PRESENTATION LABACE 2012

The 9th edition of LABACE will happen from August 15th to 17th, 2012 at Congonhas Airport, in So Paulo, Brazil.

The show is organized by ABAG and is recognized as the biggest business Aviation event of Latin American.
The last show had more than 15.000 highly qualified visitors interested in the business aviation sector, who visited more than 170 exhibitors from 15 countries.

LABACE 2012 The most important show in Business Aviation of Latin American

More than 70 aircrafts

AIRCRAFT
LABACE 2011 LABACE 2010 LABACE 2009 LABACE 2008 LABACE 2007 LABACE 2005 LABACE 2004 LABACE 2003 0 20 40 NUMBER OF AIRCRAFTS 60 80

More than 170 exhibitors

EXHIBITORS
LABACE 2011 LABACE 2010 LABACE 2009 LABACE 2008 LABACE 2007 LABACE 2005 LABACE 2004 LABACE 2003 0 50 100 150 200

NUMBER OF EXHIBITORS

More than 15.000 visitors during 3 days

VISITORS
LABACE 2011 LABACE 2010 LABACE 2009 LABACE 2008 LABACE 2007 LABACE 2005 LABACE 2004 LABACE 2003 5.000 10.000 15.000

Number of Visitors

Visitors Profile

Visitors Profile
Class A - 98%
2%

Class B - 2%

98%

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

87%

13% Men Women

2011 LABACE - Exhibitors List

A.S. Avionics Services ABAG ABRAPHE Across Aerie Aerobusiness Aerogrips Consultoria Aeronutica Aeromagazine Aerosafety Equip. de Segurana AGS Logistics Agusta Westland Air Lounge Ass & Cons. Adm. Ltda Airbus Aircell ALA Algar Aviation ANAC Anhembi Morumbi Apex Argus International Arinc Direct Aristek Com Asa Consulting Asas de Socorro ATP - Aircraft Technical Publisher Audi Helicpteros Avantto Administrao de Aeronaves (AMS) Aviao & Negcios Avio Revue Aviation Center Aviation Week Avtrak LLC Banyan Air Service Bell Helicopters Blackhawk Modifications, Inc. BLR Blue Sky Network do Brasil Boeing Business Jets Bombardier Business Aircraft Bose Corporation BR Aviation Bradesco Leasing S/A CAE Camp Systems Cecompi Cessna Cirrus - Plane Imp e Exp. De Aeronaves Cisa Trading Cluster Aerospacial Colt International Colt Taxi Areo Ltda Columbia Trading Comexport / Trop Corban Air Cotia Trading

CRS Jet Spares Dallas Aeronautica SVCS Dallas Airmotive Dallas Avionics Inc Dancor Adm. Corretagem de Seguros Ltds Dart Dassault Falcon Deatur EADS SECA Eagle Copters South Ltda Eclipse Aerospace Edmo South America E-fly Embraer - Empresa Brasileira de Aeronutica S.A. EMS Aviation FBO Brasil First S.A. Flap Flight Market Flight Safety Fortune Jet Frequencia Livre Garmin GE Aviation

2011 LABACE - Exhibitors List

Global Aviation Globo Aviao T. A. Manut. Good Winds Goodyear do Brasil Greenwich Aerogroup (DAC) Gulfstream Harpia Flight Academy Hawker Beechcraft Helibras Helicidade - Heliporto Helipark Ibac ICG - International Communications Group, INC J.P. Martins Aviao Japi Manuteno de Aeronaves Jeppesen Jet Aviation Jet Avionics Jetex Flight Support JSSI - Jet Support Services Inc. Lasas Adm. De Hangares Lektro, Inc. Lider Aviao Lightspeed Aviation Marcia's Catering MedAire RDT Mid Continent National Freight National Jets NBAA Nikee Sol. Em Informtica Piaggio Pilatus Business Aircraft Piper Power Helicpteros Pratt & Whitney Canada Premier Taxi Areo Premier Turbines Proimport Quick Manuteno de Aeronaves ltda Raisbeck Renovair Ritter Consultoria e Projetos Ltda Robinson Rockwell Collins Satcom Direct Sennheiser Sertrading Shell Brasil Ltda SheltAir Aviation Services Simcom International Inc. Sirius Txi Areo Ltda Southeast Aerospace SRPV-SP Standard Aero Sterling Courrier - Quick International Swissport Synerjet TAM Aviao Executiva TAM Linhas Areas TAM Viagens TBM The Air Charter Guide Thrane & Thrane Timbro Trading Tools & Toys TR Brasil Trop United Aviation Services - UAS Universal Jet Aviation Universal Wheather Aviation UPI Vector Aerospace Vortec Editora W-BACCS World Fuel Services WZ Equipamentos Aeronuticos

View of Congonhas Airport

Green area = LABACE

2012 LABACE area - Static Display

Red carpet leading the way through aircraft exhibitors

Exhibit Hall

Sponsor Visibility
Sponsorship provides a great means of broadening your competitive edge by improving your company's image, prestige and credibility by supporting events for your target market. Who is expected to sponsor

- Companies that have products and services for business aviation industry, - Companies that have premium products or services for Class A, - Examples of products or services: computers, equipment, car, watch, insurance, bank, credit card, personalized consulting and others.
The event is an excellent opportunity to:

Reinforce the corporate trademark; Generate new business opportunities; Networking with target public; Launch new products and services; Perform technical presentations; Consolidate the strategic position.

Master Sponsor

1 quota

The Master sponsor will have the exclusive title Event Presenter Logo on the event invitations; Logo on the advertisements; Logo on the promotional material; Banner on website; Double page ad in the official catalog; Logo on the e-mail marketing; Development of promotional action; Logo on the main entrance portal; Logo on the registration desk entrance; 3 Banners as the exclusive event sponsor; Logo on the totem orientation signs in all the exhibition area; 3 Banners as the exclusive sponsor at the opening ceremony; 2 booths (18m2) in the exhibit hall 1 to set up of your stand or promotional actions.

Investment: _____________________________________US$ 53,550

Platinum Sponsor 2 quotas available

The Platinum sponsor will carry the title of Event Sponsor Logo on the event invitations; Logo on the advertisements; Banner on website; Single page ad in the official catalog; Logo no the e-mail marketing; Development of promotional action; Logo on the registration desk entrance; 1 Banners as the exclusive event sponsor; 1 Banners as the exclusive sponsor at the opening ceremony; 1 booth (9m2) in the hangar to set up of your stand or promotional actions.

Investment 1 quota: ___________________________________US$ 40,850

Green Sponsor

1 quota only

The Green Event sponsor will have the following reciprocities: Include the companys image in the Carbon Neutral Activities; Spontaneous media coverage with focus on environmental friendly issues; Logo on the event invitations; Logo on the advertisements; Logo on the promotional material; Banner on website; Single page ad in the official catalog; Logo no the e-mail marketing; Development of promotional action; Logo on the registration desk entrance; 1 Banners as the exclusive event sponsor; Logo on the totem orientation signs in all the exhibition area; 1 Banners as the exclusive sponsor at the opening ceremony;

Investment: ________________________________________US$ 29,400

Silver Sponsor

2 quotas available

The Silver sponsor will have the following reciprocities:

Logo on the event invitations; Banner on website; Logo no the e-mail marketing; Development of promotional action; Logo on the registration desk entrance.

Investment 1 quota: _____________________________________US$ 18,900

Merchandising Opportunities
Merchandising items are effective communications tools to increase awareness of your brand and booth during the event. It is the perfect opportunity to engage audience and maximize the visibility of your company/ brand/ product/ service for more than 14,000 visitors, from social-economic class A in Brazil, interested in executive aviation.

Merchandising Opportunities

Tote Bags _______________________________________________US$ 31,500 Delegates literally carry your message all over the Airport, in the lobbies of the So Paulo hotels, through airports on their return home and in future travels. (Additional expenses could be incurred if more than two colors are used in printing.) Pocket Agenda ___________________________________________US$ 8,900 Guide Attendees directly to your Exhibit by using the Pocket Agenda for promoting your Companys products or services. Be one step ahead of other Exhibitors by drawing potential customers to your Booth each time they use the Pocket Agenda to find their way through the Exhibit Hall. Press Room ____________________________________________US$ 14,400 A meeting place for business aviations international press, the LABACE Press Room provides a work and hospitality area for journalists to gather information, swap observations and network. The Sponsors logo and signs are displayed prominently. All refreshments and equipment are included in the sponsorship.

Merchandising Opportunities

Labace Registration Badge Lanyards ________________________US$ 12,600 For convenience in wearing Registration Badges, lanyards will be supplied to Attendees along with their credentials. The stylish lanyards at LABACE can include your Companys name and logo. Opening General Brunch Speakers _________________________US$ 14,400 Some of the biggest names in the aviation market will be with us at the opening general luncheon. Influential names, prominence amongst the prominent, sponsorship of the luncheon will bring your brand front and center at the Labace. Water Station at Static Display ______________________________US$ 8,900 Brazil is known for its tropical weather and beaches, but there is no sand at the airport and the business environment makes it much warmer in the suit and tie attire a little water to cool off these professionals is a must. In the heat of So Paulo every visitor will see your mark on the custom water Station. Talk about brand visibility!

Merchandising Opportunities

You are here floor displays _______________________________US$ 7,200 You are here Convention Floor Displays (3) (One Sponsor for all three Displays) Fences Banners __________________________________________US$ 350 (each) When you arrive on Static Display, the Fence Banners will be the first brands seen on the Labace 2012. Internet Caf ____________________________________________US$ 12,100 Technology is everywhere, and these three days are filled with business men who need to take a few minutes to check their e-mails and stay updated. What better way to get your brand seen than at the Internet Caf where these thousands of business men research the new business prospects found at Labace.

LCD display on the credential area_______________________________US$ 3,000 The Labace visitor will be reached by your brand when pick up their badge.

Merchandising Opportunities
Totem________________________________________________US$ 1,000 (each) The Totem can be placed on the Static Display or Exhibit Hall area (could be close to your booth). Resting Chair___________________________________________ US$ 500 (each) Resting Chair on the Static Display or Exhibit Hall area (could be close to your booth). Exhibit Hall Banner ______________________________________ US$ 350 (each) Aerial banners on Exhibit Hall (could be close to your booth). Floor Adhesive ___________________________________________US$ 200 (each) Take the Labace visitors directly to your booth. Trash Can _______________________________________________US$ 100 (each) Can be the recycle bin.

Merchandising Opportunities
Valet Parking _____________________________________________US$ 11,600 When the public arrive by car at LABACE, they will be waiting for the Vallet Parking amenities sponsored by your company! The Tag inside the cars and the adhesive offered to the exhibitors and special guests will present your brand. Upon arrival at LABACE, customers will quickly make their way to your Booth.
Lounge Area _____________________________________________US$ 8,000 These three days are filled with business men who need to take a few minutes to rest in the Lounge Area on the Exhibit Hall. What better way to get your brand seen than at the Lounge Area where these thousands of business men can rest and networking at Labace. Restroom Area ____________________________________________US$ 1,200 Your brand can be displayed on all the restroom mirrors at Labace

AD Opportunities

Official Show Guide & Directory of Exhibiting Companies Ads

Full-page, four-color advertisement ___________________US$ 1,320 Double page, four-color advertisement ________________US$ 2,420

SOLD OUT Front Flap advertisement ___________________________ US$ 1,705

Back Flap advertisement ____________________________US$ 1,705

SOLD OUT Back Cover advertisement __________________________ US$ 1,925

AD Opportunities
LABACE WEBSITE Web Site with the LABACE information such as exhibitor facilities, city overview, exhibitor service kit, forms, sponsorship opportunities and other information. Visitors can find the schedule, location map, online registration, hotel accommodation, etc. Link to the official conference, summit and courses programmed and sponsored by ABAG during the LABACE 2012 week. Updated diary. Address: www.labace.com.br

AD Opportunities
LABACE WEBSITE Audience and Target Public More than 500 aeronautical industry companies, 20,000 visitors/month and 57,000 pageviews within the following profile: ABAG members, LABACE exhibitors and visitors; Aircraft operators; Businessmen linked to General and Business Aviation; Pilots and technical professional; Executive in the industry; Governmental organization; Nonprofit organization that are involved in aviation-related activities; Students in the sector.

AD Opportunities
LABACE WEBSITE Formats Banner 1 Animated and with link 703 x 110 pixels (1 quota)

AD Opportunities
LABACE WEBSITE Formats Banner 2 Animated and with link 290 x 60 pixels (2 quotas)

AD Opportunities
LABACE WEBSITE Formats Banner 3 Animated and with link 290 x 130 pixels (2 quotas)

AD Opportunities
LABACE WEBSITE Formats Banner 4 - Rotating, 5 second display with Link 1024 x 170 pixels (12 quotas)

AD Opportunities

LABACE WEBSITE Investment Banner 1 US$ 1,000.00 per month Banner 2 US$ 355.00 per month Banner 3 US$ 700.00 per month. Banner 4 US$ 235.00 per month.
For an inside page, there is a 30% discount from the prices above.

Led Screen Broadcast

A Main Entrance 10 sqm

B Exhibit Hall Entrance 6 sqm

Price $ $ $ $ 750,00 1.250,00 3.562,50 5.625,00 Discount on 30 sec insert -17% -21% -25% Price per 30 sec $ 750,00 $ 625,00 $ 593,75 $ 562,50

C Food Court 4 sqm

Price per insert $ 25,00 $ 20,83 $ 19,79 $ 18,75

Quotas 30 sec 1 min 3 min 5 min

High Definition LED Screen and Audio System Greater visibility of your company Image Sharpness during the day and evening Continuous looping display every hour Each insert will be repeated 30 times in 3 concurrent screens during Labace 2012 Note: The video production to be displayed is the exhibitors responsibility

Discount Packages
CP 1 Combo Package 1: SHOW GUIDE + LABACE WEB SITE + SPONSORSHIP OPPORTUNITIES Buy both, get a 20% discount on show guide and web site ad. CP 2 Combo Package 2: SHOW GUIDE + LABACE WEB SITE Buy both, get a 10% discount on show guide and web site ad.

CP 3 Combo Package 3: SHOW GUIDE + SPONSORSHIP OPPORTUNITIES Buy both, get a 10% discount on web site ad.
CP 4 Combo Package 4: LABACE WEB SITE + SPONSORSHIP OPPORTUNITIES Buy both, get a 10% discount discount on web site ad. PP Period Package (only for Web Site) - 2 months 10% discount when buying ads for a period over two months in a row. AP ABAG Member's Package Members have a 10% discount on advertising (web site and/or show guide). Note: The CP, PP and AP discounts are cumulative!

For further information please contact: labace@abag.org.br