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This is to certify that this Report entitled Customer Satisfaction of NOKIA Mobile which is submitted by Mr.Fakher Abbas , S/O Mr. Nazeer Hasan, a student of Sun Institute Of Management & Technology , Shahjahanpur had been carried out by him under my supervision. The matter embodied in this thesis is original and has not been submitted for the award of any other degree.
Date. .
Signature of supervisor
..
DECLERATION
I am Fakher Abbas student of Sun Institute Of Management & Shahjahanpur , BBA 4th Semester . Here by declare that the report having the tittle . CONSUMER PROSPECTIVE FOR NOKIA CELL PHONE
Technology ,
Submitted in partial fulfillment of requirement for the awards of BBA 4th Semester. My original work and is not copied or meant for any other degree or diploma course.
ACKNOWLEDGEMENT
This project report bears the imprint of many people who were either directly or indirectly involvedin the successful completion of this project work .
I express my sincere indebtedness to Mr. Pankaj Bhargava and other faculities who provides me oppourtunity and under whose guidance .I was able to complete my project. It is with a deep sense of gratitude and thankfulness that I submitted my research work. I shall always remember the valuable help given to me by all these associate .
808 PureView
800c
Lumia 610
Asha 302
Asha 203
Asha 202
Lumia 900
801T
X2-02
Lumia 800
Lumia 710
Asha 303
Asha 300
Asha 201
Asha 200
603
C2-05
X2-05
C5-06
C5-05
101
100
701
700
600
500
N9
C5 5MP
C2-06
C2-03
C2-02
702T
T7
N950
Oro
X1-01
X7-00
E6
C7 Astound
X1-00
X2-01
C2-01
C5-03
E7
C6-01
C7
5250
X6 8GB
X5-01
5233
E73 Mode
C2-00
C1-02
C1-01
C1-00
N8
X2
C6
E5
C3
C5
C5 TD-SCDMA
X5 TD-SCDMA
6303i classic
X6 16GB
X6
6700 slide
7230
2690
2220 slide
1800
1616
1280
6788
N97 mini
X3
N900
5230
3208c
6350
Mural
6760 slide
6790 Surge
5310 XpressMusic
N810
We observe that people tend to trade off price against the combined bundle of tangible product features and brand equity in order to optimize total utility or total value.
Above 24%
1-2yr 21%
2-4yr 47%
Result;Less Than-1year-8% 1-2 year -21% 2-4 year -47% Above -24%
Nokia 36%
Samsung 28%
Medium 13%
Slim 22%
Light 26%
35
30
25
20
15
10
Result;Long life 36% Family member use 25% Public relation 20% Advertisment 19%
40
35
30
25
20
15
10
Ques-According to you this brand (Nokia) first thing in your mind for Purchasing mobile.
Function 25%