amitindian05@gmail.

com
MY DREAM COMPANY – NESTLE

Nestlé India is a subsidiary of Nestlé S.A. of Switzerland. With seven factories and a
large number of co-packers, Nestlé India is a vibrant Company that provides consumers
in India with products of global standards and is committed to long-term sustainable
growth and shareholder satisfaction.

The Company insists on honesty, integrity and fairness in all aspects of its business and
expects the same in its relationships. This has earned it the trust and respect of every
strata of society that it comes in contact with and is acknowledged amongst India's 'Most
Respected Companies' and amongst the 'Top Wealth Creators of India'.

Nestlé’s have many strengths. It emphasizes internal growth, to achieve higher volumes
by renovating existing products, and innovating new products. Another strength that
Nestle has is that they are low cost operators. This allows them to not only beat the
competition by producing low cost products, but by also edging ahead with low operating
costs. One strength that they have is their brand recognition. One of their main goals has
been to deliver brands that consumers trust and value and they have succeeded. Another
strength they have is their distribution

Nestle India Limited is the Indian arm of Nestle SA, which holds a 51% stake in the
company. It is one of the leading branded processed food companies in the country with a
large market share in products like instant coffee, weaning foods, instant foods, milk
products, etc. It also has a significant share in the chocolates and other semi-processed
foods market.

Nestlé's leading brands include Cerelac, Nestum, Nescafe, Maggie, Kitkat, Munch and
Milkmaid. To strengthen its presence, it has been the company's endeavor to launch new
products at a brisk pace and has been quite successful in its launches.

Parent support - Nestle India has a strong support from its parent company, which is the
world’s largest processed food and beverage company, with a presence in almost every
country. The company has access to the parent’s hugely successful global folio of
products and brands.

Brand strength - In India, Nestle has some very strong brands like Nescafe, Maggie and
Cerelac. These brands are almost generic to their product categories.

Product innovation - The Company has been continuously introducing new products for
its Indian patrons on a frequent basis, thus expanding its product offerings.
Product offerings - The Company has the option to expand its product folio by
introducing more brands which its parents are famed for like breakfast cereals, Smarties
Chocolates, Carnation, etc.

Global hub - Since manufacturing of some products is cheaper in India than in other
South East Asian countries, Nestle India could become an export hub for the parent in
certain product categories.

Supply chain of nestle

The underlying strategy for Nestlé’s Route to Market

DC s
erie
eliv
dd
P ic ke outlets
factory TSP

Sub distr.
DC Distr. warehouse

Retailer DC

Full truck deliveries Large wholesaler

Tier I . II
Tier Ev.Tier III
200 - 8000km ~ 500 km ~ 20- 100 km
factory

Nestle Food LLC – Supply Chain Management 8