Вы находитесь на странице: 1из 8

The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited and

re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since then its operations have grown rapidly through a model that supports bottling operations, both company owned as well as locally owned and includes over 7,000 Indian distributors and more than 1.7 million retailers. Today, our brands are the leading brands in most beverage segments. The Coca-Cola Company's brands in India include CocaCola, Fanta Orange, Limca, Sprite, Thums Up, Burn, Kinley, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh and the Georgia Gold range of teas and coffees and Vitingo (a beverage fortified with micro-nutrients). In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company namely CocaCola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The Coca-Cola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of our customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce our portfolio of beverages.These authorized bottlers independently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. In turn, these customers make our beverages available to consumers across India. The Coca-Cola Company has invested nearly USD 2 billion in its operations in India since its re-entry back into India in 1992. The Coca-Cola system in India directly employs over 25,000 people including those on contract. The system has created indirect employment for more than 1,50,000 people in related industries through its vast procurement, supply and distribution system. We strive to ensure that our work environment is safe and inclusive and that there are plentiful opportunities for our people in India and across the world. The beverage industry is a major driver of economic growth. A National Council of Applied Economic Research (NCAER) study on the carbonated soft-drink industry indicates that this industry has an output multiplier effect of 2.1. This means that if one unit of output of beverage is increased, the direct and indirect effect on the economy will be twice of that. In terms of employment, the NCAER study notes that "an extra production of 1000 cases generates an extra employment of 410 man days." As a Company, our products are an integral part of the micro economy particularly in small towns and villages, contributing to creation of jobs and growth in GDP. Coca-Cola in India is amongst the largest domestic buyers of certain agricultural products. As an industry which has strong backward and forward linkages, our operations catalysis growth in demand for products like glass, plastic, refrigeration, transportation, and Industrial and agricultural products. Our operations also lead to incremental growth for enterprises engaged in post-production activities like merchandising, marketing and sales. In addition, we share best practices and technological advancements with our suppliers, vendors and allied industries which often lead to improvement in the overall standards of quality across industries. The Coca-Cola Company has always placed high value on good citizenship. Our basic proposition entails that our Company's business should refresh the market; enrich the workplace; protect and preserve the environment; and strengthen the community. We leverage our unique strengths to actively support and respond to local needs -- be it the need for education, health, water or nutrition. We have used our distribution network for disaster relief, our marketing prowess to raise awareness on issues such as PET recycling, and our presence in communities to improve access to education and potable water. The Coca-Cola India Foundation is now taking forward in the community at large, projects and programs of social relevance to carry forward the message of inclusive growth and development. For more details on activities of the Coca-Cola India Foundation, please visit the website of the Coca-Cola India Foundation,www.anandana.org.

In one way, youve known us all your life. Perhaps you even think of Coca -Cola as an old friend. But old friends can grow in new and exciting ways. Surely you have. And so have we. We are on a new journey of growth, building on our most formidable assets: our brands, our financial strength, our global reach, our unrivaled distribution system and the strong commitment of our management and employees worldwide. Our journey focuses on leveraging these strengths to become a truly sustainable growth company and, ultimately, one of the most respected companies in the world.

The time is now.

In our more than 120-year history, there is no better time to be at The Coca-Cola Company than right now. We are the worlds largest nonalcoholic beverage company, a market and marketing leader with innovative products and an unrivaled distribution system. We own 4 of the worlds top 5 nonalcoholic sparkling beverage brands. We rank No. 1 worldwide in sales of sparkling beverages -- but were also No. 1 in juice and juice drinks, and ready-to-drink coffees and teas, No. 2 in sports drinks and No. 3 in bottled water. Our global portfolio of more than 3,300 beverages continues to expand far beyond traditional soft drinks to include waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks. We operate in over 200 countries and employ 92,800 associates. People enjoy our beverages at a rate of 1.6 billion times a day, thanks to our unparalleled distribution system and ever-expanding portfolio of beverage choices that energize, relax, nourish and hydrate.

Sustainability Awards Our Products

New structure is in keeping with business priorities and positioned to capture the latent growth potential in the region Announcement follows Coca-Cola India system's plans to invest USD 5 BN by 2020 Underlines The Coca-Cola Company's Focus on India as Long-Term Strategic Growth Market Gurgaon, September 12, 2012: Coca-Cola India and South West Asia Business Unit comprising key markets India, Nepal, Bhutan, Bangladesh, Sri Lanka and Maldives today announced a new operating structure in keeping with its business priorities. Effective October 1, 2012, the Business Unit will organize around two major operating regions: (1)India region and (2) South West Asia (SWA) regionconstituting of the high potential markets of Bangladesh, Sri Lanka, Nepal, Bhutan and Maldives. The SWA region will also include the Juice business thereby propelling this category further and making it a significant growth engine for the overall business. Venkatesh Kini, currently Vice President, Marketing, Global Juice has been appointed Senior Vice President, India region. Neeraj Garg, currently Vice President providing franchise leadership support to Company Owned Bottling Operations (CBO) in India will assume the responsibility of SWA region and Juice business. Both these executives will report to Atul Singh, President, Coca-Cola India and South West Asia Business Unit. "India is one of the key growth markets for The Coca-Cola Company and the Business Unit's role is critical to the Company achieving its 2020 Vision. We have been growing for the last 24 quarters and the India market is now amongst the top 7 markets for the Company. As we move into the next phase of our journey, we have a solid foundation and necessary momentum in our business. This is the time to take the next step in our evolution. We now need to have the scale and resources to capture latent growth across the Business Unit. Also, keeping in mind the market realities, we need to be more responsive and have a sharper and deeper focus on our business. The new structure lends us stability and robustness and positions us well to capture the latent growth in our markets" said Mr. Atul Singh, President, Coca-Cola India and South West Asia Business Unit, announcing the realignment. "Kini and Neeraj are proven business leaders and I look forward to partnering with them and the rest of my leadership team, Company owned bottling partner (Hindustan Coca-Cola Beverages Pvt. Ltd) and the franchise bottlers as we continue our journey towards our 2020 Vision", added Mr. Singh. This announcement does not impact Hindustan Coca-Cola Beverages Pvt. Ltd, the Company owned bottling operations in India. New operating structure effective October 1, 2012 India region - Venkatesh Kini will take charge as the Sr. VP, India region. Kini has served the Company for more than 14 years. He has more than 20 years of experience in India and US, in marketing, sales and general management roles. To ensure complete and end to end focus to the business, all the three core pillars of business growth, Franchise Leadership, Consumer Marketing and Customer & Commercial Leadership will report to Venkatesh Kini. Vikas Chawla will assume the responsibility of Vice President Operations, providing franchise leadership support to the company owned bottling operations (CBO) and to all the franchise bottlers in India. In this capacity, Vikas will report to Venkatesh Kini. Vikas has been with the company for 15 years and has most recently led the franchise bottling operations to a high growth, profitable business venture, thereby creating a winning culture. Prior roles for Vikas have been in the bottling businesses in India and Sri Lanka. Anupama Ahluwalia and Sumanta Datta in their respective roles as Vice President Consumer Marketing and Vice President - Customer & Commercial leadership will also report to Kini. The Emerging Markets business led by Sanjiv Gupta and Commercial Beverages business led by Shourov Mukherjee, will report to Venkatesh Kini. To continue our focus on retailer training and capability building, through the Parivartan program and other similar initiatives, the Coca-Cola University led by Dr. R. C. Datta, will also report to Kini. South West Asia Region and Juice business This will be headed by Neeraj Garg. Neeraj has been part of The Coca-Cola Company for over 18 years. He has been providing franchise leadership support to the Company owned bottling operations in his current role. Neeraj has held many key positions within the company in India and China. He has led business initiatives like the World Expo project in Shanghai, new product/ beverage development, commercial leadership and also general management assignments.

As a part of the realignment, Andriy Avramenko, currently Vice President, Juice business, will now report to Neeraj Garg. Both Andriy and Neeraj will work together to help the juice business realize its optimum potential. The country managers of South West Asia region, Abhishek Jugran Sri Lanka and Maldives, Debasish Deb Bangladesh, and Shadab Khan Nepal and Bhutan will report to Neeraj Garg. Kumar Gaurav Singh, Marketing Manager, SWA, will also report to Neeraj Garg. The rest of the enabling functions Public Affairs & Communication led by Deepak Jolly, Technical led by Asim Parekh, HR led by Sameer Wadhawan, Finance led by Sanjeev Kumar and Strategy & Innovation led by Debabrata Mukherjee will continue to report to Atul Singh and will work closely with the Region heads in business operations. About Coca-Cola in India Coca-Cola in India refreshes millions of consumers with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid Apple, Minute Maid Mango, Minute Maid 100% juices, Georgia, Georgia Gold, Kinley, Kinley Club Soda, Schweppes and Burn through a network of more than 1.7 million outlets. Coca-Cola India provides extensive support for community programs across the country, with a focus on education, health and water conservation and has already undertaken over 500 rain water harvesting structures in 22 states of the country. For further information on the Company's India operations and its products, please visit www.coca-colaindia.com .

The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare

for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a longterm destination for our business and provides us with a "Road map" for winning together with our bottling partners. Our Mission Our Road map starts with our mission, which is enduring. It declares our purpose as a Company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference Our Vision Our vision serves as the framework for our Road map and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities Productivity: Be a highly effective, lean and fast-moving organization Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Live Our Values Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, its up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Focus on the Market Focus on needs of our consumers, customers and franchise partners Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious Work Smart Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently Act Like Owners Be accountable for our actions and in actions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes -- what worked and what didnt Be the Brand Inspire creativity, passion, optimism and fun

Coca-Cola Diet Coke Thums Up Sprite Fanta Limca Maaza Minute Maid Pulpy Orange Minute Maid Nimbu Fresh Burn Kinley Water Kinley Soda Schweppes GEORGIA Gold

The global nature of our business requires that the Coca-Cola system has the highest standards and processes for ensuring consistent product safety and quality from our concentrate production to our bottling and product delivery. We measure key product and package quality attributes to ensure our beverage products in the marketplace meet Company requirements and consumer expectations. Consistency and reliability are critical to our product quality and to meeting global regulatory requirements and Company standards.

A nutritionally balanced diet, along with regular physical activity, is essential for maintaining good health. All foods and beverages can fit into a healthy, balanced diet when consumed in appropriate portions and with appropriate frequency. The Coca-Cola Company and Coca-Cola India cares about its consumers and is committed to providing a variety of beverage products, complete with factual, meaningful and understandable nutrition information that motivates and empowers consumers to make informed dietary choices. We have made great strides in expanding the level of nutritional information on our packaging, offering consumers factual and meaningful information about our beverage products to assist them in their beverage selections. Our policy is to place nutritional information on all of our labels, where feasible. Where this is not possible, for example on recyclable glass bottles, we provide nutritional information via other means such as Company websites. We follow nutrition labeling requirements in the countries where our products are sold, and in many places, we exceed these requirements. The type and amount of information is a reflection of local regulations and consumer interest. At a minimum, our labels provide the beverage product's amount of energy (kilocalories, calories, kilojoules), protein, carbohydrate, fat, total sugars, and sodium, as well as any nutrient for which a nutrition or health claim is made. We participate in nationally tailored nutrition labeling programs in many regions and countries, including Australia, the European Union, Latin America and the United States. Nutrition Facts & Information on Packaging We provide ingredient information and nutrition labeling to meet local regulations. In line with changing expectations and consumer and customer needs, we are voluntarily expanding our packaging activities as indicated in the following examples: Australia In 2007, we began providing per-serving caloric information on the front of product labels in Australia as part of a collaborative, industry-wide initiative and based on consultation with stakeholders and consumer groups. We now have kilojoule information on the front of product labels in Australia. United States In 2007, Coca-Cola joined the industry in providing caffeine content in addition to the other detailed nutritional information already on packaging in the United States. In 2008, Coca-Cola announced plans to place calories-per-serving and servings-per-container information on the front of all packages for its entire U.S. beverage portfolio. Read the news release to learn more. In 2009, Coca-Cola began rolling-out new packaging with front-ofpack calorie information. Europe In Europe, we are committed to on-package Guideline Daily Amount (GDA) labeling designed to give consumers meaningful, consistent and transparent nutritional information. In addition, we have committed to putting the number of calories per serving on the front of all packaging, along with the percentage the calories represent of total recommended daily calorie consumption. On the back of packaging, we provide nutritional information for calories, sugars, total fat, sodium and fiber per serving size and per 100 mL. We have GDA nutrition labeling on all our packages in Europe. In 2009, The Coca-Cola Company announced its worldwide commitment to place energy information on the front of nearly all products and packages by 2011. We are now rolling out front-of-pack energy labeling in Mexico and the United States. Read the news release to learn more.

Additional Resources
Visit the Ingredients Glossary to learn about some of the popular ingredients used in today's beverages View U.S. Product Nutrition Information Read The Coca-Cola Company Policy on Nutrition Labeling