 70%

Bobbili agro trading company 20

100%

Analysis:

From the above table it shows that 15% of the respondents are agree that the Unity Crop Care product is affect more from other related products, 15% of the dealers responds Karnataka agro ltd is more affected from other pesticides, 70% of the respondents are says that S.V.Rangaswamy and company pvt ltds products are more affected from other pesticide products.

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Respondents
80% 70% 70% 60% 50% 40% 30% 20% 10% 0% Unity crop Care Karnataka agro ltd Green crop S.V.R.& company pvt Bobbili agro trading international pvt ltd ltd company Respondents 15% 15% 0% 0%

Interpretation: From the analysis it is shows that the Unity Crop Cares products are affect less compare to the S.V.Rangaswamy and companys products. Because the S.V.R and company is well known in the market.

16) Reliability of the Unity Crop Care products. Sl no A B C D E Total Analysis: Particular Excellent Very good Good Average Poor No of respondents 04 12 04 0 20 Percentage 0% 20% 60% 20% 0% 100%

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From the above table, it shows that no dealers are feel that reliability of the product is Excellent, 20% of the respondents feel that reliability of the product is Very good, 60% of the respondents feel that reliability of the product is Good, 20% of the respondents feel that reliability of the product is Average.

Respondents
70% 60% 60% 50% 40% 30% 20% 20% 10% 0% 0% Excellent Very good good Respondents average poor 0% 20%

Interpretation: From the analysis and table it shows that the majority of the respondents are sed that the reliability of the product is good. Because the customers are depends upon the Unity Crop Care products. 17) Financial scheme of Unity crop care. Sl no A B Total Particular Yes No No of respondents 17 03 20 Percentage 85% 15% 100%

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From the above table, it shows that 85% of the respondents satisfied with financial schemes of the Unity Crop Care, and other 15% of the respondents not satisfied with financial schemes of the Unity Crop Care.

Respondents
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes Respondents No 15% 85%

Interpretation: From the above analysis and table the financial schemes of the Unity Crop Care is satisfied to the dealers. The company exceeds the credit period it gives a duration period for dealers so in term the product moment will be existing.

18) Which company gives more importance to marketing research? Sl no A B C Particular Unity Crop Care Karnataka Agro ltd Green No of respondents 03 04 crop Percentage 15% 20% 0%

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international pvt ltd D E Total S.V.R company pvt ltd 13 Bobbili Agro trading company 20 100% 65% 0%

Analysis:

From the above table, it shows that 15% of the respondents feel that Unity crop care is doing market research, 20% of the respondents feel that Karnataka Agro ltd is doing market research, 65% of the respondents feel that S.V.rangaswamy &company pvt ltd is doing market research.

Series 1
70% 60% 50% 40% 30% 20% 20% 10% 0% Unity Crop Care Karnataka Agro ltd Green crop S.V.R company pvt Bobbili Agro trading international pvt ltd ltd company Series 1 15% 0% 65%

Interpretation: From the above analysis and table I come to know that the marketing research by Unity Crop Care is not giving more importance to the marketing research compare to the other companies

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19) Delivery period of unity crop care. Sl no A B C D E Total Particular 1-3 days 3-5days 5-10days 10-13 days 13-15 days No of respondents 15 04 01 20 Percentage 75% 20% 05% 0% 0% 100%

Analysis:

From the above table, it shows that 75% of the respondents answered that with in1-3 days they are getting their product, 20% of the respondents answered that within 3-5 days, 05% of the respondents answered that within 5-10 days.

Respondents
80% 70% 60% 50% 40% 30% 20% 20% 10% 0% 1-3 Days 3-5 Days 5-10 Days Respondents 10-13 Days 13-15 Days 5% 0% 0% 75%

Interpretation:

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The above table and analysis it shows that the delivery period of the Unity Cope Care is satisfied by the dealers because the products are delivered by the company within the 1 -3 days.

Customer
03) Qualification of Customers. Sl No 1 2 3 4 5 total Analysis: The above table indicates the different qualification of the respondents. Which are mentioned above. Out of 25 respondents there is no customers are post graduated,16%of the respondents are Graduated,24% of the respondents are Under graduated,12% of the respondents are had Proffessional course, and 48% of the respondents are had other qualification. Particular Post graduate above Graduate Under Graduate Proffessional Cours Other No of respondents 04 06 03 12 25 PERCENTAGE 0% 16% 24% 12% 48% 100%

Respondents
60% 50% 48% 40% 30% 20% 10% 0% Post graduate above Graduate Under graduate professional course Other 16% 12% 0% 24%

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Interpretation: From the above analysis the majority of the customers are having other qualification such as SSLC, PUC, sum customers are also not have any qualification. 04) Age group of respondents Sl no A B C D Total Particular Up to 20 years 21-40 years 41-60 years Above 61 years No of respondents 02 12 11 25 Percentage 08% 48% 44% 0% 100%

Analysis: The above table and graph indicates the different age groups of the respondents. Which are mentioned above. Out of 25 respondents an age category of up to 21 years were 8%, 21to40 were 48%, 41 to 60 were 44%and above 61years were fully nil.

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Respondents
60% 50% 40% 30% 20% 10% 0% Up to20 years 21-40 years Respondents 41-61 years Above 61 years 8% 0% 48% 44%

Interpretation: From the above table it can be inferred that majority of the customers are in the age group of 21 40.and 44% of the customers are 41-61 years.

05) Gender of the respondents. Sl no A B Total Particular Male Female No of respondents 24 01 25 Percentage 96% 04% 100%

Analysis: The above table and graph indicates that the 96% of the respondents are Male and remaining 04% are Female.
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Respondents
120% 100% 80% 60% 40% 20% 4% 0% Male Respondents Female 96%

Interpretation: From the above graph and analysis it shows that the majority of the customers are male rather than female. There are 96% of the respondents and 06% of the female respondents 06) Mar ritual status of the respondents. Sl no A B Total Particular Married Unmarried No of respondents 23 02 25 Percentage 92% 08% 100%

Analysis:

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The above table and graph shows that the 92% of the respondents are married and the remaining 8% of the respondents are Unmarried.

Respondents
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Married Respondents Unmarried 8% 92%

Interpretation: From the above table it shows that the majority of the customers are married. 07) Monthly income of the customer. Sl no 1 2 3 4 Total Particular 5000-7000 7000-10000 10000-12000 12000-15000 No of respondents 5 15 03 02 25 Percentage 20% 60% 12% 08% 100%

Analysis:

The table and graph shows that 20% of the customers are get 5000-7000 monthly income,60% of the customers are getting monthly income of 7000-10000,12%of the customers
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are getting 10000-12,000,and remaining 8% of the customers are getting monthly income of Rs12000-15000.

Respondents
70% 60% 60% 50% 40% 30% 20% 20% 12% 10% 0% 5000-7000 7000-10000 Respondents 10000-12000 12000-15000 8%

Interpretation: From the above analysis it shows that the majority of the customers are getting salary 7000-10000 and 5000-7000. Because the customers are mainly depends upon agriculture. 08) Kind of information is collected for inquiries Sl no A B C D E F
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Particular Existing product Quality Pricing Validity dates Delivery schedules

No of respondents 08 04 04 02 -

Percentage 32% 28% 16% 16% 08% 0%

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Potential new product 07

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Total
Analysis:

25

100%

From the above table and graph it is shows that 32%of the customers are collects the information for inquiries of existing products, 60% of respondents collects the information from potential new product, 16%of the respondents are buy the product by seeing quality, 16% of the respondents are from validity dates.

Respondents
35% 30% 25% 20% 15% 10% 5% 0% 0% Existing product Potential new product Quality Pricing Respondents Validity dates Delivery schedules 8% 16% 16% 32% 28%

Interpretation: The customers are getting the information from the existing products or potential new product which performs good compare to other existing products and other information such as quality, pricing.

09) Decisions to purchase Unity Crop Care products depends upon the quality of pesticides.

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Sl no A B C D E Total
Analysis:

Particular Strongly agree Agree Neutral Disagree Strongly disagree

No of respondents 04 15 06 25

Percentage 16% 60% 24% 0% 0% 100%

From above table it shows that the 16% of the customers are strongly agree to purchase the Unity Crop Care products depends upon the quality of pesticides, 60% of the customers are Agree to purchasing the product depends upon the quality, 24%of the respondents are Neutral to purchasing the products depending upon the quality of pesticides.

respondents
70% 60% 60% 50% 40% 30% 20% 10% 0% Strongly agree Agree Neutral respondents Disagree Strongly disagree 16% 0% 0% 24%

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Interpretation: From the above analysis I come to know that the customers are make the decisions depend upon the quality of products. Because the company maintain their products well quality in the market 10) Price is not an important decision making factor when it comes to purchase of pesticides. Sl no A B C D E Total Particular Strongly agree Agree Neutral Disagree Strongly disagree No of respondents 01 17 06 01 25 Percentage 04% 68% 24% 04% 0% 100%

Analysis: From the above table and graph it shows that the 04% of the customers are Strongly agree that the price is not an important decision making factor when it comes to purchase of agro products,68% of the customers are agree,24% of customers are neutral and remaining 4%of the customers are disagree that the price is not an important decision making factor when it comes to purchase of agro products.

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Respondents
80% 70% 60% 50% 40% 30% 20% 10% 0% strongly agree Agree Neutral Respondents Disagree Strongly disagree 4% 4% 24% 68%

0%

Interpretation: From the above analysis it shows that the majority of the customers are agree that price is not an important factor when it comes purchase of agro products. Those who disagree they are the customers who earn the low income. 11) Do you want product substitution to occur when the original ordered product is not available? Sl no A B Total Particular Yes No No of respondents 15 10 25 Percentage 60% 40% 100%

Analysis: From the above table and graph it shows that 60%of the customers are agree to the substitution when the ordered product is not available, remaining 40% of the customers are not agree to substitute the product when original ordered product is not available

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Respondents
70% 60% 60% 50% 40% 40% 30% 20% 10% 0% Yes Respondents No

Interpretation: From the above analysis and table I come to know that the majority of the customers are agree to substitute the product when expected product is no available. Remaining 40% of the customer dont want the product substitution. Because the product quality is good 12) What standards you are look at in Unity Crop Care while buying.

Sl no A B C D E Total

Particular Quantity Price Packaging Availability Reliability

No of respondents 04 10 11 25

Percentage 0% 16% 0% 40% 44% 100%

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Analysis: From the above table and graph it shows that 16% of the customers are look price in to Unity Crop Cares products while buying,40% of the customers are look availability in to Unity Crop Cares products while buying,44%% of the customers are look Reliability in to Unity Crop Cares products while buying .

Respondents
50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Quantity Price Packaging Respondents Availability Reliability 0% 0% 16% 44% 40%

Interpretation: From the above chart and analysis it shows that the majority of the respondents are look availability of the product and costumers are majorly depends upon the Unity Crop Cares products. Because the products are have best quality.

13) Purchase of agro chemicals is determined by the availability of pesticides when required. Sl no A B Particular Strongly agree Agree No of respondents 21 Percentage 0% 84%

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C D E Total Neutral Disagree Strongly disagree 04 25 16% 0% 0% 100%

Analysis:

From the above table and graph it shows that 84% of the customers are Agree that purchase of agro chemicals is determined by the availability of pesticides when required,16% of the customers are Neutral that purchase of agro chemicals is determined by the availability of pesticides when required.

Respondents
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 0% Strongly agree Agree Neutral Respondents Disagree Strongly disagree 0% 0% 16% 84%

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Interpretation: From the above analysis it shows that the majority of the customers are agree that purchase of agro chemical is determined by the availability of pesticide when required. Because the products are made depends upon growing crops in time duration. 14) Is there any discounts by the dealers? Sl no A B Total Particular Yes No No of respondents 18 07 25 Percentage 72% 28% 100%

Analysis: Above table and graph shows that 72% of the respondents are getting discounts, and 28% of the respondents are not getting the discounts from the company.

Respondents
80% 70% 60% 50% 40% 30% 20% 10% 0% Yes Respondents No 28% 72%

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Interpretation: From the above analysis it shows that the majority of the respondents are getting the discounts from the dealers because they are regular customers to the particular dealers (78%). remaining 28% of the dealers are not visiting the shops regularly.

FINDINGS OF THE STUDY

(90%) of the respondents feel that quality of the product is excellent. And (10%) of the respondents feel that quality is poor.

(55%) of the respondents satisfied with price of the products. And (45%) of the respondents not satisfied with price of the products

(80%) of the respondents feel that order and replacement is highly satisfied. And (20%) of the respondents feel that average.

(40%) of the respondents highly satisfied with availability of the product. And (10%) of the respondents not satisfied.

(50%) of the respondents satisfied with margins offered by the product. And (40%) of the respondents feel that margins of the product is average.

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(100%) of the respondents satisfied with Unity Crop Care dealership. And there is no respondents are not satisfied.

(15%) of the respondents feel that sales promotional efforts of the Unity Crop Care is Very good. (25%) of the respondents feel that poor.

(70%) S.V.Rangaswamy & company, (15%) Unity Crop Care the products affect more from other. And (15%) Karnataka agro ltd.s products affect from others.

(80%) of the respondents satisfied with reliability of the Unity Crop Care. And (20%) of the respondents are average.

(85%) of the respondents satisfied with the financial schemes of the Unity Crop Care. And (15%) of the respondents are not satisfied.

(95%) of the respondents satisfied with delivery period of the product within 5 days. And (05%) of the respondents not satisfied.

SUGGESTION Unity Crop Care should concentrate in credit facility of the dealers. Unity Crop Care should concentrate on sales man visit for wide marketing. Unity Crop Care should concentrate to attract the dealers. Unity Crop Care should improve their sales promotional efforts. Unity Crop Care does a market research and gets feedback. Unity Crop Care should concentrate to fulfill the service for dealers required.
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CONCLUSION After analysis the data I have concluded that S.V.Rangaswamy company pvt ltd, Karnataka agro ltd, they are captured first two place and Unity Crop Care is in third place. Because the sales volume of the Unity Crop Care is very low compare than others and the aware of the Unity Crop Care is very less in Hassan and Chikkamagaluru. Moreover Unity Crop Care has limited dealership with dealers. So automatically there is lack of availability creates. Therefore Unity Crop Care has to improve its sales promotional efforts as well as follow some strategies through effective market research and get feedback from their consumers and customers (dealers).And give more advertisement so that move powerful than others . At the same time quality delivery time of the Unity Crop Care is good.

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