Unlocking the value of Multichannel Retail

Multichannel is a reality for retailers today, and is a growing part of the retail landscape. But as much as retailers may embrace the potential, many struggle with bringing it to reality: managing the complexity of operating across online and brick & mortar channels. Multichannel Operations Assessment
Wilson Perumal & Company offers an Multichannel Operations Assessment, a 4-week diagnostic that will help you answer the following questions:

In a recen t multicha nnel improvem ent projec t, WP&C inc re a s e d operating profit by 22% for o ne o largest reta f Europes ilers

What are the gaps and opportunities for improvement in your current multichannel operations? What changes and resources are required to fully capture the benefits from your multichannel business? What is the benefit case for making these improvements?

In this 4-week assessment, our team of retail professionals will help you quickly identify improvement opportunities to unlock the value of your multichannel operations.

In a recent client example, we discovered substantial growth opportunities by improving online product set-up process, optimizing online ranging, and by supporting Exit Management, leading to:

The opportunities of multichannel are clear to most retailers:

Early

Increased operating profit by 22% Reducing the number of SKUs missing from the website from 13% to 0%, eliminating late product launch Optimizing product exit across all channels based on profitability and rate of sale Reducing rate of cancelled sales (~2%) due to inaccurate stock reporting Improved ranging tools

product launch product cross-selling product range marketing efforts

Improved Focused

Extended New

customer segments operating costs

Lower

However, our experience is that most retailers do not manage to fully capture these benefits. Without proper execution, multichannel can lead to under-performing Category Management, margin erosion, self-cannibalization, stretched operations, increased HQ costs, and organizational misalignment. Having the proper processes, tools, and understanding of customers behavior is the difference between multichannel operations that drive sales, profits, and customer engagement, as opposed to impeding sales and driving unwanted complexity into the business.

Wilson Perumal & Company, Inc. Two Galleria Tower 13455 Noel Road, Suite 1000 Dallas, TX 75240

Wilson Perumal & Company, Ltd. Longcroft House, 2/8 Victoria Avenue London, EC2M 4NS United Kingdom

www.wilsonperumal.com