_01 STB, PC AND MOBILE

E UID NG TIO LU SO

_02 CENTRALIZED SERVICE PLATFORM

_03 END- TO- END SOLUTION

NAGRAVISION INTEGRATED IPTV SOLUTION FOR RAPID AND EFFECTIVE DEPLOYMENT

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I N T E G R AT E D I P T V S O LU T I O N F O R R A P I D A N D E FF EC T I V E D E P LOY M E N T

The ideal solution for broadband service providers to rapidly deploy innovative IPTV services over multiple screens
Telecom operators and Internet service providers wanting to offer a richer combination of broadband applications in order to increase revenue, reduce churn and fend off competition will find Nagravisions turnkey IPTV solution ideal for THE rapid deployment of multiple play services.
Broadband service providers are rapidly launching IPTV services today as part of a full triple play or quad play offering. Nagravision understands the key challenges of deploying IPTV services and provides a true nextgeneration IPTV solution empowering broadband providers to be in full control of their continuous service innovations. Available today and ready to be deployed, the Nagravision end-to-end IPTV solution consists of: Service Delivery Platform Content Management System Conditional Access System and Digital Rights Management Broadcast headend Video servers Set-top boxes CONTENT FOR SET-TOP BOX, PC AND MOBILE SUPPORT Broadband service providers, while adding video to existing voice and data services, expect a seamless and consistent service offering across all consumer media devices. The solutions content management system, service delivery platform and CAS/DRM support multiple devices (TV, PC and Mobile) as well as multiple types of content (movies, ringtones, etc.) from the same centralized headend. MULTI-OPERATOR DEPLOYMENT (WHOLESALE PLATFORM) In some cases, broadband service providers are grouping themselves in order to reduce the infrastructure costs related to building a complete digital TV platform. The Nagravision solution provides a true multi- operator system (wholesale platform). Different operators can include their local content complementing the common managed content or each operator may retain their own branded user interface. SINGLE SOLUTION FOR HYBRID DVB-IP ENVIRONMENTS With the convergence of DVB and IP being business-wise inevitable in many deployments, Nagravision delivers a unique solution for operators having the capability to combine both worlds. The Nagravision solution minimizes the overall cost with a single server design that simultaneously suits hybrid broadcast and broadband networks and set-top boxes.

CUSTOMIZABLE USER INTERFACES AND SERVICE ERGONOMIES Service providers need to be in full control of the end user experience to differentiate their service offerings in an increasingly competitive IPTV market. Colourisation is not good enough! True customisability is required as, for example, EPGs are different on a regional basis and a one-size-fitsall approach will not work. The IPTV solutions service delivery platform and set of applications allow operators to customise, and extend on an on-going basis, the TV user interface and underlying application logic in a cost effective manner. BROAD CHOICE OF SET-TOP BOXES The availability of cost effective MPEG-2 and MPEG-4/H.264 set-top boxes, with and without DVR, is a key success factor for service providers to attract new subscribers, keep existing subscribers and fend off competition. Nagravision is actively working with more than 30 different set-top box vendors, each providing all kinds of devices from basic zappers to high-end DVR boxes.

01_Integrated end-to-end IPTV solution 02_Deliver video services to STB, PC and Mobile 03_CENTRALIZED CONTENT MANAGEMENT SYSTEM META DATA AND SERVICE DELIVERY PLATFORM
CONTENT MANAGEMENT

SERVICE DELIVERY PLATFORM

04_Proven security for conditional Access and digital Rights

EPG DVR VOD ... ASSET DISTRIBUTION CONTENT PROTECTION

IP BROADBAND BROADCAST 05_SINGLE SOLUTION FOR HYBRID DVB & IP ENVIRONMENT

MEDIA SERVERS

3G

06_Deployed and available today with proven scalability CABLE TERRESTIAL SATELLITE WIFI WIMAX XDSL FTTH
DVB-C DVB-T/DVB-H DVB-S

MOBILE

NOMADIC
HORIZONTAL CE DEVICES

HOME
OPERATOR CONTROLLED CONTENT DELIVERY POINT

CONTROLLED CONTENT CONSUMPTION POINTS

DVR

STB

SERVICE PROVIDER BACKEND SDP SUBSCRIBER MANAGEMENT

CONTENT MANAGEMENT & DELIVERY

LYSIS CMS

QUATIVE SERVICE DELIVER PLATFORM

CONTENT PROTECTION
CARDLESS CA/DRM

SERVICE MANAGEMENT

META DATA & CONTENT

SERVICE MANAGEMENT

CRM BILLING RATING

Nagravisions end-to-end IPTV solution, available today and ready to be deployed, supports a full range of innovative services targeted to subscribers including: Free TV and Subscription TV Pay-per-View (PPV) and Near Video-on-Demand (nVOD) Video-on-Demand (VOD) Start-over, Time-shift and Catch-up TV Recommendation engine and targeted advertisements Email, Messaging, Chatting and related instant messaging applications Emergency Alert Service (EAS) On-screen Caller ID NAGRAGUIDE APPLICATIONS NagraGuide is a powerful suite of interactive applications designed with HD and SD user interfaces. It is designed to guide subscribers through the explosive growth in digital TV programs. The guide makes it easier to find programs to watch and quickly help them choose how and when they want to watch it. NagraGuide provides: Banner Application Electronic Program Guide (EPG) On-Demand Application DVR Management Application Video/Mosaic Application Subscriber Settings/Preferences Application

MOBILE

BROADBAND

BROADCAST

NAGRAGUIDE

MICROSD CARD

NAGRA SECURE PLAYER

SCALABILITY AND RELIABILITY META DATA SERVICE PROVIDER BACKEND & CONTENT Successful IPTV services will increase transaction rates which require an efficient CONTENT MANAGEMENT & DELIVERY SDP SUBSCRIBER MANAGEMENT and robust service delivery and license server infrastructure. The Nagravision LYSIS CMS solution is based on proven and scalable database and web server technologies to QUATIVE SERVICE DELIVER PLATFORM CONTENT PROTECTION CARDLESS easily scale as the business grows. CA/DRM ALREADY DEPLOYED AND AVAILABLE TODAY BROADBAND MOBILE BROADCAST The end-to-end solution has been pre-integrated, intensively tested and successfully deployed at multiple locations. It follows a solution-driven roadmap ON THE GO AT HOME providing seamless upgrades to new features and functionality. By selecting Nagravision, broadband operators will drastically NAGRAGUIDE reduce the time to market and costs associated with launching innovative video services across multiple subscriber devices.
MICROSD CARD NAGRA SECURE PLAYER

YOUR BUSINESS PARTNER TODAY, TOMORROW AND BEYOND The Kudelski Group, including Nagravision, Quative and Lysis, is a truly independent and financially stable organization. Its IPTV technologies are currently being used by more than 15 operators worldwide delivering digital TV services to over 10 million active devices. Thanks to its worldwide presence and global experience, the company is the ideal partner for broadband service providers.

CONSUMER ENVIRONMENT

DELIVERY NETWORK

SERVICE MANAGEMENT

CONSUMER ENVIRONMENT

ON THE GO

AT HOME

DELIVERY NETWORK

SOLUTION GUIDE _ N A G R A V I S I O N

I N T E G R AT E D I P T V S O LU T I O N F O R R A P I D A N D E FF EC T I V E D E P LOY M E N T
CUSTOMER RELATIONSHIP MANAGEMENT TRIPLE PLAY RATING SYSTEM CUSTOMER BILLING SYSTEM NETWORK MANAGEMENT SYSTEM CONTENT MANAGEMENT SYSTEM CONTENT PROTECTION SYSTEM

QUATIVE SERVICE DELIVERY PLATFORM The next-generation Quative Service Delivery Platform performs four main roles:

TURNAROUND

On the server side, the platform is based on a Service Oriented Architecture (SOA) which provides fully PPV/ industrialized interfaces for integrating with existing NVOD service provider OSS/BSS like customer relationship, billing, rating and network management systems.
ACQUIRE

PLAN/PACKAGE

SYSTEM SUBSCRIPTION/POLICIES
................

SERVICE GATEWAY - DEVICES SYSTEM

PUBLISH DELIVER LICENSE
SUBSCRIBER MANAGEMENT SYSTEM

CONDTIONAL ACCESS

APPLICATION SERVICES

Lysis VOD CMS On the client side, the platform is based on a truly open
client environment with well defined interfaces. The key advantage is that different middleware (browser, SVG, Java, Flash, etc.) can be supported in a seamless way THEMATIC without changing the CHANNELS applications.

MICROSD CARD The platform is capable of handling very large catalogues with more than 20000 assets. It includes a powerful integrated reporting system allowing the generation of a rich variety of reports. Intuitive user interfaces offer easy data extraction, transformation and presentation to track revenues, estimate or simulate royalty costs through what if scenarios.

responsibility to provide a complete and comprehensive IPTV headend solution. SUBSCRIPTION/POLICIES

NAGRA SECURE PLAYER

SET-TOP BOXES APPLICATION SERVICES Nagravision understands that providing a variety of set-top-box models (from basic SERVICE GATEWAY - DEVICES zappers to high-end DVRs) and multiple vendors/brands is a key advantage for Nagravision customers.To meet those needs, the company is actively working with more than 30 leading vendors around the world, which validate the Nagravision conditional access client at five integration centres located in Switzerland (Cheseaux), France (Paris), Germany (Munich), China (Shanghai) and the U.S. STB LAPTOP MOBILE (Atlanta).
PRODUCT

................

PLANING

pe
ACQUISITION

STRATEGY
DELIVERY

QUATIVE PLATFORM MANAGER

CONTENT ON DEMAND

CORE SERVICES

AUTHENTICATION

USER SETTINGS

BROADCAST TV

MESSAGING

PVR

NAGRAVISION CARDLESS CAS/DRM ANALYSE/PAY The Nagravision Cardless Conditional Access System (CAS) and Digital Rights LYSIS CONTENT MANAGEMENT SYSTEM Management (DRM) is AUTOMATION a combination of downloadable client software with MPEG PUSH/PULL VOD The Lysis Content Management System provides an chipset security features. It is fully compliant with the MPAA which requires a LYSIS IDTV WORKFLOW MANAGEMENT integrated workflow management of the content. It hardware root of trust (cf. comments of the MPAA on CS Docket No 97-80 enables service operators to create and manage linear February 6, 2006, Exhibit A). The solution can be renewed via secure software TV channels, VOD services as well as product bundles downloads over TRIPLE the network. To date, the Nagravision Cardless is the CONTENT CONTENT CAS/DRM NETWORK CUSTOMER PLAY CUSTOMER PROTECTION MANAGEMENT MANAGEMENT BILLING RATING RELATIONSHIP for set-top boxes, PCs and mobile devices. It is designed most secure system from conditional access vendors audited by Merdan Group. SYSTEM SYSTEM SYSTEM SYSTEM SYSTEM MANAGEMENT to perform five main roles: Additionally, it is the only product capable of supporting hybrid DVB + IP networks with a single headend and a single CA client in the end-user devices. Multiple type content acquisition SERVICE PROVIDER OSS/BSS Multiple type content aggregation BROADCAST HEADEND AND VIDEO SERVERS AUTHENTICATION Cross-platform product packaging usa Operators can take advantage NAGRAGUIDE of pre-selected equipment for better pricing and Cross-platform content delivery PROVISIONING to minimise CLIENT risk. Other 3rd party equipment can also be delivered on customers Marketing and rights analysis request. In general, when Nagravision delivers 3rd party equipment, it takes full BILLING/RATING

VIDEO STB SERVER

LAPTOP

MOBILE

QUATIVE PLATFORM MANAGER

CONTENT ON DEMAND

CORE SERVICES

AUTHENTICATION

USER SETTINGS

BROADCAST TV

MESSAGING

Delivery of applications, like EPG and VOD catalogue SERVICE PROVIDER OSS/BSS to the end-user devices (Set-top box, PC and Mobile) AUTHENTICATION Management of end-user transactions like Lysis iDTV Platform VOD purchases Business europe Conponents Content Management System CLIENT PROVISIONING Agents VOD Session Resource Management (SRM) BILLING/RATING EPG systems (OSS/BSS) Interface with existing EPG
PVR

PAYMENT ANALYSIS MULTIPLE TYPE RELATED CONTENT HIGH QUALITY VIDEO CONTENT

FEEDBACK

ON-TIME AND SECURE WORKFLOW BUSINESS FOCUS

FLEXIBLE MULTI-PLATFORM DELIVERY

www.nagravision.com

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