QuickTıme VR

Building upon its industry-standard QuickTıme ®

technology, Apple offers QuickTıme VR, a multi-

platform software technology for creating a new
class of multimedia imagery. With
QuickTıme VR, virtual reality 90°

images of just about any-

thing—from the inside
of a new condominium HPAN 0° VPAN

complex to the outside

of an automobile—can
be explored interactively. -90°

QuickTıme VR objects and panoramas

allow viewers to explore virtual spaces, where they can
look around, zoom in, and even pick up specific objects
and view them from various angles and perspectives. And
for developers, QuickTıme VR provides an innovative
new tool for developing inter-
active content for CD-ROMs
and World Wide Web sites.
With QuickTıme VR, you can create photographic-quality
virtual reality images that can be explored interactively. This
makes QuickTıme VR an excellent choice for delivering high-
quality panoramic movies on the Internet. In fact, many
companies today, such as BMW, use QuickTıme VR panora-
mas on their World Wide Web sites.
 QuickTıme VR
QuickTıme VR allows developers to create—and users to Key Facts About QuickTıme VR
enjoy—a true virtual reality experience. With QuickTıme VR • Allows you to create interactive virtual reality panora-
run-time software, a Macintosh or PC user can walk through mas that users can explore in real time.
a so-called “real world” space, looking around the environ- • Gives you the flexibility to create complex virtual
reality environments that take up surprisingly little
ment and zooming in on and examining specific objects. disk space, making it an excellent technology to
All without requiring any additional hardware other than a use when creating web sites.
mouse and keyboard. QuickTıme VR enables this experience • Provides you with the tools you need to “stitch”
together photographic or computer-rendered images
because it incorporates two new techniques: Panoramas into a 360° PICT file, and to create interactive
allow a user to view a 360° scene by panning left and right objects.
• Generates files that can be displayed on both
or up and down. Objects allow a user to pick up and exam- Macintosh® and Mac™ OS–based computers, as well
ine items, such as on Windows software–based PCs.
as a sculpture • Includes XCMD and XObject APIs that allow you to
create documents that use QuickTıme VR panoramas
in a museum and objects.
or a vase in an • Gives you the ability to create on-screen hot spots
online store. In addition, the award-winning QuickTıme VR that activate other types of activities, such as movies,
images, and sounds.
Authoring Tools Suite provides a range of flexible develop- • Provides a virtual environment that users can
ment tools, allowing virtual reality environments to be wander through and explore—even to the point
captured by conventional 35mm photography methods where objects can be picked up and examined.
(or, of course, new-generation digital cameras) or created • Allows users to explore environments they would
not normally be able to see, such as a house for
using computer-generated images. You can also use author- sale across the country, an item in a catalog, or a
ing tools (such as the Apple® Media Tool) to take advantage museum exhibit in another country.
• Supports the Mac OS and Windows operating envi-
of interactive “hot spots” in QuickTıme VR scenes to trigger ronments for viewing panoramas and objects, making
audio, video, text screens, still images, or other it an excellent choice for multiplatform CD-ROMs and
QuickTıme VR panoramas and objects. web home pages.

A w a r d s Ordering Information
1996 • Software Publishers Association, Excellence in Software Awards, The QuickTıme VR Authoring Tools Suite is
“Codies” Best Programming Tool available through the Apple Developer Catalog
1996 • Point Award, Top 5% Best Sites to QuickTime VR-based site at: http://sfasian.apple.com
at 1-800-282-2732 (inside the U.S.) or
(716) 871-6555 (outside the U.S.), via
1995 • Byte Award of Distinction e-mail: ORDER.ADC@applelink.apple.com, or
1995 • Computer Graphics World, Editors’ Choice Award, Technology Award via the web at: http://www.devcatalog.apple.com/
1995 • Seybold Editors’ Choice Award for Excellence For more information and to see exciting samples
1994 • MacUser Editor’s Choice Award, Breakthrough Technology of the Year and applications of this technology, visit the Apple
QuickTıme VR home page at the Internet World Wide
1994 • CD-ROM Today ROMMIE Award for Special Achievement Web site: http://qtvr.quicktime.apple.com/

Apple Computer, Inc. 1 Infinite Loop Cupertino, CA 95014 (408) 996-1010 http://www.apple.com/
©1996 Apple Computer, Inc. All rights reserved. Apple, AppleLink, the Apple logo, Macintosh, and QuickTime are trademarks of Apple Computer, Inc., registered in the U.S.A. and other countries.
Mac is a trademark of Apple Computer, Inc. All other products mentioned herein are the property of their respective owners.
Printed in the U.S.A. May 1996 L01863A