Corinne Santiago Creatively Coco Design

table of contents
redesign plan
page 3 page 4 page 5 page 6 page 7 page 8

style guide: part one style guide: part two package design product photos magazine ad

Redesign Plan
Product Name Target Group
Ages 8+ Eagle Scripture Markers

Brief History

Beginning in 1972, Eagle Mountain Accessories, Inc. has served customers with quality, service, and outstanding value. The founder, David Krueger, and the company have been committed to reach out to many lands around the globe the last 40 years and continue to do so today. The company is located in stunning southern Utah, less than two hours north of Las Vegas. Eagle Mountain invites anybody to take a tour of their facility and explore a score of national parks, monuments, and recreation areas that surround it. Used to draw attention to sections of text, scripture markers have been used and will continue to be used for all that love to study scripture. Many people who own these markers will assign a different color to the following topics: who (people), where (places), when (time), how many (numbers), history (the story line/chapter heading), and emphasis (what you want to emphasize). Usually the history is blue and the emphasis is red. As long as you are consistent, colors do not matter.

Big Idea

With longevity in mind, a new product design will not only stand out against competitors, but will thrive for years to come. When there are so many other options to mark scriptures with, a fresh and renewed design will persuade consumers to purchase this product because it will stand out among the rest. A rectangular box with a detachable lid doubles as a writing utensil holder that can sit on a desk or fit into a scripture bag. This new product will not only be aesthetically pleasing, but will also be sturdier, preventing breakage. A smaller mini-box will be included inside the larger box so consumers can keep one marker at a time in their scripture case, for their convenience. A section on the box front will be transparent, showing off the vibrant hues offered inside. Awareness and sales will increase, as hype for this product will be generated simply by word of mouth and customer loyalty. The target audience will invest in this product because they know that they will use it and that it works.

Style Guide
Coal
CMYK: 100 100 100 100 RGB: 3 0 0 Pantone: 426 C Hex: #030000

Leather

CMYK: 14 42 56 1 RGB: 216 157 119 Pantone: 7515 C Hex: #d89d77

Fonts: Packaging
P o r t m a n t e a u

Portm ante au Bold

Cotton

CMYK: 0 0 0 0 RGB: 255 255 255 Pantone: 7541 C Hex: #ffffff

Elephant

CMYK: 19 18 17 23 RGB: 166 162 162 Pantone: 422 C Hex: #a6a2a2

Bebas Neue
Helvetica
Helvetica Bold
Logos and taglines on packaging should utilize Portmanteau, Portmanteau Bold (for emphasis), and Bebas Neue with font sizing to suit the package and placement wrapping around box. Other copy, details, and warnings should be written in Helvetica and Helvetica Bold where emphasis is needed.

Ivory

CMYK: 1 2 9 0 RGB: 254 247 231 Pantone: Cool Gray 1 C Hex: #fef7e7

Vintage

CMYK: 46 0 38 0 RGB: 138 206 178 Pantone: 345 C Hex: #8aceb2

Butter

CMYK: 1 5 29 0 RGB: 253 237 190 Pantone: 7401 C Hex: #fdedbe

Lamborghini

CMYK: 0 90 100 0 RGB: 239 66 35 Pantone: 485 C Hex: #ef4223

Fonts: Marketing
Portmanteau Portmanteau Bold

Bebas Neue

4 Sub-headings will be Bebas Neue (18-30 pts).

The body copy should be Helvetica between 10 and 12 pts. Headings will be Portmanteau and Portmanteau Bold (40 pts).

Helvetica

Style Guide
Logos
The color logo will be used in all forms of print while the greyscale logo will be used only when necessary (black and white print, fax, etc.). The company logo will be seen on the wrap around banner on the outside of the primary packaging and in all marketing. The placement of the logo should wrap around the package but should not exceed the printed area, as illustrated in the attached package design and product photos. The name of the product Scripture Markers should be on top of the company logo and should stand out more (with bold emphasis).

P ACKAGE DESIGN
PRIMARY PACKAGING

Product photos
Original

back

front

bottom

lid, box, travel carrier

magazine ad