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EngagementExperience ClientRecruitment ReactionstoChallenge FactorsAttracted FactorsFrustrating SearchEngineAbility I wasn't able to attend the meeting It wasn't but wevery confronted Nope difficult our because 1. enterprise Relevance it seemed at - It a is good pretty clear time Not clear that applicable because keyword our client they advertising did were not have increasing has AdWords become their a h No. We could Yes1. list A a fixed number 1. budget The of google organizations ($200) 1. The brand torestriction spend name.2. and The zeroed which experience on The minimum was upon immense a completely one helped team in prizes the specially size end. new and as But recogniti experien 4.2. in buildi we The re liking of Googleinterest at first our business for marketing partner seemed very egaged an Right from the start, our enterprise Yes. cooperated It is not No easy without to find too 1) a To much client have of in1) the a Singapore problem. The experience length My We who of utter of were the runs being lack survey.2) given a business able of insight search to The use who 2-page about engine Google does the restriction advertisin not Adwords compan alrea 1. I am particularly 1. Lack interested of team Yes, member I took in online upcooperation the marketing, team leader hindered because position our I see b p Our enterprise, a local car-repairNot shop really, had since only The word-of-mouth real the time client 1. applicability The wasreal-world as theits Nothing friend source of it applicability of all.. really..The a ofteam No its advertising. not it mate. didn't some of videos GOMC.2. affect When code were my that they The uploaded ability will thrill were be toof used made lead online "minding the 2awa yea topr g The difficulty was in finding a local There business were Well, two that main offer we have problems. its 1-services I put had athe plan The or Ipassion was products first during not one of preparing that is online. I achieving did that frustrated. not the After for have e-commerce an the we However:1international that campaign. found much the and experience The business, Then, successful web need develop we to the disco in res ke on m It was simple to get them on board. WeThey did not were I have did more not any expect than problems 1. willing The the experience average because to 1. give The us position we size of anything were working No of to the able be we group.2. with so to needed. identify cheap Google The in the Adwords.2. lack some weaknesses ofad motivation cases. Assessing and oth h It was a positive experience, i think No,i our will client useI adword didn't was a thought again. member 1 Google that ofthey family certification2 1 is Final so of a many repport teammate. When Real people ^^2 Online we Client So surfing took that marketing was awas on decision, hard internet. easy experience3 to to contact the I speak, was tell to amaze discu Wor othe I enjoyed working with adwords, We since encountered it opened No up some a new The difficulties, window fact that of Too namely google possibilities many the ischouces; the my targeting in experience biggest e-commerce. not ofsearch out enough helped campaign However, engine information; a bit, and but this is I the felt lack experie that high of Yes, we had no difficulty understanding Online Marketing. Not the getting use of No customers adwords.

no teammates the unwilling fact it to was This work something was our no instructors new one and elsechallenging would first experience work, utitlzed withthe thehelp cha It was hard to find customers who We wanted had a our commitment That client's we were products. 1. from group surprised the It project2. client was 1. on not not about how enough Google3. the well our season Not the adwords time2. really. small ads fornot did. it. It businesses4. account. just enough The helped professor We money3. me Class had out really problems needed project and helpe to un m d professor recruited nothing companies was the unexpected, fact thatnot some some being employers instructions able my to previous get would should in contact experience like have to hire with been students made the made company it very on more to hel thr dc we contact them by a ex dipendent, No, then approaching we offer organizations to partecipate. I'm very was interestes AtThe the simple initial beginning in online difficult they marketing becouse are a little and was warried, the the possibility firstbut time then that to we wor I tr m First the team have some difficulties to find an enterprise i've with learned a html partly a website. lot about teamWe yes work online had (unfair marketinglearn some distribution enterprises how ofwith the to communic a tasks)som website, I convinced a friend who has started a small business that - Ability it would to use be It real would beneficial money have Our toin been lack him an to on-line of nice let experience if us we campaignuse could his certainly small work Working in business proved smaller with d It was easy given the fact that they Our had client to do was no very given little. to Teacher us by our made teacher, Ourus client do we it, was did Yes, but not slightly the we predict experience read unresponsive. the seasonality manual. is invaluable.

We considered It was allless the local structured, I wanted businesses tobut I gain thought this experience that was it would could Ia had good be with only have willing thing online traditional been for to advertising this run participate classroom over project. a longer andmarketin to approac period show Difficulty in It understanding was a pleasant A new the surprise, approach areaInitially, of business especially in strategy the The ignorance enterprise infact for recent online that of days already this marketing tooluse (AdWords) the search eng The enterprise was very willing to No. beI a approached part of The this Challenge campaign my father's should from business the have start. because included Iabelieved trial period. it was We a were good only opportunity able to op fo

The enterprise had no prior experience Explainor that knowledge The the flexibility challenge of1. Google given Working is absolutely to Adwords. the 1. onLack project a challenge free This offor interest regarding I was had the provided client surprising, 2 from years grading with certain by of no prior the considering and commitments class world experience our members total renowned that control with for it is (whic futur com a Go ov w My team and I chose the company There of my were parents We no problems. underestimated - they 1. were working excited the with 1. complexity to low a take real budget part business2. I and was in low the time the possibilities2. challenge. team intensity learning leader how-to-do of running current and had a change campaigns no adwords former in p novelty money It was a big success for us. I learned therelots were during 3 no..it Organisations this was competition great This teamwork to course choose and Itwas was I and try from compulsery lots to I so would keep of iwe havent work up didnt love for to tohad to date. have us get have so any started Lots to we a experience search team couldnt ofand work like for we choose to any this always in do advance in especia any future had fo In the first moment Initially we therealize Always company aI previous have was If I liked very have interview interested the to be I advertising, was sincere, tonot know in the experienced my more and project, companions the of system the ready at company, marketing to of Adwords help group ourse every on-lin did wa i really enjoyed the competition. I yeah!! got the we knowledge faced our campaign problem about The in did working challenge the very beginning well our of was google end on a when conducted term particular adwords i knew exams we were about by day, and started "Great approaching but learned online that in Google" between marketing was to read companies really and and reports as opportuni not we i hv a to face of sur wo pa g It was very easy to engage the enterprise No because specifically Very I currently real world when Iworked amexperience! speaking pursuing for the Other about asmall career This group clicks. business was My in members advertising refreshing experience However, owner were and and lack we with not used. nice understanding of various as full consider passionate understanding internships most new about oth m a o It was very easy, as my enterprise We was suggested not very technical familiar1. with improvements learning marketing online 1. not online, in having marketing the website. Ithey didn't enough saw tools2. have the time working any challenge toprior work with experience. at as the real a great challenge enterprise This oppor la ( After they agreed, we had a sit down It was meeting hard Positive to to find discuss contacts Internet their atcompany, local based The businesses reports their goals I did have that not and had a provide lot their the of authority expeirience business the information to model. agree with key I We to wanted work word provw We told the company what we were We doing had no and Not problem, they really. were the Competing companies eager to participate The against were inaccuracy very other Itforthcoming. had teams ofno our in effect. keywords. the class. To compare results Stepped in, described the challenge, Everything made the went Wedeal! were fine.We very competitionworking also interessted. discussed The campaign ways with ofamaking customerlearning occupied the much landingpage too more much about and time... our AdWor custo I had been working for the company We did andnot had Not have asked really, any them problems execpt none if they how in would my fast mygroup, group like our money tobut try not ithis. heard applicable went, They other even agreed groups though without had our instructor trouble me even conta said tryi we first brainstormed no to 1. find it isout about which 1. online not companies enough marketing2. i wrote budget to contact my possibility to bachelor fully for enjoy the to thesis challenge. try trying out on AdWords3. out online We adWor mar con I am one of the owners of the business We used I signed mine idk up for the I would classbe to able get keyword, my to use company they my At first seemed business inbut it. then to and change I got I wanted it in down price to learn fromabout time

It's interesting apply what we're studying to the real marketing, The love it has for The marketing been difficult an important and of team for business job team job and a first step into th Our client was Nothing assigned was 1.surprising to I have us byexperience the 1. about instructor Geo-targeting thein project Both media who team was coordinated at buying all. difficult members Our and results and the wanted lacked project.Before wewere were toknowledge understand as unable expecte mee to o It was not very difficult in getting We our may enterprise have I was had engaged. surprised a few 1. problems, The Competing at company how 1. far this Not with google was was given students excited due adwords Yes. material to across This the to participate can fact in was the a reach that timely due world.2. it potential to in was manner the this difficult Working fact event. clients by that to our with ifind had in instr hel a aw l We approached The ease companies of 1) using Learn directly the about AdWords 1)ourselves. Dealing Google account. with We AdWords2) This lazy had made It virtually teammates2) is very Learn it very easy no about challenging experience The Online disappointing to so search find every an m first of all ask them info about the We company introduce and no ourself the business, as Adword studenyt Talk and interested the with the manual them challenge to about yes is work in english the onprogram theand project we and need and the to strategy primntwe a lon de 1. The possibility to learn Google AdWords2. The possibility to w

Our enterprise had previously considered XXXX is located online I wasmarketing in aa little town 1. surprised Itof but was about didn't a at graded 1. 42,000 how know Although time class where people My consuming it assignment.2. was to lack and start great of the experience or and area that if it involved Itwould is Iwas could mostly did abe real the review not beneficial farming project campaign hinder past and was my for dail u in My experience in this programm has been succesfully. I had helped like an introduction with marketing on-line.Thank yo We had no No problems comment when 1. Google approaching was None hosting organizations. My a challenge2. lack ofWe online online firstmarketing chose marketing3, theexperience organization new an d Our instructor contacted the potential We didn't enterprises approach beforehand, any organizations. and we Wegot started Our to choose clients the challenge were from selected a handful knowing for ofus. absolutely pre-selected nothing bus

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stressful! because the Guide wasn't comprehensive No. The client was easy to find. For us the process was quite easy. No, We the process contacted for a my company Igroup was going was that rather Our our to learn professor client's simple. about website knew online about was marketing inthat flash was and format just in today's getting therefore, world off it's m no, not at all nope N/A N/A

real work inmy real teammates worldAdwords My team as they as mates such did not could as anything it was not speak newnew English Marke N/A N/A N/A

Our instructor met our client previously Yes, we through had I felt a long our overwhelmed clients list My of questions brother, instructor and The so then to isthey ask greatonly excited already our frustration I've I client did because had had not and her I know spoken had I as for put soon was much other in about the not as about classes effort with we our had online Google, clients itand takes more Imarket busine knew but to ques ge w

One member of our team had a client, There and was we notpersuaded any problem. 1. get him to easily. know 1. He we adwords, do justnot saw Yes, have especially the it did. much possibility Because content time to ashave targeting2. of we my are aexperiences, $200 last gain year campai expe stu The enterprise we did the Google We Challenge did not It have with wasproblems was the first aIt enterprise was time ona this we compulsory topic I were Short worked since involved time with exerciseHowever to we I had set during in worked a up an project the experience three for campaign a with month ifcompany it had aworking big as not an scope, I been, had intern. as already an so the Iintern itwas was ma w it was a fantastic experience and approach one really a it learns client is such who alot. an already 1) itamazing is the such experience has an experience 1) aimportant flow the lack with of traffic and of a medium i had live knowlegde itto gives no campaign2)the their in experience which you website with anto regard idea advertise and with idea from who online to ofadwords another competing have online marketin an and pers from un o Since our enterprise had no current No, online approaching marketing This project organizations strategies Learning was a lot was other amore new It not was than skill time difficult complicated aset consuming webpage, Since was as it most is I didn't to common they as learn. important. itwere have was The at very absolutely much our book Online excited university experience was marketing necessary to helpful partici to prio app b While it was a little challenging to we get had their no attention strategy; at we first, 1. threw i build theout team web a1. couple was sites, context able but of surrounding ideas being to haven't communicate of fairly people done the familiar much project that several with we with was knew the times search a workings little and - either engine then vague of by el m t He was very excited and willing to It was participate. easy At forfirst my 3 team weeks You butseemed had other complete teams Figuring shorthad control but out trouble then Yes, the and ended right experience with were keywords. it. up actually Maybe being at my a Our doing agood internship list industry of work length. possibilities for helped. was a RE ve Because it was a small startup company, We recruited our It contacts is a client a verywho were different It was I actually very an project interesting busy Aalready group so in it terms was of worked way 6 I overcame of sometimes was tooutside learn for, a bit so about large, my factors it difficult was lack online and a can of to pretty some knowledge connect. marketing, heavily smooth people affect Howeve of and transi did sea res n I Since online marketing 1. is I'm in it's interested early 1. achieving stages in all in forms I our had the country(Romania) goals of very online little I set: marketing experience high CTR, and and with low the this minimum small online wascom ad an since we were i did promiting not know since aanything page it was founded to about mandatory less by Google time 2 my of to and our preparerunning AgGroups prior 35% lecturers experiences of our and itgrade was how time did easy we the of not did the whole and have it challenge to convenie google get anyas in They were very helpful in giving no us as muchyes information results were the as instructor possible. much just easier informed trying to gauge to yes, us figure ofability the out challenge to how overcome things and worked how the challenges it really would ben w XXXX racing already had an online No,presence we had No, time, with I don't along their think website, 1. with Web this a previous Marketing: however project It was was group they sometimes I work easy, agreed project I believe with it requires frustrating to adwords that itselect did. it would a In a so lot trying the client it of be was same out beneficial to for of interesting get the class class together Google we to time, imple had toas A u b The organization was interested No, in pursuing it was aNo, the relatively it project, proceeded smooth None, as they as it process. was expected. have Lack an had assigned ofminimal participation No. project. participation of the client in online was advertising a frustratingto ch I worked for the company and when no since I told Ithem worked I was what really formy the The suprised class company ability was about to having doing I had bethe able intimate they so competition to many were I track was knowledge features thrilled pretty results aspect. good to and real of participate their Iat not time. imagine doing knowing operations I was searches it was familiar how and a large to on go us wi g Once an enterprice found, easy to Targeting make it them interested. This by work e-mails, Many was the not field we was as hardly of asked, simple marketing, huge succeded. only number as itone seemed internationality, A course of answered... participating toshould be. :) English, :(have teams; been to on learn held the somethin other about ha G

Our teacher picked for Our us teacher1. made Our it teacher required had no idea how to do any of it. This it was a little bit difficult to understand how to use google it was adword different complexity difficult to agree on a date where no all team members it's kind of and practical win thethe enterprise price training timerepresentative spend no on exeperience have time at all Our enterprise was open to online Our marketing instructor I am possiblities went surprised over Online and various at allowed the advertising strategies level Certain our of information group is options for the My success to next online take that Ibig was were almost with marketing thing able the not in full to class allowed marketing, obtain control experience so to as in ofbe such and to the used allow did campa Google an affec in info ust The first meeting with our business The owner, university XXXX, i am choose shocked a 20 for year 1. Google2. at us entrepreneur the a business results 1. Learning it was 200$ upfront, veteran a online leads little myi seeking business to think to marketing time 400,000 involving consuming2. to and promote tips3. impressionsmarketing theThe students her our availability products knowledge client that's in this had unbe and of po a in Our company was already aware We of Google chose to IAdwords was use happy business and 1. to The expressed find contacts real out life 1. that that interest The experience we we system would already inI having did be had it not provided.2. had using a an know lag developed account. actual so too our Itmuch money seemed budget They relationships about were and was very physically search more over interest with spe tha en t no real situation not with all budget, team members team motivation, have been conncected motivated at with teh oth sm Enterprises were assigned from no contact from our lecturer, however, i do believe that it would of been very easy to get a It was hard to find the right enterprise, after that we managed 1. the Google to get 1. inlack brand2. touch of with time2. online Yes the team marketing3. marketing coordonation director, team work she was very i Our teacherI chose find that the it I business was very surprising much we Our love would we teacher challenges did be not working We did have all not and took with, provide time competing turns and to actually us in for the leading, the against necessary learn most and people. about part we tools she mar were w t I met w/ the owner and the two VP's N/A of the business Good insight personally, Gain intoapplicable successfully and Communicating asked knowledge marketing them Somewhat, what from solely online. they a online, school but wanted I was becasue project, to able get to out that the overcome of can course the carry exp is m It was quite easy because we know No the owner Noof the enterprise Real projectTeam andLots he was ofworking impressions really No interested and few in that clicks project The experience was very interestin Due & to educational the defined The challenge for product the My enterprise was instructor.My andmuch small The and more target lack myself. interest intense of market Each team All in learning in (not of team effort all the a abeginners member and good client new interest experience. we things.My and worked sample) in the the interest instructor with challenge. than I would I in had to ho

After they didn't reply to an email, allitwell wasspoken justNO. a matter so notof aworking phoning problem with and time Google. finally consuming getting working NO. first put generating online. through read allkeywords to the the documentation right and person one has (mar and to We asked to meet with the owner We of did the not company I have was any afraid andproblems explained 1. the Learning project for the 1. developing would about challenge Having take Adwords, to Istrategies. up to didn't make him. a lot keyword have sure of He time Since agreed that much searches, and the our experience that that keywords business it we viral was would marketing, about beneficial were wasconsta very activ any

We appoached our enterprise with Nothe issues challenge here. I thought and it received was 1. Competition. a lot only of 1.Team work a few 2. at questions Seeing members the Ibeginning. had something never regaurding not doing done As you ittheir what progressed an made online share the inchallenge action. ad of it the before, became work.2 was it e w We had a meeting with the company, No, nothing and explained at all. the1. process New aspect and 1. The the of marketing.2. required pre-campaign I had details no The prior summary about wonderful knowledge thewas challange. opportunity. too on short. online They mark ha At first it was a little bit difficut to At chose first it a was company Atafirst little we that bitwere 1hard wanted It was a to little find to a enter Google bit 1the afraid, We best the wanted challenge. challgenge, company. because Wethe knew company 2we But but Isomething dind't knew we wedid, aseked to Internet know continue and about how the some is going to this were with work companie world the to really with be cam fro T h a No. The client No.was Ourvery teacher -our helpfull teacher prepared and - brought Ithere was us well. very wasn't the Ihappy had challenge any prior problems. with knowledge the to the challenge class of as search and a way the engine we way cou ita The client was provided feedback Tothroughout locate and The the approach final time results frame, - the Mandatory client, were on a the regular Googled for The most the final basis. course surprising, the result Not client They being in first, the the were skilled challenge growth discovered pleased in potential internet is with there irrelevant the marketing, was were reports astound to no our an cu p The enterprise we have selectedThe hascompany been the It's has family been been a business real 1. very Great surprise cooperative of opportunity one 1. that Google of the our and for challenge collegues. Analytics they Ia had small welcomed a course and just sized They the worked company which were our consulting suggestions. for very was the tointerested related work of team the with captain Google to eMa and Goo We set up a preliminary meetingWe with had them no to Iproblems. really determine liked1)Learning Google's their goals online experience2)Team Nothing and set videos expectations. I have aboutno building3)Competition Adwords prior experience. Hard to figure n/aout what Being type of able business to n/a talk would moreI intelligently benefit was able most toduring lean fromon our interviews my work team where I di We didn't have any problem in getting no problems the enterprise were faced, engaged. 1. therefore Never They having 1. we were It didn't needed participated interested need Ia had lot tono in of in develop an reading prior the international competition experience strategies. to do2. The challenge when in the this report client they field, before writin first we the fh When we contacted the enterprise There for the were Google For no problems the Challenge, classmates 1in real client the international who manager recruitment 1 have - problems never has challenge for I've already inside heard all already the 2 the before run teams. - share team worked an about Adwords knowledge3 (members before Adwords campaign inwho SEO/SEM, - it online was didn't befor diff ma w I've asked a tipical restaurant, specialized as they didn't inno, barbecue have this was to pay, meat, The a very they fact if they specific were it is the would alike: worldwide only work. 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Slow answers to questions I know the owners of that enterprise, we didn't so they have yes, agreed problems, surprising without 1. working we isany the developed problems whole with 1. low real idea strategy CTR2. clients2. ofitAdWords didn't not for working enough success affect challenge, my ideas with later ability "real for it is the because money"3. very adsgood, I workin didn't we There were Our no problems. professor It was We wasassigned. had newa Itto contact was thishard also, within Yes, to so sign-in she the ournot was lack to for our little ofprofit online account. help; sector marketing but It as seemed and a that group experie as pers w if It was ver nice One of our team members works no in engaged no company so interested it really in was lack handling not of time?don+t a problem with adwords, to know explain wanted them to how learn things more work abou a The fact that No I can experience learn no and experience with tryonline how the marketing AdWords works in real It was very educational. 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ResourcesSuggestionstoImprove Quote An actual tutorial I would might starthave the challenge been even process simpler earlier so wein could the semester see exactly so how the three AdWords weeks worked were not before at a our very eyes busy but time I think for students. the mater The resources 1. Restrictions were very Explore handy on team the in running exciting sizes need the world entire review.2. of Internet campaign. Restriction Marketing Theregarding real with time Google reports a professor. made Industry the whole people experience could also very serve exciting. as ment The t first our business partner seemed 200$ very seems egaged to and be not intereseted enough to inmake the challenge much impact but later at least on he not lost in the interest businiess and was sector notof engaged our partner much more I thought that Increase the resources the A number 3-sided provided of marketing prizes. were very challenge. sufficient. Can Ayou possible balance suggestion it? could be a "live" chat feature with support personne Yes, I took up the team leader position because I was already somewhat familiar with online marketing. More money Less to spend, of report if not, writing.More a different time set of to metrics run campaign, for businesses and more that funds are to local runbrick it with.. and mortar (hence get lesser hits) compare These material Provide are excellent. better Google prizes However, challenge for the there winners. is anis offer aAnd, need that try to provides to give improve more students details the e-books with about the contents. the ability Quality to gain score real and great its determinants. offers. Also, man The effectiveness Restrict of group the keywords sizes. really helped us decide what needed help. Maybe some Should information the randomness Ask like google the begin =) of finding procedure the good is notclient enought must visible. be so important ? student skills should really matter my experience helped a Written bit, but agreement I felt that I between wasnt't prepared the company and google, as to prevent misunderstandings More tools and More resources time to do should the project. be available online.

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Excellent resources 1. It would be GOMC nice if isGoogle a good can start give to learn a business about online case showing marketing an example of successful adword advertising.2.Perhaps I didnt really keep use doing them it The resources were extremely helpful. Clearer info on budgets N/A It was greatThe as is. most exciting assignment I've had. The resources Maybe were an good, increase "Google they in Adwords, were the easy available ato great understand budget. start to online and were marketing." very inciteful. The resources Have helped a better but "Google idea should of your what have business we been areorganized expected to the top" a tobit dodifferently. and maybe Such a little as longer step by time step frame. directions. Yes, that is a little elementa The textbook It would is too simplified be great to and have contains the possibility information to use useless all kind for of the ads challenge (particularly (video theads, local image business ads,ad). ...). Thus every team would

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Google Analytics I think proved the ads Unlike to should bemany an run invaluable business a week resource, or school two longer. competitions, both for the the Challenge Googleand Online as a Marketing learning tool. Challenge uses real money and rea no it didn,t affect my sugest anything is make the tournament in each region or country. the winner represent the region/country to fight with other w - They were- excellent. Make it compulsory I've no specific for the suggestions businesses to to offer. implement Google Analytics. Our business refused, and it was a pain. ness and the marketability of their products and services EXAMPLES ON-LINE FOR OPTIMIZING VIDEO SUPORT THE BUDGET They helped Perhaps with themake setupaand rubric everything, for appropriate but wecompanies were floundering to use when for the it challenge. came to day to day operations.It also would have really Good resources. Run every Edit textbook. semester. Include audio/video ads. Resources such Maybe asan the increase "A information beneficial in the guides learning budget and experience, allocation Google : Analytics, )that is sure was to very help beneficial anyone in and their useful. future It inprovided online marketing." us with a lot of informa Good! Give more details I learned about a ton how about teams online would marketing be judged Give some More hints about information finding about the right finding organisation. an organisation. Make the Where pre-campaign to upload the strategy reports. and Make post-campaign the pre-campaign summary summary plans a and bit clear post The material Sometimes was fabulous "Googling it was and very i think google difficult it should was to fun manage become with XXXX" time the curriculum between your in the studies Business and the Schools Google competition, so the time period f The materials An were online very FAQ helpful, file forhowever studentsparts participating on phrase in the matching challenge should addressing be added.Especially:1. the issues encountered Will a 'tasty and hotdogs' listed inquery this survey give t The resources Nothing! were perfect. In The all honesty Google They were I Challenge though comprehensive it was puts amazing, into practise andand easy I what would to follow. educational do it agian insitutions in a second! teach in theory, and what the marketing Matereial was I liked right. how If more it 7.5 was. information As we arewas students neede, we I do looked not need at theto web have and allI it found done, it Iout likeby to myself. find answers by myself. Insdtrutions we the resources allow arevisual ok. adsimprove the conversion rate cookie testing method Helped us a lot. Do some exercices before Very running good experience the campaign

The materials Maybe provided moreby instructions google were towards all excellent. the teachers Maybe would morebe screencasts. nice since in many cases they know less about the projects than They were enough.It There needs was Relevant to a be bit a extensive more experience practical for example guide the on how history to use of online the adwords advertising account. The resources Give provided a little more by Google time to can write help the me. reports. They are too long. You can simplify or summarize. More time given No for theNo campaign ometimes it was very complicatet and no groupmember could help I already had make an experience the challenge so, longer resources : more were time enough for preprare, find an entreprise.... Yes, I shared my knowledge and sources to enable my team mates to get up to speed fast. the materialnone was good but PLEASE change the adwords interface it's so confusing and EVERY team in our class was confused by t I like them a I could lot... Isuggest could suggest to the College to translate to plan them more to spanish workshops so they at class, can be so easier we can tohave read more for non time english to dedicate speakers. to the project.I co Google's informations Google Adwords were Google really should Adwords full communicate but, "Let's for students experience much who more the are new on not the sens used challenge of to Words" use subh near enterprises an application, anditstudents.Create is really hard to a assimilate test applicati the

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The material seemed to lack a lot of answers to the questions I had while running the campaign - of course there can't be a prescrib No problems with the materials Participating - they in adequately the Challenge covered was a the very information interesting that learning we needed experience. to run the Working Challenge. with a real company and g

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Easy to understand More budget. and follow US$200 steps is too especially little. those in the "reports" centre.Organise guides based on topics online and not all in "s Very useful Longer tools provided timeframe "Very byenjoyable Google. for the actual Very challenge campaign. simple & to excellent understand.... Longer inword/page providing longer limit for lasting reports. learning on on line marketing"

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we did not have online marketing knowledge before More communication from GoogleClear directionsTrail campaign before your real campaignmore examplesa tracking too Nothing Higher budget I learn andaalot period and Iof want may to be promote 4 weeks more business online The resources *) Providing and materials clear more that that information itgave would us be about Google a wonderful resources are well alternative and structured facilities and offered organized by Google and served adwords us very *)Forhelpful me it is inathe privilege challenge to partic and money too lessI Observation distribution cooperation of the of the changes daily to competition amount in keywords of Google resourses Increase were the great time to but atleast it was 4 a weeks shameplz. that we could not use all the applications for our campaign. needed some more tim

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the materials the were design very of good. adwords it would should be have usefull a to stronger send the focus linkon forusability. uploading the their campaigns documents shouldn't to the people. be active from the start. mayb The books and Possibly instructions extend were the duration clear and a little easy bit. to read. I currently do not see any benefits from changing anything. contact to the marketing manager. So the story went on... no none it was fun!

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more communication between google ans the teams More dynamic Increase web design the time and for toolsLike the challenge using AJAX and increase the number of winners.

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, timeline2, we get late information about results Materials were More perfect assistance locating a business to work with. It was good & helpful I think all ofPromote the materials it more? The were Google great, Online I have Challenge no suggestions. is a great way for students to be introduced to online advertising and the Goog I don't remember. provideIsome wouldformat recommend examples providing for theareports little marketing that are required. information It's up nerve front racking to help those to know that if you're don't have being any disqualified marketing du h I don't understand. sorry G ive 1 week to learn how to use Google Adwords. I still know the You material would increase You contained would:display the into number Google's a banner of awords guide, on the and because University's the duration I have web read of the site;contact it on challenge. Adword's us Give on web social a site. certification network I think that to like every itFacebook is sufficient student orand for Linked the no i will send you i will some sent suggestions you "Learning some suggestions how to improve to promote later your an on. materials enterprise later inon. the 21st century" The material Make werethe claer explanations but too long about and adwords time consuming simpler to and read. shorter. As I said they were clear but too long to read. google resources i don't were think make really i can add it, helpful like to google what and enough you made have it toalready start with done and build a well stratgey.as a suggestion if all the resources were gath slightly.....Budget Visit colleges too low. Become to Would explain an have online Adwords been Google useful marketer to include in just the Google 3 weeks! Adwords pro None None very good and less very people detailed. The in the Google hard group. to Challenge find doesnt info require sometimes allowed at me all. just to too feel because messy a part and there of complicated. the was real so world. much. could Studying need have a more can been be basic done a frustrating format more effectively that journey stems becau with off i2

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pdf;s were good Nothing, very well ran resources and information provided on Google were very helpful and it is considered as excellent learning tool for biginners

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Provide an easier Allow more read time than to the run boring the campaign. pdf to learn about adwords and the competition. The resources Run Google the campaigns The provided Google longer. us were Online a Marketing great help Challenge in completing was the the project. most useful project I completed in college. It allowed us to s The resources Figure greatly out a help way me forfigure the whole out what team to to spend be involved and who and to not advertise jus thetowards. team captain.

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Good resources.Provide increase budget, Your some chance timeframe generic to experience strategies and prizesfor reality using adwords. Conduct workshops with As course students, lecturers. the opportunity Hence if they to pilot understand a live campaign then we was understand, enough. Insightful and if we and understand enjoyable. then Simply we practice awesome it ou make them easier to understand This challenge gave us a real life perspective on the challenges and opportunities present in online marketing

N/A Shrink down the handbook and have a practice simulation for students to use before the actual competition begins. They are allA very countdown nicely put how together. many days We liked they are the left, instructions and some and kind theof pictures. alarms, notifications about the countdown. It was goodSometimes to my checking Yes! I had my not current feelingknowledge that Google byis reading not watching the provided our developing materials. process But for and my team-members supporting us. Ongoing (and in some questions cases b The customizable Make itoptions easier for helped the team a lot, leader and made to make the work sure much his group easier is plugged most of the intotime the campaign Google provided Overall a number I felt the of challenge good tools was to great. allow us The toonly analyze suggestion data. We I have were would able to beuse to have some the of participants them in this run project, through but others, a mini tu li the materials Improve where not theReal that materials world good.given experience Muchto ofthe the mixed students infos with weand needed limited thinkwas resources about provided translating andby time our them pressure. professor to different A or perfect through languages. mixture research. Improving for an fastthe and descri inten

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UNTIL WE WE BEGAN HADRUNNING TO WRITE OUR OUR CAMPAIGNS REPORTS IN WE ENGLISH, HADNT SEEN AND DUE NOTTO EVEN THEAFACT DEMO THAT OF THE ITS NOR TOOL. OUR IT MIGHT MOTHER BE BETTE TONGU othing specific about the Challenge. make I missed it longer. some 8 or points even in 10the weeks. team. some We had more a kind money of project maybe leader :-) who did some things on his own. We were informe weeks were to short and amount4 of weeks money and to less 400 $ not the success i expected- not enough Maybe time just It a and was little money great!!! bit more ... Join for time me it! to . prepare i wanna ... make a little more Ayudaron bastante, Que no hayan en especial problemas Google con Analytics.Eso el presupuesto.Que si espero seen siga prximos haciendo concursos y me inviten. no haya problemas con el presupuesto. I didn't feel none I truly learned It was anything a great until learning we started experience. the actual campaign Very good. Longer contest duration. Better prizes. The great thing I think was the that competition Challenge there was your should a lot skills of be information. with a step-wise, Google Which Online and instructions was Challenge bad too, should (GOCHE) as too be much given clutter, at every was step making of the us processthink a lot encourage of stuff at g they were very clarify important, the instructions, Experience google provided iis had valuable, to read everything when through you we them have needed multiple to opportunity to complete times to to the understand gain project. some,what take was full advantage. expected No, the challenge was helpful Includein a educating list of businesses us in online to work marketing with or who have used AdWords and their results The materials It will had probably typos and be were better not because as easy it's tobeen follow done sometimes. before. Had some inconsistencies. Having to write the post-campaign Notify report first without round knowing winners whether so thatwe those hadwho gone do through not get to through the next to stage. the enxt phase do not have to write a report that is esse I found a free email-course Starton the Adwords work Adwords early!!!check andchallange that helped the- adwords the meonline a lot. aaccount real wordmarketing! very often, especially at the start so u can change the bidding and ev

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DICTIONARY! DICTIONARY! Need a dictionary of terms. Increase the Game Period (a month maybe) The resources I have provided no suggestion. by Google were useful to run the Challenge. Therefore we have no specific suggestion to improve these ma google material some helped help of , especilly budgeting online is required. help, google can provide the tool by which we can judge ourself the how we design the a they work wellI the reward(I hope that think when Google working doin not the care challenge about money:))the in the 3 weeks, starting some money data on weother havecompetitors are important, we want to k I would include NoneI in the am firts veryunits.. pleased thewithin accurate all the terminology experience and vocabulary in order to understad how Google works I was not very strong in online marketing capabilities, but I really feel that I learned alot. Google provided It needs sufficient to be "The more tools Google clear to run Challenge what the campaigns. happens was an with excellent I the can't left really over learning complain money experience inabout your campaign. that andresources. resume This booster." However, is something I was that a little should curious be hig a

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1. The resources A real were life example Google very knowledgeable.2. to online go by marketing when setting It would Challenge: up be our helpful The campaign, only if Google REAL along provided LIFE withlearning some some outcomes experience sort of real to expect that life example you based will never so on that prior forget. we campaig know w Greatly. Keep it up! "The Google Online Marketing Challenge enabled two colleges within XXXX to work together on a real world I think that there I would could extend be It was some thea3very more weeks useful material to 5experience. or 6 inweeks, other languages We andall offer learned more as well, amoney. lot because about I feel Google some that the of Adwords our first team 1-2 and weeks members PPC are campaigns. were only about not enough I would learning rec str The resources Extent thatthe google duration provides of the are challenge. good enough. definately keep platform it in english, for the challenge that was good. would guide be nice was good. more money, more time ports available. The detail that we could drill down I haveto used was Google amazing Analytics in my employment, but had no idea as to the level of information that I could re There were short too much information, resources, more it was workshops hard to read everything through. ot enough time: it should be longprobably additional budget is needed Everything we needed If was you provided, want to succed google in handbook marketing was you a must great challenge help tool. yourself in the google adwords challenge. more explaining samefrom budget the Practical but lecturer less and time would interactive tohave run itbeen good I FEEL THERE LET WAS PEOPLE SO THE MUCH KNOW GROUPS TO THAT READ YOU THE THAT CHOOSE GROUPS PEOPLE WILL THEY GOT DETERMINE CHOOSE INTIMIDATEDWILL THE DETERMINE SUCCESS SO THEYOF READ THE THE SUCCESS NOTHING. CAMPAIGN, OF THE NOT THE LESSONS CAMPAIGN HOW WELL IN T

Google provided Increase adequate the What length resources. a fantastic of time Things campaigns opportunity! should run Industry not so be results handed andmore universities to adequately peopleshould on a reflect platter, work students together they sometimes ability, like this once should more they often work learn to thing how provide out to use the stu past case studies More money and a Learning suggestion and time on the to choose Web-Field your team mates carefully nd, but was not the right kind of business More money, for themore challenge time! 1. They were Overall extremely the challenge helpful 2. was Easy excellent to rely upon when unsure of particular aspects in our campaign The materials I would are very improve good! the structure of the reports! The 2 parts cover very similar topics!One report which includes more details it's ok none,well done It might be good Was very to have fun This an and is email generally by far set the up worked best for students marketing well:-)with project any questions I have competed about the in.campiagn The use of who real can money get an in answer a real marketing from someone situat The resources In order provided to improve by Google the Challenge, was quite helpful a longer in time running length the and Challenge a higher especially budget should the learning be given center.Google as a more accurate can provide results mor everything is OK Shorten theMake manuals, it longer. or The craft Google Three online weeks Online visual isChallenge tutorials. too short even is an if excellent trying to crash compare course stats infrom Search other Engine hosting Optimization, sites which and are should compiled bemon a re Non-active team members

N/A Make the student guide less and easy to read. More internal Allview, in all no thesecrets If challenge you are :) not is organized familiar with very GoogleAdWords well your are not familiar with online-marketing! Provide more More funds money to make Life forin the it XXXX even fund without more to use challenging! in google the competition is goaless! The resources - Increase was very the useful catalysts and enough. To intruduce 1-agive subjet more related info. to about AdWords the use and of Online Adwords.2Marketing more in time order to implement to learn more the about tool this important topic that is going to have Completely To because offer this it was Be chance part all the of to the expertise more actual schools, future, i had colleges, during participate the etc.. challenge. in the google marketing challenge 2008 and become a GAP. The materials Time were period useful could in guiding have been me in longer. the right direction. We could view It would existing have advertisements been over a longer and compare span of time. theirs with ours. Or use theirs as examples in creating our various ad groups. They were very Make helpful the challenge when writing slightly thelonger. pre- and Just postas our strategy team papers. got the hang of AdWords, the campaign ended. We weren't able to All of the resources I would possibly provided The Google increase by Google chanllenge thewere amount of was huge of a money great benefit. each experience team is togiven work and with extend a real business the running with period real money from 3 and to 4 obtain weeks. real r Materials seemed None at fine, thisbut time difficult to find on the web The student 1. guide a longer was run2. very helpful more money as well as all other handouts. the resourses make were it less great time consuming. We have found Include a lot the of posibility information of do about the the documents use od Adwords in spanish realise by the google team the materials I think werethat very the helpful. challenge was find, however based on the discussion we had during the project with others, people who u The materials were well "Real written hands-on and useful. experience for the real world."

shorten them! Need too tomuch understand info it more before starting project so input from lecturer and less to read No suggestion Provide more spending amount to us to create better and attractive ads Yes. It is too Promote lengthy.the The GAP documentations exam aggressively shouldso come that to some the point. students Keep will it be under attracted 4 pages to work or so. hard for it. he Challenge was all in English. We did not have much time to elaborate the final report. Better interface, Nonemore really manipulation Go .. maybe go google offering of adwords data an.. incentive ability to (ie export cash all .. data hey we to databases are all poor students) They were great in explaining No. I read the information I can't beforehand think The of anything, and Google thenChallenge it used was that really to is a a help great great guide experience. waythe to learn groupThank about in making online you for decisions. advertising the opportunity I tend that a to to business lead participate. by getting can use everyone's to promote opin its the resources have were a few the more basictutorialsalso blocks which provide startedaus ppt off and and more thenmaterial we refered for to the them clienthave everytime a live we helpline had an number issue.It would be great if 1. Chinese interface2. 1. Chinese More interface2. GOMC detailed really More is analysis adetailed greatreport3. online analysis marketing Close report3. to the tools, Close web you tracking to can the web learn code tracking the following:1. code4. The Interviews post-campaign with clients2. may have Teamwo m Google provided I suggest us the the Apprenez student improvment guide la meilleure that thatI Iwrote find manire too in the long. de previous promouvoir It is very questions.precise votre but site A there person internet are togrce so explain many Google the informations.Then, functioning Adwords. to the it students.details theOr co Tracking /changing Shorten campaign the pre-campaign settings period.Changing can be further imrpoved. campaign I was settings working need on to the becampaign improved.from a company network during my The materials Increase provided thewere relevance sufficient within but the the google actual interface google interface to thosecould participating be more inrelevant the challenge to the challenge

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good

There is a lot NA of 3rd party material out there about how to write and manage google campaigns, which make the official google mate Thank you for your online Google help;Challenge once I had really aquestion helped which me and I've our sent team to Google learning via how e-mail, to cooperate and I have more recieved effective, the answer and how quite to use fas A I have no experience in the field before, the demanded a close examinations of our results during the period of the challenge raditional class, it was online... Key words longer period YES The resources Active was campaign very good shoud and helped be a bit alot longer in understandding (four weeks) the principles behind adwords and online marketing They were good. Give more time. Make it more structured. The guide to 1.running Increase the involvement account and of introduction all group members.2. booklet were More helpful.However, clearly outine the there key was factors waywhich too much must information be focused to on sort to ensure throug The manuals Make helped the tremendously run time of the in Challenge starting the longer, campaign and possible and getting award acquainted more money with the to each adwords teaminterface. to compensate for the longer Materials are very comprehensive and provide a good background to the challenge. With so much information and no way to sort through all of it or get questions answered but a Google administrator it made it difficul Google hadLess goodcompetition tools "Get to measure ahead so it wasn't of effectiveness other so students intimidating by gaining real experience with real money that partners with Google." The given suggestions None were just enough. give motivation promotion and motivation

I think the resourses To make the were The time helpful Google frame but Adwords of they the campaign were Challenge simply longer to gives long and you and possible real drawn lifesimplify experience out. It would the instructional without have been the real guides easier life if consiquences. more. you would Also itjust would have behad goo

think that googles campaign is very bored not that all it Give wasmore very informative time At least to run $ 500.00 the campaignAssign for group more budget to the campaign it was much Frustration to run the campaign wi It was helpful Make and the easy Google A toGoogle understand. Adwords Experience! setting up page more user-friendly for first-time users. The textbook Larger is a little amount bit too of thick budget and or make shorter the time participants for the adfatigue campaign. of going through each and every page. The Marketing Categorize and Advertising the businesses Using Google for the textbook challenge really helped a lot. Besides, Adwords blog also provided us with updated and The guides, Adwords blog, Collaboration and web articles of Information provided us with much information. Nothing Nothing The recources Google provided should Proove are improve good, and espcially Improve the contact the your between text abilities! book, participant Google even though Online or tutors it was Marketing and a little it self. Challenge bit LONG! For example, our professor found some diffic

Good resources, None got a lot of good info and tips on AdWords ) the failure in the teamwork Yes, I worked previously The forGOMC XXXX.Google was in 2000-2001, a well-thought really nailed so was out it with able competition ato well-thought utilize- my no suggestions knowledge out competition of at digital this that time. marketing achieved to success ramp up along more two quickly dimensions: and to educa raisin

i don't knownothing Quite usefull. Perhaps No suggestions if Google Yes, with so had pleasure. far. an online chat room it would make our learning much easier. Any doubt, just go to chat room and

They were suitable. Perhaps Examples sme "Future links to of Business video layouttutorials of Tycoon??,Challenge reports of required some aspects would Yourself!!" of have Adwords been great usgae as ad often, report the writing team had plenty of content to report

Materials are It should really interesting. beItmore was really promoted Maybe interesting! you on universities should Great make experience! insome Poland! information Try it! more interesting by useful hints and add images or case s The Competition More incentives was not The the Google for only teams. project AdWords we were Competition workingwas on. a Therefore, terrific experience. I didn't putI very havemuch a better time understanding into reading the of the material capacity we to w yes. Very helpfull none

The materials 1) It Google would provided be If you great, search, were if Google very you finally can helpful. provide find. From a my brief point feedback of view, relating these to material the performance are good enough. of our campaign, in order to know THE MATERIAL THE CHALLENGE PROVIDED GO .. GOOGLE WAS WAS SUPPORTIVE ATTRACTIVE .. GO AND ANDHELPFUL; REALLY BINDED MAY BE ME ADDING TO THE SOME CAMPAIGN PICTORIAL AND CLEARANCES THE TEAM AND COULD TO FO nothing, all of anything is perfect. there should I think be maybe the challenge GOMC a bit of -athe works test most run very with practical good. regard Imethod cant to the think for account of students anyas suggestions, it and was lecturers found sorry! we to wasted learn about a good online bit of marketing the budget and setting advertising up th All resources Extended were important it Google's for one and more Online i just week. didn't Challenge have is the an opportunity interactiveto online experience marketing Google's class Analytics.By experience which the way, every in Google studentAdwords of market E PLEASE GIVE I wish MORE I would INFORMATION have been more ONknowledgeable. HOW TO USE ADWORDS I wanted to do well, but felt I was not prepared with the right tools to com ment and Networking in many countries especially ERP and CRM Systems The handouts I would came like in handy. to see the I have amount notes of written moneyall Google over mine. gave increased. They were When a goodyou guide areto spending go by. a $1.00 or more per click you o have been one week practically " out" of the challenge due to a problem of configurations badly clarified our group. he duration (too short) and the budget (not enough). more guides none They helped None us a lot we can make meetings frecuently

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The online materials Improve the where guidance somewhat and navigation useful, but system the actual of the online 'online campaign marketing management campaign lacked management' information website. and a guidance syste It was reallyI helpful. would like It was to suggest like a guide that even book.if some teams face technical difficulties they should maybe also have the option of runn Resources were Promote fine to but clients lacked true detail is very friendly to provide the toolmore that provide time in the google behaviour adwords of the to monitor market the and visits to make and more to have movements an statistics in the of our campaign ranking with in the keywords, market, mayb budg Share the best All mentioned practice"A of in keyword 2007 the previous with could us to leverage questions. shorten the e-World learning " curve and invite the clients with the experience of running Google Ad Too long!

More language Continue than juste to purpose english this for student but communicate more about this event to attract more people. I think that all I really material think are that very a pre-challenge clear and are would very hopeful. be great! At this time, i don't have any suggestions to do! As I mentioned Make before, it longer.Shorten maybe some the YouTube written assignment videos on how or allow to use multiple more of languages.Allow the deep-down all functionality participants would to visit have Google beenand helpful. meet Literature survey on the Increase same was theuseful time span during of the running campaign. the campaign Book titled from " How 3 weeks language to 4 weeks.Do works" was provide helpful the inbasis deciding of allocating on keywords. the budget a ) Being a engineering student. 2) Challenge Having lack may Google of knowledge be more Adwords, advertised. about probably marketing. I did thenot best hear marketing important method thing about all over the the Challenge. world!Problem: OnlineOnline advertising Marketing and marketing / Solution

The resources As a helped sugestion, a lot, it since would we be didn't good have if the any campaign experience timedealing was longer with than the Google 3 weeks. Adwords. It wouldThe give material us a better brought idea a on lot how of deta to NON NON "Do what you do best, Let google do the rest" "rest" = your internet marketing

Very beneficial Longer but campaign at times overwhelming. timeframe I would suggest that there would be less material in the required course (but of course th I thought your 1. informational Trim the This .pdfs.2. project guides Let(the was it run .pdfs) by for far 4-6 were and weeks. away oppressive. the You're best just Way I'll ever starting too have much to in get info. my the academic The hang online of things career. help when was To better, impact the campaign but a real it took business, ends. a few we to Resources provided extend the were challenge relatively to 4 straightforward. weeks, makes for easier comparison vs. prior year (or periods)

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e weeks were not at a very busy time for students. businiess sector of our partner

e ability to gain real great offers.

easier. for example setting up the difrent "campaigns" and "ad groups" were confusing. und and on the maps.

on websites like google trends, or for following the challenge

teractive way to learn about applying on-line advertising to a real business. The Challenge gives you an opportunity to experiment with different strategies,

ing into the business world will benifit from.

marketing lessons and strategies to the classroom for a unique, rich learning experience. a lot in case of implementing an online-marketing-strategy within a real business.

erience regarding new media and was crucial to my development as an advertising/marketing professional. Because of this experience, I now run an Adwo ample visiting the closest Google affices, internships in companies, electronic devices, etc.). In our case, we saw the competence so hard that we never th arning how the system worked.

dge that allows me to stand out from my peers in media planning. Everyone knows what AdWords are, but few people know how to effectively use them. paigns, and by having materials delivered to the instructor in a more timely fashion.

gn, and total campaign.

s job market. ting in the Google Online Marketing Challenge will provide me with the tools I need to be competitive in today

ore teams will know what areas to focus on in order to be successful. nge required entirely too much of my time outside of class. Faced with this situation again, I'd drop the class. We learned absolutely nothing new about m

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belt. Not only will it expand your knowledge of online marketing, but it will open you up to a whole other world.

ge in my future business"

e judging - nobody read our reports until we get into the first 5) see that there are real people behind it, organizing and helping! the perfect website to market for the challenge

eally any good benchmarks that i could find for success measurements. some sort of comparisons might have been useful to see how we performed agai s may be used for a specific campaign.

udent who is new to online advertising; this Google Adwords challenge will leave you with something to take away.

s of my college experience; I wish more opportunities were available like this. The real life component of it all really helped students connect with the proje ved, and with the aim of teaching them, how to be familiar with things like this. can copy it, but so it can serve as perhaps guidelines. The guidelines were a little iffy.

arketing. Google has already proved through its past success to know how to use it. The Google AdWord Challenge allows students to gain hands-on exp

ly budget allotted. This will help students manage their budgets better and alleviate frustrations.

o the nature of how our class turned out I do not feel that we were able to see it.

ond the limits with the Google challenge.

l he work in our campaign. It seemed like the other team members did not care or did not understand the project. When it came time to write the post cam

uipo de Google. Or experience the life inside Google.in Spanish:Viv la vida Google.

ort term fast paced learning curve for all marketing campaigns. Learn and understand how all marketing works. d parameters because as the challenge has been 50% of our grade it was very difficult to decide which factors are important and which not.

arketing skills that I had learned at school in a real-world setting, allowing me to better prepare for interviews in this field. up the accounts, and choose the keywords. for students to gain knowledge in online marketing, especially in SEM domain. More than a simple challenge, this project relies on a real knowledge shari

e, helping me to see what great opportunities XXXX has to offer, and all the different opportunities that will be available when I am out in the real world. It

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rly the local business ad). Thus every team would be able to find the best ads for its business.

ntrol), instead of 4-5. Thats it!

es regarding the amount of time and money provided. Perhaps the team should be responsible for more aspects of the chosen enterprise's online marketi

n solving students questions and giving the feedbacks. oduction from Google. period for the whole challenge because it was quite difficult to solely focus on the challenge when we were having mid-semester tests/exams and so on.

ng online facet of marketing!"

he project in a more to the point way.

line Marketing Challenge uses real money and real business to enhance the learning experience. er represent the region/country to fight with other winnet s. Our business refused, and it was a pain.

ne in their future in online marketing."

eports. Make the pre-campaign summary and post-campaign reports plans clearer.

ng the issues encountered and listed in this survey. insitutions teach in theory, and what the marketing communications industry demands.

many cases they know less about the projects than the students do.

can have more time to dedicate to the project.I could suggest to Google to implement spanish for the challenge, so we can get the spanish material and w

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Marketing and Google Adwords.

up accoutns and submitting campaign documents. there was a ack of information given to lecturers regarding these matters - this may possibly have bee

o learn how to use googles products! This is real clever marketing! ning in order to make easy for All team members to understant and get involved. If not some people just don't read the docs and don't have the basic con the post-campaign summary. make it more succesful.

XXX's incredible marketing foundation in the dynamic technology domain. In order to stay competitive in the marketplace, I believe it important to embrace p-dynamics and client-dynamics and more emphasis should be put on evaluation of the campaign strategy, changes in strategy, future recommendations.It

provide a seperate section on more advanced information regarding tracking, analytics, and SEO.

etween the classroom and the real world.

ence in an exciting new industry of the importance of search engine marketing. The Challenge results boosted my resume and was very useful during conversation in interviews for employ

____________________Headline: Do Not Join This Challenge ...Testimonial: I know you must be feeling a little undecided right now, probably a little exci hen the campaign period so we can carry out more long-term plan for our client.

e marketing, and serach engine optimization (SEO).Require periodic reports about the challenge development.Require data analysis using analitycs or an

age a campaign in the online environment, with a real client and a real budget! I really enjoyed it! d boost your creativity!

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nt in order to develop online marketing skills while still being fun and enjoyable.

you have to give different cristerias Reports for those countries that speak English with the other countries. Of course they have a big advantage.

nd what would be a bad one. Maybe have organisations available to use for people who find it difficult to find one?

udent guide or on the google adwords help site.it was a little bit confusing what is relevant an what is not.3.the offline keyword tool and the quizzes about a

university2)more individuality in chosing the companies (size of the company,...)

gnment that was simply a grade and something to get through. I was very surprised to find that I actually enjoyed the project and find myself explaining it t

he Google 2008 Online Marketing Challenge: Nothing Compares.

orter, its too long after a three week campaign

stions about AdWords.To improve:- emphasize it more that for keyword-targeted campaign CPC is what applies to the content network as well (not CPM)-

ybe also a video on how to manage it more precisely. o improve our world.

how to take advantage of an online business tool that has taken over the online search engine market. This will benefit me in many ways not only in the b

t helps you learn how much you really didn't know about online marketing.

erience in the high tech industry, I found the Challenge to be a wonderful combination of learning, sharing, and competition with my peers around the worl der to show them the power of Adwords. Becuause for small entrepries seem a bit money to hire people and spend money first time.It's hard to persuade t

our group, it has taught us a lot, from Google, from students, from ourselves. Real hands-on experiences are always a rich way to obtain important inform and what things meant.

ing with the best: with Google! ed helped me to get known with the fundamentals. Once I had these fundamentals I was able to help the team.

were able to deal and solve any kind of problems concerning to Google AdWords. he beginning when we started our campaign but thought it was paused but apparently it turns on by default so we started it before we wanted to and had a

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the campaign - of course there can't be a prescribed formula or adwords wouldn't work in its current model - but perhaps a note to expect uncertainty wou ng experience. Working with a real company and getting very quick feedback on the team's efforts makes the Challenge a good project for an Internet Ma

were like us unexperienced,to get some knowledge,because i am sure that some of the participants had some experience,and it was easier to them.

ition, we will perform better

line marketing that benefit SMEs to increase their sales worldwide.

perience in using modern tools for online marketing! a play with optimisation/see what works and what doesntNo one else in my team touched the campaign during the 3 weeks - to hard to share the modificat

here wasn't a whole lot of need to rely on my marketing/search engine advertising experience since I haven't had much. nline challange to manage!

40;陌生,不了解它會帶來怎樣的效用.我&#2 rn about online advertising and Google AdWords. ut a survey that's too long. I stopped actually reading the questions. ot of the same questions in different ways

only 10 pages), it's too little to cooperate more with students involved and improve your help staff and supervisors. their teams, more directly

OUGHLY KNOW WHAT GOOGLE REALLY WANTS FROM THE COMPETITION. excellent online marketing skills'.

me differences, so that we can track more accurately.

us was not involved in the project. He could not answer any of our questions.I don't really know how Google could improve that.

uld've had more detail provided within them, maybe a step by step process to get started. With everyone's sites would be different. languages such as English, Spanish, German, French, etc.. - Provide more time and budget for any other contest.

Same class partners....Picking my own partners....In class test to make sure everyone in the group is knowledgeable about adwords.... hich helped to broaden my real world knowledge. ness for MBA candidates!

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asting learning on on line marketing"

TICIPATE IN THE CHALLENGE

at will help you utilise one of the world's largest online advertising network. as students only have 1 semester to complete the challenge

ge of online advertising to apply online marketing theory to a real-world situation and I will use the skills I gained in my future work.

ndations mid campaign it would have been interesting to see the change in results. From a Google prespective I thought it was well run ds - real money, real companies and a real challenge. ayby translating is a good idea ( thus expensive ) th a real company, real money and gives real results tool and how one can use the internet to market a product or company in a cheap and very targeted advertising method.

o actualy do it. The Google AdWords Challenge was a great way to learn how to run a real online marketing campaign! f teams would qualify to second round for more 1-2 weeks and in the final round, few teams will have more tough contest.Also create an official blog/group ge restriction should be somewhat more than 2 pages.. n and gain experience in the world of online marketing. We mark this episode in our Post Campaign Summary.

romising results. The high conversion rates (100%, 87.5%) obtained at the end of our campaign shows a great return on investment encouraging the clien

rate level project plan for students. Also improve the online material so it can be easily used as reference material. experience. I learned a great deal about the capabilities and difficulties of online advertising. Working in an interdisciplinary team and interacting with an a

money, listed on google

really enjoyed participating in the Challenge. I think the problems I had were less of an issue of the Challenge and more of an issue of my lecturer not be

re your real campaignmore examplesa tracking tool

r the campaign to run for better analysis.

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ampaigns shouldn't be active from the start. maybe some of the documents should be released in national language.

nce for everyone who wants to try the real marketing!

adwords campaign. If this would have been provided we could have made more use of the challenge. s a very juvenile and catchy acronym.

in different languages. And maybe try to give the students more flexibility in order they have a time of get used to of the tools.

ut strategy. The guides only outlined how to use adwords and didn't go into any detail about strategy.

"2- "Be the best..win prizes...be expert....compete the world" Only with Google. stic experience. I really recommend students try to take part in the Challenge if they get the chance.

ign report- two part with the same reqirements (exmpl: recomendations for the client).What needs to be different aboat them.

azing project that gave our team the opportunity to learn about internet marketing and about Google Adwords in a way that was hands-on and dynamic. e opportunity to spend someone else's money to benefit a local business as part of my course work. I think the Google AdWord challenge is genius!

ist where our lecturer could not.

o be introduced to online advertising and the Google ad model. erve racking to know if you're being disqualified due to the format of your campaign strategy as you're working through the challenge.

ntact us on social network like Facebook or Linkedin XXXX group;make a convention at the University.involve our teacher's to a free online marketing trai

hey were clear but too long to read.

world. Studying can be a frustrating journey because you are not yet affecting your area of interest in the 'real' world. The google challenge was an excitin

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red as excellent learning tool for biginners

think that option will not be so good for the enviroment)

ding Google's money to do so!

f their teachers are lost. shortly displays Words and their meaning.

ou contact some new businesses and give free service for 1 month so that the students prepare the AdWords?

ful project I completed in college. It allowed us to step outside of the classroom and do some learning in the real world.

he real life application of the competition looks great on my resume to marketers"

y short period of time to implement the new skills it was still hard to set-up the campaign. There could have been some more information about that.

nough. Insightful and enjoyable. Simply awesome experience. nges and opportunities present in online marketing. It was a great experience to really walk away from a class with a tangible skill.

s to use before the actual competition begins. otifications about the countdown.

d be to have the participants run through a mini tutorial/sample campaign to get the ropes before starting on the actual campaign. me pressure. A perfect mixture for an fast and intensive learning experience. The Google online Challenge is a great opportunity with a huge fun factor!

tions to be more available to help in the challenge.

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HE FACT THAT ITS NOR OUR MOTHER TONGUE ITS BEEN TOUGHER THAN IN SPANISH. MAY BE NEXT CHALLENGE CAN BE WRITTEN IN DIF

ain some, take full advantage.

enxt phase do not have to write a report that is essentially "not going anywhere" given we are all very busy with our course load.

ge and expereience ganed will only enhance us as marketers and stand us in good stead in teh future.

ake this more unknown to everybody. to encourage them after participating in the concurse. as exciting helping us to make this competiion.

hat I have ever been involved in.The response has been unbelievable from the time we started. ry useful for everyone's future.

this contest put me in the driver's seat and taught me so much"

e class. We allready know the results because we recommended chages to each other, we are in the same page...it hasno sence

hich we can judge ourself the how we design the ad , how much effective it will be, google can help upto certain extent.

ce and resume booster."

e best learning experience I've had in school at any level"

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earning experience that you will never forget. eges within XXXX to work together on a real world project of great relevance to both subject matters. The experience was invaluable." Google Adwords and PPC campaigns. I would recommend to everyone to try it. It is a chance to learn something practical during your university years.

no idea as to the level of information that I could really use from it. The connection between adwords and analytics is an invaluable tool for me. This challen

rself in the google adwords challenge.

UCCESS OF THE CAMPAIGN, NOT HOW WELL YOU INDIVIDUALLY UNDERSTAND THE PROJECT. YOU CAN DO ALL YOU WANT TO BE ADWO

uld work together like this more often to provide students with this kind of marketing hands on experience.

milar topics!One report which includes more details about the strategy and less learning outcomes would be better! 4 pages to share the information with th

n. The use of real money in a real marketing situation made the campaign exciting and gave me a much better understanding of online marketing. udget should be given as a more accurate results would be shown on the significant changes made. In addition clearer instructions should be given as som in Search Engine Optimization, and should be a requirement for students interested in web related careers or E-Commerce curricula.

miliar with online-marketing!

eting challenge 2008 and become a GAP.

dWords, the campaign ended. We weren't able to see the real fruits of our labor. h a real business with real money and obtain real results.

we had during the project with others, people who use google are unaware of the sponsered links and think that they are more like scams. they do not unde

racted to work hard for it.

advertising that a business can use to promote itself to a targeted audience. clienthave a live helpline number rn the following:1. Interviews with clients2. Teamwork3. Understanding of online marketing activities4. Keyword analysis results ernet grce Google Adwords.

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how to cooperate more effective, and how to use AdWords as an online marketing tool in order to reach bigger success at small-to-medium businesses. uring the period of the challenge

he key factors which must be focused on to ensure success of the account.3. Allow an option for unutilised daily budgets to carry over to the next day or no money to each team to compensate for the longer run time.

wered but a Google administrator it made it difficult to know exactly what to do. I would suggest better contact or more visual aids. th real money that partners with Google."

nce without the real life consiquences.

hat achieved success along two dimensions: raising client awareness of online marketing concepts and fostering student learning and experimentation wit

e. I have a better understanding of the capacity to which online marketing may benefit companies after participating in this competition.

ers to learn about online marketing and advertising ng class experience which every student of marketing and advertising should try ut felt I was not prepared with the right tools to compete well.

en you are spending a $1.00 or more per click you go through $9.53 a day real fast. I didn't get the amount of clicks I would have liked to because of the m

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campaign management' website. es they should maybe also have the option of running their campaign for longer than 1 week depending on their problems. The reason being the learning i movements in the campaign with keywords, budget, strategies and increasing results

event to attract more people.

ges.Allow all participants to visit Google and meet the AdWords team, even on their own dime. eks.Do provide the basis of allocating the budget amount for the campaign. ver the world!Problem: Online Marketing / Solution : AdWords 3 weeks. It would give us a better idea on how to work with the client, since the results could be better seen after a month or so. internet marketing

my academic career. To impact a real business, to see the results of our actions, in real time...?! Amazing!

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opportunity to experiment with different strategies, and to learn about Adwords, with limited time investment. Overall, I would recommend it to anyone who

nal. Because of this experience, I now run an Adwords campaign for the client we used for the challenge and I get paid to do so! Also, simply having the ex e, we saw the competence so hard that we never thought about winning. We enjoyed a lot the challenge because we saw it as a great opportunity to learn,

but few people know how to effectively use them. Now I do, and I can use that knowledge to help my clients.

class. We learned absolutely nothing new about marketing. The class's entire focus, along with our grade, was baseed on the challenge. I feel like I've u

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ht have been useful to see how we performed against others (or past challengers).

f it all really helped students connect with the project."

rd Challenge allows students to gain hands-on experience in the new field of marketing, putting each particpant a step ahead of others in the industry.

he project. When it came time to write the post campaign summary none of the team members had any clue.

actors are important and which not.

lenge, this project relies on a real knowledge sharing. Management, analysis, recommendations and optimizations are one of the keys success of this exp

will be available when I am out in the real world. It was a lot of fun!

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e aspects of the chosen enterprise's online marketing, such as creating banners or finding other sites to advertise with.

ere having mid-semester tests/exams and so on.

hallenge, so we can get the spanish material and we can handled our reports in spanish.

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garding these matters - this may possibly have been due to a lack of Google correspondents in South Africa. The same difficulties were experienced by tea

st don't read the docs and don't have the basic concepts clear

the marketplace, I believe it important to embrace internet marketing and learn about the challenges and benefits associated with it. This challenge gave gy, changes in strategy, future recommendations.It would be nice if the campaign peroid lasted for four weeks.Maybe the use of Google Analytics should b

useful during conversation in interviews for employment following graduation."

g a little undecided right now, probably a little excited even. I use to feel the same way too when I made the decision to join participate. After taking the plu

opment.Require data analysis using analitycs or another web statics tool.

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es. Of course they have a big advantage.

.3.the offline keyword tool and the quizzes about adwords where usefull to find easily.

y enjoyed the project and find myself explaining it to my friends and family. I an confident that everything I learned will help me in my future career and I am

applies to the content network as well (not CPM)- create a presentation about AdWords at which the group can take a look together and can also send to

This will benefit me in many ways not only in the business world, but also as a consumer."

g, and competition with my peers around the world. I would highly recommend any undergraduate or postgraduate business, marketing, and/or IT studen and spend money first time.It's hard to persuade them to join.

es are always a rich way to obtain important information nowadays.

ault so we started it before we wanted to and had a little trouble trying to pause it .

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del - but perhaps a note to expect uncertainty would have been useful. It would have saved hours searching for an answer that wasn't written but rather h es the Challenge a good project for an Internet Marketing course. some experience,and it was easier to them.

during the 3 weeks - to hard to share the modifications because the computer is an individual medium, and you cant follow a strategy separatelyThe main

27171;的效用.我們在第一次與企業面談時,

ogle could improve that.

e's sites would be different.

her contest.

owledgeable about adwords....

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pective I thought it was well run

ore tough contest.Also create an official blog/group for the contest rather than irritating website like we had this time (gomcha.com)

a great return on investment encouraging the client to invest more in Adwords. We are very grateful to discover Adwords and its powerful marketing capa

an interdisciplinary team and interacting with an actual company made me feel like a real online marketing consultant!

allenge and more of an issue of my lecturer not being well educated in the contest.

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et used to of the tools.

different aboat them.

words in a way that was hands-on and dynamic. nk the Google AdWord challenge is genius!

orking through the challenge.

nvolve our teacher's to a free online marketing trainig by Google.

he 'real' world. The google challenge was an exciting relief and glimpse of light at the end of the tunnel. Professional people wanted to know what we could

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a class with a tangible skill.

g on the actual campaign. ge is a great opportunity with a huge fun factor!

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BE NEXT CHALLENGE CAN BE WRITTEN IN DIFERENT LANGUAGES

sy with our course load.

me page...it hasno sence

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e experience was invaluable." omething practical during your university years.

d analytics is an invaluable tool for me. This challenge has given me real industry experience. Invaluable!!

CT. YOU CAN DO ALL YOU WANT TO BE ADWORDS KING/QUEEN, BUT YOUR GROUP HAS TO BE ON THE SAME PAGE AS YOU IN ORDER TO

d be better! 4 pages to share the information with the client are too less, due to the fact that it is a lot of work to achieve a satisfying result!To my mind the c

better understanding of online marketing. addition clearer instructions should be given as some instruction in regards on the submittion of the report was ambiguous which creates uncertainty to stu

eers or E-Commerce curricula.

nk that they are more like scams. they do not understand their purpose.

eyword analysis results

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bigger success at small-to-medium businesses.

ed daily budgets to carry over to the next day or not.

ontact or more visual aids.

fostering student learning and experimentation with a leading edge marketing platform.

participating in this competition.

unt of clicks I would have liked to because of the money allowed.

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on their problems. The reason being the learning is paced evenly and the changes to be made can be well thought-out.

seen after a month or so.

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ment. Overall, I would recommend it to anyone who has a business, or has friends or family they would like to help with their business."

and I get paid to do so! Also, simply having the experience on my resume has been of great interest to employers and was in fact the deciding factor in m because we saw it as a great opportunity to learn, but we never dreamt with the price.

ade, was baseed on the challenge. I feel like I've unfairly received credit for a marketing class.

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rticpant a step ahead of others in the industry.

timizations are one of the keys success of this experience that I would like recommand to everyone.Thanks a lot for this fulfilling adventure!

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rica. The same difficulties were experienced by team from other campuses of our college too.

nd benefits associated with it. This challenge gave our team real world experience (with a real budget) to make an impact on a small business' sales.' weeks.Maybe the use of Google Analytics should be made a prerequisite for entering the competition

the decision to join participate. After taking the plunge, the whole experience turned out to be a real-life, rubber-meets-the-road event. A word of warning t

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I learned will help me in my future career and I am truly grateful that Google has given me this opportunity and my university has used it as a method of te

oup can take a look together and can also send to the client

ostgraduate business, marketing, and/or IT student engage in the Challenge to increase their knowledge and awareness of this powerful form of marketin

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ching for an answer that wasn't written but rather had to be interpreted from the campaign results.

and you cant follow a strategy separatelyThe main reason i didnt enjoy it was because it was incredibly time consuming because i did 90% or the work, esp

7;企業面談時,誠懇的告訴他們,我們這&#20

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had this time (gomcha.com)

bebevallee.com . discover Adwords and its powerful marketing capabilities and we are convinced that it is the ultimate solution to bring up the audience of

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Professional people wanted to know what we could do for them. Our opinions. Our work. That, is inspiring.

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E ON THE SAME PAGE AS YOU IN ORDER TO SHARE THE WORKLOAD AND PRESENT SOMETHING WORTHWHILE AT THE END OF THE CAM

work to achieve a satisfying result!To my mind the client is also interested in the evolution of the strategy. In addition he would be interested in more than 1

rt was ambiguous which creates uncertainty to students on the right time to submit the report. Moreover, emails or notification should be send to the acco

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ke to help with their business."

employers and was in fact the deciding factor in me getting the job I have now at an advertising agency.

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nks a lot for this fulfilling adventure!

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make an impact on a small business' sales.'

, rubber-meets-the-road event. A word of warning though. If you want to hide behind your laptop all day sipping coffee and interacting with your client via e

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nity and my university has used it as a method of teaching.

e and awareness of this powerful form of marketing.

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me consuming because i did 90% or the work, especially with regards to the report

0182;們,我們這個團隊以前經歷過怎樣的&#

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bebevallee.com . ution to bring up the audience of

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HING WORTHWHILE AT THE END OF THE CAMPAIGN.

. In addition he would be interested in more than 1 page concerning campaign overview and key results.To my mind the parts concerning learning outcom

r, emails or notification should be send to the account or team leader once the camping has started to notified the specific time, date and day on the last d

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sipping coffee and interacting with your client via email, you won't stand to benefit much, even with the financial backing from Google and their endorseme

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歷過怎樣的行銷活動,並且有經驗豐&#2350

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.To my mind the parts concerning learning outcomes are too long, due to the fact that Google can see the things we have learned because therefore the a

otified the specific time, date and day on the last day of the campaign. This would allowed teams to allocate their budget and plan their startegies proportio

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inancial backing from Google and their endorsement for you to be treated seriously as an equal by local business owners. I had the opportunity to talk with

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88;有經驗豐富的老師在指導我們,並告&#3

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he things we have learned because therefore the achieved results increased!

cate their budget and plan their startegies proportionally.

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business owners. I had the opportunity to talk with business owners face-to-face, even with the Managing Director from Headquarters. If you have some s

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23566;我們,並告訴他們我們會怎樣幫助他&

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ng Director from Headquarters. If you have some spark of ambition, then I invite you to join The Challenge, and apply your skills and ingenuity. It will instill

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;怎樣幫助他們,而他們無需花太多的&#373

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ge, and apply your skills and ingenuity. It will instill proper work ethics, bring you up to speed to what the real world

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656;花太多的金錢,也不再用花時間去學&#

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e real world

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#33457;時間去學如何做網路行銷,就&#21487

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2;銷,就&#21487

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