Dissertation Project Report On

A research study of user awareness and adoption of IPTV By Surya Jindal A0101911214

MBA General Class of 2013

Under the Supervision of Mr. Gaurav Chandhiok Assistant Professor Department of IT In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration General
At

AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA 2013

CERTIFICATE

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DECLARATION

Title of Project Report A research study of user awareness and adoption of IPTV.

I declare

(a)That the work presented for assessment in this Dissertation Report is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged

(b)That the work conforms to the guidelines for presentation and style set out in the relevant documentation.

Date:

Surya Jindal

A0101911214

MBA-General CLASS OF 2013

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CERTIFICATE

This is to certify that Surya Jindal student of Masters of Business Administration General at Amity Business School, Amity University Uttar Pradesh has completed Project Report on A research study of user awareness and adoption of IPTV, under the guidance of the undersigned.

Date: ..

Mr.Gaurav Chandhiok Assistant Professor Department of IT

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ACKNOWLEDGEMENT

I owe a great thanks to many great people who helped and supported me during the preparation of this research work. My deepest regards to Mr.Gaurav Chandhiok for guiding and correcting various documents of mine with attention and care. He has taken great pain to go through the project and make necessary correction as and when needed. I express my sincere thanks to the ADG of Amity Business School, Dr. Sanjay Srivastava, for extending his support and giving me a golden opportunity in doing internship in my preferred field of work. I shall also thank my institution, Amity Business School in providing me the valuable time and learning throughout my 1st year of business study without which this project would have been a distant reality.

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TABLE OF CONTENTS

LIST OF TABLES

TABLE NO 4.1

TITLE OF TABLE Relation between awareness about IPTV Gender, Age and Qualification Cross Tabulation between primary format preferred for TV

PAGE NO 25

4.2

entertainment and awareness about Internet Protocol Television (IPTV) Relation between Most important feature for IPTV, Gender,

27

4.3

Qualification Cross Tabulation between knowledge of IPTV network medium

32

4.4

and quality problem : Video Freeze Cross Tabulation between knowledge of IPTV network medium

35

4.5

and quality problem : Poor Quality Video Cross Tabulation between the user perception of current price

36

4.6

levels of IPTV and their intention to subscribe it in the future Cross Tabulation between user perception of IPTV services

37

4.7

understanding and use and intention of future use Independent Samples Test between Gender and Level of

39

4.8

satisfaction perceived on various factors Chi-Square Goodness of Fit Test on level of satisfaction

42

4.9

perceived on various factors Chi-Square Goodness of Fit Test on various quality problems

45

4.10

experienced by the user ANOVA on Qualification and level of satisfaction perceive on

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4.11 4.12 (a) 4.12 (b)

various factors One-Sample Statistics on Video on Demand One-Sample Statistics on Interactivity

48 50 51

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LIST OF FIGURES

FIGURE NO 4.1 4.2

FIGURE TITLE Demographic Profiles Relation between Time spend watching TV or other video entertainment, Gender, Age and Occupation Relation between Primary formats preferred for TV

PAGE NO 19 20

4.3

entertainment, Gender, Age and Qualification Relation between awareness about IPTV Gender, Age and

22

4.4

Qualification Relation between IPTV awareness and Primary format

24

4.5

preferred for TV Relation between primary reason the respondents think for

28

4.6

subscribing IPTV, Gender, Age and Occupation Relation between Most important feature for IPTV, Gender,

29

4.7

Qualification and Occupation Relation between interest in VOD service, Gender,

31

4.8

Qualification and Occupation Relation between the user perception of current price levels of

33

4.9

IPTV and their intention to subscribe it in the future Relation between user perception of IPTV services

38

4.10

understanding and us and intention of future use Level of satisfaction for using IPTV perceived corresponding

40

4.11

to available options with respect to services

41

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EXECUTIVE SUMMARY

We live in the age of the digital packet. Documents, images, music, phone calls - all get chopped up, propelled through networks, and reassembled at the other end according to Internet protocol. So why not TV? Today, IPTV (Internet Protocol Television) is creating headlines all over the world. This mass publicity is the result of numerous instances and stories depicting its humble deployments and its future. IPTV is a very useful system, through which you can receive both TV and video signals along with other multimedia services by means of your Internet connection. In a nutshell, it is nothing but a broadband connection and a system to deliver various programs of television using the Internet protocol (i.e., language) over computer networks. It is important to remember that IPTV is not like any ordinary television program broadcast through the Internet, but rather it is unique in itself. Its contour is represented by a closed, proprietary TV system which is similar to the cable services present today. But, in contrast, the delivery of IPTV is made via IP-based secure channels, which result in a sharp increase in content distribution control. The role of IPTV is to integrate numerous ways to scrutinize and trace choices of users. Its role is also to mark out the preferences and selections over a particular time period. It is therefore emerging as a perfect platform on which clients add personalized e-commerce options and a more targeted advertising. By now, IPTV has turned out to be a widespread denominator for systems where both television and video signals are circulated to subscribers or viewers. IPTV uses an Internet Protocol over broadband connection and very often this service has been provided in parallel with the Internet connection of the subscriber, supplied by an operator dealing with broadband. This is done by using the same infrastructure but apparently over a dedicated bandwidth allocation. Hence, we can describe it as a system in which a digital television service is provided to subscribing consumers over a broadband connection using the Internet Protocol.

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