MumbaiInternationalAirportPvtLtdwinstheRoutesAirport MarketingAwards(2012)intheMiddleEast&Indiacategory

Mumbai International Airport Pvt Ltd (MIAL) has won the prestigious Routes Airport Marketing Award for 2012 in the Middle East & India category at the 10th Routes Asia Airport Marketing Awards ceremony held in Chengdu in the presence of global airlines and airport representatives. The other participants shortlisted in this category were Abu Dhabi and DIAL.
Speaking on the occasion, Mr. Rajeev Jain, CEO, Mumbai International Airport Pvt. Limited (MIAL) said, We are proud that MIAL was considered to have the greatest overall impact on the route network development plans. Winning this award truly recognizes the marketing efforts made by the Airport Marketing & Aero Business team with active support from other departments. This win will further propel us to scale greater heights of excellence in performance.

The winners were evaluated basis the execution of their marketing activities in the previous year that included market research & communications activities and their business case presentations for new market opportunities and joint communication campaigns with third parties during the year. Airlines from the region voted for the airports that they felt best excelled in the execution of this strategy. Mumbai has also been selected as host city & Chhatrapati Shivaji International Airport (CSIA) has been selected as host airport for Routes Asia 2013.
Mr. Nigel Mayes, Vice President & CommercialRoutes commented MIALs clearly thought through submission demonstrated how much it has achieved in the field of route development, demonstrating a clear strategy, how MIAL works with airlines and the type of research it undertakes in order to win new air services.

Traditionally Routes Asia as an event has been attended by leading airports and airlines. Being chosen as a host is an opportunity to showcase the economic, industrial, and tourism potential of the host city and its airport. Additionally, Routes Asia also offers an opportunity within a short period of time to conduct a number of one-to-one meetings between airports and airlines from Asia. Over 17 years of its existence, Routes has acquired a well deserved reputation and has proved its claim of being the main aviation event in Asia helping make connections between airlines and airports. CSIA is a standing participant of the Route Development Forum (World & Asia). With a total of 48 international passenger airlines, and 7 domestic passenger airlines currently operating more than 680 flights a day while directly linking Mumbai to 83 airports in India and worldwide, CSIA offers unmatched connectivity. This coupled with CSIAs handling efficiency over the last five years and the extremely challenging environment it operates in has made it one of the most important emerging aviation hubs in India and the Asia Pacific Region.