History of Nokia

Nokia was established as a wood pulp mill by Fredrik Idestam in 1865. Finnish Rubber works acquired Nokia wood mills as well as Finnish cable works, which is a producer of telephone and telegraph cables. All the three companies were merged in 1967 to form the Nokia Group. In 1970 Nokia more involved in the telecommunications industry. In 1981 international cellular system, the Nordic Mobile Telephone network having been developed with the help of Nokia. Nokia acquires Mobira, which becomes the Nokia Mobile Phones division in 1982. The company delivered the first GSM network to Radkilinia , a Finnish company in 1991.In 1992, Nokia 1011 - a precursor for all Nokia's current GSM phones was introduced. In the 1990s near about 90 operators around the world used Nokia GSM services. The company focused on two core businesses - mobile phones and telecommunications networks. After that Nokia got big achievements into telecommunication sector.

Marketing Strategy
Nokias corporate responsibility strategy is to engage, improve and be accountable. Company performance in economic, environmental and social issues and measured regularly. They engage in stakeholder dialogue and form partnerships that serve the areas they want to improve. They continue focused and practical improvement programs relevant organizational or geographical areas as part of business operations. It divided into three parts: business planning, internal communications, training. They increase accountability to stakeholders through reporting, and informative internal and external communications activities. Company is responsible for decision making in all parts of their business. It is also the responsibility of the company about all the actions they will take. They believe focusing on issues which impact more and important, company will move company resources and be more proactive and also ensure the long term programs. There are three strategic assets that Nokia will invest in and prioritize: Brand and design.

Customer engagement and fulfillment. Technology and architecture.

Areas of focus
To achieve their business objective, their strategy focuses on these aspects: Mobile communications: The aim is to position Nokia as the preferred provider of products and solutions for mobile communications. They make leading highcapacity cellular networks, platforms and user applications for the mobile Internet, end-to-end broadband access solutions and Professional Mobile Radio systems. Personalized Technology: They build on their core competencies in various key areas, including design and product innovations, brand development, and effective demand/supply network management, to bring new product concepts and associated services to market. Driving Open Mobile Architecture: Nokias key commitment is to create a global and open mobile software and services market. Strengthening the Brand According to the surveys Nokia always integrated with well-designed, high quality and technologically advanced products. It also provides user friendly customer services. Expanding the Business: Its strategy is too focused in making partnerships and acquisitions and maintains its market position. They focus on global business opportunities.

SWOT Analysis of Nokias strategy

There are number of tools which use to understand the effectiveness of company strategies. SWOT Analysis means Strengths, Weaknesses, Opportunities and Threats.SWOT analysis done by the company to realize their weaknesses and try to improve them and to know about their threats and opportunities and also what are their strengths and how to retain it in future also.

Acquisitions
Acquisitions by Nokia company from 1997 to 2010. During the past few years Nokia has been actively acquiring companies with interesting new technologies and competencies, including also investments in minority positions. All of these acquisitions and investments were targeted to enhance Nokia's ability to help create the Mobile World. Date September 1, 2010 April 9, 2010 April 9, 2010 September 28, 2009 September 11, 2009 August 5, 2009 Acquisition Target Motally Inc. Novarra, Inc. MetaCarta Inc. Dopplr Plum cellity Nokia Unit Mobile Solutions Services Services Services Services Services

February 9, 2009 December 2, 2008 November 4, 2008 July 15, 2008 July 10, 2008 June 17, 2008 December 4, 2007 October 8, 2007 July 24, 2007 October 16, 2006 October 12, 2006 June 30, 2006 February 10, 2006 October 18, 2004 November 3, 2003 August 19, 2003

bit-side GmbH Symbian OZ Communications PLAZES

Services Nokia Corporation Services & Software Services & Software Nokia Corporation Devices Enterprise solutions Nokia Corporation Multimedia Multimedia Multimedia Networks Enterprise Solutions Nokia Corporation Nokia Networks Nokia Mobile

NAVTEQ Trolltech Avvenu Enpocket Twango Loudeye Corp. gate5 AG LCC International's U.S. deployment business Intellisync Corp. Metrowerks Corporation Tahoe Networks Sega.com Inc.

Phones April 22, 2003 May 22, 2002 July 25, 2001 June 28, 2001 December 7, 2000 October 20, 2000 August 8, 2000 February 1, 2000 Eizel Technologies(TM) Redback Networks Inc. Amber Networks Inc. F5 Networks Inc. Ramp Networks Inc. NGI Industrial (NGI) DiscoveryCom Inc. Network Alchemy Inc. Security software business from TeamWARE Group Telekol Group Rooftop Communications Corp Aircom International R&D units from TeamWARE Group Nokia Internet Communications Nokia Networks Nokia Networks Nokia Internet Communications Nokia Internet Communications Nokia Mobile Phones Nokia Networks Nokia Internet Communications Nokia Wireless Network Solutions Nokia Internet Communications Nokia Networks Nokia Networks Nokia Mobile Phones Nokia Wireless Business Communications

December 13, 1999

October 22, 1999 September 2, 1999 June 30, 1999 May 14, 1999

February 18, 1999

InTalk Corp

February 16, 1999 December 18, 1998 September 17, 1998 August 20, 1998

Diamond Lane Communications Vienna Systems Corp NE-Products Oy

Nokia Networks Nokia Internet Communications Nokia Mobile Phones Nokia Communications Products Nokia Mobile Phones Nokia Networks

User Interface Design

June 25, 1998 December 9, 1997

Matra Nortel Communications Ipsilon Networks Inc