The Data of Festival Brands

How do festivals perform in the last 28 days?

Fanship, Conversion, Value
2013 | Denis Doeland / DDMCA | contact: denis.doeland@ddmca.com

Festivals - Virality on Facebook (%)...

Accumulated comments, likes and shares

2013 | Denis Doeland / DDMCA | contact: denis.doeland@ddmca.com

Festivals - Marketshare on Facebook (%)...

Accumulated comments, likes and shares

2013 | Denis Doeland / DDMCA | contact: denis.doeland@ddmca.com

Festivals - KPI Matrix on Facebook (%)...

Accumulated comments, likes and shares

2013 | Denis Doeland / DDMCA | contact: denis.doeland@ddmca.com

Festivals - The Facebook overview ...

When a user looks at their newsfeed in Facebook, he does not see a chronological order of all posts from his friends and pages he is following. Facebook filters and sorts the posts to match the interest of each user. That is why we see some friends all the time and others never appear in the newsfeed. Which posts are shown to the user depends on his or her interaction with its author. Only fan pages with good fan interaction are shown frequently in the newsfeed. If Facebook recognizes that the posts of a fan page never trigger any interaction with likes, comments and shares, it concludes that the page is not very interesting. And Facebook will show the posts less and less.

The Karma Value measures how well a fan page engages its fans. The Karma Value is calculated on a daily basis. It is based on every type of interaction on a fan page, e.g. likes, comments, shares and votes. The Karma Value does not depend on the total amount of fans. Small pages can have higher Karma Values than large pages if they get their fans to interact more relative to their size. A high Karma Value is an expression of successful Facebook Marketing.

Date range: 04/16/13 - 05/13/13 ...

2013 | Denis Doeland / DDMCA | contact: denis.doeland@ddmca.com

Questions or remarks ...

Management, Consultancy & Advice

Denis Doeland

P: +31 20 4272880 M: +31 6 13520250 E: denis.doeland@ddmca.com L: linkedin.com/in/denisdoeland T: @denisdoeland W: denisdoeland.com W: ddmca.com

2013 | Denis Doeland / DDMCA | contact: denis.doeland@ddmca.com