Traffic

Income Streams
Advertising rev

0.05

Ads income per visit

Paying Users

1000

Conversion
Registered - to Paying User
Word of Mouth
Word of Mouth
conversion
Word of Mouth
effectiveness
decrease
Users Lost %

David Mikadze 2013

Ads Revenue

4%
5%

VK CTR
SMM CTR
Visits per
Marketing
Employee

10%

Products

10%

Training
Verification

900
180

4%
20%

Training income per paying user

Avg Verification income per paying user

Commision

5%
2.5%

Average transaction
Commision

60%

350
15%

Commision per transaction

Employees
Salaries
30,000.00.
35,000.00.
35,000.00.
50,000.00.
Total

1
1
1
0
0

Marketing
Customer Service
Administrative
IT
65,000

2
1
1
0
0
65,000

3
1
1
0
1
115,000

4
2
1
0
1
145,000

5
2
1
0
1
145,000

6
2
1
1
1
180,000

7
3
1
1
1
210,000

8
3
1
1
1
210,000

9
3
1
1
1
210,000

10
4
2
1
1
275,000

11
4
2
1
1
275,000

12
4
2
1
1
275,000

LOANS AND FINANCING

Loan 1
Amount
Interest

Payment Shedule
150000
10% Payment

Loan 2

Total Paid

Amount
Interest

550000
20%

Weighted Av Intr
Total Debt

17.86%
700000

0
0

0
0

0
0

1
0

2
0

3
0

4
0

5
0

6
0

7
0

8
140000

9
140000

10
140000

11
140000

12
140000

140000

280000

420000

560000

700000

Traffic Generation
Source
Groups
VK CPC
VK CPM
Total

CPM

CPC

Impressions

13
30
10

Month
Marketing
team gen
visits
Reg Users
Pay Users
Grand
total visits

Visits%

David Mikadze 2013

Visits

Conv %

Reg Users

Cost

250000
7000
1250000
1507000

4%
4%
4%

10000
280
50000
60280

10%
10%
10%

1000
28
5000
6028

CPA
Pay Users
Cost of PU
3250
3.25
100
32.5
8400
300
3
3000
12500
2.5
500
25
24150 4.006304
603 40.06303915

10

11

12

1000
100
10

1000
100
10

1000
100
10

2000
200
20

2000
200
20

2000
200
20

3000
300
30

3000
300
30

3000
300
30

4000
400
40

4000
400
40

4000
400
40

61280

61280

61280

62280

62280

62280

63280

63280

63280

64280

64280

64280

Registered Users
Month

Bought Users
1
2
3
4
5
6
7
8
9
10
11
12

Invited Us
6028
6028
6028
6028
6028
6028
6028
6028
6028
6028
6028
6028
72336

Mark team reg us

0
1469
3236
5316
7770
10616
13892
17654
21916
26703
32054
37960
178587

100
100
100
200
200
200
300
300
300
400
400
400

Total New Reg

Spendings
Total Reg Usr
CPA
6128
24,150.00.
6028
7597
48,300.00.
13625
9364
72,450.00.
22989
11544
96,600.00.
34534
13998
120,750.00.
48532
16844
144,900.00.
65376
20220
169,050.00.
85596
23982
193,200.00.
109579
28244
217,350.00.
137822
33131
241,500.00.
170953
38482
265,650.00.
209435
44388
289,800.00.
253823
253923
289,800.00.
253823

Paying Users
Month

New Paying Users

1
2
3
4
5
6
7
8
9
10
11
12

613
760
936
1154
1400
1684
2022
2398
2824
3313
3848
4439

Pay Usr Lost

0
289
572
790
1009
1243
1508
1816
2166
2561
3012
3514

Total Paying Usrs

482
953
1317
1681
2072
2513
3027
3609
4268
5020
5856
6781

Rev Per Usr

Total revenue
124.50.
60,009.00.
124.50.
118,590.30.
124.50.
164,018.10.
124.50.
209,333.59.
124.50.
258,009.35.
124.50.
312,915.36.
124.50.
376,910.12.
124.50.
449,343.14.
124.50.
531,371.70.
124.50.
625,030.71.
124.50.
729,110.39.
124.50.
844,276.48.

4.01.
3.54.
3.15.
2.80.
2.49.
2.22.
1.97.
1.76.
1.58.
1.41.
1.27.
1.14.

Inv effectiveness
100.000%
97.500%
95.000%
92.500%
90.000%
87.500%
85.000%
82.500%
80.000%
77.500%
75.000%
72.500%

Income Statement
Month
0

Month
0

Month
0

Month
1

Month
2

Month
3

Month
4

Month
5

Month
6

Month
7

Month
8

Month
9

David Mikadze 2013

Month Month Month
10
11
12

200%
Year2

Growth rate per annum

150%
100%
Year3
Year4

40%
Year5

Revenue
Advertising revenue
Commision
Training
Verification

0
0
0
0

0
0
0
0

0
0
0
0

3,064
25,305
17,352
17,352

3,064
50,008
34,291
34,291

3,064
69,164
47,427
47,427

Revenue

63,073

121,654

167,082

212,448 261,123

0
400,000

0
40,000

0
20,000

0
0
4,000
0

0
0
4,000
0

0
0
4,000
0

65,000
0
35,000
10,000
24,150
4,000
9,000

65,000
0
35,000
10,000
24,150
4,000
9,000

115,000
0
35,000
10,000
24,150
4,000
9,000

145,000 145,000 180,000 ####### 210,000 ####### 275,000 275,000 275,000

0
0
0
0
0
0
0
0
0
35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000 35,000
10,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000
24,150 24,150 24,150 24,150 24,150 24,150 24,150 24,150 24,150
4,000
4,000
4,000
4,000
4,000
4,000
4,000
4,000
4,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000

6,510,000 16,275,000 32,550,000 45,570,000

0
0
0
0
1,260,000 3,150,000 6,300,000 8,820,000
480,000 1,200,000 2,400,000 3,360,000
869,400 2,173,500 4,347,000 6,085,800
144,000
360,000
720,000 1,008,000
324,000
810,000 1,620,000 2,268,000

404,000

44,000

24,000 147,150

147,150

197,150

227,150 232,150 267,150 ####### 297,150 ####### 362,150 362,150 362,150

9,587,400 23,968,500 47,937,000 67,111,800

Expenses
Payroll
Outsourced
Rent
Freelancers
Marketing
Maintenance
Office Supplies
Operating Exp.
Interest
Principal

18%

Expenses
Pretax Income
Income Tax
Net Income

10,417 10,417 10,417

0
0
0
414,417

30%

54,417

10,417
0

34,417 157,567

10,417
0
157,567

10,417
0
207,567

3,114
3,114
3,114
3,164
3,164
3,164
3,214
3,214
3,214
88,273 108,799 131,952 ####### 189,482 ####### 263,567 307,456 356,020
60,530 74,605 90,482 ####### 129,931 ####### 180,732 210,827 244,128
60,530 74,605 90,482 ####### 129,931 ####### 180,732 210,827 244,128

10,417
0

####### 847,490 14,149,759 35,374,397 70,748,794 99,048,311

10,417 10,417 10,417

8,333
6,250
4,167
2,083
0
0
0
0 140,000 140,000 140,000 140,000 140,000

237,567 242,567

(414,417) (54,417) (34,417) (94,494) (35,912) (40,485) (25,119)

0
0
0
0
0
0
0
(414,417) (54,417) (34,417) (94,494) (35,912) (40,485) (25,119)

####### ####### 452,507 ####### 628,245

18,557
5,567
12,990

####### ####### 445,483 ####### 506,317

38,463
11,539
26,924

72,507
21,752
50,755

7,024
2,107
4,917

113,004
282,510
565,020
791,028
5,919,113 14,797,784 29,595,567 41,433,794
4,058,821 10,147,052 20,294,103 28,411,745
4,058,821 10,147,052 20,294,103 28,411,745

0
0

0
0

0
0

0
0

####### 502,150

9,587,400 23,968,500 47,937,000 67,111,800

91,136 121,928 ####### 345,340

27,341 36,578 68,427 103,602
63,795 85,350 ####### 241,738

4,562,359 11,405,897 22,811,794 31,936,511

1,368,708 3,421,769 6,843,538 9,580,953
3,193,651 7,984,128 15,968,256 22,355,558