FACEBOOK: GM FINANCIAL CAREERS

This project was a collaboration between GM Financials Communication, Human Resources and Legal departments. In an effort to expand the companys recruitment methods, executives approved a GM Financial Careers Facebook page to promote the company, its business and its employment opportunities.

Integrating social media into GM Financials recruiting strategy

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WHAT ARE WE TRYING TO ACCOMPLISH?

One portal for all information Post events and new jobs Faster posting capabilties

New recruitment techniques

Encourage user interaction Quick turnaround responses User friendly

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WHAT METHOD DID WE SELECT?

Phase 1

Basic Launch

Launch the following sections: "Company," "Join the Team," "Career Paths" and "Social Media Conduct" Company info, job opportunities, job and department descriptions

Phase 2

Employee Vignettes

Roll out "Employee Vignettes" -- text and photos only -- section with short testimonials on what GMF employees love about the company Integrate Twitter into Facebook page, begin utilizing Twitter

Phase 3

Video

Add short video testimonials to "Employee Vignettes" section -- receive list of potential interviewees from HR Integrate CareerBuilder application into "Join the Team" section

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WHO IS INVOLVED?

Human Resources

Writers and Editors

Web Developers

Legal

Graphic Designers

REVIEWS AND APPROVALS

Communication
Chris Choate EVP Chief Financial Officer

Human Resources
Nancy Smart SVP Human Resources

Legal

Mike May EVP Chief Legal Officer and Secretary

Mark Hernandez AVP Internal Communication and Brand Management Chrissy Heinke AVP Public Relations and Communication DeeAnne Row Recruiting Manager Marci Mancuso Kristy Minter Recruiting Coordinator VP Associate Counsel

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DEMO SCREENSHOTS

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THE BASICS

Definitions Custom Page A custom page refers to each page that was individually created for the GM Financial Careers Facebook site. For instance, there are four custom pages: Company, Join the Team, Career Paths and Social Media Conduct. Tabs Tabs are listed within the custom page. For example, within the Company page, there are three tabs: Profile, Culture and Benefits. Custom pages on the GM Financial Careers Facebook site include: Company Join the Team Career Paths Social Media Conduct Facebook-generated pages include: Photos Events Likes Notes* Videos* Groups* *Pages listed in Italics are not on the Favorites list on the Facebook site. In other words, the public wont be able to see them unless we choose to add them later.

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GENERAL GUIDELINES

Some food for thought Remember, when you are logged into Facebook as yourself, all your posts on the GM Financial Careers Facebook site will show up as though GM Financial Careers is posting. Things we encourage: Keep the GM Financial Careers Facebook site looking fresh. For best results and optimum utilization, create new Wall posts at least three or four times a week (does not need to be in the same day). Cover photos and imagery should be switched out every few weeks or so. Respond to users comments and posts within a timely manner, preferably within 24 hours. When responding to users comments and posts, use a conversational and friendly tone, but also be direct and to the point. Post other items in addition to employment opportunities. Post photos, links to helpful websites and blogs, etc. Also consider posting GM Financial-related articles from AmeriNews and those listed under Dealer Newsroom on GM Financials dealer website. Keep photo albums up-to-date. For instance, when new issues of GMF 360 are released, upload photos from the All Across GM Financial section to the corresponding Facebook photo album. Things we discourage: Over-posting or posting too frequently, as in too many posts in one day. An overwhelming amount of posts for one day could discourage users from using our Facebook site. Posting personal information, photos, content, etc. on to our GM Financial Careers Facebook site.

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HUMAN RESOURCES TEAM

Role: Create Wall posts (e.g. employment opportunities, shared links, etc.) for the GM Financial Careers Facebook site; continuously update content on the Facebook Wall, Timeline and Events section; upload photos from recruiting events, GM Financial activities, etc.; create conversational, back-and-forth interaction and discussion with users and interested parties. Editing: For changes or edits to any of the custom pages, please contact the Communication department. Because each page is coded individually, it is imperative that edits go through the Communication team to ensure that nothing becomes broken within the source code which would inevitably result in the GM Financial Careers Facebook site no longer working properly. The Communication team will make the specified edits within the code on Facebook. Revisions to any of the following within the custom pages should go to the Communication team: Text (wording and formatting) Photos and graphics Footers

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COMMUNICATION TEAM

Role: Make edits to permanent content (e.g. custom pages, footers, etc.); make suggestions regarding messaging and branding; provide guidance on how to respond appropriately to users; act as mediator for the Facebook page. Editing: To make edits to any of the custom pages in Facebook, specific instructions have been outlined to make the process easier and to mitigate risk of breaking the source code. (Note: Its preferred but not required to have an understanding of basic HTML. Please review our Common HTML Rules and Tags document before proceeding.) 1. Visit the GM Financial Careers Facebook page and click on one of the custom pages that you would like to edit.

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2. Click on Settings at the top of the custom page.

3. In a new browser window, visit www.onlinehtmleditor.net. This is an external online HTML editor and it will be helpful when making edits to the Facebook page. Any mistakes made in the external editor will not affect the look of the custom page until the edits are made in the Facebook editor.

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4. Click back over the Facebook page. In the source code box, select all (Ctrl+A) of the text, and copy (Ctrl+C) and paste (Ctrl+V) it into the external online editor. Once you have copy and pasted the source code into the online editor, the second box below should show you the image, text, etc. for the custom page you are editing.

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5. Make all changes in the external online editor. As you type your edits, you should see these edits being made to the custom page in the box below. (Please review the Common HTML Rules and Tags document for assistance.) 6. Once all edits have been made, and you have ensured that the custom page looks exactly how you want it to look, select all (Ctrl+A) of the text, and copy (Ctrl+C) and paste (Ctrl+V) it back into the source code box on Facebook. 7. Click Save Settings at the bottom of the Settings page. 8. Go to the top of page and click View Page. You should see your changes made. If at any time you have questions regarding this process, please do not hesitate to ask Rachel Wilcox (Ext. 27418) or Steven Palmer (Ext. 27053).

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CONTACTS

Human Resources
DeeAnne Row, Recruiting Manager ....................................................................................................................817-525-6703 Kristy Minter, Recruiting Coordinator.................................................................................................................817-525-6681

Communication
Chrissy Heinke, AVP Public Relations and Communication ...............................................................................817-302-7069 Mark Hernandez, AVP Internal Communication and Brand Management ........................................................817-302-7136 Heidi Heck, Communication Manager ................................................................................................................817-302-7690 Phil Navarrette, Communication Specialist II .....................................................................................................817-302-7429 Kimmy Daycock, Communication Specialist .......................................................................................................817-302-7692 Steven Palmer, Graphic Design Specialist I ........................................................................................................817-302-7059 Rachel Wilcox, Web Content Developer .............................................................................................................817-302-7418