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CASE 14-2 MOTIVATING A GROUP OF WINNERS

PAT RILEY MOTIVATES BY THE NUMBERS
From phrases, When players first join the Lakers, management tracks their basketball statistics back to high school. This is termed taking their number. The purpose is to look for an accurate gauge of what a player can do, then build him into the teams plan, so that players will maintain and improve their average. The phrases show that Pat Riley use the personal characteristics and background to a need for achievement and the associated competitive drive to meet standards of excellence. This motivation theory relates with the Achievement motivation theory and Moslow Theory. Achievement theory is one of a number of psychological theories concerning what makes people do what they do. Knowledge of this theory is useful to managers who wish to get the most out of their employees., achievement motivation or need for achievement is influenced by a combination of internal factors including personal drives and external or environmental factors including pressures and expectations of relevant organizations and society. Related to an individuals need for achievement and overall motivation is the individuals need for power and need for affiliation. Pat Riley aware that by understanding and explaining individuals achievement motivation is very important within his Los Angeles Lakers where such characteristics are strongly associated with on-going their success, most notably in the sports function. Staffing the team with individuals having backgrounds and personal characteristics that are suggestive of a high need for achievement becomes an important consideration. While many factors are potentially influential and interact, e.g. an individuals values (e.g. valuing the accomplishment of tasks over personal relationships), culture and educational background, providing appropriate external support in the form of Los Angeles Lakers systems, structures, and culture (e.g. including opportunities for promotion, recognizing and rewarding successes, ensuring performance feedback, and matching individual control with role responsibilities and role importance) becomes just as important as the basketball teams assessing and nurturing an individuals personal drives. When the management have tracks their record and put the suitable role in game, the employees will do to the tendency for him to become actualized in what he is potentially. The second theory is the Maslow Theory of motivation. Riley know that he earn the player with the enormous salary and should also recognise that workers are not all motivated in the same way and do not all move up the hierarchy at the same pace ( refer Figure 1: Moslow Hierarchy). So, the workers may therefore have to offer a slightly different set of incentives from worker to worker. After that, Riley might be phrases as the desire to become more and more what one is to become everything that one is capable of becoming .What a man can be, he must be. This desire only can achieved if the man was placed in right place. They will maintain and improve their average. He also can emphasize historical comparison a year before, so the players can compare their most recent performance with their career best.

PAT RILEY WITH TEMPORARY INSANITY APPROACH

From phrases, Back in the locker room Riley went temporarily insane as he termed it. He kicked the door, yelled at the players and threw several cokes on the floor. This was definitely insane behaviour from Riley who is generally a mild-mannered coach. This phrase relates with the Reinforcement theory motivation. Reinforcement theory motivation is a

term in operant conditioning and behaviour analysis for a process of strengthening a directly measurable dimension of behaviour such as rate (e.g., pulling a lever more frequently), duration (e.g., pulling a lever for longer periods of time), magnitude (e.g., pulling a lever with greater force), or latency (e.g., pulling a lever more quickly following the onset of an environmental event)as a function of the delivery of a stimulus (e.g. money from a slot machine) immediately or shortly after the occurrence of the behaviour. Giving a monkey a banana for performing a trick is an example of positive reinforcement. But, in this case, Pat Riley uses the Negative Reinforcement to boost the employees spirit as soon as possible before they lose the game. Negative Reinforcement is the taking away of an aversive stimulus to increase certain behavior or response. For example is suppose someone has a headache. The person takes two aspirin but nothing happens . The next time the person has a headache it is likely the person will take Tylenol. That is the be havior that has been reinforced. A negative reinforcer is not punishment. These terms are often confused. A negative reinforcer increases or maintains the frequency of the behavior that terminates the negative reinforcer. In this case the negative reinforcer is present before the behavior. The organism performs a behavior that terminates the negative reinforcer. The behavior that terminates the negative reinforcer is likely to increase or be maintained in frequency. Rileys employee knows that Riley has mild-manners, but in this case, Riley suddenly used this negative reinforcement theory as temporary action. Riley is trying to motivate their employees should be sure to tell individuals what they are doing wrong and focus on the game and he never play on his word. He acts as temporary to remind the player the main focus and their aim as the Los Angeles Lakers.