February 1st, 2013

Ashton Jordan 9201 University City Blvd Charlotte, NC 28223 Ajorda49@uncc.edu 704-771-3559

To: Harris Teeter Corporate Office and Store 045, Management Dear Sirs and Madams: After receiving only disrespectful customer service on my last visit at your store, I felt writing this letter was my only option. I have been a Harris Teeter customer for over five years now. The selection of deli products you provide keeps me from shopping from competitors close by. However, on January 29th, 2013 my visit was by far the worst shopping experience I have ever endured. I work everyday from 2PM to 10:30PM. After work is when I like to go grocery shopping, and usually takes only 10 minutes to finish my transaction. At Store 045, it states that the store closes at 11:00 PM. I arrived at Harris Teeter around 10:40 only to pick up a few items. Around 10:50 I was confronted by an employee speaking only with attitude. He simply told me, Store closes in 10 minutes, hurry up. I was really startled by the approach, and I could tell it really upset my brother as well. I continued to finish my order, and picked up the last item I needed. Once again the same employee came up to me and this time yelled, We are closing, either come check out, or leave. This time I was furious by the disrespect I received not by an adult but by a teenager that had to be about 16 years old. When I approached the check out line, I stood there for about two minutes before the employee came up rolled his eyes, and started to check out my order. I continued to bite my tongue, and just tried and get out of the store. I own a dog and paper bags make my life easier with cleaning his messes. I asked Carl the cashier if he would mind putting my groceries in paper bags. He responded Seriously? He picked up paper bags and just threw everything in them, not thinking about the items. I was so fed up, I asked for the manager after my order. As he approached me, I told him exactly what happened and the rude gestures Carl expressed to me. All I got for a response was Sir, were closing. Your more than welcome to come back tomorrow. I never did go back to the store, and I never did call back the store manager. I can say with no regrets that my last visit to Harris Teeter will forever be my last. The disrespectful customer service, followed by the laissez-faire attitude by the manager shows me that Harris Teeter does not take their customers first. I will now shop at one of your competitors who WILL show tremendous customer service. Sincerely, Ashton Jordan

Comment [AP1]: Do you usually endure shopping experiences? Comment [AP2]: I like how youve set up the primary grievance here. While we dont know exactly what it is, we know that it took up more time than needed. Comment [AP3]: Try to be more specific. While I get you mean this in the negative way, attitude is a very ambiguous term.

Comment [AP4]: I like the details here. specific and clear. But is there a way to make this more succinct? Comment [AP5]: This is redundant. Comment [AP6]: Not sure this is the best use of this term. Comment [AP7]: Maybe the word does would be more to the point. Also, why use all caps here. Im not seeing the rhetorical advantage of basically yelling at your audience here.

Ashton, I think this letter is a successful one and if you sent it to your audience, I think you would get a positive response. I am still missing your analysis to this letter, and even after two email requests, I still do not have an analysis from you. So, I cant award you full credit for half an assignment.