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PROJECT ON CORPORATE SOCIAL RESPONSIBILITY

SUBMITED TO BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES GOVERNMENT OF NCT OF DELHI, DELHI-92 [AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY,DELHI]

IN PARTIAL FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION [BBA]-[2010-2013] [SIXTH SEMESTER]

BY: PRATEEK SHARMA 01911401710

Under the Supervision of:


Mrs. HARVINDER KAUR

BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES

DECLARATION

I declare that the dissertation entitled Corporate Social Responsibility submitted by me for the degree of Bachelor in Business Administration (BBA) is carried out by me under the guidance of Mrs. Harvinder Kaur and has not formed the basis for the award of any degree, diploma in this or any other University or other similar institution of Higher learning.

DATE

SIGNATURE OF THE CANDIDATE

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CERTIFICATE FROM THE FACULTY GUIDE CERTIFICATE

I certify that the dissertation entitled social responsibility of business submitted for the degree of Bachelors in Business Administration (BBA) by Prateek Sharma is the record of research work carried out by him under my guidance and supervision, and this work has not formed the basis for the award of any degree, diploma in this or any other University or other similar institution of Higher learning.

DATE

HARVINDER KAUR SIGNATURE OF THE FACULTY GUIDE

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PREFACE

In our three years degree program of BBA there's provision for making a project report. The essential purpose of this project is to given an exposure and detailed outlook to the student of the practical conceptions, which they are already studied research. For this purpose , I was assigned the project for the corporate social responsibility . World Business Council for Sustainable Developments publication Making Good Business Sense as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large". The project is informative, interesting and inspiring.

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ACKNOWLEDGEMENT

This project on social responsibility of business has been successfully completed with the assistance of my Project guide Mrs. Harvinder Kaur. I have benefited a lot from the support and suggestions given to me by my mentor.. Last but not the least I would also like to thank my friends and relatives without whose support completion of this project would have been impossible.

PRATEEK SHARMA

BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES

EXECUTIVE SUMMARY
The purpose of this study was to understand what are the SOCIAL RESPONSIBILITIES of business organizations and the concept and types of social responsibilities which a business should abide. The need of social responsibility is also explained. The case study of TATA INDUSTRIES has also been taken as it is the most devoting business organization towards their contribution towards this social responsibilities. ITC limited is also considered in case study.

Chapter 1
INTRODUCTION In introduction of the project it is described that what is the meaning of social & responsibility. As social responsibility is a blend of two terms social & responsibilities as to understand the social responsibility we have to understand what is the meaning of that term. Chapter 2 SOCIAL RESPONSIBILTY

Social responsibility is an ethical ideology or theory that an entity, be it an organization or individual,


has an obligation to act to benefit society at large. Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem Chapter 3 CONCEPT OF SOCIAL RESPONSIBILITY quality products at reasonable price to its consumers, maintain the environment properly etc. every business must contribute in some way or the other for their benefit. For example, every business must ensure a satisfactory rate of return to investors, provide good salary, security and proper working condition to its employees, make available

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CHAPTER 4
CORPORATE SOCIAL RESPONSIBILITY Corporate Social Responsibility or CSR has been defined by Lord Holme and Richard Watts in The World Business Council for Sustainable Developments publication Making Good Business Sense as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large".

CHAPTER 5 Why should business be socially responsible


Social responsibility is a voluntary effort on the part of business to take various steps to satisfy the expectation of the different interest groups. As you have already learnt, the interest groups may be owners, investors, employees, consumers, government and society or community. But the question arises, why should the business come forward and be responsible

Chapter 6
How To Set Social Responsibilities In this chapter steps which should be taken to describe the setting of the social responsibilities by the

organizations in an effectively

Chapter 7 Responsibility Towards Different Interest Groups


After getting some idea about the concept and importance of social responsibility of business let us look into the various responsibilities that a business has towards different groups with whom it interacts. The business generally interacts with owners, investors, employees, suppliers, customers, competitors, government and society.
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CHAPTER 8 Social Values and Business Ethics


Every society generally views certain activities, conduct and behaviour of its members to be undesirable or harmful to others. Similarly, desirable acts and conduct of people are recognized and appreciated in society. Social values refer to the general recognition in society about which acts are good and desirable on the part of people and which acts are not. In relation to business, social values of business may indicate

Chapter9 Environmental Pollution and Role of Business


To preserve the society it is important to protect the environment. And, therefore, every business must take measures to protect the environment rather than damaging it. In this section let us learn more about different types of environmental pollution and role of business. Nature has given us air, land including mountains, hills, forests etc. and water in the form of rivers, lakes, sea etc.

CHAPTER10 Role of Business in Environmental Pollution


i. Preventive Role ii. Curative Role iii. Awareness Role

CHAPTER 11 CASE STUDY ON TATA


Tata is a big name in its contribution towards CSR. From the beginning of their operations they have contributed a lot towards the society and its upliftment. In this chapter some of their work towards different aspects have described

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Chapter 12 EXAMPLE OF ITC


An example of itc limited has also been taken . The e choupal initiative which supports farmers with the help of support system structured by itc contributes a lot of positive energy in farmers.

Chapter13 Conclusion
The conclusion of this project is that every business organizations have their own responsibility towards different groups of society which they have to fulfill by monetary and physical support. The csr is now days a tool which can benefit business in its own way

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TABLE OF CONTENTS

CONTENTS

PARTICULARS
SELF DECLARATION CERTIFICATE OF THE PROJECT GUIDE ACKNOWLEDGEMENT EXECUTIVE SUMMARY

PG NO
1. 2. 3. 4. 8.

CHAPTER 1

INTRODUCTION: 1.1 Objectives of the study

1.2.1 Collection of data CHAPTER2 Social responsibility: 1.1 Defination 1.2 Explanation 1.3 Classification Concept of social responsibility CORPORATE SOCIAL RESPONSIBILITY Why business should be socially responsible: i.) Public Image ii.) Government Regulation ii.) Survival and Growth iv.) Employee satisfaction v.) Consumer Awareness vi.) To be loyal to everyone: vii.) To compensate adverse effects viii.) To secure goodwill ix) To recognize the dignity of labour:

9. 10.

CHAPTER 3 CHAPTER 4 CHAPTER 5

12. 13.

Chapter 6

How To Set Social Responsibilities


. Set goals.
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15.

. Decide what cause you want to align yourself wit h. . Choose a nonprofit or other organization to partner with. . Design a program, and propose it to the nonprofit group. . Negotiate an agreement with the organization . Involve customers. CHAPTER 7

Responsibility Towards Different Interest Groups


i. Responsibility towards owners ii. Responsibility towards investors iii. Responsibility towards employees iv. Responsibility towards suppliers v. Responsibility towards customers vi. Responsibility towards competitors vii. Responsibility towards government viii. Responsibility towards society

16.

CHAPTER 8

Social Values and Business Ethics b. objectives which are desirable for business to follow; and a. the characteristics of good business;
Environmental Pollution and Role of Business i) Air pollution, ii) Water pollution, and iii) Land Pollution.

21.

CHAPTER 9

22.

Chapter 10

Role of Business in Environmental Pollution


i. Preventive Role ii. Curative Role iii. Awareness Role

26.

Chapter 11 Chapter 12 Chapter 13

Analysis and findings Case study on TATA Some more examples of csr ITC E choupal Conclusions and suggestion
Conclusions suggestions
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28. 30. 37. 39.

Chapter 14 Chapter 15

Bibliography Annextures

40. 41.

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CHAPTER - 1

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INTRODUCTION

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Introduction
OBJECTIVE OF STUDY
The term SOCIAL RESPONSIBILITY is a blend of two different attributes .

SOCIAL:The term Social refers to a characteristic of living organisms (humans in particular, though biologists also apply the term to populations of other animals). It always refers to the interaction of organisms with other organisms and to their collective co-existence, irrespective of whether they are aware of it or not, and irrespective of whether the interaction is voluntary or involuntary.

RESPONSIBILITY:The state of being responsible, accountable, or answerable, as for a trust, debt, or obligation. Liable to be required to give account, as of one's actions or of the discharge of a duty or trust. The social force that binds you to your obligations and the courses of the actions demanded by that forces from trustworthiness. Its the trait of being answerable to something or being responsible for ones conduct.

Here the main objectives are:


To study what is social responsibility of business To study the concept of social responsibility To study the importance of csr to organization

Different interest groups effected by csr


To get know about social values and business ethics

Different method of Collection of data


There are two way of collecting data 1) Primary data. 2) Secondary data.

1) Primary data:BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES

Primary data is originally gathered specifically on project hand. One can obtain information from dealers, salesmen, etc. it offers much greater accuracy and reliability.

2. Secondary data:-

Secondary data is the data already collected by someone else. This data is not especially collected to solve present or specific problem. The information is relevant and can be used for our purpose.

Following are the sources from which I have collected my secondary data:-

Books Business organization Ankur chhabra Internet (Google, Wikipedia)

Business studies T.N. chhabra

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CHAPTER - 2

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SOCIAL RESPONSIBLITY

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Social Responsibility
We make a living by what we get, but we make a life by what we give. Winston Churchill.

. There is always a trade-off between economic development, in the material sense, and the welfare of the society and environment. Social responsibility means sustaining the equilibrium between the two. It pertains not only to business organizations but also to everyone whose any action impacts the environment. This responsibility can be passive, by avoiding engaging in socially harmful acts, or active, by performing activities that directly advance social goals. In our daily life, you perform a number of activities. For example, brushing our teeth, listening to our parents, showing respect to elders obeying traffic rules on road etc. why do we perform all these activities? It is because we live in a family as well as in a society and the members of your family as well as the society want from us to do all of them .They do several things for us and expect something from you, which you must do. The expectations of the family or society become our obligations, which we need to fulfill. For example, taking care of your parents or children, keeping the road clean by not throwing garbage on it, etc. There are also obligations towards yourself, which you need to fulfill. For example, taking food timely, going to sleep early at night, etc. that keep you fit and takes care of your health. Now you fulfill all these obligations by performing certain activities which are called your responsibilities. Any responsibility you have, particularly towards members of the society with whom you interact or towards the society in general, are called your social responsibility.

Social responsibility can be classified into two parts: individual social responsibility
or ISR is the responsibility of every individual for his/her actions. It is morally binding on everyone to act in such a way that the people immediately around them are not adversely affected. ISR is a commitment everyone has towards the society contributing towards social, cultural and ecological causes. ISR is based on an individuals ethics. Instead of giving importance only to those areas where one has material interests the individual supports issues for philanthropic reasons. ISR is viewed as a tool for CSR. ISR forms the base for CSR or Corporate Social Responsibility because if everyone in a business organization does his/her bit the bigger things automatically fall into place.

Corporate Social Responsibility

or CSR has been defined by Lord Holme and Richard Watts in The World Business Council for Sustainable Developments publication Making Good Business Sense as the continuing commitment by business to behave ethically and contribute to

economic

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development while improving the quality of life of the workforce and their families as well as the local community and society at large". This is true in case of business also. As we know, every business operates within a society. It uses the resources of the society and depends on the society for its functioning. This creates an obligation on the part of business to look after the welfare of society. So all the activities of the business should be such that they will not harm, rather they will protect and contribute to the interests of the society. Social responsibility of business refers to all such duties and obligations of business directed towards the welfare of society. These duties can be a part of the routine functions of carrying on business activity or they may be an additional function of carrying out welfare activity. Let us take an example. A drug-manufacturing firm undertakes extensive research and thus, produces drugs which are qualitatively superior. It also provides scholarships or fellowships to the family members of its employees for studying abroad. We find, in both the cases, the drug-manufacturing firm is carrying out its social responsibility. In case of the former, it is a part of its routine business function while in the latter case it is a welfare.

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CHAPTER - 3

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CONCEPT OF SOCIAL RESPONSIBILTY

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Concept of Social Responsibility


We all know that people engage in business to earn profit. However, profit making is not the sole function of business. It performs a number of social functions, as it is a part of the society. It takes care of those who are instrumental in securing its existence and survival like- the owners, investors, employees, consumers and government in particular and the society and community in general. So, However, while doing so two things need to be noted to view it as social responsibility of business. First-any such activity is not charity. It means that if any business donates some amount of money to any hospital or temple or school and college etc., it is not to be considered as discharge of social responsibility because charity does not imply fulfilling responsibility. Secondly- any such activity should not be such that it is good for somebody and bad for others. Suppose a businessman makes a lot of money by smuggling or by cheating customers, and then runs a hospital to treat poor patients at low prices his actions cannot be socially justified. Social responsibility implies that a businessman should not do anything harmful to the society in course of his business activities. Thus, the concept of social responsibility discourages businessmen from adopting unfair means like black-marketing, hoarding, adulteration, tax evasion and cheating customers etc. to earn profit. Instead, it encourages them to earn profit through judicious management of the business, by providing better working and living conditions to its employees, providing better products, after sales-service, etc. to its customers and simultaneously to control pollution and conserve natural resources.

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CHAPTER - 4

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CORPORATE SOCIAL RESPONSIBILITY

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Corporate Social Responsibility (CSR)


Corporate Social Responsibility or CSR has been defined by Lord Holme and Richard Watts in The World Business Council for Sustainable Developments publication Making Good Business Sense as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large". CSR is one of the newest management strategies where companies try to create a positive impact on society while doing business. There is no clear-cut definition of what CSR comprises. Every company has different CSR objectives though the main motive is the same. All companies have a two point agenda- to improve qualitatively (the management of people and processes) and quantitatively (the impact on society). The second is as important as the first and stake holders of every company are increasingly taking an interest in the outer circle-the activities of the company and how these are impacting the environment and society. Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business)[1] is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. The term "corporate social responsibility" came into common use in the late 1960s and early 1970s after many multinational corporations formed the term stakeholder, meaning those on whom an organization's activities have an impact. It was used to describe corporate owners beyond shareholders as a result of an influential book by R. Edward Freeman, Strategic management: a stakeholder approach in 1984.]Proponents argue that corporations make more

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CHAPTER - 5

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WHY SHOULD BUSINESS BE SOCIALLY RESPONSIBILITY

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Why should business be socially responsible


Social responsibility is a voluntary effort on the part of business to take various steps to satisfy the expectation of the different interest groups. As you have already learnt, the interest groups may be owners, investors, employees, consumers, government and society or community. But the question arises, why should the business come forward and be responsible towards these interest groups. Let us consider the following points:

i.) Public Image - The activities of business towards the welfare of the society earn goodwill and
reputation for the business. The earnings of business also depend upon the public image of its activities. People prefer to buy products of a company that engages itself in various social welfare programmes. Again, good public image also attracts honest and competent employees to work with such employers.

ii.) Government Regulation - To avoid government regulations businessmen should


discharge their duties voluntarily. For example, if any business firm pollutes the environment it will naturally come under strict government regulation, which may ultimately force the firm to close down its business. Instead, the business firm should engage itself in maintaining a pollution free environment.

ii.) Survival and Growth -Every business is a part of the society. So for its survival and
growth, support from the society is very much essential. Business utilizes the available resources like power, water, land, roads, etc. of the society. So it should be the responsibility of every business to spend a part of its profit for the welfare of the society.

iv.) Employee satisfaction - Besides getting good salary and working in a healthy
atmosphere, employees also expect other facilities like proper accommodation, transportation, education and training. The employers should try to fulfill all the expectation of the employees because employee satisfaction is directly related to productivity and it is also required for the long-term prosperity of the organisation. For example, if business spends money on training of the employees, it will have more efficient people to work and thus, earn more profit.

v.) Consumer Awareness - Now-a-days consumers have become very conscious about their
rights. They protest against the supply of inferior and harmful products by forming different groups. This has made it obligatory for the business to protect the interest of the consumers by providing quality products at the most competitive price

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vi.) To be loyal to everyone:

A business should not work for the benefit of the owners/shareholders alone. The participation of the employees, the customers, the suppliers and the Government in the activities of a business is more than the participation of the owners. The business, therefore, has the primary duty to serve these different groups apart from satisfying the owners.

vii.) To compensate adverse effects: The activities of a business do have certain adverse
effects on the society. For example, the production process may pollute the environment. There may be air as well as noise pollution due to industrial activity in a particular place. Improper treatment of wastes and effluents may, sometimes, produce foul smell that people living nearby cannot bear. There is also scope for water contamination. The business, therefore, has the responsibility to adequately compensate the society for all these adverse effects.

viii.) To secure goodwill:

It is also possible for a business to secure goodwill by being socially responsible. By offering good quality products at affordable prices and by not indulging in anti-social activities like adulteration. Black-marketing, etc., a business organization will be able to secure the goodwill of its customers. To behave as a good citizen: Like any individual who is expected to behave as a good citizen by obeying the laws of the country, the business as a corporate citizen also has to abide by the laws of the nation. The businessman shall pay his tax dues promptly and shall avoid doing anything that is forbidden by law.

ix) To recognize the dignity of labour:

No business should treat labour as a commodity that can be purchased for a price. The employees, who exert physically as well as mentally for the betterment of the business, are as important as the owners are. The employer, therefore, has the responsibility to compensate the employees adequately for their labour by providing monetary as well as non-monetary benefits. To have healthy competition: The competition among businessmen, belonging to the same trade or industry should be healthy. No business should adopt unfair means, e.g., talking ill of the competitors products, in order to draw the customers attention.

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CHAPTER - 6

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HOW TO SET SOCIAL RESPONSIBILITY

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How To Set Social Responsibilities


Here are a few steps you can take to make social responsibility work for you:

Here are a few steps you can take to make social responsibility work for you:

. Set goals. What do you want to achieve? What do you want your company to
achieve? Do you want to enter a new market? Introduce a new product? Enhance image? your business's

. Decide what cause you want to align yourself with. This may be your toughest
decision, considering all the option out there: children, the environment, senior citizens, homeless people, people with disabilities--the list goes on. You might want to consider a cause that fits in with your products or services. For example, a manufacturer of women's clothing could get involved in funding breast cancer research. Another way to narrow the field is by considering not only causes you feel strongly about, but also those that your customers consider significant.

. Choose a nonprofit or other organization to partner with. Get to know the


group, and make sure it's sound, upstanding, geographically convenient and willing to cooperate with you in developing a partnership.

. Design a program, and propose it to the nonprofit group. Besides laying out
what you plan to accomplish, also include indicators that will measure the program's success in tangible terms.

. Negotiate an agreement with the organization. Know what they want before you sit
down, and try to address their concerns upfront.

. Involve employees. Unless you get employees involved from the beginning, they won't be able
to communicate the real caring involved in the campaign to customers.

. Involve customers. Don't just do something good and tell your customers about it later. Get
customers involved, too. A sporting goods store could have customers bring in used equipment for a children's shelter, then give them a 15 percent discount on new purchases. Make it easy for customer to do good; then reward them for doing it.
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CHAPTER - 7

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Responsibility Towards Different Interest Groups

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Responsibility Towards Different Interest Groups

Competitors

Society

Investors

Business

Customers

Employees

Suppliers

Government

Owners

Responsibility of Business Towards Different Interest Groups.

After getting some idea about the concept and importance of social responsibility of business let us look into the various responsibilities that a business has towards different groups with whom it interacts. The business generally interacts with owners, investors, employees, suppliers, customers, competitors, government and society. They are called as interest groups because by each and every activity of business, the interest of these groups is affected directly or indirectly.

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i. Responsibility towards owners


Owners are the persons who own the business. They contribute capital and bear the business risks. The primary responsibilities of business towards its owners are to: a. Run the business efficiently b. Proper utilization of capital and other resources. c. Growth and appreciation of capital. d. Regular and fair return on capital invested

ii. Responsibility towards investors


Investors are those who provide finance by way of investment in debentures, bonds, deposits etc. Banks, financial institutions, and investing public are all included in this category. The responsibilities of business towards its investors are : a. Ensuring safety of their investment, b. Regular payment of interest. c. Timely repayment of principal amount

iii. Responsibility towards employees


Business needs employees or workers to work for it. These employees put their best effort for the benefit of the business. So it is the prime responsibility of every business to take care of the interest of their employees. If the employees are satisfied and efficient, then the only business can be successful. The responsibilities of business towards its employees include: a. Timely and regular payment of wages and salaries. b. Proper working conditions and welfare amenities. c. Opportunity for better career prospects. e. Job security as well as social security like facilities of provident fund, group insurance, pension, retirement benefits, etc. f. Better living conditions like housing, transport, canteen, crches etc. g. Timely training and development
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iv. Responsibility towards suppliers


Suppliers are businessmen who supply raw materials and other items required by manufacturers and traders. Certain suppliers, called distributors, supply finished products to the consumers. The responsibilities of business towards these suppliers are: a. Giving regular orders for purchase of goods. b. Dealing on fair terms and conditions. c. Availing reasonable credit period. d. Timely payment of dues.

v. Responsibility towards customers


No business can survive without the support of customers. As a part of the responsibility of business towards them the business should provide the following facilities: a. Products and services must be able to take care of the needs of the customers. b. Products and services must be qualitative c. There must be regularity in supply of goods and services d. Price of the goods and services should be reasonable and affordable. e. All the advantages and disadvantages of the product as well as procedure to use the products must be informed do the customers. f. There must be proper after-sales service. g. Grievances of the consumers, if any, must be settled quickly. h. Unfair means like under weighing the product, adulteration, etc. must be avoided

vi. Responsibility towards competitors


Competitors are the other businessmen or organizations involved in a similar type of business. Existence of competition helps the business in becoming more dynamic and innovative so as to make itself better
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than its competitors. It also sometimes encourages the business to indulge in negative activities like resorting to unfair trade practices. The responsibilities of business towards its competitors are i not to offer exceptionally high sales commission to distributers, agents etc. ii not to offer to customers heavy discounts and /or free products in every sale. iii not to defame competitors through false or ambiguous advertisements.

vii. Responsibility towards government


Business activities are governed by the rules and regulations framed by the government. The various responsibilities of business towards government are: a. Setting up units as per guidelines of government b. Payment of fees, duties and taxes regularly as well as honestly. c. Not to indulge in monopolistic and restrictive trade practices. d. Conforming to pollution control norms set up by government. h. Not to indulge in corruption through bribing and other unlawful activities.

viii. Responsibility towards society


A society consists of individuals, groups, organizations, families etc. They all are the members of the society. They interact with each other and are also dependent on each other in almost all activities. There exists a relationship among them, which may be direct or indirect. Business, being a part of the society, also maintains its relationship with all other members of the society. Thus, it has certain responsibilities towards society, which may be as follows: a. to help the weaker and backward sections of the society

b. to preserve and promote social and cultural values


c. to generate employment d. to protect the environment e. to conserve natural resources and wildlife f. to promote sports and culture
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g. to provide assistance in the field of developmental research on education, medical science, technology etc.

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CHAPTER - 8

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Social Values and Business Ethics

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Social Values and Business Ethics


Every society generally views certain activities, conduct and behaviour of its members to be undesirable or harmful to others. Similarly, desirable acts and conduct of people are recognized and appreciated in society. Social values refer to the general recognition in society about which acts are good and desirable on the part of people and which acts are not. In relation to business, social values of business may indicate: a. the characteristics of good business; b. objectives which are desirable for business to follow; and c. the manner in which business activities should be conducted in the interest of society. For example, we consider it bad, if any business indulges itself in selling adulterated goodsor charging higher price or polluting the environment. Thus, social values of the business form the base for social responsibilities. Ethics refers to conduct and activities of people based on moral principles. Honesty, truthfulness, compassion, sympathy, feeling of brotherhood etc. are considered ethical. Business can also be guided by certain moral principles say, running the business without adopting unfair practices, being honest and truthful about quality of goods, charging fair prices, abiding to laws, paying taxes, duties and fees to the government honestly. The basic question underlying business ethics is whether business should aim at earning profit by any means? Obviously, not. Thus, businessmen should charge only fair price for the goods and services supplied, never sell adulterated products as pure. Indeed business ethics suggest certain principles to conduct business so as to be morally justified. Just like social values, business ethics also play a major role while fulfilling social responsibilities.

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CHAPTER - 9

Environmental Pollution and Role of Business


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Environmental Pollution and Role of Business


To preserve the society it is important to protect the environment. And, therefore, every business must take measures to protect the environment rather than damaging it. In this section let us learn more about different types of environmental pollution and role of business. Nature has given us air, land including mountains, hills, forests etc. and water in the form of rivers, lakes, sea etc., which create an environment in which we live. Our health and well being largely depend on the quality of such environment. However, it is observed that the quality of this environment is deteriorating day by day. We are getting neither pure water to drink nor clean air to breathe. We are having untimely rains, storms, cyclones, floods, extended summer, etc. We are also suffering from various diseases because of such lower quality of environment. When the quality of environment deteriorates, it is said that the environment is getting polluted. Thus, environmental pollution refers to contamination of environment by various substances that have adverse effects on living and non-living matters. Environmental pollution is of three types:

i) Air pollution,
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ii) Water pollution, and iii) Land Pollution. Let us have a brief discussion about these three types of pollution. i. Air Pollution
As we know the air we breathe contains several gases, dust particles etc. Our body mechanism helps us in filtering the unwanted ones and retaining those required for our survival. However, if there is an imbalance in the proportion of gases and dust particles in air, beyond a certain point, our body mechanism fails to filter them and we face problem. This is also true in care of other natural things like forests, river etc. Thus, air pollution refers to the presence of any unwanted gases, dust particles etc. in the air, that can cause damage to people as well as nature. Causes of Air PollutionLet us know how air gets polluted. Some of the common causes of air pollution arei. i Emission of fumes from vehicles. ii. Emission of smoke dust and chemicals from manufacturing plants. iii. Emission of gases and dust arising from atomic plants iv. Emission of smoke from oil refineries, burning of trees and plants in forests, buring of coal, etc.

Impact of Air PollutionAir pollution has a lot of impact on our surroundings and on us. Some of them are Presence of gases in air, which are not required by human beings, animals and birds, creates serious health problems. It can create diseases like asthma, cough and cold, blindness, hearing loss, skin disease etc. It also causes genetic disorders. In the long run and in extreme cases it can also be fatal. Air Pollution creates smog in the winter, which is caused by smoke and dust when they mix with fog. It reduces natural visibility and irritates the eyes and respiratory tract. Ozone layer is a protective layer of gases around our earth, which protects us from harmful ultraviolet rays that come from the sun. It gets depleted because of air pollution and thereby causes gene mutation, genetic defects and skin cancer. The temperature of the earth increases due to air pollution. This is because whatever heat our earth receives from the sun is not radiated to the atmosphere due to the excessive presence of gases like carbon dioxide, methane, nitrous oxide, etc. Air pollution causes acid rain which means excessive presence of various poisonous gases like sulphur dioxide, nitrogen oxide etc. in the rainwater. This causes lot of damage to vegetation, trees and marine life, buildings and monuments etc. Environment is also polluted through excessive noise, known as Noise Pollution. Noise simply means an unwanted sound that causes irritation. It is caused by modern machines and gadgets such as rail
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engines, loud speakers, generators, aero planes, vehicles , machineries, telephones, televisions etc. It initially distorts communication process, but prolonged exposure to noise pollution can cause loss of hearing, headache, irritation, high blood pressure, neurological or psychological disorders, etc.

b. Water Pollution
Have you seen river Yamuna near Delhi? Are you aware about the clean Ganga project? These two questions almost immediately remind us about the extent to which the water of our rivers has been polluted. Water pollution refers to contamination of water due to presence of unwanted and harmful substances thus, making water unfit for use.

Causes of Water PollutionThe various reasons of water pollution arei. i.Drainage of human excreta into rivers, canals etc. ii. Improper sanitation and sewage system. iii. Dumping of wastes and effluents by various industrial units into the rivers and canals. iv. Drainage of toxic substances like chemicals and fertilizers used in cultivation, into v. Dumping of garbage, dead bodies and almost everything used in rituals to the nearby water source by households.

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Effects of Water PollutionThe effects of water pollution are: a. It can create health hazards among human beings, animals and birds. Diseases like typhoid, jaundice, cholera, gastroentytis etc. are common. b. It can endanger lives of various aquatic species. c. It can lead to scarcity of drinking water as the water of rivers and canals as well as underground water get polluted.

c. Land Pollution
Land Pollution refers to dumping of useless, unwanted as well as hazardous substances on the land that degrades the quality of soil we use. Our land gets polluted because of the human carelessness towards the soil.

Causes of Land PollutionThe main causes of land pollution are:


(i) Excessive use of fertilizers, chemicals and pesticides in cultivation. (ii) Disposal of solid waste of industries, mines and quarries. (iii) Disposal of solid waste from construction of roads, buildings etc. (iv) Effluents of some plants like paper, sugar etc. which are not absorbed by soil. (v) Excessive use of plastic bags, which are non-biodegradable. (vi) Dumping of non-composable wastes from households, hotels and hospitals as well as from industries. These may include combustible items like plastic, cloth, wood etc., and non-combustible items like metal, glass, ceramics, cement etc.

Effects of Land PollutionLand Pollution has the following harmful effects a.Reduces the quantum of cultivable land area.
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b. Causes health hazards as it contaminates the sources of food. c. Causes damage to the landscape. d.Leads to water and air pollution.

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CHAPTER - 10

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Role of Business in Environmental Pollution

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Role of Business in Environmental Pollution


From the above discussion on environmental pollution, one thing can clearly be seen that, it is business that mainly contributes to all sorts of pollution -air, noise, water and land. Business causes pollution in the following ways: - Emission of gas and smoke from manufacturing plants; - Use of machines, vehicles etc. contributing to noise pollution; - Deforestation due to acquisition of forest lands for setting up plants; - Growth of urbanization and industrialization; - Disposal of wastes and effluents into rivers and canals; - Disposal of solid wastes in the open space; - Mining and quarrying activities; and - Increasing use of transport. Government has taken a major step in protecting the environment by passing the Environment Protection Act, 1986 in addition to having Water (Prevention and Control of Pollution) Act, 1974, Air (Prevention and Control of Pollution) Act, 1981 and several other Acts. Business can equally be instrumental in fighting pollution and protecting the environment.

Business can have three types of role - preventive, curative and awareness.

i. Preventive Role
It means business should take all steps so that no further damage is done to the environment. For this, business must follow the regulations laid down by government to control pollution. For example, more and more environmental friendly products can be produced, filters can be used in chimneys; silencers
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can be fitted in generators; instead of dumping industrial wastes into river and land it can be treated properly for further productive use etc. Businessmen should come forward to play a major role in preventing further damage doneto the environment by human beings. Sulabh International is the leading example of how toprovide proper sanitation facilities to the public.

ii. Curative Role


It means business should rectify whatever damage has been done to the environment. In addition, if it is not possible to prevent pollution then simultaneous curative measures can be taken. For example, planting of trees (afforestation programmes) can substantially reduce air pollution near the industrial area.

iii. Awareness Role


It means making people (both the employees as well as the general public) aware about the causes and consequences of environmental pollution so that they voluntarily try to protect rather than damage the environment. For example, business can undertake public awareness programmes. Now-a-days, we find that some business houses have taken the responsibilities to develop and maintain parks and gardens in cities and towns, which shows that they care for the environment.

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CHAPTER - 11

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CASE STUDY
ON

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CONTRIBUTION OF TATA GROUP OF INDUSTRIES IN CSR

Sharing Wealth to Diminish Disparities


For Jamsetji Tata, the progress of enterprise, welfare of people and the health of the enterprise were inextricably linked. Wealth and the generation of wealth have never "been ends in themselves, but a means to an end, for the increased prosperity of India," The Times of India said in 1912 of the Tatas. Successive generations of Tata Group leaders have always held the belief that no successin material terms is worthwhile unless it serves the interest of the nation and is achievedby fair and honest means. Conscious that the task of social progress, especially in a country as diverse as India, cannot be undertaken by the Government alone, J R D Tata the Chairman of the Tata Group from 1938 to 1991, believed that, "to create good working conditions, to pay the best wages to its employees and provide decent housing to its employees are not enough for the industry, the aim of an industry should be to discharge its overall social responsibilities to the community and the society at large, where industry is located." At the vanguard of social commitment Guided by this mandate, Tata Steel has for decades used its skills and resources, to the extent it can reasonably afford, to give back to the community a fair share of the product of its efforts. It was the first to establish labour welfare practices, even before these were made statutory laws across the world. In 1912 it invited Sidney and Beatrice Webb, the Founders of the London School of Economics, to prepare a Memorandum of Health for the Steel City. The Company also instituted an eight-hour workday in 1912, free medical aid in 1915, a Welfare Department in 1917, leave with pay, Workers Provident Fund and Workmens Compensation in 1920 and Maternity Benefit for ladies in 1928. With the understanding that the hunger for employment can never be satisfied despite its best efforts, the Company took an enlightened decision to address the needs of those who migrated to its vicinity in search for employment. It first stimulated entrepreneurship and economic development in the Steel City and then reached out to the rural poor, empowering them with the means to create better livelihoods within their own villages.

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At the same time, Tata Steel also fulfilled their basic need for health care, food security, education and income generation through the development of rural infrastructure, empowerment and community outreach programmes. By virtue of the extent of its demonstrated commitment for decades, through the beliefs and values it has acted upon, the resources it has deployed, the wealth it has shared as well as the many "firsts" it has achieved through socio-economic programmes, Tata Steel is Indias acknowledged Corporate Social Responsibility leader and is recognised as a most humane organisation. Every lesson learned, every piece of knowledge gathered, the Company offers to all those who wish to work alongside it to "improve the quality of life of the communities it serves."

Education:
Tata Steel has influenced the integration of tribals in the economy in a less obvious and immediate way by propping up the education of tribal children and youth of various ages and at various stages of their academic career. Infants and toddlers are prepared for formal schooling in the informally run balwadis (crches/nurseries). The drop out rate of tribal students in schools and colleges has been checked with financial assistance and sponsorships. The TCS bears the entire expense of two tribal students who secure admissions for management education at the Tata Institute of Social Sciences. It also coaches students for entrance into administrative, technical and the public services. An unusual project called Sahyog, implemented in five schools, helps tribal students to develop self-esteem and plan their future. The Xavier Institute for Tribal Education near Jamshedpur has also been supported by Tata Steel to produce professionally trained personnel. "Thank you Tata Steel and Tribal Cultural Society..." Had it not been for this fellowship from Tribal Cultural Society, I was bound to be like many others, recycled into the family's earning process at an age when I needed to be at school, says Sunita Murmu. And then came the announcement of Jyoti Fellowships. Sunita won the award not just for the year, but, for the next seven consecutive years as well. The fellowship saw her through matriculation and Intermediate. Relieved of the pressure, Sunita was able to concentrate and secure first division all through. At an award ceremony, when asked what she had to say about this assistance, Thank you, Tata Steel and Tribal Cultural Society were the words she uttered with extreme gratitude Tribals culture : Efforts to support tribals may well leave them at the doorstep of development without a sense of belongings and their cultural heritage. With a view to helping the tribal population preserve its rich inheritance, Tata Steel has set up the Tribal Culture Centre (TCC) at a cost of Rs 35,00,000. This Centre showcases
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the tribal legacy of four major and five minor tribes of Jharkhand and Orissa and evokes a lot of interest amidst scholars, researchers and even laypersons. TCC not only documents relevant research but also enables the continuation of the tradition by sharing it with the youth and nontribals. Additionally, a Santhali Language Laboratory has also been initiated in the Centre since 2002-03.

The centre was instrumental in reviving the now almost forgotten 'Kati' - a game played between two teams that attempt to score points by hitting the opponent's Kati - a
semicircular piece of wood by a long wooden stick using their feet. Known to be a game that used to be played by youths in non agricultural season, it tests the team spirit, physical strength and concentration levels of the players. "Hundreds of people joined..." Adim Dastoor, a three day programme, was organized at Bari Maidan, Jamshedpur. This cultural extravaganza showcased the heritage and lifestyle of the indigenous people in Jharkhand. Lecture demonstration sessions on tribal heritage, exhibitions on historical advent of tribal movements, various forms of tribal dance and music, their relevance and specifics were dwelled upon at great length followed by actual performance by the experts. The event also showcased a day-night Kati tournament between 25 teams from all over Jharkhand and tribal Orissa. Tribal belief has it that within the 'Akhara' (common meeting place for men within the village), no one is an audience. Every step taken is dance, every word that is uttered is a song. The climax of the three-day event resounded this belief as hundreds of people in the ground joined in the performance accompanied by 25 drum beaters who lent a sparkling end to the festival. Income generation for tribals : In order to help tribals address their basic needs in a selfreliant and sustainable way, Tata Steel has long been involved with increasing the agricultural productivity for them in the rural areas through assured irrigation. Tata Steel, holding the belief that the tribals know best for themselves, has assisted in the formation of many Self Help Groups (SHGs). These SHGs enable the tribals to arrange for credit and engage in micro-enterprises like making Dokra items, carpet weaving, terracotta, paper bag making, mat making, food processing, poultry, mushroom farming, piggery, pisciculture and floriculture. Tata Steel provides these groups with training, networking and assistance in marketing. For making a long term impact on the prospects of the tribals, the Company has given them vocational training in areas like basic computer operation, software management shorthand, typing, motor driving and handling pregnancies as birth attendants. "There was will and that was what saw us through..."Opportunity from TCS came like a ray of hope. Not knowing what to expect from the workshop, I still dragged myself to
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participate in it. Simple techniques on packaging the candles we made, helped improve the presentation of the product... Deepawali, Christmas and Gram Shree Mela provided us with huge business prospects, which we were able to encash upon. Next we received an order from Tata Steel to supply 5000 candles in a week's time. But there was will and that was what saw us through. My future plans are to improve our business extensively and also to enter the metropolitan market. And with TCS behind us, we will make it. If I have found meaning in my life, it is because of TCS. Without them, my desire to do something substantial would have remained intangible forever. CC Health care :Among the most active sponsors of the Lifeline Express a hospital on wheels- Tata Steel has endeavored to take medical care far beyond those connected withits operations. This unique train travels at the behest of its sponsors to those parts of ruralIndia, left untouched by modern medicine. At Jamshedpur, the Company runs a 850-bed general hospital with a specialised Burn Centre, Dispensaries and Super Dispensaries to reach out to its employees as well as a large number of citizens across the steel city. The network of specialised medical care units it has created also fulfills the need for low cost, high quality medical care for the economically less privileged. It established the Jamshedpur Blood Bank to provide safe blood to those in need and has very successfully promoted a culture of voluntary blood donations. At its out locations the Company has set up hospitals, which cater to the healthcare needs of people from the surrounding rural areas. The doctors and para medical staff of its hospitals as well as the dedicated staff of its social welfare arms have also taken health care awareness including eye care, tuberculosis treatment, general health awareness, HIV/AIDS Awareness and Mother and Child survival programmes to a large number of villages and communities. Through the efforts of the Tata Steel Rural Development Society (TSRDS) and the Tata Steel Family Initiatives Foundation (TSFIF), the Company covers the rural and periurban population through basic health care amenities. Both these social welfare arms of the Company have been building capacity through training programmes to create community based health care partners as well as grass-root volunteers. The Company has successfully changed notions of millions of villagers on water and sanitation, created a demand for better health facilities, ensured immunisation for tens of thousands and been instrumental in bringing down infant mortality rates.

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Ongoing Programmes
Mother and Infant Survival Programme Population Stabilization Operation Muskaan for cleft lips and palates "YARS" - Youth and Adolescent Reproductive Services Specifically targeted programmes on HIV and AIDS. Project "WATSAN" for Water and Sanitation Free Health Checkups for Women at Surya Clinics Pioneer in Family Initiatives and HIV/AIDS Awareness Ringing the first alarm bell for Population Control The first corporation in the country to launch a family welfare programme, Tata Steel has been promoting controlled family planning since the 1950s. Through the innovative use of communication media, motivational programmes have extremely successfully broken the barriers of prejudice and myths to bring about the participation of communities, in even those which do not readily accept family planning. Jamshedpur today is a leader in demographic indices in the country. For the past 16 years, Tata Steel Family Initiatives Foundation (TSFIF) - formerly the Family Planning Department - has been reaching out to the Community in Jamshedpur with Family Planning and Reproductive Health Services. It covers a heterogenous population of over 10,00,000 including adolescents and youth, industrial workers, bustee dwellers and those from the indigenous tribes of the area. Now it is in the process of re authoring its role, so as to extend both its capability and services into emerging sectors of need.

Health and AIDS Awareness The health and safety of the employees and the community
is critically interlocked with productivity and is enshrined in Tata Steels Vision. The Company has thus taken proactive steps in AIDS prevention by spreading awareness not only amongst its employees, but also the community at large so that the inhabitants of Jamshedpur and at other locations, remain safe. Tata Steel has evolved a corporate sector model to prevent the spread of STD/HIV/AIDS, globally and nationally. This model is being shared through forums like ILO, Global Business Coalition on HIV/AIDS, Global Compact Initiatives, WHO-SE Asia Regional Office, NACO (National AIDS Control Organization) and JAPC (Jharkhand AIDS Prevention Consortium) and more recently through Global Reporting Initiatives. This programme extends to the rural and urban populace residing in and around Jamshedpur. The Global Business Coalition, which is an alliance of over a hundred major international companies who are expected to lead by example, is dedicated to combating this disease. Tata Steel is one of its founding members. The prestigious "Global Business Coalition Award (GBC) for 2003 for Business Excellence" was conferred on Tata Steel for its response to the epidemic and its outstanding HIV/AIDS Awareness work in Jamshedpur. The award is conferred on companies who have evolved best practices on HIV/AIDS
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prevention, especially to reduce the stigma and discrimination. This award places Tata Steels initiatives at par with the best in the world, to be showcased globally. Environment Tata Steel believes that environment management is integral to sustainable business. The company's commitment in this area can be further gauged from the fact, that Tata Steel is the first company in the country to be conferred ISO-14001 Certification for its main steel works and utility services in Jamshedpur All its mines and collieries are also ISO-14001 Certified for environmental management. Tata Steel's collieries and mines which support the 'Save Forests' campaign are a benchmark in environment management, Further augmenting its commitment in this field, Tata Steel, has planted 1.5 million surviving trees as a part of the Green Millennium campaign. It may be worth mentioning that Jamshedpur has the best tree cover in the country.

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CHAPTER - 11

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Some more examples of csr :

ITC

Philosophy
Inspired by a vision to serve a larger national purpose and abide with the strong value of Trusteeship, ITC has crafted innovative business models to create larger societal capital while simultaneously delivering long term shareholder value. This overarching aspiration to create meaningful societal value is manifest in ITC's strategy to enhance the competitiveness of value chains of which it is a part. It is therefore a conscious strategy to design and implement Social Investments / CSR programmes in the context of ITC's businesses, by enriching value chains that encompass the most disadvantaged sections of society, especially those residing in rural India, through economic empowerment based on grass-roots capacity building. Recognizing that business enterprises are economic organs of society and draw on societal resources, it is ITC's belief that a company's performance must be measured by its Triple Bottom Line contribution to building economic, social and environmental capital. ITC is therefore committed to creating larger 'stakeholder value' by aligning its performance to these Triple Bottom Line objectives. As an Indian enterprise, ITC believes that this approach can unleash strong drivers of growth to make it more inclusive and equitable for even the most marginalized sections of society, through the creation of sustainable livelihoods, and to ensure long-term business sustainability and competitiveness.

Preamble
It is the Company's intent to make a positive difference to society. It recognises that it cannot do it all; so that if there are choices to be made, bias will be towards doing fewer projects with greater impact and focusing initiatives on communities in which the Company lives and operates.

Policy
It is ITC's policy: 1. To pursue a corporate strategy that enables realisation of the twin goals of shareholder value enhancement and societal value creation in a mutually reinforcing and synergistic manner. BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES

2. To align and integrate Social Investments / CSR programmes with the business value chains of your Company and make them outcome oriented. To support creation of on and off-farm sustainable livelihood sources thereby empowering stakeholder communities to conserve and manage their resources. 3. To implement Social Investments / CSR programmes primarily in the economic vicinity of your Company's operations with a view to ensuring the long term sustainability of such interventions. 4. To contribute to sustainable development in areas of strategic interest through initiatives designed in a manner that addresses the challenges faced by the Indian society especially in rural India. 5. To collaborate with communities and institutions to contribute to the national mission of eradicating poverty and hunger, especially in rural areas, through agricultural research and knowledge sharing, superior farm and agri-extension practices, soil and moisture conservation and watershed management, conservation and development of forest resources, empowering women economically, supplementing primary education and participating in rural capacity building programmes and such other initiatives. 6. To align your Company's operations with the national objective of inclusive growth and employment generation by leveraging your Company's diversified portfolio, manufacturing bases, supply chains and distribution channels, to infuse an appropriate mix of capital and technology to further social business initiatives such as e-Choupal, animal husbandry, agarbatti rolling etc. and support organisations / institutions engaged in building linkages with local, regional and urban communities and markets. 7. To sustain and continuously improve standards of Environment, Health and Safety through the collective endeavour of your Company and its employees at all levels towards attaining world class standards and support other programmes and initiatives, internal or external, for the prevention of illness and combating of diseases as may be considered appropriate from time to time. 8. To encourage the development of human capital of the Nation by expanding human capabilities through skills development, vocational training etc. and by promoting excellence in identified cultural fields.

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E CHOUPAL
The Big Picture: ITC's Agri Business Division, one of India's largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

The Value Chain - Farm to Factory Gate:

'e-Choupal' also unshackles the potential of Indian farmer who has been trapped in a vicious cycle of low risk taking ability > low investment > low productivity > weak market orientation > low value addition > low margin > low risk taking ability. This made him and Indian agribusiness sector globally uncompetitive, despite rich & abundant natural resources. Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity. Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy. This will create another virtuous cycle propelling the economy into a higher growth trajectory.
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The Model in Action: Appreciating the imperative of intermediaries in the Indian context, 'e-Choupal' leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA. 'e- Choupal' makes use of the physical transmission capabilities of current intermediaries - aggregation, logistics, counter-party risk and bridge financing -while disintermediating them from the chain of information flow and market signals.

With a judicious blend of click & mortar capabilities, village internet kiosks managed by farmers - called sanchalaks - themselves, enable the agricultural community access ready information in their local language on the weather & market prices, disseminate knowledge on scientific farm practices & risk management, facilitate the sale of farm inputs (now with embedded knowledge) and purchase farm produce from the farmers' doorsteps (decision making is now information-based). Real-time information and customised knowledge provided by 'e-Choupal' enhance the ability of farmers to take decisions and align their farm output with market demand and secure quality & productivity. The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. As a direct marketing channel, virtually linked to the 'mandi' system for price discovery, 'e-Choupal' eliminates wasteful intermediation and multiple handling. Thereby it significantly reduces transaction costs. 'e-Choupal' ensures world-class quality in delivering all these goods & services through several product / service specific partnerships with the leaders in the respective fields, in addition to ITC's own expertise.

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Social & Farm Forestry


ITC procures wood pulp for its Paper and Paperboards business from renewable plantations cultivated by tribals and farmers on their private wastelands. ITC invested in extensive R&D to create clonal saplings which apart from being disease resistant, grow much faster and in harsher conditions. A large number of tribals and marginal farmers have benefited by growing these pulpwood saplings on their private wastelands. ITCs paperboards business is a willing buyer of their produce, whilst the growers are free to sell to the highest bidder in the open market. ITC could have taken the easier route by importing pulp, rather than a more difficult route of mobilising tribals and marginal farmers which involved long gestation and substantial investment exposure. However, the adoption of this more challenging route has not only created a source of sustainable livelihoods for a large number of disadvantaged sections of society, but has also brought a multiplicity of benefits by creating a large green cover that contributes significantly to groundwater recharge, soil conservation and carbon sequestration. Recently, ITCs social forestry project in Andhra Pradesh was registered under the Clean Development Mechanism of the United Nations Framework Convention on Climate Change. The carbon credits earned will also be shared with the tribals and farmers, enabling them to participate in an international carbon market mechanism

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Integrated Watershed Development


Recognising the vital role that irrigation and water play in the rural economy, ITC supports the creation of watershed projects in water-stressed areas, providing precious water resources for agriculture, rural communities and livestock. Based on a participatory approach that involves local communities, the programme facilitates building, reviving and maintaining water harvesting structures as well as management of water resources to reverse land degradation, provide critical irrigation and increase agricultural productivity

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Womens Empowerment
ITCs initiatives provide sustainable economic opportunities to poor women in rural areas by assisting them to form microcredit self-help groups that enable them to build up small savings and finance self-employment and micro-enterprises. A large number of women earn income as self-employed workers or as partners in micro-enterprises. The programme has demonstrated that extra income in the hands of women leads to significant and positive changes in human development since it is spent largely on childrens education, health and nutrition, and is a catalyst for gendering development.

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Providing Supplementary Education


ITCs Supplementary Learning Centres offer additional coaching that backs up school learning, stemming drop-outs and enabling more children to complete school. ITC also supports outreach projects, including mobile libraries that foster the reading habit and a roaming laptop programme that promotes computer skills and interactive learning

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An Exemplary Contribution to the Triple Bottom Line


A growing portfolio of businesses encompassing FMCG, Paperboards & Packaging, Agri & Foods Business, Hotels and Information Technology. A turnover of over US $ 7 billion and a market capitalisation of nearly US $ 35 billion. Total Shareholder Returns, measured in terms of increase in market capitalisation and dividends, grew at a compound rate of 26% per annum over the last 15 years. The new FMCG businesses support the competitiveness, technology upgradation and market reach of over 150 Small and Medium Enterprises ( SMEs ). ITC Group provides direct employment to more than 29,000 people. ITCs businesses generate livelihoods for over 5 million people. ITCs globally recognised e-Choupal initiative is the worlds largest rural digital infrastructure benefiting over 4 million farmers. ITCs Social and Farm Forestry initiative has greened over 1,25,000 hectares, creating over 56 million person-days of employment among the disadvantaged. ITCs Watershed Development initiative brings precious water to over 90,000 hectares of drylands and moisture-stressed areas. ITCs Sustainable Community Development initiatives include womens empowerment, supplementary education, integrated animal husbandry programmes.

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Select National & Global Recognition for ITCs Sustainability Initiatives World Business and Development Award 2012 for ITCs Social and Farm Forestry Programmes, presented at the Rio+20 United Nations Summit Global Leadership Award conferred on Mr Y C Deveshwar, Chairman, ITC Limited, by the US-India Business Council of the US Chamber of Commerce SAM/SPG Sustainability Leadership Award conferred on Mr Y C Deveshwar, Chairman, ITC Limited FICCI Outstanding Vision Triple Impact Corporate Award, presented by the Honble Prime Minister of India, Dr Manmohan Singh FICCI Award for Outstanding Achievement in Rural & Community Development, presented by the Honble Finance Minister of India, Shri Pranab Mukherjee Development Gateway Award for e-Choupals contribution to Information & Communication Technologies for Development Inaugural World Business Award in recognition of ITCs significant efforts to create sustainable livelihood opportunities and enduring wealth in a developing country Stockholm Challenge Award for the e-Choupal initiative TERI Corporate Social Responsibility Award UNESCO-Water Digest Corporate Social Responsibility Crown Award for Water Practices TERI Corporate Social Responsibility Award for the e-Choupal initiative Asian CSR Award for Environmental Excellence ITC was ranked 2nd among the top companies in India and 7th in Asia in the Asian Sustainability Rating released by CSR Asia Readers Digest Pegasus Award for Corporate Social Responsibility UNIDO Award at the International Conference on Sharing Innovative Agribusiness Solutions NASSCOM Social Innovation Honour for ITCs Social & Farm Forestry Programme
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ITC is the first Indian company to gain membership to the World Wildlife Fund Global Forestry & Trade Network (WWF-GFTN) for its responsible forestry initiatives NCPEDP (National Centre for Promotion of Employment for Disabled People) Shell-Helen Keller Award for the

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CONCLUSION
Social responsibility of business refers to all duties and obligations of business directed towards the welfare of society. Understanding social responsibilities properly is essential for businessmen as: - it creates a goodwill for the business among the public. - it fosters long-term survival and growth of business. - it provides satisfaction to the employees which is directly related to productivity - consumer have become conscious about their rights. Every business is a part of society and the business is responsible towards every elements of the society, which may be called as various interest groups. These interest groups consist of owners, investors, employees, suppliers, costumers, competitors ,government and society. Social values may indicate good and desirable business conduct in the best interest of society. Business ethics suggest ways and means to conduct the business affairs according to morally justified principles. Environmental pollution refers to contamination of environment by substances that have adverse effects on living and non-living matter. Environmental pollution is of three types: i. Air pollution, ii. Water pollution, and iii. Land Pollution Every business has three types of roles to play for the control of environmental pollution - preventive, curative and awareness roles. Organizations are coming to realize the bottom-line benefits of incorporating sustainability into their DNA. Its beneficial for attraction and retention and its the right thing to do. HR is a key organizational leader and can take the lead or partner with other executives to work cross-functionally to integrate CSR objectives into how business gets conducted. HR practitioners can act as translators of the organizations CSR commitment vertically and horizontally across departments. Most will find upon reading this report that they have many good practices underway. Many will find they have a new structure for their thinking they can apply practically in the workplace. Some will believe the current economic downturn will put these ideas on the backburner until the economy rebounds, while others
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think that organizations which abandon their CSR integration in the downturn will lose ground and breed cynicism in brighter times. Regardless of the point of view, all agree that effective HR leadership on CSR integration requires Board ,CEO and executive commitment to be successful. Indeed, the roadmap is predicated on the assumption of this top level commitment. However, more and more organizations are committing to sustainability and to embedding CSR into all that we do, so it is hoped the 11 steps provide some guidance as to how to go about doing this. The firm of the future is expected to have undergone significant transformation such that CSR no longer becomes managed as a separate deliverable, but is part of the experience of being an employee in an organization that lives its values. For human resource professionals embarking on CSR or deepening their CSR experience, this roadmap can help them understand their role in sustainability and CSR and how they can foster an environment that embeds a CSR ethic in the way we do business around here. The organizations abide their social responsibilities not only with government pressure it is also because of their social values and goodwill which is created by more and more involvement in these activities that makes a positive perception of the business organization in the minds of people which influences their preference.

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BIBLIOGRAPHY

Authors and Books: Business organizations Business studies Internet websites:


www.google.co.in en.wikipedia.org www.tata.com

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PROJECT SUMMARY

1. WORKING TITLE

2. PURPOSE OF STUDY

3. OBJECTIVES OF STUDY

4. HYPOTHESIS FOR STUDY

5. METHODOLOGY RESEARCH DESIGN SAMPLING METHOD MEASUREMENT TECHNIQUES

6. PROPOSED TABLE OF CONTENTS OF THE PROJECT REPORT

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PERFORMANCE APPRAISAL Students Name: PRATEEK SHARMA Programme : BBA (Gen.)-[2010-2013] You are required to provide your opinion on the following parameters. Outstanding Good Satisfactory Unsatisfactory A B C D
1. 2. 3. 4. 5. 6. 7. 8. 9. Technical knowledge gathered about the industry and the job he/she was involved. Communication Skills: Oral/ Written/ Listening skills. Ability to work in a team. Ability to take initiative. Ability to develop a healthy long term relationship with client. Ability to relate theoretical learning to the practical training. Creativity and ability to innovate with respect to work methods & procedures Ability to grasp new ideas and knowledge Presentation skills
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10. Documents skills 11. Sense of Responsibility 12. Acceptability (patience, pleasing manners, the ability to instill trust, etc.) 13. His/her ability and willingness to put in hard work 14. In what ways do you consider the student to be valuable to the organization? Consider the students value in term of: (a) Qualification (b) skills and abilities (c) Activities/Roles performed 15. Punctuality

Any other comments Assessors overall rating Assessors Name: Designation: Organization name and address: Email id: Contact No:

ATTENDANCE SHEET
NAME PRATEEK SHARMA COURSE BBA ( VI SEM ) ROLL NO 01911401710 NAME OF SUPERVISIOR- MRS. HARVINDER KAUR S.NO DATE TIME PROGRESS SIGNATURE OF STUDENT SIGNATURE OF TEACHER

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BHAI PARMANAND INSTITUTE OF BUSINESS STUDIES EVALUATION SHEET FOR REPORT STUDENTS NAME : PRATEEK SHARMA ROLL NO. : 01911401710 EVALUATORS FEEDBACK:

DID THE STUDENT CONTACT YOU REGULARLY FOR DISCUSSION? REPORT IS APPROVED / DISAPPROVED:

: YES/NO (Please tick)

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MARKS AWARDED (Out of 50)

SIGNATURE OF EVALUATOR NAME: DATE:

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