JOURNAL ENTRY 3 Dates: April 2-May 11 Details of Duties: During the last part of my internship, I got to learn about

more positions within Clear Channel as well as take on more responsibilities. I attended more events, created more Register to Win signs, did work on DC101s website, researched artists for Chili Cook-Off and even made a mock radio commercial. The Register to Win sign I created was for Bon Jovi merchandise. I used different tactics to create this sign than I did for the Shamrock Festival tickets because it was promoting a different prize. I used the same colors that were on Bon Jovis official website, black and gold, because that created the feel of the sign. Similarly to the Shamrock Festival RTW sign, I needed to make sure I was giving the audience the most information in the least amount of words. The web work I did was with DC101s New Music Mart. The New Music Mart is a collection of newly released songs that will be playing on DC101. I logged into the administration page for DC101 and learned how to create journals for the website. The journal is the template that Clear Channel uses to create posts for each page. All of the deejays have pages, where they upload their journal entries. The New Music Mart also has a page. I was in charge of formatting the journal entry the same as all the other entries on the New Music Mart page. After I had the correct formatting, I needed to search for the artists official website, and link that website to the New Music Mart page. I liked working with the New Music Mart because I got to see website design from the inside. Other computer work I did was researching the bands for Chili Cook-Off. Chili Cook-Off is DC101s biggest spring concert. They start planning the concert in October, and announce the artists in March. DC101 promotes Chili Cook-Off at events leading up to the concert by giving

away prizes if people answer trivia questions about the Chili Cook-Off bands. I was in charge of creating these trivia questions. I searched online magazine interviews with the band, the bands websites and fan pages to come up with questions. I needed to make sure the questions were fun and interesting so people would want to answer for prizes while getting excited about the concert. One of the events that we promoted Chili Cook-Off at were Happy Hour events. Happy Hour events were every Thursday with Tessa, the afternoon deejay at DC101. Happy Hour crowds were different than concert crowds because they were businessmen/women who just got off of work. These events were classier than concerts and attracted a few of the same people each week. For example, there was a group of young men who came to every Happy Hour for DC101. I became familiar with these individuals and was able to create a positive relationship with them, which gave them a good impression about DC101. The most interesting project during the last part of my internship was creating a DC Lottery spot with Mike Jones, the nighttime deejay for DC101. A spot is simply a commercial that is played on the air. Before creating the spot, Mike answered all of my questions about the sales and programming parts of radio stations. I learned that some companies ask DC101 to come up with a spot from scratch. For example, a local restaurant will tell DC101 that they want to play a commercial on their station, but do not know what exactly to say. In this case, the DC101 sales team will meet with the restaurants sales team to write a spot. In other cases, the company will have a spot recorded and edited, and all DC101 has to do is play it on the air. Other time, the company will give DC101 a script for a deejay to record and edit. The mock spot that I worked on was written by DC Lottery. They needed one of the deejays to record, edit and add music to the spot. Mike taught me how to record my voice. He

told me I needed to be loud and clear, similar to a phone conversation. I also needed to sound excited because no one wants to listen to a boring commercial. After recording the spot, I used Adobe Audition to delete the pauses between my sentences. After editing my recording, I had to add music to the background. Mike showed me a website that is solely for Clear Channel commercial use. The website had thousands of background songs of all different genres. After searching through many pages, I found a background song that fit the DC Lottery. Professional Value: I think I learned more at the end of my internship than I did during any other part. Being asked to create a page for DC101s website showed my supervisor trusted me with bigger responsibilities than in the beginning of my internship. Attending the Happy Hour events made me further realize the different types of crowds that promotions events for DC101 attracts. Because they have such a wide range for their target audience, the different types of promotional events allow the station to reach sub-target audiences. By attending promotional events with different deejays, I learned more about working at a radio station. Each deejay has their own personality, and they each had something different to say about working at radio stations. For example, Tessa is a woman working for a male-oriented company. She gave me advice about how to work with this target audience. Mike Jones really likes interacting with the public, and he gave me advice on how to approach people at events. Roche does the programming for the station, which means he picks the music. He made me realize that it does not matter if you like something, it only matters if you audience is going to like it. Lastly, my supervisor taught me that while working for promotions, you need to stay organized, be prepared for anything to happen at an event.

Ending my internship, I do not think I want to work at a radio station after college, but I would definitely like to do more work with promotions. When I was working with Mike Jones to create the mock commercial, I was more interested in how the sales team wrote the commercial than how to edit the commercial on Adobe Audition. Although I do not want to be editing the commercials, I would like to learn how to create a commercial for radio in the future. Personal Values: I am very surprised at the accomplishments I have made throughout my internship. When I started my internship, I was not comfortable approaching employees at Clear Channel or people at promotional events. After I realized how much I could learn by asking questions, I tried to ask my supervisor about different aspects of radio and promotions. By asking simple questions, I got to learn what type of software the website management team uses to send out newsletter blasts. I also got to learn more about the details of planning events by asking my supervisor to walk me through the steps. Before interning at DC101, I had no idea what I wanted to do after college. I thought I wanted to do marketing, public relations or promotions for a television broadcasting company, that is why I wanted to start with radio broadcasting. However, after working with DC101, I realized how much I enjoy planning mock events and attending promotional events to interact with the public. Meeting new people and going to new places makes me happy. When I went to the promotional events, I knew I was going to have fun. This is the type of work I want to do when I leave Maryland. Connecting Dots to Major The biggest connection I made to my classes during the last part of my internship was relating Chili Cook-Off promotions to Diffusion Theory. Diffusion is a process people go

through when they adopt an attitude/behavior. The first step of the process is becoming aware. DC101 listeners became aware of Chili Cook-Off from the hundreds of commercials, references by the deejays throughout the day, and ticket giveaways at promotional events. Once people become aware of the Chili Cook-Off, they become interested. During promotional events, people would come to the table to ask what Chili Cook-Off was, who the bands were, when/where it was. The next step is evaluation and trial. People evaluated the Chili Cook-Off by asking their friends or other people at promotional events if Chili Cook-Off 2012 was fun. Most people had positive feelings about previous Chili Cook-Off concerts. The last step in the process is adoption. Once the person was confident that Chili Cook-Off was worth going to, they would either buy tickets or enter to win at the promotional event.