BuildTrustNow:NewBookHelpsLeadersProduceBottomLineResultsthrough BetterRelationships.

AimingtopulltheUnitedStatesoutofitstrustdeficit,anacclaimedHusbandandWifeteamhavereleasedanew stepbystepguideforleaderswhowanttobuildbettertrustandultimatelyimprovetheirbottomlineresults.

ForImmediateRelease
Durham,NCManysocialcommentatorsblamedwindlingtrustasacatalysttomanyofmodernlifesproblems. AccordingtoaHusbandandWifeteamwhohavebeenstudyingtrustforovertwentyyears,thesamecanbe appliedtobusinessbottomlineprofits.Now,thankstoanewstepbystepguide,theycouldbeabouttoclosethe U.Sbusinesstrustdeficitforgood. BecomingaTrustworthyLeader:PsychologyandPracticeistheworkofKarenandAneilMishra.Thecouple,who areprofessorsandconsultants,havespenttwodecadesstudyinghowleadersbuildtrustandnowhelp organizationsandtheirteamsapplytheinsightstheyhaveuncovered. Synopsis: It'stimetodiscoveranewwayforindividualstoleadorganizationsandsocieties.Trustinavarietyofinstitutions, includinggovernmentalandbusiness,isatanalltimelow.Inordertostrengthensocietyfromitsfoundations,we needtorebuildtrust.Researchshowsthatleadersarecriticaltobuildingtrustinorganizations,andthattrustin leadershipissignificantlyrelatedtoanumberofattitudes,behaviorsandperformanceoutcomes. Thisnewbook,withitsemphasisonthecriticalroleofleadershipintrustbuildingaswellasthenovelperspective onbuildinganetworkoftrust,willbeofinteresttoallstudents,researchersandmanagersstudyingleadership, managementandorganizationalbehavior. Astheauthorsexplain,thecontentofthebookwasdevelopedfollowingaseriesofindepthinterviewswith leadersthathaveseengreatsuccessfromtheirabilitytobuildpowerfulrelationshipswiththeiremployees, customers,andcolleagues.

Manyoftheseleadershavenotbeenfeaturedinothermediabeforeyethavecompellingstoriesabouthowthey quietlyanddeliberatelybuiltwhatwecalltheROCCofTrustbydemonstratingtheirreliability,openness, competenceandcompassion,saysDr.KarenMishra. Sinceitslaunch,thebookhasgarneredaconsistentstringofravereviews. BecomingaTrustworthyLeaderprovidesaprescriptionforrectifyingthepernicioustrustdeficitthatundermines companies,governmentsandsocieties.Throughwelldocumentedresearch,theauthorsdiscussthekeyroleof trustinenablingindividualsandorganizationstoexcel,saysWilliamB.Haynes,PresidentofBackBay communications Anotherreader,TerryR.Bacon,PhD,wasequallyimpressed.Hecomments,Particularlyusefularetheauthors ideasonbuildingtrustinteamsandorganizations,makingtrustlast,andrebuildingtrustiftrusthasbeenlost. Thisnewbookisastepbystepguideforanewleaderoraleaderwhowantstofindnewwaystobuildtrustwith hisorherimportantstakeholders.Inaddition,weinclude"TrustTips"attheendofeachchaptertoreinforcethe messageofeachchapter,Mishraconcludes. Inthemeantime,BecomingaTrustworthyLeader:PsychologyandPractice,publishedbyRoutledgeAcademic,is availablefromAmazon.com. Directpurchaselink:http://amzn.to/SutiRP AbouttheAuthors: Dr.AneilMishraisAssociateDeanofAcademicAffairsfortheSchoolofBusinessatNorthCarolinaCentral UniversityinDurham,NorthCarolina.HeisthecoauthorofTrustisEverything:BecometheLeaderOthersWill Follow.AneilhasbeenabusinessschoolprofessoratPennStateUniversity,WakeForestUniversity,andDuke University.Aneilmentorsleadersandteams,helpingthemtobuildtrustinordertoimproveorganizational performance.AneilisagraduateofPrincetonUniversityandearnedhisPhDfromtheUniversityofMichiganRoss SchoolofBusiness. Dr.KarenMishraisabusinessschoolprofessoratMeredithCollegeinRaleighDurham,NorthCarolina.Shehas taughtatleadingbusinessschoolssuchasMichiganStateUniversity,WakeForestUniversity,andPennState University.Sheconductsresearchonhowleadersbuildtrustandengagementthroughinternalcommunication. SheiscoauthorofTrustisEverything:BecometheLeaderOthersWillFollow.Sheisalsoanexecutivecoach, helpingleadersbuildtrustwiththeirteams.SheearnedherMBAfromtheUniversityofMichiganRossSchoolof BusinessandherPhDfromtheUniversityofNorthCarolinaatChapelHill. Contact:Dr.AneilMishra/5178028700/TrustDr@gmail.com