QUESTIONNAIRE Dear sir/Madam,

We are student of M.B.A. from Manish Institute of Management college,visnagar which is affiliated to Gujarat technological university. In which we have to prepare Comprehensive project report on Our topicCustomer Behavior toward Organize retail apparel store in Ahmedabad". So Its our kindly request to you for filling up the questionnaire. Q1: Which type of apparel do you use? Traditional Modern Both Q2: With whom do you like to go for shopping?

Alone With Family With Friends Q3: How frequently do you go for buying apparel in a year? Less than 3 times 3-5 times More than 5 times Q4. How much time do you spend in a store while you go for buying apparel? Less than 1 hour 1-2 hours 3-4 hours 5 hours & above

Q5. How much do you normally spend for buying apparel?

Less than Rs 2500 Rs 2501- 5000 Rs 5001-7500 More than Rs 7500 Q6. Are you aware about the organize retail apparel store? Yes No If yes then only go ahead

Q7. From the following which organize retail apparel store are you aware? Levis Westside Spykar Pantaloons Peter England Other ___________ ___________________________________________________________ Q8. From where do you come to know about these r etail store? Family Friend Print media Local channel Other ___________

Q9. From these above which organize retail store have you visited? Levis Westside Spykar Pantaloons Peter England Other ___________ Q10. From the above organize retail store where do you generally purchase? Levis Westside Spykar Pantaloons Peter England Other ___________ Q11. If you buy from above branded apprel outlet them which appeal are you buy ? Levis

Kind of appeal Shirt T-shirt Jeans Jacket

Dress Sarees Skirts

westside

Spykar

Pantaloon

Peter England

other

Q12. Before buying apparel how many retail store do you like to visit ? Only one store Two store Three store More than three store Q13. On which offer are you go for buying apparel? On discount Offer Seasonal sale Buy 1 get 1 free Any other___________________
Q14. From the following which factor do you consider while taking purchase decision?

Company name Price Excellent service Location of the store Advertisement Entertainment facility Better Quality New Style and Design Varity of Clothing Value for money Discount Scheme Q15. Do you find the pricing of above store less over other traditional store ? Yes No Equal 4

Q.16 Please rate the following functional attributes of your preference of a retail apparel store over other on a scale from 1 to 5. (1 being the least preferable and 5 being the highest preferable attributes which attracts you towards the store. ) Attributes Price range Location Design availability Credit facility Range of Apparel Type of apparel Store name Store size Availability of latest trends in Apparels Offers and Discounts After Sales Service Loyalty programme Parking Space Availability(Amenities) Knowledge of the staff Previous interaction with the outlet Q.17 Please rate the following Psychological attributes of your preference of a retail apparel store over other on a scale from 1 to 5. (1 being the least preferable and 5 being the highest preferable attributes which attracts you towards the store.) Attributes Layout Architecture of the store Symbols Colours Advertising Store sales personnel Display 5 1 2 3 4 5 1 2 3 4 5

Points of sale material References

Q18.Please answers your behavior on the basis of your experience following questions.

Questions

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly Disagree

Are you satisfied with the company whose apparel have you purchased? Are you satisfied with the price of apparel have you purchased? Are you satisfied with the Quality of apparel have you purchased? Are you satisfied with the comfomfortness of apparel have you purchased? Are you agree with that apparel you have purchase is value for money? Are you purchase your apparel for the status symbol? Are you agree for that apparel you have purchased is because of easy avaibility?
sQ19. Do you like to rebuy or buy again from that particular store where you have buy ?

Yes No Q20. If No, then reason for not Buying again from that particular store? Bad Quality High price Bad behavior of the staff Other______ 6

Respondents Detail: Name:__________________________________________________________________ Address:________________________________________________________________ _____________________ Age: Below 25 36-45 Above 55 Educational Qualification: PHD PG Graduate Schooling Illiterate Occupation: 25-35 46-55

Student Housewife Business Government employees Private employee Family Monthly Income:

Up to 15,000 15,001- 30,000 30,001- 50,000 Above 50,000

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