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EngagementExperience ClientRecruitment ReactionstoChallenge FactorsAttracted FactorsFrustrating SearchEngineAbility I wasn't able to attend the meeting It wasn't but wevery confronted Nope difficult our because 1. enterprise Relevance it seemed at - It a is good pretty clear time Not clear that applicable because keyword our client they advertising did were not have increasing has AdWords become their a h No. We could Yes1. list A a fixed number 1. budget The of google organizations ($200) 1. The brand torestriction spend name.2. and The zeroed which experience on The minimum was upon immense a completely one helped team in prizes the specially size end. new and as But recogniti experien 4.2. in buildi we The re liking of Googleinterest at first our business for marketing partner seemed very egaged an Right from the start, our enterprise Yes. cooperated It is not No easy without to find too 1) a To much client have of in1) the a Singapore problem. The experience length My We who of utter of were the runs being lack survey.2) given a business able of insight search to The use who 2-page about engine Google does the restriction advertisin not Adwords compan alrea 1. I am particularly 1. Lack interested of team Yes, member I took in online upcooperation the marketing, team leader hindered because position our I see b p Our enterprise, a local car-repairNot shop really, had since only The word-of-mouth real the time client 1. applicability The wasreal-world as theits Nothing friend source of it applicability of all.. really..The a ofteam No its advertising. not it mate. didn't some of videos GOMC.2. affect When code were my that they The uploaded ability will thrill were be toof used made lead online "minding the 2awa yea topr g The difficulty was in finding a local There business were Well, two that main offer we have problems. its 1-services I put had athe plan The or Ipassion was products first during not one of preparing that is online. I achieving did that frustrated. not the After for have e-commerce an the we However:1international that campaign. found much the and experience The business, Then, successful web need develop we to the disco in res ke on m It was simple to get them on board. WeThey did not were I have did more not any expect than problems 1. willing The the experience average because to 1. give The us position we size of anything were working No of to the able be we group.2. with so to needed. identify cheap Google The in the Adwords.2. lack some weaknesses ofad motivation cases. Assessing and oth h It was a positive experience, i think No,i our will client useI adword didn't was a thought again. member 1 Google that ofthey family certification2 1 is Final so of a many repport teammate. When Real people ^^2 Online we Client So surfing took that marketing was awas on decision, hard internet. easy experience3 to to contact the I speak, was tell to amaze discu Wor othe I enjoyed working with adwords, We since encountered it opened No up some a new The difficulties, window fact that of Too namely google possibilities many the ischouces; the my targeting in experience biggest e-commerce. not ofsearch out enough helped campaign However, engine information; a bit, and but this is I the felt lack experie that high of Yes, we had no difficulty understanding Online Marketing. Not the getting use of No customers adwords.

no teammates the unwilling fact it to was This work something was our no instructors new one and elsechallenging would first experience work, utitlzed withthe thehelp cha It was hard to find customers who We wanted had a our commitment That client's we were products. 1. from group surprised the It project2. client was 1. on not not about how enough Google3. the well our season Not the adwords time2. really. small ads fornot did. it. It businesses4. account. just enough The helped professor We money3. me Class had out really problems needed project and helpe to un m d professor recruited nothing companies was the unexpected, fact thatnot some some being employers instructions able my to previous get would should in contact experience like have to hire with been students made the made company it very on more to hel thr dc we contact them by a ex dipendent, No, then approaching we offer organizations to partecipate. I'm very was interestes AtThe the simple initial beginning in online difficult they marketing becouse are a little and was warried, the the possibility firstbut time then that to we wor I tr m First the team have some difficulties to find an enterprise i've with learned a html partly a website. lot about teamWe yes work online had (unfair marketinglearn some distribution enterprises how ofwith the to communic a tasks)som website, I convinced a friend who has started a small business that - Ability it would to use be It real would beneficial money have Our toin been lack him an to on-line of nice let experience if us we campaignuse could his certainly small work Working in business proved smaller with d It was easy given the fact that they Our had client to do was no very given little. to Teacher us by our made teacher, Ourus client do we it, was did Yes, but not slightly the we predict experience read unresponsive. the seasonality manual. is invaluable.

We considered It was allless the local structured, I wanted businesses tobut I gain thought this experience that was it would could Ia had good be with only have willing thing online traditional been for to advertising this run participate classroom over project. a longer andmarketin to approac period show Difficulty in It understanding was a pleasant A new the surprise, approach areaInitially, of business especially in strategy the The ignorance enterprise infact for recent online that of days already this marketing tooluse (AdWords) the search eng The enterprise was very willing to No. beI a approached part of The this Challenge campaign my father's should from business the have start. because included Iabelieved trial period. it was We a were good only opportunity able to op fo

The enterprise had no prior experience Explainor that knowledge The the flexibility challenge of1. Google given Working is absolutely to Adwords. the 1. onLack project a challenge free This offor interest regarding I was had the provided client surprising, 2 from years grading with certain by of no prior the considering and commitments class world experience our members total renowned that control with for it is (whic futur com a Go ov w My team and I chose the company There of my were parents We no problems. underestimated - they 1. were working excited the with 1. complexity to low a take real budget part business2. I and was in low the time the possibilities2. challenge. team intensity learning leader how-to-do of running current and had a change campaigns no adwords former in p novelty money It was a big success for us. I learned therelots were during 3 no..it Organisations this was competition great This teamwork to course choose and Itwas was I and try from compulsery lots to I so would keep of iwe havent work up didnt love for to tohad to date. have us get have so any started Lots to we a experience search team couldnt ofand work like for we choose to any this always in do advance in especia any future had fo In the first moment Initially we therealize Always company aI previous have was If I liked very have interview interested the to be I advertising, was sincere, tonot know in the experienced my more and project, companions the of system the ready at company, marketing to of Adwords help group ourse every on-lin did wa i really enjoyed the competition. I yeah!! got the we knowledge faced our campaign problem about The in did working challenge the very beginning well our of was google end on a when conducted term particular adwords i knew exams we were about by day, and started "Great approaching but learned online that in Google" between marketing was to read companies really and and reports as opportuni not we i hv a to face of sur wo pa g It was very easy to engage the enterprise No because specifically Very I currently real world when Iworked amexperience! speaking pursuing for the Other about asmall career This group clicks. business was My in members advertising refreshing experience However, owner were and and lack we with not used. nice understanding of various as full consider passionate understanding internships most new about oth m a o It was very easy, as my enterprise We was suggested not very technical familiar1. with improvements learning marketing online 1. not online, in having marketing the website. Ithey didn't enough saw tools2. have the time working any challenge toprior work with experience. at as the real a great challenge enterprise This oppor la ( After they agreed, we had a sit down It was meeting hard Positive to to find discuss contacts Internet their atcompany, local based The businesses reports their goals I did have that not and had a provide lot their the of authority expeirience business the information to model. agree with key I We to wanted work word provw We told the company what we were We doing had no and Not problem, they really. were the Competing companies eager to participate The against were inaccuracy very other Itforthcoming. had teams ofno our in effect. keywords. the class. To compare results Stepped in, described the challenge, Everything made the went Wedeal! were fine.We very competitionworking also interessted. discussed The campaign ways with ofamaking customerlearning occupied the much landingpage too more much about and time... our AdWor custo I had been working for the company We did andnot had Not have asked really, any them problems execpt none if they how in would my fast mygroup, group like our money tobut try not ithis. heard applicable went, They other even agreed groups though without had our instructor trouble me even conta said tryi we first brainstormed no to 1. find it isout about which 1. online not companies enough marketing2. i wrote budget to contact my possibility to bachelor fully for enjoy the to thesis challenge. try trying out on AdWords3. out online We adWor mar con I am one of the owners of the business We used I signed mine idk up for the I would classbe to able get keyword, my to use company they my At first seemed business inbut it. then to and change I got I wanted it in down price to learn fromabout time

It's interesting apply what we're studying to the real marketing, The love it has for The marketing been difficult an important and of team for business job team job and a first step into th Our client was Nothing assigned was 1.surprising to I have us byexperience the 1. about instructor Geo-targeting thein project Both media who team was coordinated at buying all. difficult members Our and results and the wanted lacked project.Before wewere were toknowledge understand as unable expecte mee to o It was not very difficult in getting We our may enterprise have I was had engaged. surprised a few 1. problems, The Competing at company how 1. far this Not with google was was given students excited due adwords Yes. material to across This the to participate can fact in was the a reach that timely due world.2. it potential to in was manner the this difficult Working fact event. clients by that to our with ifind had in instr hel a aw l We approached The ease companies of 1) using Learn directly the about AdWords 1)ourselves. Dealing Google account. with We AdWords2) This lazy had made It virtually teammates2) is very Learn it very easy no about challenging experience The Online disappointing to so search find every an m first of all ask them info about the We company introduce and no ourself the business, as Adword studenyt Talk and interested the with the manual them challenge to about yes is work in english the onprogram theand project we and need and the to strategy primntwe a lon de 1. The possibility to learn Google AdWords2. The possibility to w

Our enterprise had previously considered XXXX is located online I wasmarketing in aa little town 1. surprised Itof but was about didn't a at graded 1. 42,000 how know Although time class where people My consuming it assignment.2. was to lack and start great of the experience or and area that if it involved Itwould is Iwas could mostly did abe real the review not beneficial farming project campaign hinder past and was my for dail u in My experience in this programm has been succesfully. I had helped like an introduction with marketing on-line.Thank yo We had no No problems comment when 1. Google approaching was None hosting organizations. My a challenge2. lack ofWe online online firstmarketing chose marketing3, theexperience organization new an d Our instructor contacted the potential We didn't enterprises approach beforehand, any organizations. and we Wegot started Our to choose clients the challenge were from selected a handful knowing for ofus. absolutely pre-selected nothing bus

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stressful! because the Guide wasn't comprehensive No. The client was easy to find. For us the process was quite easy. No, We the process contacted for a my company Igroup was going was that rather Our our to learn professor client's simple. about website knew online about was marketing inthat flash was and format just in today's getting therefore, world off it's m no, not at all nope N/A N/A

real work inmy real teammates worldAdwords My team as they as mates such did not could as anything it was not speak newnew English Marke N/A N/A N/A

Our instructor met our client previously Yes, we through had I felt a long our overwhelmed clients list My of questions brother, instructor and The so then to isthey ask greatonly excited already our frustration I've I client did because had had not and her I know spoken had I as for put soon was much other in about the not as about classes effort with we our had online Google, clients itand takes more Imarket busine knew but to ques ge w

One member of our team had a client, There and was we notpersuaded any problem. 1. get him to easily. know 1. He we adwords, do justnot saw Yes, have especially the it did. much possibility Because content time to ashave targeting2. of we my are aexperiences, $200 last gain year campai expe stu The enterprise we did the Google We Challenge did not It have with wasproblems was the first aIt enterprise was time ona this we compulsory topic I were Short worked since involved time with exerciseHowever to we I had set during in worked a up an project the experience three for campaign a with month ifcompany it had aworking big as not an scope, I been, had intern. as already an so the Iintern itwas was ma w it was a fantastic experience and approach one really a it learns client is such who alot. an already 1) itamazing is the such experience has an experience 1) aimportant flow the lack with of traffic and of a medium i had live knowlegde itto gives no campaign2)the their in experience which you website with anto regard idea advertise and with idea from who online to ofadwords another competing have online marketin an and pers from un o Since our enterprise had no current No, online approaching marketing This project organizations strategies Learning was a lot was other amore new It not was than skill time difficult complicated aset consuming webpage, Since was as it most is I didn't to common they as learn. important. itwere have was The at very absolutely much our book Online excited university experience was marketing necessary to helpful partici to prio app b While it was a little challenging to we get had their no attention strategy; at we first, 1. threw i build theout team web a1. couple was sites, context able but of surrounding ideas being to haven't communicate of fairly people done the familiar much project that several with we with was knew the times search a workings little and - either engine then vague of by el m t He was very excited and willing to It was participate. easy At forfirst my 3 team weeks You butseemed had other complete teams Figuring shorthad control but out trouble then Yes, the and ended right experience with were keywords. it. up actually Maybe being at my a Our doing agood internship list industry of work length. possibilities for helped. was a RE ve Because it was a small startup company, We recruited our It contacts is a client a verywho were different It was I actually very an project interesting busy Aalready group so in it terms was of worked way 6 I overcame of sometimes was tooutside learn for, a bit so about large, my factors it difficult was lack online and a can of to pretty some knowledge connect. marketing, heavily smooth people affect Howeve of and transi did sea res n I Since online marketing 1. is I'm in it's interested early 1. achieving stages in all in forms I our had the country(Romania) goals of very online little I set: marketing experience high CTR, and and with low the this minimum small online wascom ad an since we were i did promiting not know since aanything page it was founded to about mandatory less by Google time 2 my of to and our preparerunning AgGroups prior 35% lecturers experiences of our and itgrade was how time did easy we the of not did the whole and have it challenge to convenie google get anyas in They were very helpful in giving no us as muchyes information results were the as instructor possible. much just easier informed trying to gauge to yes, us figure ofability the out challenge to how overcome things and worked how the challenges it really would ben w XXXX racing already had an online No,presence we had No, time, with I don't along their think website, 1. with Web this a previous Marketing: however project It was was group they sometimes I work easy, agreed project I believe with it requires frustrating to adwords that itselect did. it would a In a so lot trying the client it of be was same out beneficial to for of interesting get the class class together Google we to time, imple had toas A u b The organization was interested No, in pursuing it was aNo, the relatively it project, proceeded smooth None, as they as it process. was expected. have Lack an had assigned ofminimal participation No. project. participation of the client in online was advertising a frustratingto ch I worked for the company and when no since I told Ithem worked I was what really formy the The suprised class company ability was about to having doing I had bethe able intimate they so competition to many were I track was knowledge features thrilled pretty results aspect. good to and real of participate their Iat not time. imagine doing knowing operations I was searches it was familiar how and a large to on go us wi g Once an enterprice found, easy to Targeting make it them interested. This by work e-mails, Many was the not field we was as hardly of asked, simple marketing, huge succeded. only number as itone seemed internationality, A course of answered... participating toshould be. :) English, :(have teams; been to on learn held the somethin other about ha G

Our teacher picked for Our us teacher1. made Our it teacher required had no idea how to do any of it. This it was a little bit difficult to understand how to use google it was adword different complexity difficult to agree on a date where no all team members it's kind of and practical win thethe enterprise price training timerepresentative spend no on exeperience have time at all Our enterprise was open to online Our marketing instructor I am possiblities went surprised over Online and various at allowed the advertising strategies level Certain our of information group is options for the My success to next online take that Ibig was were almost with marketing thing able the not in full to class allowed marketing, obtain control experience so to as in ofbe such and to the used allow did campa Google an affec in info ust The first meeting with our business The owner, university XXXX, i am choose shocked a 20 for year 1. Google2. at us entrepreneur the a business results 1. Learning it was 200$ upfront, veteran a online leads little myi seeking business to think to marketing time 400,000 involving consuming2. to and promote tips3. impressionsmarketing theThe students her our availability products knowledge client that's in this had unbe and of po a in Our company was already aware We of Google chose to IAdwords was use happy business and 1. to The expressed find contacts real out life 1. that that interest The experience we we system would already inI having did be had it not provided.2. had using a an know lag developed account. actual so too our Itmuch money seemed budget They relationships about were and was very physically search more over interest with spe tha en t no real situation not with all budget, team members team motivation, have been conncected motivated at with teh oth sm Enterprises were assigned from no contact from our lecturer, however, i do believe that it would of been very easy to get a It was hard to find the right enterprise, after that we managed 1. the Google to get 1. inlack brand2. touch of with time2. online Yes the team marketing3. marketing coordonation director, team work she was very i Our teacherI chose find that the it I business was very surprising much we Our love would we teacher challenges did be not working We did have all not and took with, provide time competing turns and to actually us in for the leading, the against necessary learn most and people. about part we tools she mar were w t I met w/ the owner and the two VP's N/A of the business Good insight personally, Gain intoapplicable successfully and Communicating asked knowledge marketing them Somewhat, what from solely online. they a online, school but wanted I was becasue project, to able get to out that the overcome of can course the carry exp is m It was quite easy because we know No the owner Noof the enterprise Real projectTeam andLots he was ofworking impressions really No interested and few in that clicks project The experience was very interestin Due & to educational the defined The challenge for product the My enterprise was instructor.My andmuch small The and more target lack myself. interest intense of market Each team All in learning in (not of team effort all the a abeginners member and good client new interest experience. we things.My and worked sample) in the the interest instructor with challenge. than I would I in had to ho

After they didn't reply to an email, allitwell wasspoken justNO. a matter so notof aworking phoning problem with and time Google. finally consuming getting working NO. first put generating online. through read allkeywords to the the documentation right and person one has (mar and to We asked to meet with the owner We of did the not company I have was any afraid andproblems explained 1. the Learning project for the 1. developing would about challenge Having take Adwords, to Istrategies. up to didn't make him. a lot keyword have sure of He time Since agreed that much searches, and the our experience that that keywords business it we viral was would marketing, about beneficial were wasconsta very activ any

We appoached our enterprise with Nothe issues challenge here. I thought and it received was 1. Competition. a lot only of 1.Team work a few 2. at questions Seeing members the Ibeginning. had something never regaurding not doing done As you ittheir what progressed an made online share the inchallenge action. ad of it the before, became work.2 was it e w We had a meeting with the company, No, nothing and explained at all. the1. process New aspect and 1. The the of marketing.2. required pre-campaign I had details no The prior summary about wonderful knowledge thewas challange. opportunity. too on short. online They mark ha At first it was a little bit difficut to At chose first it a was company Atafirst little we that bitwere 1hard wanted It was a to little find to a enter Google bit 1the afraid, We best the wanted challenge. challgenge, company. because Wethe knew company 2we But but Isomething dind't knew we wedid, aseked to Internet know continue and about how the some is going to this were with work companie world the to really with be cam fro T h a No. The client No.was Ourvery teacher -our helpfull teacher prepared and - brought Ithere was us well. very wasn't the Ihappy had challenge any prior problems. with knowledge the to the challenge class of as search and a way the engine we way cou ita The client was provided feedback Tothroughout locate and The the approach final time results frame, - the Mandatory client, were on a the regular Googled for The most the final basis. course surprising, the result Not client They being in first, the the were skilled challenge growth discovered pleased in potential internet is with there irrelevant the marketing, was were reports astound to no our an cu p The enterprise we have selectedThe hascompany been the It's has family been been a business real 1. very Great surprise cooperative of opportunity one 1. that Google of the our and for challenge collegues. Analytics they Ia had small welcomed a course and just sized They the worked company which were our consulting suggestions. for very was the tointerested related work of team the with captain Google to eMa and Goo We set up a preliminary meetingWe with had them no to Iproblems. really determine liked1)Learning Google's their goals online experience2)Team Nothing and set videos expectations. I have aboutno building3)Competition Adwords prior experience. Hard to figure n/aout what Being type of able business to n/a talk would moreI intelligently benefit was able most toduring lean fromon our interviews my work team where I di We didn't have any problem in getting no problems the enterprise were faced, engaged. 1. therefore Never They having 1. we were It didn't needed participated interested need Ia had lot tono in of in develop an reading prior the international competition experience strategies. to do2. The challenge when in the this report client they field, before writin first we the fh When we contacted the enterprise There for the were Google For no problems the Challenge, classmates 1in real client the international who manager recruitment 1 have - problems never has challenge for I've already inside heard all already the 2 the before run teams. - share team worked an about Adwords knowledge3 (members before Adwords campaign inwho SEO/SEM, - it online was didn't befor diff ma w I've asked a tipical restaurant, specialized as they didn't inno, barbecue have this was to pay, meat, The a very they fact if they specific were it is the would alike: worldwide only work. "this like negative we i've to will competitionthe usually be never not anouced thing harm work done about me" in more such the fact the so web, thing, with they challenge it is market easy just they so it said allowed how was ressea yes.o you the 1sti It was hard to find a business that We fit didn't the criteria know We had and what no then toIt idea look was they what for mandatory wouldn't into a 1.do business, the agree interface to iand had dowas it then no right idea difficult we away. didnt' what to i navigate2. know was doing.we how to weexplain had hadno to no, we only everything use google was 1. adwords know almost better letter 1. a surprise confuse the for online business because iinformation didn't marketing2. had we any know about participate experience just the a specific little inin a bit online world terms of google com mar use Our enterprise was a local business We went that sells to Iour thought used firstbooks, choice that I found this some organization course out groceries, about The project difficulty with thevinyl was class the I had of records, idea very from getting never first, open, a friend, and the had and with results coffee. the even and a experience, very though Iwe They thought loose wanted were they rubric it but would to took eager Isee wa to a They were keen to get it going after Nope seeing the It was benefits different Google andand thewas a free welcome Complexity sponsoring $200 on change offer No of it,Adwords, and (low to textbook itrisk, wasn't could possibly assignments a textbook have big been reward) assignment easier to c

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The enterprise was very interested in working with google a real adwords. project. Slow answers to questions I know the owners of that enterprise, we didn't so they have yes, agreed problems, surprising without 1. working we isany the developed problems whole with 1. low real idea strategy CTR2. clients2. ofitAdWords didn't not for working enough success affect challenge, my ideas with later ability "real for it is the because money"3. very adsgood, I workin didn't we There were Our no problems. professor It was We wasassigned. had newa Itto contact was thishard also, within Yes, to so sign-in she the ournot was lack to for our little ofprofit online account. help; sector marketing but It as seemed and a that group experie as pers w if It was ver nice One of our team members works no in engaged no company so interested it really in was lack handling not of time?don+t a problem with adwords, to know explain wanted them to how learn things more work abou a The fact that No I can experience learn no and experience with tryonline how the marketing AdWords works in real It was very educational. 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IT campaign experts nature I have user is quite of no in of started this our Google prior old challenge class compare experience in AdWord the aremid go wi is We spent 1 month to find the good The company. problem Very We was excited wanted to find 1.to the to Google work get most into with brand suitable 1. athis Too small name2. wonderful short company company I (3weeks) had marketing tool no for with experience the which no campaign3. challenge: or islittle online at experience all small, contact advertising, in search big with about margi engin the bus no no class Short time lenght no One of our team members had worked with the company at his current fitting job the incharts advertising to 2 pages! with the school newspaper. He The experience with the enterprise Yes, was wewonderful made My a first small because reaction "market 1) It the is towas the comany segmentation" international.2) challenge 1) The is time, new was I where in ididint would the of The happiness+entusiasm, market we have experience like choosed experience to and have the the using more target best with adwords.3) time.2) organization segment because search Not eng Op are th m Straightforward. They offered support Simple, forclient content Looked was etc. employer forbidding New medium of team None for member marketing no The client was Thegiven real budget by The the possibility tutor given, and The competing it to limited was work a client against for Ilenght knew a real we of very teams had client, the little pre-campaign already from the about all opportunity worked over Adwords the report with world to before for learn (not ano and ea s m We identified the targeted SME through It was pretty brainstorming smooth. The and 1. 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- GOOGLE -CHALLENGETHE CHALLENGE NO LEARNING WAS TOO HOW SHORT: TO USE THE A NEW FIRS I oh yes we did. It was a we bit hard just had to decide nothing to do it. for specific It which was the about company whole thecontent Challenge. we should of the work I missed course. with.some learning by 3 doing weeks were to short and amount of money to less The Manager was very intressted No in we joining just tried Google I love it toadwords. do such learn activities. 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We had some I think disagreement the idea 1. Relevant of about the project 1. the in Project the choice was reala length n/a of world2. good company. too one Hands short as We it to had on3. eventually really real Not get world too involved. settled much relevance writte on W a Tough and challenging experience. Yes. But Because at the No same we are time, not The I aware get response toof learn No the received factors background more about we from have the of web the company tousers group company out background at the the task first to and stage individu also t They didn't ask many questions since No, since it's free. it Yes. is my Itfriend's. is unusual Grades, to the be Too participating prospects much documentation of Not in using that a competition it I can to promote think to read. that of.my is graded business, at the the sa p The Challenge was all in English. We did not have m It was an novel one. As i used tonone work that in marketing i am Reminded aware getting of me Umm alot back honestly ofin Mart The to the . Strat interface none client/consultant (a really. Used marketing was it to a was setting bitsimulator relationship clunky, compulsory up online unable used was enterprises in tointeresting. 3rd see year any... cou nu s Difficult to have Easymuch to understand. contact 1. learning with Not a 1. the new very trying client skill complicated to to receive I learnt put on quickly, more compared resume2. clicks it's to One not a finance day2. very can trying complicated. see assignmen results to incre m I felt the amount 1. Getting of material to 1. write The to ads2. read amount No. was Getting Iof read massive, time the feedback to learn information but was how on ad necessary tobeforehand performance3 use the to setup be an yes , they wanted yes the some fact1. that success prize2. it was opportunity stories 1.difficulty a global and challenge to were in NA learn getting not adwords and sure a client2.inability the if google substantial hands would on3. to starting opportunity effectively keep appro amou u t Our Client, i.e. XXXX, was worried null about thenull leak of web 1.usage A study data. online 1. Enterprises marketing Held and opportunities2. online the interaction2. marketing Understanding activities Use googleadwo adw I am sure toI understand find this project - this Before very question.We this interesting - project, We didn't wanted I because have Iknow have the never how never website a lot to worked of worked begin schools wason this the on awere campaign. this most challenge kind in visible. competiti ofonline -proje Our We Yes, most of Though the clients a student Learning we spoke of Finance, about to It was were a new too Iaware took prolonged. marketing up of the Google challenge platform The Adwords pre-campaign was because but the were main I was wanted pessimis reason quite tosl No, our client The was challenge a friend 1. Real required of one world of 1. aour experience2. The large team tutor amount members I lacked didAcquiring not of work sufficient fully so no relative understand new strategy knowledge skills the relevant weighted was the about mechanics required to grade goog my a excellent

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The company was run by the wife No. of one of our It was team great members, 1. toIt do was something so practical2. 1. it was Writing practical. really It reports. was Itquite meant using simple. But IAdwords, was then further There again, which could ahead noone is have a in very likes the been powe learni doing m 1 - I find AdWords 1 - A lotas of a work I'm effective working to do marketing inat order on interactive totool; reach getting good communica know results2 it The face that the it challenge was a first I have guidelines time no experience experience where for very inme the long field before, The company was very interested in this type of online marketing I was not a so traditional it was easy class, to cooperate it was online... with them. But some com After showing the eventual add value No, Actually of the NA online i made marketing theThe suggestion online for an compaign reports! and e-business, it was evolution NA adopted they were straight entousiastic away to participate ac Very good learning experience The client was I viwed known it as to (1)The aone field group fact to which (1)communication that member it i wasand not a Yes challange(2)That was exposed this was thus was not and easy a new always learned to itfield approach was easy and alot online with i had marketin group to equ m It was difficult It was to find more the Google real. right organization, brand Availability name.there Using of No, Time were learned internet in time a from very marketing-which pressures. very teammates busy quarter is the lates No problems.Approached 1. real-life my father experience 1.who it was was easy in more n.a. online for than alladvertising.2. the willing workto toparticipate. be being left for able one toperso help We had no The problems amount approaching Getting of thought Real-World Trying organizations, and planning toExperience find Having keywords needed and built they with tothat a seemed begin online few were websites the marketing very useful Challenge open for and companie topertine was the ide hi Via school contacts. We did not No have problems. Competition However, Insufficient against manyother teams No. client student did. interaction. In teams the future, and other if running schools. this as Because it was a class project, the Since company the project I wish was already was we could part -Working engaged. of have a class with been -not assignment Google-developing in being contact able n/awith the to be company Google incampaigns direct administrators. came contact to attract collaborate with Google Our consume instr with A We met with the owner and explained Our small the benefits town It was made more anditwould New easy hands-on experience periodically than I had usual to check learn No in a lot with and updates felt behind and feedback. my teammates on None None International competition, I could gain use on-line my experiences marketing experience, effective. tea the reports where yes pretty difficult to made

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We had 3 options to choose among we didn't the prospective have none any specific clients: 1) An problems, 1) opportunity Internet-pictures 1)sometimes, but to we know didn't I had company; Iadidn't new know a little tool know, if 2) experience itfor lawers was ifonline I the made office; best in marketing2) the search buisness 3) best XXXX engine chang to (co we k AS A PROJECT MANAGER IN THE ENTERPRISE CLIENT THE WAS WAY FULLY NEW MY 1.REALLY DEVELOPMENT; EXPERIENCE SUPPORTIVE TO NONE MONITOR GOT AND REALLY I WAS IMPROVED INTERESTED THE GETTING IT PROGRESS WAS FOR INTERESTING IN GOOD THE THE OFBETTER SEARCH THE TASK CAMPAIG OF TO SEAR EXPE THE REC no no reaction Which we will nothing google Adwords,And happy we have to participat well we advertised on message boards No, theacross factno, that the not we internet that were 1) i can working gaining forthink businesses experience for of 1) getting free interested and to through it were know helped offering in the working taking inaccount the a fact part, good with and that google we package setting we then could as compiled was its up inform very of a suc big a m We had to translate Google's 1. The letter possibility Any explaining to learn My demore Challenge, experience about online but helped after marketing me that in it the was and beginnig simple adw I knew the co-owner, and felt she No, would we knew be a I was good whovery to fit choose for excited Being the project right able to begin away to I think help the that out project, a the n/a business handbook but was that met was I believed with much lots too needed of technical, confusion the fre an a My experience formed from my work into Software system development and Networking in many countries especially E The enterprise that I did made it NO, very Ieasy knew for Ithe received me. owner They an of Online knew the e-mail business, marketing about from We online the started so is instructor I the just marketing Iout tend had sent being about a of him class and the a an the team day. about in e-mail class. the of I Googl am fall, two and I going was it and he adwords. was very was within to 3 school days all excited a excite Most few for fo The experience was of extreme importance, as much for To profissionale more know to have the Internet staff, beenwill one media be week able and practically to its speak easiness that " out" I of participated of spreading the chall The opportunity The duration to manage (too a short) real campaign and the budget adwords (not with enough "real nice no time consuming fun factor time factor yes One of my friends had contacts with Yes,the We senior had Not tough management surprising time The shortlisting but Brand of lot the more Google Everyday company institutions effort and monitoring and No... and planning that it rating was made was a went their nice our notsuccess in job possible learning unlike quitefeasibility course easy because experience. project we T w fantastic more time we can make meetings frecuently

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We initially I had was great a bit success overwhelmed I was attracted withThe our with to lack chosen the all of the unknown My a organisations, new user(student) lack information area of experiene asbut beginner-friendly it was that the caused we a organisation new had me field/area to learn to online throu later or fo It was a great experience. Our Team It was learnt a little a This challenging lot about was a strategies real-time It was designing a challenge! challenge and the a their plan technical through implementation. There providing Working difficulties was which us team real-time with we that Personally work an would we opportunity was involved, faced convince smething I thought for which to 2 the learn weeks.... I it had clients is really alw rea lit N/A NO Ability to work Teamwork, in 'real life' No, client situation had involvement no previous with a real experience client our engaged with XXXX, were the We information did not It have was that problems amazing we provided 1. the to know responsibility develop week about 1. to at strategies, the week, firstthat importance we My to do we inform we client not took thought know of the heard inthis this advanced about in campaign something project2. clear the strategies, status behaviour to the about analyze responsibi of the adword then ofthe cam the w The key factor to persuade the enterprise Yes, cause is the to let client them was I'm know really running thenew tool Since a existing to with the some low online AdWords risk With of our business and the team great project experience members and feedback with there prior a company were are ofto our still this not contributio some familiar project, and Iser wo 1. The project 1. Feed-back was real (money, with the company, companyreactions, almost inexistent results...) It was a very good experience. We No worked in team and Management discovered the Words adwords withgoogle, money which is an excellent way to pu Discover Adwords and Adsense was a rich experience. One possibility Maybe to "play" the most No withgap adword for me and isadsense the language ! Easy to use2We can see the We have a real tha fe No really, we I really just explain like to 1 participate what Adwords Atat the the is begining and challenge With the of benefits time challenge besides Iresults3understand that atthe organizations the performance beginning the adwords could i don ofman and my After sending the letter, we set up The a meeting limitation The by ofphone initial finding task and Competing a small-medium seemed met in person Since with daunting other sized English soon as groups Since organization after. I was hadmy around Since no the experience experience formal that our the contact didn't world language was with currently was was limited, Google and inspiring.Wi a friend Iuse was I AdWo did Ad ou th fin The business was sold the idea of Noparticipating Thein real thetime campaign 1) reports Gobal as challenge2) and 1) anPage campaign innovative limit An Literature for statistics oppurtunity marketing pre strategy survey were strategy to practise very on report2) the useful. to same market online Requirement was marketin their usefu offe o The enterprise was informed about Me it and so it my was This teammates eas challenge 1) have The is a problem name bit hard 1)GOOGLE Being while for us, a developing engineering engineering attractedstrategies. us student. students. to the Challenge Because 2)But Having lot of this most. lack experien was of Goo kn ou

In the beginning The client we had had Two problems never factors used The finding were the fact decisives the online that client, We on marketing made for the but us day after use when that our of this we expectative the we decision decided started Internetwas the to wasn't and participat campaig taken, wehigh got i When you create a presentasion to explain your point it World is easy wide to work POst competition with campain the Yes client report I leadis my not team orgnize using my experiance We reached out to a family member with a small business We had an initial meeting and regular N/a email very correspondence beneficial course andrequirement practical short timeframe n/a of campaignway to much other mate The hardest part was figuring out We who expressed to ask. I was Once to surprised our we potential 1. proposed Real by two client time our things: 1. aspect2. that Unequal campaign this by how Chance was As team (including I much a had contribution no-pressure tono time work prior the itwith free took experience -pitch. to a$200 out real be of fair, We company3. worth my in explained we schedule online of had adver two Se ma w I was the liason between our group Ad and hoc recruitment; the client. The ad They words ended Interest were CPC up intrigued going in were learning The with more relatively byathe more fluid friend challenge N/A than about low of a expected, rate group ad and of words click member. opportunity especially for through, potential and during even future excited though holida bus to

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ResourcesSuggestionstoImprove Quote An actual tutorial I would might starthave the challenge been even process simpler earlier so wein could the semester see exactly so how the three AdWords weeks worked were not before at a our very eyes busy but time I think for students. the mater The resources 1. Restrictions were very Explore handy on team the in running exciting sizes need the world entire review.2. of Internet campaign. Restriction Marketing Theregarding real with time Google reports a professor. made Industry the whole people experience could also very serve exciting. as ment The t first our business partner seemed 200$ very seems egaged to and be not intereseted enough to inmake the challenge much impact but later at least on he not lost in the interest businiess and was sector notof engaged our partner much more I thought that Increase the resources the A number 3-sided provided of marketing prizes. were very challenge. sufficient. Can Ayou possible balance suggestion it? could be a "live" chat feature with support personne Yes, I took up the team leader position because I was already somewhat familiar with online marketing. More money Less to spend, of report if not, writing.More a different time set of to metrics run campaign, for businesses and more that funds are to local runbrick it with.. and mortar (hence get lesser hits) compare These material Provide are excellent. better Google prizes However, challenge for the there winners. is anis offer aAnd, need that try to provides to give improve more students details the e-books with about the contents. the ability Quality to gain score real and great its determinants. offers. Also, man The effectiveness Restrict of group the keywords sizes. really helped us decide what needed help. Maybe some Should information the randomness Ask like google the begin =) of finding procedure the good is notclient enought must visible. be so important ? student skills should really matter my experience helped a Written bit, but agreement I felt that I between wasnt't prepared the company and google, as to prevent misunderstandings More tools and More resources time to do should the project. be available online.

I would not Update of been manuel able to complete for easieror the more challenge "interesting" with out reading... them. It read make like start a DVR up easier. manuel. for It example could ofsetting been broken up the difrent down into "campai less I think the resources 1. More money2. didn't Google affect more can our time3. help ads. you more trying pages to get foryour pre and business post campaigns off the ground and on the maps. the resources thewere challenge helpful, should but the beadwords longer with manual a bit more did not money flow very for the well ad and spend had unfamiliar team members asking questions where I've find all the resources given by google really interesting for taking information on websites like google trends, or for following the the period of yes the running campaign is too short I thought the It materials would be "The were very interesting Google very useful. Adwords toIt see could Challenge a summary be helpful provided ofto the have results aa unique quick for the reference and other interactive teams section way while at to the their learn beginning; campaigns about applying there arewas running. on-line so much Avera adver in The quizzes more weretime helpful. for Learning campaign through experience

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The GoogleGive Adwords moreLearning sense The Google of Center competition Online is awesome. Marketing among teams, And Challenge the such textbook brings as a real-time provided real-world map by marketing the ofChallenge scores lessons and was progress. and a great strategies The complement. Google to theOnline classroom Some Mar rea We read a lot I really about liked adwords The it how challenge and it was, the Imaterials was would funny not from and change google interesting toohelped much. andus I could to get learn an overview a lot in case but also of implementing detailled information. an online-marketingMaybe som

the materials maybe were get great some to get more started contact waswith verygoogle easy to directly read and very clear!! The tools were A motivation very useful.Probably for the people a service they would of alert be more (with a prizes, mail) would but thebe challenge an interesting is perfect option as now. the materials Increase are in documented campaign Living intime Online form. to 1 It World month. will be ofmore Increase Great helpful Google!!! budget if they to are 350$. in Adobe Flash Animated form. Google's resources Longer and areThe more awesome! Google money! Especially Adwords Challenge the online represents forums and real manuals world experience regarding running regarding the new campaign. media and was crucial to my The readings I would provided reduced by Google the world wasareas useful and to us. give However, more prices not every to teams team (for member example was visiting fluent the in English, closest Google and some affices, of them internshi could No issues. $300 over 4 weeks. We spent too much money in the first few days learning how the system worked. Clearer instructions. None. he campaign occupied much too The much challenge time... was very enjoyable! they actually not didn't make help it aus class any.requirement I was still confused it made it easier, 4 weeks as it instead explained of 3 the software.maybe an interactive online trial to create an account would help. like a tutorial accoun I have nonenone i loved that the i can resources think ofand you can google anything

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Our client's website was in flash format therefore, A tool many thatkeywords any student/professional was not able to must be used have because under their of the belt. format. Not only This will was it a expand huge challenge. your knowledge of onl it affected very Extend much!!! 3 weeks It was to very a month helpful! N/A N/A N/A I would loveI a would bigger allow font "I any learned in all team of how the member guides. to harness to submit the power the papers, of the not internet just the for original usage in one. my future business"

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There were A answers better way to every to have question all team I had members but they do were theirdifficult share of towork. find on I did occasion. all he work in our campaign. It seemed like the othe the resources Provide was outstanding, more help/support and provided as the lecturer me with knew all the absolutely information nothing i needed. on what was going on. I think it was Perhaps really important. it would Be part be Without of wonderful the Google it it would to separate team. had In been spanish:Forma the english impossible speaking parte to rundel countries theequipo Challenge. from de Google. the ones Or that experience don't speak the that life inside language, Goog I fund the reports That itthat should we could have material generate prizes very hepfull, to the top so teams, we used and them a symbolical to perfect prize our strategy to all teams. during the campaign. the documentation None. supplied Dynamic was marketing good. To improve from Google the quality AdWords of reports simulates I would a short suggest term examples fast paced of learning previous curve reports for all be marketing made ava The online learning It would be tool better was very to understand helpful because the grading there with you could the different find a lot tools of hints and parameters and useful examples. because as The thekeyword challenge tool has provided been 5 Include more None external resources for keyword research The materials were very The helpful. Google I have Challenge no suggestions. allowed me to test out my online marketing skills that I had learned at school in a realthe resources were very helpful, and made it easier for us to write the reports, set up the accounts, and choose the keywords. The resources Maybe given push by The Google theGoogle teachers were Challenge to very a closer useful, was monitoring, ita would very enlightening nevertheless giving more experience be details good about tofor have students the more key results, info to gain regarding etc. knowledge the success in online key marketing metric i think your the manuals/instructions adwords conquer campaing your were management market perfect with was online a bit adwords confusing campaign the handbooks More were basic helpfuldon't background put information exercises in at the the handbook starteasier interface the documents 1. documents provided google by available google adwords help in several and but,students some languages2. issues in webworld like clarify the concepts3. concept definition creat reports wasn'tthat very evaluate clear. The thedocuments performance should of each be ava cam I think that Google Maybe slightly wasThe very more marketing informative money, challenge and about suggesting the was challenge a great specific and classroom types the resources of experience, organizations that were helping that available, would me to provide see and what $200 good great was business opportunities sufficient to online for the XXX m 3 Materials were More very time good, abeit there was a lot of it

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Excellent resources 1. It would be GOMC nice if isGoogle a good can start give to learn a business about online case showing marketing an example of successful adword advertising.2.Perhaps I didnt really keep use doing them it The resources were extremely helpful. Clearer info on budgets N/A It was greatThe as is. most exciting assignment I've had. The resources Maybe were an good, increase "Google they in Adwords, were the easy available ato great understand budget. start to online and were marketing." very inciteful. The resources Have helped a better but "Google idea should of your what have business we been areorganized expected to the top" a tobit dodifferently. and maybe Such a little as longer step by time step frame. directions. Yes, that is a little elementa The textbook It would is too simplified be great to and have contains the possibility information to use useless all kind for of the ads challenge (particularly (video theads, local image business ads,ad). ...). Thus every team would

It was informative Make it in more relation fun... to Guess all the emails. open up Helped the boundaries a lot with choosing a business. from us to use a Adwords campaign The resources Have helped it in groups a lot. Not of 2 many (although suggestions I understand for improvement! that is not in Google's control), instead of 4-5. Thats it! Not enoughpost infomation campaign on how writeto up write guide. the post campaign summary. I would suggest I don't that feel Google there are increase any other the time improvements period of the needed campaign besides andthe theissues budget regarding as much the as possible, amount of as time both and of these money factors provid They were useful More structure but too wordy. and segment It would the have overall been teams more into helpful regions. to have short video segments. It really provide haveus more a detail such information activities and on how if can, to have set up a the small adwords department and how focus to on write solving the written students report. questions With the and guide, giving we the know feedba ho more direction make to online a dvd to help be sessions. presentedthere in a lecture are a lot about out there, the challenge but it would as an be introduction helpful to be from guided Google. directly to them The resources Allowing provided for individual by Google participation were quite useful as well, and and I do perhaps not think a longer there is time anything period else for the to improve whole challenge becausebecause the guidelines it was and quit was sometimes hard to find good keywords

They helped for the most "invaluable part. Maybe opportunity and Adwords to gain "cheat insight sheet" into the with rapidly basicgrowing important online factsfacet would of have marketing!" helped. The resources If a were team all faces Promoting good. techincal The your graphs, issue, goods/services reports it should was bethrough quite resolvd lucid. google as qucikly adwords as possible. The reportsMake that Google the instructions offered to book generate not so were longextremely that no one helpful reads when it... explain trying to the analyze project the in a results. more to This the was point especially way. so becau one, once we got the hang of it it came very easy to us he dollar amount was too little for the time period of the campaign

Google Analytics I think proved the ads Unlike to should bemany an run invaluable business a week resource, or school two longer. competitions, both for the the Challenge Googleand Online as a Marketing learning tool. Challenge uses real money and rea no it didn,t affect my sugest anything is make the tournament in each region or country. the winner represent the region/country to fight with other w - They were- excellent. Make it compulsory I've no specific for the suggestions businesses to to offer. implement Google Analytics. Our business refused, and it was a pain. ness and the marketability of their products and services EXAMPLES ON-LINE FOR OPTIMIZING VIDEO SUPORT THE BUDGET They helped Perhaps with themake setupaand rubric everything, for appropriate but wecompanies were floundering to use when for the it challenge. came to day to day operations.It also would have really Good resources. Run every Edit textbook. semester. Include audio/video ads. Resources such Maybe asan the increase "A information beneficial in the guides learning budget and experience, allocation Google : Analytics, )that is sure was to very help beneficial anyone in and their useful. future It inprovided online marketing." us with a lot of informa Good! Give more details I learned about a ton how about teams online would marketing be judged Give some More hints about information finding about the right finding organisation. an organisation. Make the Where pre-campaign to upload the strategy reports. and Make post-campaign the pre-campaign summary summary plans a and bit clear post The material Sometimes was fabulous "Googling it was and very i think google difficult it should was to fun manage become with XXXX" time the curriculum between your in the studies Business and the Schools Google competition, so the time period f The materials An were online very FAQ helpful, file forhowever studentsparts participating on phrase in the matching challenge should addressing be added.Especially:1. the issues encountered Will a 'tasty and hotdogs' listed inquery this survey give t The resources Nothing! were perfect. In The all honesty Google They were I Challenge though comprehensive it was puts amazing, into practise andand easy I what would to follow. educational do it agian insitutions in a second! teach in theory, and what the marketing Matereial was I liked right. how If more it 7.5 was. information As we arewas students neede, we I do looked not need at theto web have and allI it found done, it Iout likeby to myself. find answers by myself. Insdtrutions we the resources allow arevisual ok. adsimprove the conversion rate cookie testing method Helped us a lot. Do some exercices before Very running good experience the campaign

The materials Maybe provided moreby instructions google were towards all excellent. the teachers Maybe would morebe screencasts. nice since in many cases they know less about the projects than They were enough.It There needs was Relevant to a be bit a extensive more experience practical for example guide the on how history to use of online the adwords advertising account. The resources Give provided a little more by Google time to can write help the me. reports. They are too long. You can simplify or summarize. More time given No for theNo campaign ometimes it was very complicatet and no groupmember could help I already had make an experience the challenge so, longer resources : more were time enough for preprare, find an entreprise.... Yes, I shared my knowledge and sources to enable my team mates to get up to speed fast. the materialnone was good but PLEASE change the adwords interface it's so confusing and EVERY team in our class was confused by t I like them a I could lot... Isuggest could suggest to the College to translate to plan them more to spanish workshops so they at class, can be so easier we can tohave read more for non time english to dedicate speakers. to the project.I co Google's informations Google Adwords were Google really should Adwords full communicate but, "Let's for students experience much who more the are new on not the sens used challenge of to Words" use subh near enterprises an application, anditstudents.Create is really hard to a assimilate test applicati the

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anaytics would more have money been in great the budget to use They were very More useful. prizes would be more motivating. They helped NIL by given real time data The written The materials timingwere of An the exiting very campaign detailed experience could comprehensive that be different broadens and since your interesting spring insight time to Online read. is often AMarketing great very busy plusand for for the Google students written Adwords. with materials their exams provided! and grad The good resources but somehow an experience it should you show will more love help in the area of the report. he Google AdWord website proved to be quite diffiult to navigate. everything ok the research the materials entire affair used felt extensively badly organised, by myself especially were thewhen audio it lessons came tothat setting i found up accoutns accidently. and it is submitting importantcampaign that all resource documents ma he adwords interface did not work make with my it work firefox with in firefox Mac OS and X Tiger. mac os x tiger a real business and a real budget - longer c ampaign I recommend periodtomore promote information GOMCHA about to the theschool. judgement (what should we optimize more?) that the programe offers. Furthermore noneit didn't cause them any costs. Very helpful The andpre user campaign friendly " Challenging once should you and allow find tricky more the but links pagesThe all worth campaign it at the end." should be run over alonger period of timeCommunications fro hat it was mandatory and the challenge counts a third of a module.that students all over the world have to learn how to use googles products! This is real c I think its ok I but would maybe resume to much the main thinks ideas andand newtools concepts in a shorter to readpaper an unerstand at the begining in shortin time order to make easy for All team members 1. The student Suggest guidesmaller was very group helpful2. sizes Online (2-3 people).Allow definitions and a larger suggestions page limit provided for the helpful post-campaign information3. summary. Marketing and Advertising It was a bit too 1 week much longer information. would have Should been begreat compiled into 1 document They were not Google detailed should enough provide and workshops inhibited the on process. how to run Suggestion AdWords -and provide how a tomore make detailed it more student succesful. guide and more tips as to ho the ressources targeting were students good, butwith too basic advanced knowledge (video in adverts, marketing, mobile preferably adverts...) > 4 semester

They affected None, it positively, thought it they wasmade fantastic! it much easier to see the progress of your marketing scheme They were very None helpful,Using I needed Google the background Adwords is a info must and for the search how to marketing. information in order to effectively begin the work. the resources 1, extend provided the me amount with great of time details of the about campaign how Adwords work which madew it so much easier to carry out our campaign. i got a lot of knowledge about e-marketing Google project - beyond the future No. Made me curious Give more knowledge to the Professor so they could help the students. ) we were obliged to be 4 students per team2) "Ato very write good our experience reports in a for good everybody english like in online other marketing american or " english students. It's not equal! instead of sending Our group 'google needed "The challenge' Google increased challenge materials budgetPotentially provided via a school an exposure opportunity organizer to through to other utilize teams email, XXXX's success there incredible should to encourage be marketing a master friendly foundation webpage competition in set the up dynam and w/ ap The most useful In thesource post-campaign was the online summary Help less Center pages where should it isbe easy devoted to find to specific group-dynamics information. and However client-dynamics in some and cases more it is emphas not deta The Student Make Guide sure was the the business best. that is chosen as an adequate target market. I believe that Nothing there is much sufficient - it was material really available well implemented on the Web and to supported. gain a good Maybe understanding provide a seperate of AdWords. section Especially on more the advanced help pages infor f Not too badBetter and succinct guides The materials none were helpful using adwords it is good in this way

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It was indeed - Have helpful longer to run period the campaign. of time- More Perhaps organised Google in can distributing email the the teammates materials more about the details of the challenge. Google give more many friendly suggestions okpaper in the course of challengelike adwords tools, adwords analystic , report... The ressources 1) a longer of Google preparation were a great phase support. (maybe the lack of time was due to our university2)more individuality in chosing the compa the materials i would were great, separate and countries very usefull by their for us. languages may be i woulkd do a latin challenge, were it is teached in spanish It helps us to To have takabetter account Toresults send the more people mails whoto participated the different in teachers the challenge for future challenges and for work in the companie Google's guides More were help in very I thought leading helpful the students and Google Google to challenge choosing offeredthe was explanations right just organization another of many class in terms assignment orderused to maximize in that thewas challenge. learning. simply Maybe a gradeGoogle and something could have to The resources None provided helped to understand how to run the Challenge The resources On proved your end to Real Ibe wouldn't Clients. quite vital recommend Real to our Budgets. success. any,Unprecedented however, Reading on them our Experience. end priorthere to commencing are The a Google few things the 2008 Challenge I would Online definitely proved Marketing highly do Challenge: differently beneficial. focus Noth M ot enough time. teacher didn't teach more about timehow for campaign to do it. no class time was given towards it. ndone work by teammembersdecisions made You by wanna ohters on do their it real?Do owntoo the less challenge! time ;) more budget!!! more budget the and internet more its time.the not what challenge you think.open was very youre good eyes white google adwords More user friendly get a better info, layout felt a bit for all the over questions, the place try and to make too long the post campaign shorter, its too long after a three week campaign

They helped in a great way, they gave almost all the knowledge and useful suggestions about AdWords.To improve:- emphasize it m overall the project make sure was you A great. taste work the ofwith marketing project the was client inathe to little create world demanding from keywords a classroom considering and text ads. i had need 5 other to stress classes this toin do preparation work and projects for campaign. in. It was alright, Anhowever online interactive i dont really course haveof any how further to handle suggestions. the adowrds maybe project. an online maybe interactive also a video guide? on how to manage it more precise Google resources 1. Elaborating wereParticipate useful guide for details the in abasic truly and global understanding, Google contest, Adwords Contribute what information it is, how your : it As ability works mentioned to etc. improve However, in the our previous world. I had toquestion, share this there guide is book the need with f More videos None explaining"By what competing to do. thein book the Google gets pretty Challange boring after I wasawhile able to learn how to take advantage of an online business tool no Pre, post campaign simplified.

The google Itext would book have and Google liked such to Online resources do this Marketing challenge helpedChallenge tremendously with a professor is an in awsome aiding who had us tool to done that what this helps the challenge terms you learn meant before. how and much However how you to spend now really we our didn't know money know wha w perfect - enough information I would let the More teams details make when their the own campaign homepages is running. and let them know about google adwords. I mean i would organize a day when som the instructions Promote are too your wordy. challenge provide in a live business assittatnt. way. I would create I actually a diagram think Asdepicting a that senior an entire marketing where course using professional program the Ad Words could withEditor be over developed 25 fits years in with entitled experience using "Search the in online the Engine high AdWords tech Marketing". industry, environment. I think found Iitwould the would Challe also be I think it is better to provide new client to have trial like campaign in order to show them the power of Adwords. Becuause The resources Smaller provided group An by sizes excellent Google were opportunity excellent to combine learning to a real world situation. more details time about zone how issue acheiving to win and the language the competetion internationl issueplz should excellence be considered more. Google has3-4 always people provided groups The challenge basic should information, be was better enlightening organised, on one hand to many larger it was different timeframe good to minds see (when people in our actions group, making are itwell has a great effective taught effort us it's to a lot, find too from late ways already) Google, to learn may from de they helped the most out of all resources. they showed what needed to be done and what things meant. we knew they already had an interest in using google adwords.

Summarise the resources in shorter paragraphs. Get more information Creative and to set Innovation next step The problem More wasinteractive in the Real team, fomrs team it's important experience to get to know toto choose improve AdWords, the yourself members Analitics, in online ofas it (enough videos, marketing flash time with programs andthe motivation) best: and with so and Google! on.it that way they can do a I had no experience on this sector prior to this project but reading the literature Google provided helped me to get known with the fundamentals. helpful none.very good. The materials ware very helpful. Together with lessons that were given to us, we were able to deal and solve any kind of problems c a little more guidance into how it works. we encountered a few slight problems at the beginning when we started our campaign but th

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The material seemed to lack a lot of answers to the questions I had while running the campaign - of course there can't be a prescrib No problems with the materials Participating - they in adequately the Challenge covered was a the very information interesting that learning we needed experience. to run the Working Challenge. with a real company and g

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I've always been a leader so I just took charge of the project and assigned everyone tasks. There wasn't a whole lot of need to rely on my mark Making the AdWords it system is not a and just metrics an online better marketing and faster tool, it is an online challange to manage! It was a great More help time to our period team. for the real-world challege (more than three weeks). Increased campaign time

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it's a goog change Google for challenge: student to challenge learn you! more pages for Pre- and Post-Campaign-Report (not 2 pages and not only 10 pages), it's too little Simplify it. Reduce the rules and post campaign report lenght. Also try to cooperate more with students involved and imp

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It helped to Make make it decisions last one month, based on to statistics, truly have and better with statistics. comparisons to what others had done, I based my final decisions on both c Since there was so much detail in the AdWords site, I believe the documents should've had more detail provided within them, mayb Everything was You need ok. Every to reduce singlethe tool number provided of pages from google for the was second useful. report. Nothing more. The resources Well provided my suggestions us with google are as were follows: very - Make important manuals and that contests we do innot other execute languages affection such for as the English, challenge. Spanish, Because German, we had Fre Alot of the learning The AdWords tools Google provided platform AdWords were was quite very has helpful. complicated. been a I challenging could Mainly start and planning duerewarding to the the various project experience. tabs by going and Try option through it! pages, the tutorial navigation slides. was I learnt quite all diff The resources Better provided Prizes....A by Google list of clients were very open informative. to ideas that If adwords I had a question can help....Same I would usually class turn partners....Picking to one of the many my own handbooks partners....I you I had some marketing experience and The another Google member Challenge was was a marketing a great learning major experience, so we worked which together helped to to come broaden up with mykeywords real world and knowledge. ides. VERY HELPFULL LONGER TIME The Google Online Marketing Challenge in the March Madness for MBA candidates! A good mix giving of online more and " time Learning a little andbit working online of physical,verbal marketing, close to students learn support from like would the us will best"Google. make create it ideal and and open better. more doors and we will be in a better position The resources nil provided were useful. Maybe all information should be found in just ONE pdf. And not found in numerous other areas

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Easy to understand More budget. and follow US$200 steps is too especially little. those in the "reports" centre.Organise guides based on topics online and not all in "s Very useful Longer tools provided timeframe "Very byenjoyable Google. for the actual Very challenge campaign. simple & to excellent understand.... Longer inword/page providing longer limit for lasting reports. learning on on line marketing"

THEY WERE NECESSARY. IF THEY WOULD NOT EXIST, WE CANNOT PARTICIPATE IN THE CHALLENGE et up, currency was incorrect and set back our start date The documentations Maybe a certificate were A worthwhile well in written. thechallenge end I used for participating the to pick help up website online students amarketing lotto as put well in skills as their the that CV. email will support, help you which utilise were one of very thequick world's to largest respond on a guide book making provided campaign to be useful longer, however this would provide difficulty seeing as students only have 1 semester to complete the The resources Make provided it less complicated. by Google were too complicated to understand.

The resource allocations were great and helpful. Examples, hints a google and contact tips The Challenge to forwardallowed questions us to put into practice our knowledge of online advertising Good resources, but practice I foundreally the GOMC only way a great to improve experience. skills. It was a great way to apply online marketing theory to a real-world situ have an online video on the basic way of doing AdWords I read all that If the was organisation sent out by Google we worked to try with and had understand adopted some as much of our as recommendations I could prior to the mid campaign campaign starting. it would So I have thought been the interes resou The GoogleLonger resources than Put were three your good, weeks. theoretical a suggestion More skills involvement would into practice be prior to stress to with the Google to commencement the Uni AdWords that these of real the are money, campaign the guidelines real to companies avoid to be getting used. and students a We real got challen two doing d I do not have any problems understanding english, but my teammates does, so mayby translating is a good idea ( thus expensive ) It was difficult Make with the just write A $200. practical up more and meaningful fun online and marketing longer campaign, working with a real company, real money and gives real resu There were greater some missing insight Theinto information challenge other student's gave in theaguide great workbook, understanding and campaign. and some of sources the adwords we found tool and online how contradicted one can use each theother, internet which to market was con a the materials are ok We were able to find most There of the is no answers better way to our to learn questions how to in the do something provided materials. that to actualy do it. The Google AdWords Challenge wa The adwordMake interface it a two should or three be made step easier contest. after 1st round, selected number of teams would qualify to second round for more 1The resources Keep were on with really the good! good To work!But the point for and the very pre-campaign useful during strategy the challenge. the page restriction should be somewhat more than 2 pag The resources I think made the running length The Google of the the Challenge pre-Campaign Marketing and Challenge created strategy the is paper a required great should way strategies to be have increased fun extremely and by gain 1-2 easy. experience pages.In my inparticular the worldcase, of online the busine marke Google provided I'd like enough Googlecrear make information. possible to It use was transliteration helpful when set ad text. We mark this episode in our Post Campaign Summ the materials more were time very for halpful the campaigns

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we did not have online marketing knowledge before More communication from GoogleClear directionsTrail campaign before your real campaignmore examplesa tracking too Nothing Higher budget I learn andaalot period and Iof want may to be promote 4 weeks more business online The resources *) Providing and materials clear more that that information itgave would us be about Google a wonderful resources are well alternative and structured facilities and offered organized by Google and served adwords us very *)Forhelpful me it is inathe privilege challenge to partic and money too lessI Observation distribution cooperation of the of the changes daily to competition amount in keywords of Google resourses Increase were the great time to but atleast it was 4 a weeks shameplz. that we could not use all the applications for our campaign. needed some more tim

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the materials the were design very of good. adwords it would should be have usefull a to stronger send the focus linkon forusability. uploading the their campaigns documents shouldn't to the people. be active from the start. mayb The books and Possibly instructions extend were the duration clear and a little easy bit. to read. I currently do not see any benefits from changing anything. contact to the marketing manager. So the story went on... no none it was fun!

no idea Very complete Go and on! useful materials, especially the student guide which was very easy to understand and use. wtrwf wfrwfw the resources thevery challenge very Google beneficial should up be your indeed. made future more there with open was challege so and much real of a knowledge, in lifetime! the sense once that iregular read them, updates the challenge of all participating became teams all the should more enjo tak I would like Ito would read like about The to some find Google out tips when Online for better weMarketing started campaign. the Challenge campaignis and a great when experience it's our last for day. everyone who wants to try the real marketi

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Much more More specific. detailed And a information. better description to use keyword generator and to work with the keyword-limit. This was the major proble Maybe, it could Maybe, be a to good haveidea a longest have manuals time for the of those challenge. resources Provide in the thelanguage manuals of in different the participants. languages. Because, And maybe although try to we give knew the ot s They were easy Create to a lead. list Extend of companies to more that classes. dont have google words, for that send questionaries to that companies and make proposi More money, Maybe our campaign have some ran guidelines out of money as to what is a good CTR and parts about strategy. The guides only outlined how to use ad

more communication between google ans the teams More dynamic Increase web design the time and for toolsLike the challenge using AJAX and increase the number of winners.

etc 1-Provide whole 1-Increase campaign the 1-" Google budget as an example to prepare be at least to you show to 300 online the US$ students future per each advertisting how group.2-Extend they can expert create "2the adWards, "Be running the best..win period relevant of prizes...be keywords the challenge expert....compete and at strategies least one w The help team Reporting were fantastic mechanisms The Google and were and Online quick theMarketing ability to answer to switch Challenge anycurrency questions. has been without a fantastic terminating experience. the account. I really recommend students try to i think the materials more money werefor right each on team no need to change them, im not sure how to improve them quite good quite an amazing opportunity to get in touch with google adwords

to give more - information about the post camapign strategy Everything in english... it's not easy ! Nothing. The In Challenge all of the To aspects is provide perfect. thestudents In Challenge all of the knowledge was aspects amazing. in marketing online. Materials are Create fine. Video video tutorials. tutorials would be extremely nice. The rescourses elaborate gave some a good instructions start, but the in your lack rescoures. some finess.For Like in example the after it campaign was not mentioned report- two that part the with bussiness the same chosen reqirements did not(exm stri Google, Internet, To give Lecture more time and better instructions The real-time Make chat the forcampaign help The was 2008 amazing. longer, Google and Online I was make absolutely Marketing Google Analytics floored Challenge with a part was having of anthe amazing it available Google project Adwords to us that for Challenge. the gave Challenge. our team It the made opportunity a huge diff to Need to streamline Again, simplify the For amount the the challenge. first of material. time in my Indicate university what career, material I was is relevant afforded tothe theopportunity various stages to spend of the someone campaign. else's Basically, money provid to be quite well More hands-on help from Google - in form of contact with individuals who can assist where our lecturer could not.

, timeline2, we get late information about results Materials were More perfect assistance locating a business to work with. It was good & helpful I think all ofPromote the materials it more? The were Google great, Online I have Challenge no suggestions. is a great way for students to be introduced to online advertising and the Goog I don't remember. provideIsome wouldformat recommend examples providing for theareports little marketing that are required. information It's up nerve front racking to help those to know that if you're don't have being any disqualified marketing du h I don't understand. sorry G ive 1 week to learn how to use Google Adwords. I still know the You material would increase You contained would:display the into number Google's a banner of awords guide, on the and because University's the duration I have web read of the site;contact it on challenge. Adword's us Give on web social a site. certification network I think that to like every itFacebook is sufficient student orand for Linked the no i will send you i will some sent suggestions you "Learning some suggestions how to improve to promote later your an on. materials enterprise later inon. the 21st century" The material Make werethe claer explanations but too long about and adwords time consuming simpler to and read. shorter. As I said they were clear but too long to read. google resources i don't were think make really i can add it, helpful like to google what and enough you made have it toalready start with done and build a well stratgey.as a suggestion if all the resources were gath slightly.....Budget Visit colleges too low. Become to Would explain an have online Adwords been Google useful marketer to include in just the Google 3 weeks! Adwords pro None None very good and less very people detailed. The in the Google hard group. to Challenge find doesnt info require sometimes allowed at me all. just to too feel because messy a part and there of complicated. the was real so world. much. could Studying need have a more can been be basic done a frustrating format more effectively that journey stems becau with off i2

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pdf;s were good Nothing, very well ran resources and information provided on Google were very helpful and it is considered as excellent learning tool for biginners

I only have Instructions to say that the More forinstructions submit advertising reports toon submit because Internet, thewe report papers had were to on google the poor. Universities it. There weren't (I think that option will not be so good for the envirom Once again, the instructions were inadequate in providing information for all the possible applications. Google should - provide more money for each group as 200 USD are too less to have success within 3 weeks! Yes. We did a lot of reading up to familiarize ourselves with online marketing terms.

Simplify theLower procedure number andof the people options per more. group. AdWords Increaseis budget too cluttered and time. and dumb group mates gave up trying to decipher how to use et up of the campaign, the website that we had to do for the advertisement

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My team used Providing the AdWords an What's online guides better walkmore through than at learning the of different start about of the parts online project. ofadvertising? AdWords They helped interface Spending define would Google's unknown have improved money terms to and my do also so! knowledge gave examples of the avai to c

The resources Make were thevery prize well purse laidmore out and enticing.Help easy to follow. students Maybe with condense more tutorials these if materials their teachers more instead are lost.of just a little information on The tools helped Betteraexplanation lot. I don't have of CR, new Conversions ideas to improve and other the words.A Interface. table which shortly displays Words and their meaning. it should bemore easier important to connect learn links real the on business adwords the first marketing account pages of with thean instructions existing analytics account. Google provided Sometimes, all necessary it is difficult tools. to Help, get aAsk, business Viedo, for demo, students. customer How about service if etc. you contact No problem, some but new it takes businesses time to and read, give read, freeread ser

Provide an easier Allow more read time than to the run boring the campaign. pdf to learn about adwords and the competition. The resources Run Google the campaigns The provided Google longer. us were Online a Marketing great help Challenge in completing was the the project. most useful project I completed in college. It allowed us to s The resources Figure greatly out a help way me forfigure the whole out what team to to spend be involved and who and to not advertise jus thetowards. team captain.

Only one suggestion... "I really learned get rid a great of this skill damn with survey, Adwords, or shorten and I feel it by that about the real 3/4. life This application thing is unreal, of the but competition if it gets me looks into grea a I don't know To make as easy as possible to reduce time of readings all materials ing google toolsNot just a trial Materials are Challenge very good, are Google a greate, really Online helpfull I don;t Marketing ! have any Challenge, suggest Improve Yourself All the Guides No and suggestions. other resources were of great help. I was absolutely satisfied with the information and explanations provided.

nothing to improve the Challenge should run a little bit longer because 3 weeks are a very short period of time to implement the new skills ot enough time to spend on the Google a pre test online toAfamiliarize challenge real professional with Google experience Adwords in sponsored links It was very helpful to know what steps to follow when developing the strategy. But it was still hard to set-up the campaign. There cou

Good resources.Provide increase budget, Your some chance timeframe generic to experience strategies and prizesfor reality using adwords. Conduct workshops with As course students, lecturers. the opportunity Hence if they to pilot understand a live campaign then we was understand, enough. Insightful and if we and understand enjoyable. then Simply we practice awesome it ou make them easier to understand This challenge gave us a real life perspective on the challenges and opportunities present in online marketing

N/A Shrink down the handbook and have a practice simulation for students to use before the actual competition begins. They are allA very countdown nicely put how together. many days We liked they are the left, instructions and some and kind theof pictures. alarms, notifications about the countdown. It was goodSometimes to my checking Yes! I had my not current feelingknowledge that Google byis reading not watching the provided our developing materials. process But for and my team-members supporting us. Ongoing (and in some questions cases b The customizable Make itoptions easier for helped the team a lot, leader and made to make the work sure much his group easier is plugged most of the intotime the campaign Google provided Overall a number I felt the of challenge good tools was to great. allow us The toonly analyze suggestion data. We I have were would able to beuse to have some the of participants them in this run project, through but others, a mini tu li the materials Improve where not theReal that materials world good.given experience Muchto ofthe the mixed students infos with weand needed limited thinkwas resources about provided translating andby time our them pressure. professor to different A or perfect through languages. mixture research. Improving for an fastthe and descri inten

perhaps information to give the more teacher specific an account because to read test the withbook us atand the the same real time live on running the campaign was very different. I think that google I will do gives some a PR lot of actions. theorical Offer information visits to google that is offices very useful and may but may be actions be it would to be be more great available if they can to help do something in the challenge. practic give more time to students for the project

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UNTIL WE WE BEGAN HADRUNNING TO WRITE OUR OUR CAMPAIGNS REPORTS IN WE ENGLISH, HADNT SEEN AND DUE NOTTO EVEN THEAFACT DEMO THAT OF THE ITS NOR TOOL. OUR IT MIGHT MOTHER BE BETTE TONGU othing specific about the Challenge. make I missed it longer. some 8 or points even in 10the weeks. team. some We had more a kind money of project maybe leader :-) who did some things on his own. We were informe weeks were to short and amount4 of weeks money and to less 400 $ not the success i expected- not enough Maybe time just It a and was little money great!!! bit more ... Join for time me it! to . prepare i wanna ... make a little more Ayudaron bastante, Que no hayan en especial problemas Google con Analytics.Eso el presupuesto.Que si espero seen siga prximos haciendo concursos y me inviten. no haya problemas con el presupuesto. I didn't feel none I truly learned It was anything a great until learning we started experience. the actual campaign Very good. Longer contest duration. Better prizes. The great thing I think was the that competition Challenge there was your should a lot skills of be information. with a step-wise, Google Which Online and instructions was Challenge bad too, should (GOCHE) as too be much given clutter, at every was step making of the us processthink a lot encourage of stuff at g they were very clarify important, the instructions, Experience google provided iis had valuable, to read everything when through you we them have needed multiple to opportunity to complete times to to the understand gain project. some,what take was full advantage. expected No, the challenge was helpful Includein a educating list of businesses us in online to work marketing with or who have used AdWords and their results The materials It will had probably typos and be were better not because as easy it's tobeen follow done sometimes. before. Had some inconsistencies. Having to write the post-campaign Notify report first without round knowing winners whether so thatwe those hadwho gone do through not get to through the next to stage. the enxt phase do not have to write a report that is esse I found a free email-course Starton the Adwords work Adwords early!!!check andchallange that helped the- adwords the meonline a lot. aaccount real wordmarketing! very often, especially at the start so u can change the bidding and ev

They helped, Mayeb however a little the It'smore a info real was uidence challange, veryfrom long but Google and well taxing worth themselves tothe go work. through as The that - they knowledge many should students and prehaps needed expereience provide help an as ganed we easier had willto little only read, expereince enhance bullt point, uswith as st i dont know The material Maybe "Marketing a longer and campaign Advertising period Using is a Google" good idea. could have been more detailed. They were very A little clear longerDo and n/adid something allow us to different start quickly. with the bids This idea, of making a concurse was excellent. You may make this more unknown to everybody. to encourag the norm. But a friend worked in our company's client and they hadn't made adwords before and they was exciting helping us to make this competiion. ecided that XXXX, was a great option, because the tourist industry is growing a lot in our country. The guides Iwhere wouldvery like This to helpfull.More have must 12be to one 48 information hours of theto most on try what the exciting campaign type and of webpage fun strategy Challenge are before the that starting best I have to choose the ever campaign, been in order involved before to compete in.The even writting better response on the the has pre c they were good make it at least It's aagreat 4 week way challenge to learn about online advertising, and is very useful for everyone's future. I think that having Longermore time span. information would help. It would help Allot to include more time more for content the Challenge and instruction and create in relation better instructional to Google Analytics. materials. It would help to include more scenarios and exa just need tonone..went have more really space well! for pre/post write-ups. felt that we as a group were unable to be specific/detailed with the amount of sp

1. I thought 1. the Possibly materials include were a very section helpful. that provides tips to writing effective ads. y views of doing business Simplify web page. everything else was ok. I think they I are dont very have clear. Get any.some real experience, and win real prices. Enter now to Google Chalenge! ow ctr, need more time of campaign.

The Student More Guide money! did not get an address to send in our copies of the reports. videos and extra video week lectures "Nothing of campaign. from google can compare anwould easy to have toreach real been world contact helpful trial person. and for group error learning, members this who contest are not put highly me in skilled the driver's or knowledgeable seat and taught abo i used the worksheets the survey they at "Itthe is were aend great good is way too long learn how to advertise on Google's dollar."

he qualification of the final reports and the last class in wich we must present the result to the rest of the class. We allready know the results because we

DICTIONARY! DICTIONARY! Need a dictionary of terms. Increase the Game Period (a month maybe) The resources I have provided no suggestion. by Google were useful to run the Challenge. Therefore we have no specific suggestion to improve these ma google material some helped help of , especilly budgeting online is required. help, google can provide the tool by which we can judge ourself the how we design the a they work wellI the reward(I hope that think when Google working doin not the care challenge about money:))the in the 3 weeks, starting some money data on weother havecompetitors are important, we want to k I would include NoneI in the am firts veryunits.. pleased thewithin accurate all the terminology experience and vocabulary in order to understad how Google works I was not very strong in online marketing capabilities, but I really feel that I learned alot. Google provided It needs sufficient to be "The more tools Google clear to run Challenge what the campaigns. happens was an with excellent I the can't left really over learning complain money experience inabout your campaign. that andresources. resume This booster." However, is something I was that a little should curious be hig a

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1. The resources A real were life example Google very knowledgeable.2. to online go by marketing when setting It would Challenge: up be our helpful The campaign, only if Google REAL along provided LIFE withlearning some some outcomes experience sort of real to expect that life example you based will never so on that prior forget. we campaig know w Greatly. Keep it up! "The Google Online Marketing Challenge enabled two colleges within XXXX to work together on a real world I think that there I would could extend be It was some thea3very more weeks useful material to 5experience. or 6 inweeks, other languages We andall offer learned more as well, amoney. lot because about I feel Google some that the of Adwords our first team 1-2 and weeks members PPC are campaigns. were only about not enough I would learning rec str The resources Extent thatthe google duration provides of the are challenge. good enough. definately keep platform it in english, for the challenge that was good. would guide be nice was good. more money, more time ports available. The detail that we could drill down I haveto used was Google amazing Analytics in my employment, but had no idea as to the level of information that I could re There were short too much information, resources, more it was workshops hard to read everything through. ot enough time: it should be longprobably additional budget is needed Everything we needed If was you provided, want to succed google in handbook marketing was you a must great challenge help tool. yourself in the google adwords challenge. more explaining samefrom budget the Practical but lecturer less and time would interactive tohave run itbeen good I FEEL THERE LET WAS PEOPLE SO THE MUCH KNOW GROUPS TO THAT READ YOU THE THAT CHOOSE GROUPS PEOPLE WILL THEY GOT DETERMINE CHOOSE INTIMIDATEDWILL THE DETERMINE SUCCESS SO THEYOF READ THE THE SUCCESS NOTHING. CAMPAIGN, OF THE NOT THE LESSONS CAMPAIGN HOW WELL IN T

Google provided Increase adequate the What length resources. a fantastic of time Things campaigns opportunity! should run Industry not so be results handed andmore universities to adequately peopleshould on a reflect platter, work students together they sometimes ability, like this once should more they often work learn to thing how provide out to use the stu past case studies More money and a Learning suggestion and time on the to choose Web-Field your team mates carefully nd, but was not the right kind of business More money, for themore challenge time! 1. They were Overall extremely the challenge helpful 2. was Easy excellent to rely upon when unsure of particular aspects in our campaign The materials I would are very improve good! the structure of the reports! The 2 parts cover very similar topics!One report which includes more details it's ok none,well done It might be good Was very to have fun This an and is email generally by far set the up worked best for students marketing well:-)with project any questions I have competed about the in.campiagn The use of who real can money get an in answer a real marketing from someone situat The resources In order provided to improve by Google the Challenge, was quite helpful a longer in time running length the and Challenge a higher especially budget should the learning be given center.Google as a more accurate can provide results mor everything is OK Shorten theMake manuals, it longer. or The craft Google Three online weeks Online visual isChallenge tutorials. too short even is an if excellent trying to crash compare course stats infrom Search other Engine hosting Optimization, sites which and are should compiled bemon a re Non-active team members

N/A Make the student guide less and easy to read. More internal Allview, in all no thesecrets If challenge you are :) not is organized familiar with very GoogleAdWords well your are not familiar with online-marketing! Provide more More funds money to make Life forin the it XXXX even fund without more to use challenging! in google the competition is goaless! The resources - Increase was very the useful catalysts and enough. To intruduce 1-agive subjet more related info. to about AdWords the use and of Online Adwords.2Marketing more in time order to implement to learn more the about tool this important topic that is going to have Completely To because offer this it was Be chance part all the of to the expertise more actual schools, future, i had colleges, during participate the etc.. challenge. in the google marketing challenge 2008 and become a GAP. The materials Time were period useful could in guiding have been me in longer. the right direction. We could view It would existing have advertisements been over a longer and compare span of time. theirs with ours. Or use theirs as examples in creating our various ad groups. They were very Make helpful the challenge when writing slightly thelonger. pre- and Just postas our strategy team papers. got the hang of AdWords, the campaign ended. We weren't able to All of the resources I would possibly provided The Google increase by Google chanllenge thewere amount of was huge of a money great benefit. each experience team is togiven work and with extend a real business the running with period real money from 3 and to 4 obtain weeks. real r Materials seemed None at fine, thisbut time difficult to find on the web The student 1. guide a longer was run2. very helpful more money as well as all other handouts. the resourses make were it less great time consuming. We have found Include a lot the of posibility information of do about the the documents use od Adwords in spanish realise by the google team the materials I think werethat very the helpful. challenge was find, however based on the discussion we had during the project with others, people who u The materials were well "Real written hands-on and useful. experience for the real world."

shorten them! Need too tomuch understand info it more before starting project so input from lecturer and less to read No suggestion Provide more spending amount to us to create better and attractive ads Yes. It is too Promote lengthy.the The GAP documentations exam aggressively shouldso come that to some the point. students Keep will it be under attracted 4 pages to work or so. hard for it. he Challenge was all in English. We did not have much time to elaborate the final report. Better interface, Nonemore really manipulation Go .. maybe go google offering of adwords data an.. incentive ability to (ie export cash all .. data hey we to databases are all poor students) They were great in explaining No. I read the information I can't beforehand think The of anything, and Google thenChallenge it used was that really to is a a help great great guide experience. waythe to learn groupThank about in making online you for decisions. advertising the opportunity I tend that a to to business lead participate. by getting can use everyone's to promote opin its the resources have were a few the more basictutorialsalso blocks which provide startedaus ppt off and and more thenmaterial we refered for to the them clienthave everytime a live we helpline had an number issue.It would be great if 1. Chinese interface2. 1. Chinese More interface2. GOMC detailed really More is analysis adetailed greatreport3. online analysis marketing Close report3. to the tools, Close web you tracking to can the web learn code tracking the following:1. code4. The Interviews post-campaign with clients2. may have Teamwo m Google provided I suggest us the the Apprenez student improvment guide la meilleure that thatI Iwrote find manire too in the long. de previous promouvoir It is very questions.precise votre but site A there person internet are togrce so explain many Google the informations.Then, functioning Adwords. to the it students.details theOr co Tracking /changing Shorten campaign the pre-campaign settings period.Changing can be further imrpoved. campaign I was settings working need on to the becampaign improved.from a company network during my The materials Increase provided thewere relevance sufficient within but the the google actual interface google interface to thosecould participating be more inrelevant the challenge to the challenge

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There is a lot NA of 3rd party material out there about how to write and manage google campaigns, which make the official google mate Thank you for your online Google help;Challenge once I had really aquestion helped which me and I've our sent team to Google learning via how e-mail, to cooperate and I have more recieved effective, the answer and how quite to use fas A I have no experience in the field before, the demanded a close examinations of our results during the period of the challenge raditional class, it was online... Key words longer period YES The resources Active was campaign very good shoud and helped be a bit alot longer in understandding (four weeks) the principles behind adwords and online marketing They were good. Give more time. Make it more structured. The guide to 1.running Increase the involvement account and of introduction all group members.2. booklet were More helpful.However, clearly outine the there key was factors waywhich too much must information be focused to on sort to ensure throug The manuals Make helped the tremendously run time of the in Challenge starting the longer, campaign and possible and getting award acquainted more money with the to each adwords teaminterface. to compensate for the longer Materials are very comprehensive and provide a good background to the challenge. With so much information and no way to sort through all of it or get questions answered but a Google administrator it made it difficul Google hadLess goodcompetition tools "Get to measure ahead so it wasn't of effectiveness other so students intimidating by gaining real experience with real money that partners with Google." The given suggestions None were just enough. give motivation promotion and motivation

I think the resourses To make the were The time helpful Google frame but Adwords of they the campaign were Challenge simply longer to gives long and you and possible real drawn lifesimplify experience out. It would the instructional without have been the real guides easier life if consiquences. more. you would Also itjust would have behad goo

think that googles campaign is very bored not that all it Give wasmore very informative time At least to run $ 500.00 the campaignAssign for group more budget to the campaign it was much Frustration to run the campaign wi It was helpful Make and the easy Google A toGoogle understand. Adwords Experience! setting up page more user-friendly for first-time users. The textbook Larger is a little amount bit too of thick budget and or make shorter the time participants for the adfatigue campaign. of going through each and every page. The Marketing Categorize and Advertising the businesses Using Google for the textbook challenge really helped a lot. Besides, Adwords blog also provided us with updated and The guides, Adwords blog, Collaboration and web articles of Information provided us with much information. Nothing Nothing The recources Google provided should Proove are improve good, and espcially Improve the contact the your between text abilities! book, participant Google even though Online or tutors it was Marketing and a little it self. Challenge bit LONG! For example, our professor found some diffic

Good resources, None got a lot of good info and tips on AdWords ) the failure in the teamwork Yes, I worked previously The forGOMC XXXX.Google was in 2000-2001, a well-thought really nailed so was out it with able competition ato well-thought utilize- my no suggestions knowledge out competition of at digital this that time. marketing achieved to success ramp up along more two quickly dimensions: and to educa raisin

i don't knownothing Quite usefull. Perhaps No suggestions if Google Yes, with so had pleasure. far. an online chat room it would make our learning much easier. Any doubt, just go to chat room and

They were suitable. Perhaps Examples sme "Future links to of Business video layouttutorials of Tycoon??,Challenge reports of required some aspects would Yourself!!" of have Adwords been great usgae as ad often, report the writing team had plenty of content to report

Materials are It should really interesting. beItmore was really promoted Maybe interesting! you on universities should Great make experience! insome Poland! information Try it! more interesting by useful hints and add images or case s The Competition More incentives was not The the Google for only teams. project AdWords we were Competition workingwas on. a Therefore, terrific experience. I didn't putI very havemuch a better time understanding into reading the of the material capacity we to w yes. Very helpfull none

The materials 1) It Google would provided be If you great, search, were if Google very you finally can helpful. provide find. From a my brief point feedback of view, relating these to material the performance are good enough. of our campaign, in order to know THE MATERIAL THE CHALLENGE PROVIDED GO .. GOOGLE WAS WAS SUPPORTIVE ATTRACTIVE .. GO AND ANDHELPFUL; REALLY BINDED MAY BE ME ADDING TO THE SOME CAMPAIGN PICTORIAL AND CLEARANCES THE TEAM AND COULD TO FO nothing, all of anything is perfect. there should I think be maybe the challenge GOMC a bit of -athe works test most run very with practical good. regard Imethod cant to the think for account of students anyas suggestions, it and was lecturers found sorry! we to wasted learn about a good online bit of marketing the budget and setting advertising up th All resources Extended were important it Google's for one and more Online i just week. didn't Challenge have is the an opportunity interactiveto online experience marketing Google's class Analytics.By experience which the way, every in Google studentAdwords of market E PLEASE GIVE I wish MORE I would INFORMATION have been more ONknowledgeable. HOW TO USE ADWORDS I wanted to do well, but felt I was not prepared with the right tools to com ment and Networking in many countries especially ERP and CRM Systems The handouts I would came like in handy. to see the I have amount notes of written moneyall Google over mine. gave increased. They were When a goodyou guide areto spending go by. a $1.00 or more per click you o have been one week practically " out" of the challenge due to a problem of configurations badly clarified our group. he duration (too short) and the budget (not enough). more guides none They helped None us a lot we can make meetings frecuently

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The online materials Improve the where guidance somewhat and navigation useful, but system the actual of the online 'online campaign marketing management campaign lacked management' information website. and a guidance syste It was reallyI helpful. would like It was to suggest like a guide that even book.if some teams face technical difficulties they should maybe also have the option of runn Resources were Promote fine to but clients lacked true detail is very friendly to provide the toolmore that provide time in the google behaviour adwords of the to monitor market the and visits to make and more to have movements an statistics in the of our campaign ranking with in the keywords, market, mayb budg Share the best All mentioned practice"A of in keyword 2007 the previous with could us to leverage questions. shorten the e-World learning " curve and invite the clients with the experience of running Google Ad Too long!

More language Continue than juste to purpose english this for student but communicate more about this event to attract more people. I think that all I really material think are that very a pre-challenge clear and are would very hopeful. be great! At this time, i don't have any suggestions to do! As I mentioned Make before, it longer.Shorten maybe some the YouTube written assignment videos on how or allow to use multiple more of languages.Allow the deep-down all functionality participants would to visit have Google beenand helpful. meet Literature survey on the Increase same was theuseful time span during of the running campaign. the campaign Book titled from " How 3 weeks language to 4 weeks.Do works" was provide helpful the inbasis deciding of allocating on keywords. the budget a ) Being a engineering student. 2) Challenge Having lack may Google of knowledge be more Adwords, advertised. about probably marketing. I did thenot best hear marketing important method thing about all over the the Challenge. world!Problem: OnlineOnline advertising Marketing and marketing / Solution

The resources As a helped sugestion, a lot, it since would we be didn't good have if the any campaign experience timedealing was longer with than the Google 3 weeks. Adwords. It wouldThe give material us a better brought idea a on lot how of deta to NON NON "Do what you do best, Let google do the rest" "rest" = your internet marketing

Very beneficial Longer but campaign at times overwhelming. timeframe I would suggest that there would be less material in the required course (but of course th I thought your 1. informational Trim the This .pdfs.2. project guides Let(the was it run .pdfs) by for far 4-6 were and weeks. away oppressive. the You're best just Way I'll ever starting too have much to in get info. my the academic The hang online of things career. help when was To better, impact the campaign but a real it took business, ends. a few we to Resources provided extend the were challenge relatively to 4 straightforward. weeks, makes for easier comparison vs. prior year (or periods)

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e weeks were not at a very busy time for students. businiess sector of our partner

e ability to gain real great offers.

easier. for example setting up the difrent "campaigns" and "ad groups" were confusing. und and on the maps.

on websites like google trends, or for following the challenge

teractive way to learn about applying on-line advertising to a real business. The Challenge gives you an opportunity to experiment with different strategies,

ing into the business world will benifit from.

marketing lessons and strategies to the classroom for a unique, rich learning experience. a lot in case of implementing an online-marketing-strategy within a real business.

erience regarding new media and was crucial to my development as an advertising/marketing professional. Because of this experience, I now run an Adwo ample visiting the closest Google affices, internships in companies, electronic devices, etc.). In our case, we saw the competence so hard that we never th arning how the system worked.

dge that allows me to stand out from my peers in media planning. Everyone knows what AdWords are, but few people know how to effectively use them. paigns, and by having materials delivered to the instructor in a more timely fashion.

gn, and total campaign.

s job market. ting in the Google Online Marketing Challenge will provide me with the tools I need to be competitive in today

ore teams will know what areas to focus on in order to be successful. nge required entirely too much of my time outside of class. Faced with this situation again, I'd drop the class. We learned absolutely nothing new about m

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belt. Not only will it expand your knowledge of online marketing, but it will open you up to a whole other world.

ge in my future business"

e judging - nobody read our reports until we get into the first 5) see that there are real people behind it, organizing and helping! the perfect website to market for the challenge

eally any good benchmarks that i could find for success measurements. some sort of comparisons might have been useful to see how we performed agai s may be used for a specific campaign.

udent who is new to online advertising; this Google Adwords challenge will leave you with something to take away.

s of my college experience; I wish more opportunities were available like this. The real life component of it all really helped students connect with the proje ved, and with the aim of teaching them, how to be familiar with things like this. can copy it, but so it can serve as perhaps guidelines. The guidelines were a little iffy.

arketing. Google has already proved through its past success to know how to use it. The Google AdWord Challenge allows students to gain hands-on exp

ly budget allotted. This will help students manage their budgets better and alleviate frustrations.

o the nature of how our class turned out I do not feel that we were able to see it.

ond the limits with the Google challenge.

l he work in our campaign. It seemed like the other team members did not care or did not understand the project. When it came time to write the post cam

uipo de Google. Or experience the life inside Google.in Spanish:Viv la vida Google.

ort term fast paced learning curve for all marketing campaigns. Learn and understand how all marketing works. d parameters because as the challenge has been 50% of our grade it was very difficult to decide which factors are important and which not.

arketing skills that I had learned at school in a real-world setting, allowing me to better prepare for interviews in this field. up the accounts, and choose the keywords. for students to gain knowledge in online marketing, especially in SEM domain. More than a simple challenge, this project relies on a real knowledge shari

e, helping me to see what great opportunities XXXX has to offer, and all the different opportunities that will be available when I am out in the real world. It

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rly the local business ad). Thus every team would be able to find the best ads for its business.

ntrol), instead of 4-5. Thats it!

es regarding the amount of time and money provided. Perhaps the team should be responsible for more aspects of the chosen enterprise's online marketi

n solving students questions and giving the feedbacks. oduction from Google. period for the whole challenge because it was quite difficult to solely focus on the challenge when we were having mid-semester tests/exams and so on.

ng online facet of marketing!"

he project in a more to the point way.

line Marketing Challenge uses real money and real business to enhance the learning experience. er represent the region/country to fight with other winnet s. Our business refused, and it was a pain.

ne in their future in online marketing."

eports. Make the pre-campaign summary and post-campaign reports plans clearer.

ng the issues encountered and listed in this survey. insitutions teach in theory, and what the marketing communications industry demands.

many cases they know less about the projects than the students do.

can have more time to dedicate to the project.I could suggest to Google to implement spanish for the challenge, so we can get the spanish material and w

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Marketing and Google Adwords.

up accoutns and submitting campaign documents. there was a ack of information given to lecturers regarding these matters - this may possibly have bee

o learn how to use googles products! This is real clever marketing! ning in order to make easy for All team members to understant and get involved. If not some people just don't read the docs and don't have the basic con the post-campaign summary. make it more succesful.

XXX's incredible marketing foundation in the dynamic technology domain. In order to stay competitive in the marketplace, I believe it important to embrace p-dynamics and client-dynamics and more emphasis should be put on evaluation of the campaign strategy, changes in strategy, future recommendations.It

provide a seperate section on more advanced information regarding tracking, analytics, and SEO.

etween the classroom and the real world.

ence in an exciting new industry of the importance of search engine marketing. The Challenge results boosted my resume and was very useful during conversation in interviews for employ

____________________Headline: Do Not Join This Challenge ...Testimonial: I know you must be feeling a little undecided right now, probably a little exci hen the campaign period so we can carry out more long-term plan for our client.

e marketing, and serach engine optimization (SEO).Require periodic reports about the challenge development.Require data analysis using analitycs or an

age a campaign in the online environment, with a real client and a real budget! I really enjoyed it! d boost your creativity!

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nt in order to develop online marketing skills while still being fun and enjoyable.

you have to give different cristerias Reports for those countries that speak English with the other countries. Of course they have a big advantage.

nd what would be a bad one. Maybe have organisations available to use for people who find it difficult to find one?

udent guide or on the google adwords help site.it was a little bit confusing what is relevant an what is not.3.the offline keyword tool and the quizzes about a

university2)more individuality in chosing the companies (size of the company,...)

gnment that was simply a grade and something to get through. I was very surprised to find that I actually enjoyed the project and find myself explaining it t

he Google 2008 Online Marketing Challenge: Nothing Compares.

orter, its too long after a three week campaign

stions about AdWords.To improve:- emphasize it more that for keyword-targeted campaign CPC is what applies to the content network as well (not CPM)-

ybe also a video on how to manage it more precisely. o improve our world.

how to take advantage of an online business tool that has taken over the online search engine market. This will benefit me in many ways not only in the b

t helps you learn how much you really didn't know about online marketing.

erience in the high tech industry, I found the Challenge to be a wonderful combination of learning, sharing, and competition with my peers around the worl der to show them the power of Adwords. Becuause for small entrepries seem a bit money to hire people and spend money first time.It's hard to persuade t

our group, it has taught us a lot, from Google, from students, from ourselves. Real hands-on experiences are always a rich way to obtain important inform and what things meant.

ing with the best: with Google! ed helped me to get known with the fundamentals. Once I had these fundamentals I was able to help the team.

were able to deal and solve any kind of problems concerning to Google AdWords. he beginning when we started our campaign but thought it was paused but apparently it turns on by default so we started it before we wanted to and had a

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the campaign - of course there can't be a prescribed formula or adwords wouldn't work in its current model - but perhaps a note to expect uncertainty wou ng experience. Working with a real company and getting very quick feedback on the team's efforts makes the Challenge a good project for an Internet Ma

were like us unexperienced,to get some knowledge,because i am sure that some of the participants had some experience,and it was easier to them.

ition, we will perform better

line marketing that benefit SMEs to increase their sales worldwide.

perience in using modern tools for online marketing! a play with optimisation/see what works and what doesntNo one else in my team touched the campaign during the 3 weeks - to hard to share the modificat

here wasn't a whole lot of need to rely on my marketing/search engine advertising experience since I haven't had much. nline challange to manage!

40;陌生,不了解它會帶來怎樣的效用.我&#2 rn about online advertising and Google AdWords. ut a survey that's too long. I stopped actually reading the questions. ot of the same questions in different ways

only 10 pages), it's too little to cooperate more with students involved and improve your help staff and supervisors. their teams, more directly


me differences, so that we can track more accurately.

us was not involved in the project. He could not answer any of our questions.I don't really know how Google could improve that.

uld've had more detail provided within them, maybe a step by step process to get started. With everyone's sites would be different. languages such as English, Spanish, German, French, etc.. - Provide more time and budget for any other contest.

Same class partners....Picking my own partners....In class test to make sure everyone in the group is knowledgeable about adwords.... hich helped to broaden my real world knowledge. ness for MBA candidates!

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asting learning on on line marketing"


at will help you utilise one of the world's largest online advertising network. as students only have 1 semester to complete the challenge

ge of online advertising to apply online marketing theory to a real-world situation and I will use the skills I gained in my future work.

ndations mid campaign it would have been interesting to see the change in results. From a Google prespective I thought it was well run ds - real money, real companies and a real challenge. ayby translating is a good idea ( thus expensive ) th a real company, real money and gives real results tool and how one can use the internet to market a product or company in a cheap and very targeted advertising method.

o actualy do it. The Google AdWords Challenge was a great way to learn how to run a real online marketing campaign! f teams would qualify to second round for more 1-2 weeks and in the final round, few teams will have more tough contest.Also create an official blog/group ge restriction should be somewhat more than 2 pages.. n and gain experience in the world of online marketing. We mark this episode in our Post Campaign Summary.

romising results. The high conversion rates (100%, 87.5%) obtained at the end of our campaign shows a great return on investment encouraging the clien

rate level project plan for students. Also improve the online material so it can be easily used as reference material. experience. I learned a great deal about the capabilities and difficulties of online advertising. Working in an interdisciplinary team and interacting with an a

money, listed on google

really enjoyed participating in the Challenge. I think the problems I had were less of an issue of the Challenge and more of an issue of my lecturer not be

re your real campaignmore examplesa tracking tool

r the campaign to run for better analysis.

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ampaigns shouldn't be active from the start. maybe some of the documents should be released in national language.

nce for everyone who wants to try the real marketing!

adwords campaign. If this would have been provided we could have made more use of the challenge. s a very juvenile and catchy acronym.

in different languages. And maybe try to give the students more flexibility in order they have a time of get used to of the tools.

ut strategy. The guides only outlined how to use adwords and didn't go into any detail about strategy.

"2- "Be the best..win prizes...be expert....compete the world" Only with Google. stic experience. I really recommend students try to take part in the Challenge if they get the chance.

ign report- two part with the same reqirements (exmpl: recomendations for the client).What needs to be different aboat them.

azing project that gave our team the opportunity to learn about internet marketing and about Google Adwords in a way that was hands-on and dynamic. e opportunity to spend someone else's money to benefit a local business as part of my course work. I think the Google AdWord challenge is genius!

ist where our lecturer could not.

o be introduced to online advertising and the Google ad model. erve racking to know if you're being disqualified due to the format of your campaign strategy as you're working through the challenge.

ntact us on social network like Facebook or Linkedin XXXX group;make a convention at the University.involve our teacher's to a free online marketing trai

hey were clear but too long to read.

world. Studying can be a frustrating journey because you are not yet affecting your area of interest in the 'real' world. The google challenge was an excitin

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red as excellent learning tool for biginners

think that option will not be so good for the enviroment)

ding Google's money to do so!

f their teachers are lost. shortly displays Words and their meaning.

ou contact some new businesses and give free service for 1 month so that the students prepare the AdWords?

ful project I completed in college. It allowed us to step outside of the classroom and do some learning in the real world.

he real life application of the competition looks great on my resume to marketers"

y short period of time to implement the new skills it was still hard to set-up the campaign. There could have been some more information about that.

nough. Insightful and enjoyable. Simply awesome experience. nges and opportunities present in online marketing. It was a great experience to really walk away from a class with a tangible skill.

s to use before the actual competition begins. otifications about the countdown.

d be to have the participants run through a mini tutorial/sample campaign to get the ropes before starting on the actual campaign. me pressure. A perfect mixture for an fast and intensive learning experience. The Google online Challenge is a great opportunity with a huge fun factor!

tions to be more available to help in the challenge.

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ain some, take full advantage.

enxt phase do not have to write a report that is essentially "not going anywhere" given we are all very busy with our course load.

ge and expereience ganed will only enhance us as marketers and stand us in good stead in teh future.

ake this more unknown to everybody. to encourage them after participating in the concurse. as exciting helping us to make this competiion.

hat I have ever been involved in.The response has been unbelievable from the time we started. ry useful for everyone's future.

this contest put me in the driver's seat and taught me so much"

e class. We allready know the results because we recommended chages to each other, we are in the same page...it hasno sence

hich we can judge ourself the how we design the ad , how much effective it will be, google can help upto certain extent.

ce and resume booster."

e best learning experience I've had in school at any level"

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earning experience that you will never forget. eges within XXXX to work together on a real world project of great relevance to both subject matters. The experience was invaluable." Google Adwords and PPC campaigns. I would recommend to everyone to try it. It is a chance to learn something practical during your university years.

no idea as to the level of information that I could really use from it. The connection between adwords and analytics is an invaluable tool for me. This challen

rself in the google adwords challenge.


uld work together like this more often to provide students with this kind of marketing hands on experience.

milar topics!One report which includes more details about the strategy and less learning outcomes would be better! 4 pages to share the information with th

n. The use of real money in a real marketing situation made the campaign exciting and gave me a much better understanding of online marketing. udget should be given as a more accurate results would be shown on the significant changes made. In addition clearer instructions should be given as som in Search Engine Optimization, and should be a requirement for students interested in web related careers or E-Commerce curricula.

miliar with online-marketing!

eting challenge 2008 and become a GAP.

dWords, the campaign ended. We weren't able to see the real fruits of our labor. h a real business with real money and obtain real results.

we had during the project with others, people who use google are unaware of the sponsered links and think that they are more like scams. they do not unde

racted to work hard for it.

advertising that a business can use to promote itself to a targeted audience. clienthave a live helpline number rn the following:1. Interviews with clients2. Teamwork3. Understanding of online marketing activities4. Keyword analysis results ernet grce Google Adwords.

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how to cooperate more effective, and how to use AdWords as an online marketing tool in order to reach bigger success at small-to-medium businesses. uring the period of the challenge

he key factors which must be focused on to ensure success of the account.3. Allow an option for unutilised daily budgets to carry over to the next day or no money to each team to compensate for the longer run time.

wered but a Google administrator it made it difficult to know exactly what to do. I would suggest better contact or more visual aids. th real money that partners with Google."

nce without the real life consiquences.

hat achieved success along two dimensions: raising client awareness of online marketing concepts and fostering student learning and experimentation wit

e. I have a better understanding of the capacity to which online marketing may benefit companies after participating in this competition.

ers to learn about online marketing and advertising ng class experience which every student of marketing and advertising should try ut felt I was not prepared with the right tools to compete well.

en you are spending a $1.00 or more per click you go through $9.53 a day real fast. I didn't get the amount of clicks I would have liked to because of the m

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campaign management' website. es they should maybe also have the option of running their campaign for longer than 1 week depending on their problems. The reason being the learning i movements in the campaign with keywords, budget, strategies and increasing results

event to attract more people.

ges.Allow all participants to visit Google and meet the AdWords team, even on their own dime. eks.Do provide the basis of allocating the budget amount for the campaign. ver the world!Problem: Online Marketing / Solution : AdWords 3 weeks. It would give us a better idea on how to work with the client, since the results could be better seen after a month or so. internet marketing

my academic career. To impact a real business, to see the results of our actions, in real time...?! Amazing!

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opportunity to experiment with different strategies, and to learn about Adwords, with limited time investment. Overall, I would recommend it to anyone who

nal. Because of this experience, I now run an Adwords campaign for the client we used for the challenge and I get paid to do so! Also, simply having the ex e, we saw the competence so hard that we never thought about winning. We enjoyed a lot the challenge because we saw it as a great opportunity to learn,

but few people know how to effectively use them. Now I do, and I can use that knowledge to help my clients.

class. We learned absolutely nothing new about marketing. The class's entire focus, along with our grade, was baseed on the challenge. I feel like I've u

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ht have been useful to see how we performed against others (or past challengers).

f it all really helped students connect with the project."

rd Challenge allows students to gain hands-on experience in the new field of marketing, putting each particpant a step ahead of others in the industry.

he project. When it came time to write the post campaign summary none of the team members had any clue.

actors are important and which not.

lenge, this project relies on a real knowledge sharing. Management, analysis, recommendations and optimizations are one of the keys success of this exp

will be available when I am out in the real world. It was a lot of fun!

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e aspects of the chosen enterprise's online marketing, such as creating banners or finding other sites to advertise with.

ere having mid-semester tests/exams and so on.

hallenge, so we can get the spanish material and we can handled our reports in spanish.

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garding these matters - this may possibly have been due to a lack of Google correspondents in South Africa. The same difficulties were experienced by tea

st don't read the docs and don't have the basic concepts clear

the marketplace, I believe it important to embrace internet marketing and learn about the challenges and benefits associated with it. This challenge gave gy, changes in strategy, future recommendations.It would be nice if the campaign peroid lasted for four weeks.Maybe the use of Google Analytics should b

useful during conversation in interviews for employment following graduation."

g a little undecided right now, probably a little excited even. I use to feel the same way too when I made the decision to join participate. After taking the plu

opment.Require data analysis using analitycs or another web statics tool.

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es. Of course they have a big advantage.

.3.the offline keyword tool and the quizzes about adwords where usefull to find easily.

y enjoyed the project and find myself explaining it to my friends and family. I an confident that everything I learned will help me in my future career and I am

applies to the content network as well (not CPM)- create a presentation about AdWords at which the group can take a look together and can also send to

This will benefit me in many ways not only in the business world, but also as a consumer."

g, and competition with my peers around the world. I would highly recommend any undergraduate or postgraduate business, marketing, and/or IT studen and spend money first time.It's hard to persuade them to join.

es are always a rich way to obtain important information nowadays.

ault so we started it before we wanted to and had a little trouble trying to pause it .

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del - but perhaps a note to expect uncertainty would have been useful. It would have saved hours searching for an answer that wasn't written but rather h es the Challenge a good project for an Internet Marketing course. some experience,and it was easier to them.

during the 3 weeks - to hard to share the modifications because the computer is an individual medium, and you cant follow a strategy separatelyThe main


ogle could improve that.

e's sites would be different.

her contest.

owledgeable about adwords....

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pective I thought it was well run

ore tough contest.Also create an official blog/group for the contest rather than irritating website like we had this time (gomcha.com)

a great return on investment encouraging the client to invest more in Adwords. We are very grateful to discover Adwords and its powerful marketing capa

an interdisciplinary team and interacting with an actual company made me feel like a real online marketing consultant!

allenge and more of an issue of my lecturer not being well educated in the contest.

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et used to of the tools.

different aboat them.

words in a way that was hands-on and dynamic. nk the Google AdWord challenge is genius!

orking through the challenge.

nvolve our teacher's to a free online marketing trainig by Google.

he 'real' world. The google challenge was an exciting relief and glimpse of light at the end of the tunnel. Professional people wanted to know what we could

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a class with a tangible skill.

g on the actual campaign. ge is a great opportunity with a huge fun factor!

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sy with our course load.

me page...it hasno sence

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e experience was invaluable." omething practical during your university years.

d analytics is an invaluable tool for me. This challenge has given me real industry experience. Invaluable!!


d be better! 4 pages to share the information with the client are too less, due to the fact that it is a lot of work to achieve a satisfying result!To my mind the c

better understanding of online marketing. addition clearer instructions should be given as some instruction in regards on the submittion of the report was ambiguous which creates uncertainty to stu

eers or E-Commerce curricula.

nk that they are more like scams. they do not understand their purpose.

eyword analysis results

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bigger success at small-to-medium businesses.

ed daily budgets to carry over to the next day or not.

ontact or more visual aids.

fostering student learning and experimentation with a leading edge marketing platform.

participating in this competition.

unt of clicks I would have liked to because of the money allowed.

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on their problems. The reason being the learning is paced evenly and the changes to be made can be well thought-out.

seen after a month or so.

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ment. Overall, I would recommend it to anyone who has a business, or has friends or family they would like to help with their business."

and I get paid to do so! Also, simply having the experience on my resume has been of great interest to employers and was in fact the deciding factor in m because we saw it as a great opportunity to learn, but we never dreamt with the price.

ade, was baseed on the challenge. I feel like I've unfairly received credit for a marketing class.

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rticpant a step ahead of others in the industry.

timizations are one of the keys success of this experience that I would like recommand to everyone.Thanks a lot for this fulfilling adventure!

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rica. The same difficulties were experienced by team from other campuses of our college too.

nd benefits associated with it. This challenge gave our team real world experience (with a real budget) to make an impact on a small business' sales.' weeks.Maybe the use of Google Analytics should be made a prerequisite for entering the competition

the decision to join participate. After taking the plunge, the whole experience turned out to be a real-life, rubber-meets-the-road event. A word of warning t

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I learned will help me in my future career and I am truly grateful that Google has given me this opportunity and my university has used it as a method of te

oup can take a look together and can also send to the client

ostgraduate business, marketing, and/or IT student engage in the Challenge to increase their knowledge and awareness of this powerful form of marketin

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ching for an answer that wasn't written but rather had to be interpreted from the campaign results.

and you cant follow a strategy separatelyThe main reason i didnt enjoy it was because it was incredibly time consuming because i did 90% or the work, esp


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had this time (gomcha.com)

bebevallee.com . discover Adwords and its powerful marketing capabilities and we are convinced that it is the ultimate solution to bring up the audience of

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Professional people wanted to know what we could do for them. Our opinions. Our work. That, is inspiring.

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work to achieve a satisfying result!To my mind the client is also interested in the evolution of the strategy. In addition he would be interested in more than 1

rt was ambiguous which creates uncertainty to students on the right time to submit the report. Moreover, emails or notification should be send to the acco

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ke to help with their business."

employers and was in fact the deciding factor in me getting the job I have now at an advertising agency.

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nks a lot for this fulfilling adventure!

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make an impact on a small business' sales.'

, rubber-meets-the-road event. A word of warning though. If you want to hide behind your laptop all day sipping coffee and interacting with your client via e

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nity and my university has used it as a method of teaching.

e and awareness of this powerful form of marketing.

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me consuming because i did 90% or the work, especially with regards to the report


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bebevallee.com . ution to bring up the audience of

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. In addition he would be interested in more than 1 page concerning campaign overview and key results.To my mind the parts concerning learning outcom

r, emails or notification should be send to the account or team leader once the camping has started to notified the specific time, date and day on the last d

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sipping coffee and interacting with your client via email, you won't stand to benefit much, even with the financial backing from Google and their endorseme

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.To my mind the parts concerning learning outcomes are too long, due to the fact that Google can see the things we have learned because therefore the a

otified the specific time, date and day on the last day of the campaign. This would allowed teams to allocate their budget and plan their startegies proportio

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inancial backing from Google and their endorsement for you to be treated seriously as an equal by local business owners. I had the opportunity to talk with

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he things we have learned because therefore the achieved results increased!

cate their budget and plan their startegies proportionally.

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business owners. I had the opportunity to talk with business owners face-to-face, even with the Managing Director from Headquarters. If you have some s

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ng Director from Headquarters. If you have some spark of ambition, then I invite you to join The Challenge, and apply your skills and ingenuity. It will instill

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ge, and apply your skills and ingenuity. It will instill proper work ethics, bring you up to speed to what the real world

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e real world

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