CHICK-FIL-A #FRESHMADE PHOTO CONTEST OFFICIAL RULES NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.

A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR ODDS OF WINNING. CONTEST OPEN TO ENTRANTS WHO MEET THE ELIGIBILITY REQUIREMENTS SET FORTH IN SECTION 1. CONTEST BEGINS 12:00:01 AM EASTERN TIME (ET) MAY 20, 2013 AND ENDS 11:59:59 PM ET JUNE 28, 2013 (CONTEST PERIOD). VOID IN RHODE ISLAND AND WHEREVER PROHIBITED. This Contest is in no way sponsored, endorsed, administered by or associated with Instagram. 1. ELIGIBILITY. Chick-fil-A #FreshMade Photo Contest (the Contest) is open to legal residents of the 50 United States and the District of Columbia, excluding residents of Rhode Island, who are authorized holders of a public Instagram account and registered followers of @ChickfilA on Instagram. To be eligible, the entrant who submits the photograph inspired by the idea of starting something fresh (the Submission) in the Contest (Entrant) must be 13 or older. None of the following are eligible to be an Entrant or to be depicted in En trants Submission: employees, immediate family members (parent, child, sibling, or spouse) of employees, or those living in the same household (whether related or not) of employees of: Chick-fil-A, Inc. (Sponsor), CFA Properties, Inc., any Chick-fil-A restaurant, any Dwarf House restaurant, or any Truetts Grill restaurant; any operator of any such restaurant; any affiliates, subsidiaries, advertising agencies, promotion agencies, or other entities involved in the development, administration, or fulfillment of the Contest; or any individuals involved in the development, administration, or fulfillment of the Contest (collectively, the CFA Entities). 2. REQUIREMENTS FOR SUBMISSION. To be eligible for the Contest, the Submission that Entrant submits must meet all of the following criteria: (1) The photograph submitted must have been taken by you and must be your original work. (2) The photograph must be submitted electronically via Instagram mobile application using the #FreshMade #ChickfilA hashtag. (3) You must have previously obtained express permission to submit the photograph in the Contest from each person 18 or older (or the age of majority in their states of residence if the age of majority is greater than 18) depicted in the photograph, and from the parent or legal guardian of each person under the age of majority depicted in the photograph, with the understanding that upon submission, the photograph and all rights therein immediately become the sole and exclusive property of Sponsor. (4) The photograph must not infringe or misappropriate the rights of any party, including, without limitation, any copyright rights, trademark rights, rights of publicity, or rights of privacy. (5) The photograph must not contain any material that is or may be perceived as violent, immoral, offensive, illegal, pornographic, obscene, inappropriate, or representing Sponsor in a negative way or in a manner inconsistent with Sponsors brand and/or reputation, as determined by Sponsor in its sole and absolute discretion. (6) The photograph must not contain any material that depicts, encourages, or suggests any activity that is illegal, immoral, dangerous, unsafe, or presents an unreasonable or undue risk of harm to person or property, as determined by Sponsor in its sole and absolute discretion. (7) The photograph must not have been dangerous or unsafe to make or produce. (8) The photograph must not contain or depict any logo, trademark, service mark, storefront, trade dress, mascot, photograph, or other image of any business or company other than Chick-fil-A.

(9) The photograph, including all material and all rights embodied therein, will become the sole and exclusive property of Sponsor immediately upon submission. (10) Once you submit the photograph, you and those depicted in the photograph have no rights in the photograph and may not distribute, disseminate, sell, use, license, or post the photograph or any copies of it in any medium (including other Internet sites) without the prior express written consent of Sponsor. (11) By submitting the photograph, you represent and warrant to Sponsor that the Submission satisfies each of the foregoing requirements. Failure to satisfy any of these requirements, as determined by Sponsor in its sole and absolute discretion, may render you and your photograph ineligible. 3. HOW TO ENTER. Entrant must have Internet access and an Instagram account in order to enter the Contest. Entrant can create an Instagram handle by downloading the Instagram mobile application from Apples app store or the Google Play Android Marketplace at https://itunes.apple.com/us/app/instagram/id389801252?mt=8 or https://play.google.com/store/apps/details?id=com.instagram.android and following the instructions to create an account. During the Contest Period, Instagram account holders can enter the Contest by (a) following Sponsors Instagram feed @ChickfilA on Instagram, and (b) posting a picture inspired by the idea of starting something fresh with #FreshMade #ChickfilA from his/her Instagram account. In the event of a dispute regarding the identity of an Entrant, the registered owner of the Instagram account will be deemed to be the entrant. All entries must be received during the Contest Period and in accordance with these Official Rules. The photograph must have been taken by Entrant and must meet all eligibility requirements. Incomplete or duplicate entries are not permitted and are void. Using any device to automate the entry process is prohibited, and any such entries are void. 4. JUDGING OF SUBMISSIONS AND SELECTION WINNERS. For all eligible Submissions, an internal review panel selected by Sponsor and/or its designee (Sponsor Panel) will judge the Submissions based on the following criteria and in its sole and absolute discretion: overall quality, appearance, creativity, originality, skill, visual appeal and content. Beginning on May 28, 2013, the Sponsor Panel will select, in its sole and absolute discretion, from among the eligible Submissions, ten (10) winning Submissions (each, a Winner) per calendar week throughout the six-week duration of the Contest. Odds of winning depend on the number of eligible entries received. 5. PRIZES. Each Winner will receive: one (1) Sandwich Variety digital offer card for one sandwich of Winners choice between Original, Chargrilled or Spicy, as indicated on the digital offer card, that may be redeemed at participating Chick-fil-A restaurants; one (1) Milkshake Variety digital offer card for one small milkshake of Winners choice between Vanilla, Chocolate, Strawberry, Cookies & Cream or available limited time flavor, as indicated on the digital offer card, that may be redeemed at participating Chick-fil-A restaurants; and, one (1) plush cow (Prize). The Approximate Retail Value (ARV) of each Prize in the Contest is $10.78; however, the actual value will vary depending on the Winners prize selection and based on Winners geographical region. Chick-fil-A digital offer cards may not be sold, offered for sale, assigned, transferred, offered for transfer, photocopied, duplicated, or redeemed or exchanged for cash, merchandise, or services, except by Sponsor, in its sole and absolute discretion. Winner is solely responsible for any applicable taxes and any unspecified expenses or costs associated with a Prize or with redeeming a Prize. Each Winner is solely responsible for any taxes or other costs or expenses associated with the receipt, acceptance, or use of any prize.

Sponsor is not responsible for any prizes that are lost, stolen or misplaced. Use of Chick-fil-A digital offer cards awarded as prizes is subject to the terms and conditions printed thereon. Except to the extent that their terms and conditions state otherwise, prizes are not exchangeable for merchandise or services. Sponsor may substitute for any prize, or any portion thereof, cash or another item of approximately comparable or greater value if a prize, or any portion thereof, becomes unavailable for any reason. In the event that a Prize cannot be awarded for any reason or a Winner is not capable of redeeming a Prize for any reason, Sponsor may award the Prize to another eligible Entrant in accordance with the judging criteria set forth in Section 4, and as determined by Sponsor or the Sponsor Panel in its sole and absolute discretion. 6. HOW TO CLAIM PRIZES. After the selection of the Winners each week, Sponsor will attempt to notify each Entrant by commenting on the Submission on Instagram. Sponsor may request that the Entrant email all eligibility information, Winners email address, telephone number and mailing address (Notification) to Instagram@Chick-fil-A.com. Sponsor will reply and send to Entrant at that e-mail address Affidavits of Eligibility and, where lawful, Liability/Publicity Releases (collectively, Affidavits and Releases), to be signed by Entrant and returned as directed. In the event that any materials or notifications are returned as undeliverable, or the potential Winner fails to complete and return the Affidavits and Releases within ten (10) business days after they are sent to Entrant, or is otherwise unreachable for any reason, such Entrant shall forfeit all prizes, and Sponsor may select a substitute winner based on the judging criteria described in these Official Rules. 7. LIMITED LICENSE TO USE CHICK-FIL-A INTELLECTUAL PROPERTY. Sponsor and/or CFA Properties, Inc. (collectively, the Licensors) grant to eligible Entrants a limited, non-exclusive license to use Licensors trademarks and copyrights for the sole purpose of creating and submitting photographs in connection with this Contest, subject to all of the guidelines, restrictions, and obligations in these Official Rules. This limited license extends only to Submissions actually submitted to Sponsor in accordance with these Official Rules. The license does not extend to any Submissions created in connection with this Contest, but not actually submitted to Sponsor in accordance with the Official Rules. Use of any trademarks, copyrights, or other intellectual property of Licensors in Submissions or in any other material or media not submitted to Sponsor in connection with this Contest and in accordance with these Official Rules constitutes an unauthorized use of, and may constitute infringement and misappropriation of, Licensors trademark, copyright, and intellectual property rights. Lic ensors reserve all rights and remedies available at law and in equity to enforce these Official Rules and their respective trademark, copyright, and intellectual property rights. 8. RIGHTS IN SUBMISSIONS. As set forth above, including in Section 2, as a condition of participating in the Contest, any Submission that any Entrant submits, including all copyright rights and other intellectual property rights in and relating to that Submission, immediately become the sole and exclusive property of Sponsor. As the owner of all rights in each submitted Submission, Sponsor has the perpetual, worldwide right (but no obligation) to edit, adapt, modify, reproduce, display, publish, distribute, assign, sell, transfer, and otherwise use (unless prohibited by applicable law) the Submission (including all material embodied therein) in any way, in any media now or hereafter known, and for any purpose, including trade, advertising or promotional purposes, as Sponsor determines, in its sole and absolute discretion, without further notice or compensation to Entrant, to those depicted in the Submission, or to any other parties.

Unless prohibited by law, participation in the Contest and in the creation and submission of a Submission constitutes consent by Entrant, by each person 18 or older (or the age of majority in their states of residence if the age of majority is greater than 18) depicted in the Submission, and by the parent or legal guardian of each person under the age of majority depicted in the Submission to use Entrants and the depicted person's name (or username), age, Submission, image, likeness, hometown, state of residence and/or statement in any manner and in any medium now known or later developed, for any purpose, including Contest, promotional, advertising, and trade purposes, without payment, consideration, authorization or remuneration to the Entrant or to those depicted in the Submissions. By submitting a Submission in the Contest, Entrant represents and warrants to Sponsor that Entrant has obtained from each depicted person 18 or older (or the age of majority in their states of residence if the age of majority is greater than 18), and from the parent or legal guardian of each depicted person under the age of majority, an assignment of all rights in the Submission to Sponsor with the understanding that the Submission, and the picture, image, and/or likeness of any person depicted in the Submission, may be used in any media now or hereafter known, for trade, advertising, promotional, or other purposes as Sponsor determines, in its sole and absolute discretion, without further notice or compensation. In addition, each Entrant warrants that any so called moral rights in the Submission have been waived and Entrant acknowledges and agrees that Sponsor may use any ideas from any Submission or other submitted materials, whether or not Entrant has been awarded a prize in connection with any such Submission or other materials. 9. PRIVACY. Entrants and all participants agree to and understand that Submissions will be made available to the public, including but not limited to posting on the Internet. Whether or not Submissions are published on the Internet, Sponsor does not guarantee any confidentiality with respect to any Submission. Sponsor will collect personal data from Entrants and those depicted in Entrants Submission, and this information will be used for the purposes of administering the Contest, publicizing the Contest, and other promotional purposes that benefit Sponsor. In the event of any discrepancy between Sponsors privacy policy and these Official Rules, the privacy policy will govern and control. For a copy of Sponsors full on-line privacy policy please visit http://www.chick-fil-a.com/Legal/Privacy. By entering this Contest, each Entrant gives their express permission to be contacted by Sponsor or its designees by comment on Instagram, telephone, email or postal mail for Contest purposes only. 10. GENERAL CONDITIONS. By participating in this Contest, each Entrant agrees to be bound by these Official Rules and the decisions or interpretations of Sponsor regarding the Official Rules, which are final and legally binding in all respects. Non-compliance with these Official Rules may result in disqualification. An Entrant or other person is not a winner until he/she has fully complied with these Official Rules. Each entry is subject to verification by Sponsor. Entrants and other participants hereby waive any right to claim ambiguity in these Official Rules. All federal, state, and local laws and regulations apply. 11. GENERAL RELEASE AND WAIVER OF CLAIMS. By entering the Contest, participating in the Contest or any Contest-related activity, and/or accepting a prize, each Entrant (for himself/herself and his/her heirs and assigns) hereby releases Sponsor, the CFA Entities, and all of their respective parents, subsidiaries, affiliates, advertising and promotion agencies, and all of their respective directors, officers, governors, employees, shareholders, and agents (collectively, the Releasees), and Instagram, LLC. from any and all liability, loss, harm, damage, cost, expense, or claims including, but not limited to, third party claims based on: (A)

publicity and/or privacy rights, defamation, and intellectual property associated with Entrants or anothers participation in the Contest, redemption of any prize in connection with the Contest, and/or use or misuse of any prize in connection with the Contest, including, but not limited to, all reasonable counsel fees and court costs incurred, property damage, personal injury, and/or death; (B) anything related to the production, promotion, or administration of the Contest (or participation therein), including preemption, cancellation, or rescheduling; and (C) anything that may occur in connection with acceptance and/or use of the prizes, or while participating in the Contest, except for any claims of gross negligence or willful misconduct of the Releasees. 12. LIMITATIONS OF LIABILITY. Neither Sponsor nor any other Releasee shall be responsible for lost, late, incomplete, stolen, misdirected, illegible, or incomplete entries (or any components thereof). Neither Sponsor nor any other Releasee shall be responsible for any incorrect or inaccurate information, whether caused by Sponsor, Releasees, an Entrant, or any other person or by any computer, network (such as Instagram), software, hardware, technical, or human error or malfunction that may occur in the processing or judging of entries, the administration of the Contest, or the notification of potential Contest winners. Neither Sponsor nor any other Releasee shall be responsible for any tampering or for any equipment or programming associated with or utilized in the Contest, and neither Sponsor nor any Releasee shall have responsibility for any error, omission, defect, theft, destruction, or unauthorized access to the Submission related to the Contest, or for any damage to an Entrants or anothers computer or mobile device related to or resulting from participating in the Contest. Sponsor reserves the right, in its sole and absolute discretion, to disqualify any individual found to be tampering with the entry process, the voting process, or the operation of the Contest; to be acting in violation of these Official Rules; or to be acting in a non-sportsmanlike or disruptive manner, or with intent or apparent intent to annoy, abuse, threaten, embarrass, harm, or harass, in any way, any other person. If the Contest is not capable of running as planned for any reason, including but not limited to, business or market circumstances, force majeure, public health concerns, tampering, unauthorized intervention, actions by Entrants or others, fraud, or any other causes which Sponsor, in its sole and absolute discretion, deems could corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Contest, Sponsor reserves the right, in its sole and absolute discretion, to cancel, terminate, modify, or suspend the Contest. If any malfunction, error, disruption, damage, or other circumstance or event impairs the administration, security, fairness, integrity, or proper play of the Contest, Sponsor may, in its sole and absolute discretion, suspend or terminate the Contest or any portion thereof by sending a notice via Instagram, on www.chick-fil-a.com, or in participating Chick-fil-A restaurants. If the Contest or any portion of the Contest is terminated before the end of the Contest Period, Sponsor will select winners or remaining winners from all eligible entries received as of the termination date of the Contest based on the judging criteria described in these Official Rules. IN NO EVENT WILL SPONSOR OR ANY RELEASEE BE RESPONSIBLE OR LIABLE FOR ANY INJURIES, CLAIMS, ACTIONS, DAMAGES, LOSSES, OR LIABILITY OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, RESULTING FROM OR ARISING FROM PARTICIPATION IN, OR THE PRODUCTION, PROMOTION, OR ADMINISTRATION OF, THE CONTEST, OR ACCEPTANCE, POSSESSION, USE, MISUSE, OR NONUSE OF A PRIZE THAT MAY BE AWARDED. WITHOUT LIMITING THE FOREGOING, ALL PRIZES ARE PROVIDED AS IS WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-

INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY VIOLATE CRIMINAL AND CIVIL LAWS, AND SHOULD ANY SUCH ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. 13. CHOICE OF LAW. This Contest will be administered in the State of Georgia, and by participating, each Entrant, each person 18 or older (or the age of majority in their states of residence if the age of majority is greater than 18) depicted in a photograph taken in connection with the Contest, and the parent or legal guardian of each person under the age of majority depicted in a photograph taken in connection with the Contest agree that all issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of Entrants, Sponsor, and/or others in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Georgia without regard to conflicts of law/choice of law doctrine of Georgia or any other jurisdiction, and all proceedings shall take place in the United States District Court for the Northern District of Georgia (Atlanta Division) or in the Georgia state courts serving Atlanta, Georgia. All of the foregoing agree to the jurisdiction of such courts and waive any right to change of venue or any like right. 14. WINNERS LIST. For a list of winners, send request and a self-addressed, stamped envelope for receipt by August 20, 2013 to: Chick-fil-A, Inc., 5200 Buffington Road, Atlanta, Georgia 30349, Attn: 2013 #FreshMade Photo Contest (residents of Vermont may omit postage). Only the first names and first initials of the last names of winners will be provided. Sponsor: Chick-fil-A, Inc., 5200 Buffington Road, Atlanta, Georgia 30349 Chick-fil-A is a registered trademark of CFA Properties, Inc. 2013 CFA Properties, Inc. All Rights Reserved. Printed in U.S.A.