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Religion Update
o it should come
as no surprise that
books about
prayer and other
spiritual practices, as well as
devotionalsbooks of
regular, usually daily,
prayers and/or inspirational readingsare as
strong as ever and show no sign of
decline. And unlike some categories that
are driven by social trends and current
events, this category remains largely
immune to outside influence, though do
expect to see a sprinkling of new titles of
this kind from Catholic publishers tied
to the election of Pope Francis I.
As in the past, most of these books are
written by women, since they remain the
primary readers of such books. Many of
these authors build up a following, and
some rise to superstar status. That, too,
is unlikely to change as new and established authors increasingly maintain
contact with readers through social
media; their short formats are well suited
to sharing brief prayers and meditations
(Christian meditation is a form of prayerful contemplation, while Buddhist med-
Religion Update
Angelo D. Scolozzi
(Servant Books, July);
Billy Graham: A Legacy of Faith and Coach
John Wooden: Winning
with Principle, both
from B&H Publishing
in September as part
of its Life Wisdom
series; and God Will
Carry You Through by Max Lucado
(Thomas Nelson, Sept.).
WaterBrook Multnomah has grown its
output in the devotional/spiritual practices category by a few titles a year, yet
Ken Petersen, v-p and editor-in-chief, is
cautious in his approach. In the Christian market daily devotional practice is
considered an essential part of a persons
relationship to God, so devotionals play
an important role, he says. Yet its a
crowded category, lots of competition, so
we need to be cautious in what we publish, making sure that the devotionals we
do have a strong concept and rich content. WaterBrook Multnomah looks
among its bestselling authors in other
categories to develop related devotionals.
Upcoming is Sun Stand Still (Nov.) based
on megachurch pastor Steven Furticks
2010 book of the same title, and Limitless: Devotions for a Ridiculously Good Life
(Apr.) by Nick Vujicic, whose inspirational memoir, Life Without Limits: Inspiration for a Ridiculously Good Life (2010),
was a strong seller. The success of a
devotional in the readers hands each day
rests in the thoughtfulness, insight, and
voice of the content, in how it speaks to
the reader in a quiet moment, Petersen
says. That takes time to write well.
CHICKS RULE
Devotionals are Barbour Publishings
foundationits first title was a 1998
reprint of Oswald Chamberss 1924 classic, My Utmost for His Highest, still a
strong backlist seller. Todays new titles
largely target women, with His Praise Is
on My Lips: A Celebration of Worship for
Women by Valorie Quesenberry (Apr.),
Lord, You Have My Heart: Devotional
Prayers for Women by Linda Holloway
2 P U B L I S H E R S W E E K LY M AY 6 , 2 0 1 3
(June), and New Every Morning: A Celebration of Gods Faithfulness for Women by
Leah Slawson (Aug.).
Dan Balow, until last week Barbours
v-p of business development, likens
devotionals to Bibles, in that the packaging possibilities are endless, providing
publishers with opportunities to reach
newer and smaller niche markets. [They
are] something the market never seems
to tire of, he says. But that doesnt mean
publishers can relax when it comes to
marketingwith so many devotionals,
the books have to stand out. At Barbour,
this means promoting them as friendly,
easy, and welcoming, not work, he
says. I recall a friend of mine in the
industry joking that some Christian
books seem to be Castor Oil for the
Christian Soul, he says, riffing off
Chicken Soup for the Christian Soul, a 1997
runaway bestselling devotional for HCI.
Consumers need to be convinced this is
something they want to spend a month
or two or 12 reading.
Harvest House is strong in womens
devotionals and has What Happens When
Women Say Yes to God by Lysa TerKeurst
(Aug.) and A Book of Prayers for Young
Women by Stormie Omartian and her
daughter Paige Omartian (Apr.). Other
niche devotionals include Prayers and
Promises for Worried Parents by Robert
Morgan (Howard Books, Sept.), as well
Religion Update
SPIRITUAL
LIVING
AND
LOVING
Cultivate an
open mind
www.questbooks.net
Religion Update
sellers. Moore says Chalices Advent and
Lenten devotional titles sometimes sell
out. While these books are hard to promote because they come from many publishers and have a short shelf life, they can
be bread and butter for many publishers
in the category (see Publishing for Holidays a Business Challenge, p. 10).
This is especially true in the Catholic
market. Franciscan Media has a long list
of such devotionals, including Let Us
Adore Him: Daily Meditations for Advent
and Christmas by Richard Fragomeni
(July), Yes/And... Daily Meditations by
Richard Rohr (July), and The Advent of
Christ: Scripture Reflections to Prepare for
Christmas by Edward Sri (July). Pauline
Books and Media, a Catholic publisher,
expects the election of Pope Francis I will
lead to new titles in multiple categories
about his namesake, Saint Francis of
Assisi, including devotional and spiritual practice titles. Brittany Schlorff,
editorial assistant to acquisitions at Pauline, says thats just fine with the Catholic publishing house, where devotionals
and spiritual practice books are considered growing categories. Theres a
renewal of interest in classical spirituality, even among young people, Schlorff
says. These books are timeless. To reach
the youngand anyone else with a
smartphonePauline has developed
book-based apps, including some on
prayer and spiritual practice. New apps
include Beginning Contemplative Prayer,
based on the 2009 book of the same title
by Kathryn J. Hermes, and the 2012
Walk with Me the Way of the Cross by J.
Francis Sofie Jr. (see Category Apps
Expand Audiences for Religion Books,
p. 12)
PRAYER 101
Also continuing strong in this category
across the faith spectrumChristian,
Catholic, Jewish, and general spiritualityare books that promise to teach the
reader the basics of prayer or another
spiritual practice like meditation. Stuart
Matlins, publisher of both Jewish Lights
and the more general spirituality-oriented SkyLight Paths, says driving this
4 P U B L I S H E R S W E E K LY M AY 6 , 2 0 1 3
Stock Up on Blockbuster
Fiction This Fall
From New York Times Bestselling Authors
Religion Update
6 P U B L I S H E R S W E E K LY M AY 6 , 2 0 1 3
HIGHLY-ANTICIPATED NOVELS
FROM BESTSELLING AUTHORS
Coming This Fall From Bethany House
Religion Update
including what activities and
environments to expect in the
afterlife.
Shambhala has also entered
the field of applied mindfulness. ONeal mentions Jan
Chozen Bayss How to Train a
Wild Elephant (2011), which
includes mindfulness practices
one can do even as a telephone
is ringing, and lawyer Diane
Musho Hamiltons forthcoming Everything Is Workable
(Nov.), which applies Zen meditation practice to conflict resolution.
In 2011, Shambhala spun off
Roost Books, founded by executive v-p Sara Bercholz. Roost
is another illustration of the evolution of
MBS books into the practical direction of
how-to books on cooking, crafts, and creativity. Lifestyle books, Bercholz says,
were doing well for us and were particularly inspiring in the energy they were
bringing to the company, so creating a
brand around them felt like a natural
progression. To reach a broader audience, it also made sense from a branding
perspective to create a unique identity
apart from Shambhala, which is known
for spiritual/psychological/philosophical
titles, Bercholz says.
One type of book is not currently
appearing on Shambhalas list: We hope
all of our books are those readers turn to
regularly for inspiration and guidance,
but in 2013 the daily inspirational reading format isnt appearing in our seasonal lists, says Steve Pomije, Shambhalas marketing communications manager. Wisdom, on the other hand, will
release Daily Doses of Wisdom, a book of
inspiration. People like that, says
McNeill. Its a comforting thing.
BEING HEARD ABOVE THE
NOISE
Han says Buddhism has flowed naturally
into the broader MBS category, but she
notes that both the MBS and Buddhist
markets are saturated. Beyond Words is
seeking books that can rise above the
| Feature
8 P U B L I S H E R S W E E K LY M AY 6 , 2 0 1 3
Feature
Religion Update
Lifes Milestones
W W W . P U B L I S H E R S W E E K LY. C O M 9
Religion Update
Feature
10 P U B L I S H E R S W E E K L Y M A Y 6 , 2 0 1 3
F E AT U R E D I N
TIME
M A GA Z I NE
ALSO:
AMAZING FAITH
Fiercely dedicated to rebuilding lives
through grace and compassion, Reverend
Wilfredo Choco De Jess is known
throughout Chicago and across the country
as a champion of change and a pioneer in
urban compassion ministries.
Religion Update
Feature
Religion Books
By J. Victoria Sanders
In 2013, apps are expected to generate $25 billion in revenue, according to a March forecast from ABI Research,
which tracks mobile application trends. The popularity of tablets over smartphones is also expected to increase demand
for apps, and developers who make apps with devotional or
religious themes see potential to expand their audiences.
STEPHANIE HORSTKOETTER
12 P U B L I S H E R S W E E K L Y M A Y 6 , 2 0 1 3
Profiles
IN
Religion Update
Profile
Caryn Rivadeneira
One Mother to
Another
Caryn Rivadeneira
has had her struggles as a mother of
three. Shes been short-tempered, locked
herself in a room to avoid the kids, and
stood by and watched while her child had
a major meltdown. Havent we all?
This mom has a heart for other moms
and shares it in her newest book, Known
and Loved: 52 Devotions from the Psalms
(Revell, May; reviewed in this issue). The
collection of weekly readings will get
ready-made promotion under the Mothers
of Preschoolers brand; MOPS is a resource
organization with a Web site, magazine,
annual convention, and associated books,
now being published by Revell, including Known and Loved. The books theme is
identity and takes readers through 10
principles that define Christian motherhood, such as You are held by God and
You are given fresh starts.
For the first time in my career a project came to me via my agent. MOPS was
looking for a devotional project with the
theme of identity. My first book was on
motherhood and identity, so I thought it
would be cool to revisit that, says
Rivadeneira, who works part-time at
Elmhurst Christian Reformed Church in
Illinois. Her first book was Mamas Got a
Fake I.D.: How to Reveal the Real You
Behind All That Mom (WaterBrook,
2009).
In Known and Loved, Rivadeneira uses
the biblical book of Psalms to frame her
collection of short devotionalsperfect
David Swanson
Helping the
Living Help
the Dying
For David Swanson, Everlasting Life
(Baker Books, June) is the book hes
always wanted to write. As senior pastor
Religion Update
Mary Hayes Grieco
Everyday
Spirituality
Two decades ago, when she published The
Kitchen Mystic, (Hazeldon, 1992), Mary
Hayes Grieco got the feeling it was a book
that would be with her for a long time.
This June, with the publication of The
New Kitchen Mystic (Beyond Words, June
4), her intuition turns out to be true.
Writing is a byproduct of my own
spiritual questions, says Grieco in an
interview from her home in Minneapolis.
Those questions drove the original edition, which began as a series of columns
in a local health and recovery journal.
The columns were my impulse to share
my discovery process with other spiritual
seekers, she says.
The New Kitchen Mystic, which contains
11 new essays plus a new introduction, is
about finding meaning, awareness, and
mindfulness in even the most mundane
activities. Grieco uses the metaphor of
the kitchen as a place where people perform everyday tasks in a way that is both
functional and transformative.
Being a spiritual seeker, according to
Grieco, means striving for a life of meaning in a complex world, and asking questions of both the inner and outer spaces
we inhabit. She describes it as an ongoing dialogue between that part of God
thats inside of us and that part of God
thats all around us.
Griecos work is also focused on an oftencited reason people embark on spiritual
journeysthe process of asking for and
bestowing forgiveness. Her 2011 book,
Unconditional Forgiveness: A Simple and Proven
Method to Forgive Everyone and Everything
(Beyond Words), explored that theme in
depth, reflecting her work as founder of the
Midwest Institute for Forgiveness Training.
| Profiles
Jamal Rahman
The Wisdom
of Islam
14 P U B L I S H E R S W E E K L Y M A Y 6 , 2 0 1 3
Profiles |
Patty Kirk
Enjoying the
Work of God
Patty Kirks Christian equation used to
look like this: Duty + Guilt = Spiritual
Value. But experience and maturity has
taught her to look past that burdensome
spiritual math to a new theorem: Desires
+ Joy = Pleasing God.
She posits this theory in her new book,
The Easy Burden of Pleasing God (IVP,
Mar.), one of the inaugural titles in the
new IVP Crescendo line of books for
women. Kirk offers readers a unique blend
of personal stories, scriptural explication,
and careful thought in a book that could
free women (and men, too) from the long
list of duties they feel God wants them to
accomplish.
Kirk uses the story of her aging motherin-law to describe the evolution of her
thoughts on pleasing God. Mamaw lived in
a house on her and her husband Kriss
Oklahoma farm, at first a great help in raising
their two daughters. But age and dementia
had turned visits to Mamaws house into
dreaded duty. Id go down there to do my
duty, but come away bitter, says Kirk.
She realized, however, that by reading
her work-in-progress to Mamaw she
could delight both her beloved motherin-law and herself. Mamaw listened and
felt loved; Kirk read and felt joy in mak-
Religion Update
Ian Punnett
Too Angry to
Pray?
Religion Update
Books in
Brief
Daily Wisdom: Islamic
Prayers and Supplications
Reviews
Everlasting Life:
How God Answers Our
Questions about Grief, Loss,
and the Promise of Heaven
Chasing Francis:
A Pilgrims Tale
16 P U B L I S H E R S W E E K L Y M A Y 6 , 2 0 1 3
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Made to Crave
by Lysa TerKeurst
Tapping into the desires God gave us to consume
foodwithout letting food consume usfrom New
York Times bestselling author and national speaker
Lysa TerKerust Unabridged
Think Big
by Ben Carson, M.D., with Cecil Murphy
This book is for you if your life is a series of shattered dreams. From the author of four bestselling
booksGifted Hands, Think Big, The Big Picture, and Take the Risk. Unabridged
Not a Fan
by Kyle Idleman
With frankness sprinkled with humor, Idleman invites you to live the way Jesus lived, love the way he
loved, pray the way he prayed, and never give up living for the One who gave his all for you. Unabridged
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by Craig Gross
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In every area of our lives, its
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its time to get accountable.
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by Gary Thomas
Writer and speaker Gary Thomas
invites listeners to see how God
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Gifted Hands
by Ben Carson, M.D.,
with Cecil Murphy
The story of Ben Carson, M.D.
will inspire listeners as they
watch an inner-city youngster
rise to become director of pediatric neurosurgery at Johns
Hopkins University Hospital.
Unabridged
Gods at War
by Kyle Idleman
A follow-up to the powerful
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Seven Men
by Eric Metaxas
From the New York Times bestselling author of Bonhoeffer,
Seven Men offers answers in the
captivating stories of some of the
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Unabridged
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Grace
by Max Lucado
From the bestselling author
Max Lucado, the first in a collection of books that delve into
the drenching of Gods grace on
his people. Unabridged
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