A

TREATMENT
FOR A Advertisement

Music Academy Advert

PREPARED BY

Sannie Lim

Connextcast Glenthorne High School Sutton Common Road Sutton Surrey SM3 9PS

06lims@glenthorne.sutton.sch.uk

20.05.2013

CLIENT Glenthorne High School

The Brief: Connexcast is a company who specialise in making advertisements for TV and the Internet. The role youre taking on is a worker who works for Connextcast.

The company has been hired by Glenthorne High School to advertise their sixth form academies. Connextcast has been asked to produce an advert between 2530 seconds long, which can be broadcast on local television and appropriate websites. There will be a specific sixth form academy to advertise and a tight brief to stick to. It is proposed that the Advertisement will be of 25-30 seconds duration, filmed at Glenthorne High School and edited at our Sutton facility.

The Advertisement will be aimed at 14-16 years old male and female and their parents. This has been identified through Audience research.

The Advertisement will show students opinions at the academy and teachers explaining what the academy has to offer. The Advertisement will be aired on ITV 2. The main competitor(s) for this Advertisement will be Brit School. This has been identified through Market Research where I looked at competitors analysis.

Several locations have been visited and a shortlist has been drawn up: Suggested locations are: Glenthorne High School

The (type of product) will include the following:

a) Logo of the school [Glenthorne High School] b) Logo of the academy [ Music academy] c) Students working

d) Students opinions e) Teacher teaching f) The environment of academy g) Contact details h) Open days

Structure Initial Ideas The Advertisement will be in colour and in PAL (aspect ratio). The Advertisement will start with the entrance of Glenthorne High School Cut to Teacher teaching in the class room with the academy students then teacher explaining what the academy offers, students opinions of the academy and students work.

Budget Research Planning meeting Filming (state equipment hire and crew) Editing (state equipment hire and crew) Subtotal Production Contingency @10% Travel Expenses @40p per mile (how many miles do you think you will need to travel at a maximum?) Total production budget: 50 30 450 450 4000 1200 6100

Schedule The production will be produced within the timescale that will be indicated by our shooting and editing schedules. Connextcast will ensure that all location filming is carefully planned to take into account the safety of the crew and the general public and any production contingencies. The finished advertisement will be available for viewing at an appropriate time in order for any changes to be made before the suggested release date. The deadline for submission to the client is: 12.06.2013

Sources of requirements -Camera -Tripod -Editting material [Mac, Final Cut] - Fig rig

Legal and Ethical Issues (State here the appropriate regulators for your product and any particular guidelines that you will have to follow)

Guarantee of Satisfaction Initial discussion on the Adertisement content will take place. Production equipment will be used in a safe operational manner at all times. Connextcast is covered by Public Liability Insurance to the sum of 1,000,000. A copy of all rushes (camera original material) will be supplied on request in DVD format. A rough cut (initial trial edit) version of the advertisement will be supplied for inspection and discussion. A meeting to discuss the final master version will be organised with a focus group of interested parties. The completedAdvertisement will be provided on DVD for inspection. The completed Advertisement will not be released until the client is completely satisfied with technical quality and content.

Connextcast 20.05.2013

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