POSITIVE MOTIVATIONAL ADVERTISMENTS

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

In this advertisement the Dairy Milk shows positive motivation to us by showing that if you want to start new relation, start it with giving dairy milk SILK, which gives the smile on the face of person with positive response. Cadburys SILK is being considered as the positive motivator and good symbol of giving wishes now a days.

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

The advertisement of mountain dew motivates the person who fears to do risky work, after having mountain dew he feels motivated and he is ready to do risky work without fear.

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

NEGATIVE MOTIVALIONAL ADVERTISMENTS

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

This is the advertisement of CEAT TIRE where the company has show how the people are careless on road in matter of crossing and working for road maintenance taking the benefit of that they shown that if you fit the CEAT TIRE on your bike the sudden break and grip on road will be maintain and you can avoid accidents, if that person had not fitted CEAT TIRE he could have met with an accident.

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

EYES SENSATION ADVERTISMENTS

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

This campaign is not only increasing awareness of the Crizal brand, but is also raising patient demand by providing the most complete protection against dangerous ultraviolet (UV) reflections. In addition the company also promise that it is better than any other plastic or glass lens by providing water, smudges, scratches, reflection and dust proof.

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

The Samsung campaign really captures the spirit of 3D TV and brings to life the amazing experience the technology can deliver. It shows how a viewer feels that he/she is watching live action in front of his/her eyes, rather than on T.V.

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

EAR SENSATION ADVERTISMENTS

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

This advertisement is of SONY Headphone. This picture shows man enjoying music by putting headphones. The three main basic needs of human beings is Air , Water and Food ,but in this advertisement SONY company has replaced Food with Music. In this stressful world people enjoy music by downloading music in their gadgets and listening to music whenever they get time. Listening to music also relaxes mind and body.

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

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In this advertisement the couple is watching the movie and they are enjoying the crystal clear sound of water and live atmosphere of war time. The company Sony is trying to convince that it gives you the real-time felling as if you are present at that moment with the crystal clear sound quality speakers.

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

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SMELL SENSATION ADVERTISMENTS

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

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Here the advertisement of AXE shows that the person is spraying deodorant on his body while its strong smell attracts the hot n sexy girls towards the man by running, climbing the mountain and breaking the celling of house. AXE claims that if u spray the deodorant on your body the strong smell will make ANGLES TO FALL FROM HEAVEN

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

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This advertisement of AIRWICK shows that if you use this air freshener, it will give you the sense of smell like sitting in garden with full of flowers and grass.

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

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TASTE SENSATION ADVERTISMENTS

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

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This advertisement by the Coca Cola company shows how the actress is enjoying the taste of SLICE which gives real taste of mango juice. SLICE gives the feeling of real mango taste with refreshment and energy. When the customer drink slice he/she may lost in taste of mango the advertisement is try to show that.

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

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EVEREST Chaat Masalas advertisement is mainly focusing on the sense of taste. Here it shows how it fills the test in the food. As we can see in above advertisement the boy is standing with Samosa he is saying that Boring khana banaye chatpata.

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

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TOUCH SENSATION ADVERTISMENTS

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

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Here it is the advertisement of AXE SHOWER GEL. Which interprets that the more this person apply the GEL on his body the more he feels the touch of hot and sexy Girl.

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

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SUBLIMINAL ADVERTISMENTS

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

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Sometimes the subliminal message is not about sex, sometimes it is just about getting your logo imbedded in the mind of the viewer as often as possible.

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

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Here is the examples of magazine namely PARENTS which is for women in USA the cover page is kept like if any person read the name of magazine he/she reads as it written as PENIS which is a male organ.

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

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It is the best example how marketer uses subliminal message to penetrate in users mind here in a social networking site FACEBOOK shows clearly.

V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY

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