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Thomas A.

Starek
330-284-5044 tomstr6@gmail.com http://www.linkedin.com/in/tomstarek/

SENIOR MARKETING MANAGEMENT EXECUTIVE


Market Research / Strategic Planning / Market Analysis / Business Development / Competitive Intelligence and Positioning / Product Management Technically oriented and business-savvy management professional with a proven career reflecting strong leadership qualifications coupled with hands-on marketing expertise. Evaluate market and competitive conditions, current and emerging trends, and industry-specific solutions to ensure optimal position in the marketplace. Exceptional strategist, analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operations execution plans based on business best practices as well as maximum growth and profitability. Team-based management style and excellent interpersonal / communication skills. Core competencies include: Strategic Planning Project Planning Data Analysis New Product Requirements Budget Management Performance Management Life Cycle Management Business Development and Planning M&A New Market Analysis Customer Engagement Sales Forecasting Commercial Teaching Competitive Intelligence

PROFESSIONAL EXPERIENCE Diebold, Inc., Canton, OH 1993 04/2013


Founded in 1859, Diebold, Incorporated is a global leader in providing integrated self-service delivery and security systems and services. The company employs approximately 16,000 associates with representation in nearly 90 countries and is headquartered in Canton, Ohio.

Director, Market Intelligence Services

2006 04/2013

Lead a team of four marketing associates providing market research and competitive intelligence to a global audience. Customers include executive management, sales, product management and marketing, and manufacturing. Primary responsibilities include primary and secondary market research, market analysis, strategic planning, competitive analysis and positioning, and sales support. Successfully managed a $2 million budget for the group. o Reduced budget 5% per year while increasing deliverables to internal customers. Redesigned the intranet portal to simplify delivery of competitive positioning and market data using current technologies including webinars, blogs, and podcasts. Formalized competitive hotline to aid sales in providing apples to apples comparison with competitive configurations. o Program resulted in an 80% success rate for improving competitive comparisons. Diversified the group to cover additional growth opportunities including deposit automation, integrated services, mobile banking, and software. Provided key research projects that stopped the expenditure of a $2 million development project proving that the market was not viable. Led research team to analyze and recommend key parameters for next generation solution development.

Thomas A. Starek

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Diebold, Inc. (continued)


Senior Industry Marketing Manager 2000 - 2006
Focused on self-service terminals, professional services, and managed services; identified, tracked, and analyzed direct and indirect competitors by assimilating product offerings, pricing, discount practices, target markets, market shares, value proposition and key strategies. Provided market research in support of existing and new business initiatives. Conducted market analysis, market sizing, key target analysis, competitor evaluations, market opportunities and threats, synergy potential, and due diligence work. Formulated competitive strategies executed by the appropriate sales channel. Assisted in the development of strategic planning materials used by other business segments. Identified a replacement program for a competitive ATM that would yield an additional $148 million over a four-year period. Analyzed the self-checkout market, evaluated acquisition targets, and participated in due-diligence efforts.

Business Development Manager

1998 - 2000

Responsible for strategic plan development, business planning, positioning, pricing, sales forecasting, compensation planning, and sales support material for a new ATM status monitoring service (Diebold Advisor). Oversaw the coordination of all facets of product launch, including press release, data sheet development, sales CD development, and support documentation. Developed a process that reconciled differences between unlike systems to permit seamless order flow without a large investment in new infrastructure. Guided new offering through the patent process that resulted in the first ever-patented service at Diebold. Also participated in and was the driving factor in numerous sales opportunities to acquire new business. Culmination of all business activities yielded $600,000 in recurring revenue in a 6-month period.

Senior Product Manager

1993 - 1998

Responsible for business management and profitability of access control and integrated security products. Key successes included introduction of EntryNet 4210 and 4310 Reader Control Module/Card Readers. Provided sales support on such key projects as Trojan Nuclear, Memphis State University, Federal Express, Hallmark Cards, and First Interstate Bank.

Thorn Automated Systems, Westlake, OH

1989 - 1993

Thorn Automated Systems provided a comprehensive array of fire alarm, fire sprinkler, fire suppression, integrated security, and access control systems and services. Acquired by Tyco in 1996.

Product Manager, Access Control and Security


Lead business planning, control, and profitability of access control product line. Provided strategic direction for all access control product development. Introduced the DLC-1000 access control panel and Horizon access control product line. Provided sales support and competitive analysis. Dealer support programs helped drive a 20% per year increase in sales.

EDUCATION
Bachelor of Business Administration (BBA), Management Cleveland State University, Cleveland, OH

COMMUNITY INVOLVEMENT
Leadership Stark County (LSC) Treasurer, 2011 - Present LSC Community Awareness Chair, 2006 - 2009 LSC 19th Class Graduate 2006 LSC is a program for leaders who are dedicated to growing their community trusteeship