BIBLIOGRAPHY

Books Rajmohan (2009) The Introduction of the Automobile Industry, Andhra Pradesh: ICFAI publishers

Journals Automotive Mission Plan (April 2006-2016): A mission for development of Indian Automotive Industry by ministry of heavy industries and public enterprises Government of India., Vol.3 Dr. K.G. Arora, Anju Arora (January 2012) National conference on Emerging challenges for Sustainable Business: A Dream Shattered or Still a Big Potential: A Case study of Tata Nano Amol Sharma and Shantanu Choudhary (July3, 2012): The automakers scramble to revamp production plans and car sales The Wall street Journal, Vol.1

Reports and Gazettes

Annual Report of Tata Motors 2012

Biswajit Mahanty (2009): The Market Potential of Two wheelers Abhijeet Singh (2011): Customer Relationship Management at Hero Honda Motors

Newspaper and magazines

Michael Cushmano, Steve Kahl and Fernando Suarez (September 2008) Vehicle servicing market in India: Product, Process and Service, Motor Trend

Websites www.tatamotors.com : Company profile, passenger and commercial vehicles www.siamindia.com : Society of Indian Automobile Manufacturers, industry statistics Indian Council for Research on International Economic Relations (January 2008), determinants of competitiveness of the Indian automobile industry,

http://www.icrier.org/pdf/working%20paper%20201_final.pdf Ruchi Vrora, Institute of Management studies, (2010) Consumer Perception of Tata Nano, http://www.slideshare.net/AnasSaleem1/tata-nano-12567835

APPENDIX - 1 Questionnaire Dear respondents, I am a student of M.S.Ramaiah College of Arts, Science & Commerce. As a part of my curriculum, I am conducting a study on market potential of TATA NANO. It would be a great help if you please spare some of your time to fill this questionnaire. The responses would be kept strictly confidential & use to data analysis.

Name :

_______________________________________________

Address :

_______________________________________________ _______________________________________________ _______________________________________________

Contact no :

____________________________

Gender : a) Male b) Female

Age : a) 8 -25 b) 26 -35 c) 36 -50 d) 51 & above

Occupational Status : a) Student b) Working c) Businessman d) Housewife e) Professional

Annual Income : a) Less than 1 lakh b) 1 lakh to 2.99 lakh c) 3 lakh to 4.99 lakh d) 5 lakh and above

What is your family size? a) Below 2 b) 3 5 c) 6 - 8 d) 9 & above

1. Do you already own a car? a) Yes b) No

If yes, then please specify the name of the car ____________________

2. What is the feature that you are most concerned about when you buy a car? a) Price b) Safety c) Mileage d) Speed e) Comfort f) Design g) Others ______________

3. The size of car you prefer? a) Small car b) medium car c) large car

4. What is your preferred budget line towards the purchase of car? a) Below 1.99 lakh b) 2 4.99 lakhs c) 5 7.99 lakhs d) 8 lakhs & above

5. Who is the major decision maker while buying vehicles? a) Earning Member b) Family c) Colleagues d) Friends

6. Are you aware of Tata Nano? a) Yes b) No

If yes, then specify how did you come to know about Tata Nano? a) Television b) Newspaper /Magazine c) Radio d) Friends/family e) Other sources ________________

7. Which feature of Nano attracts you more, that inspires you to go for Nano? a) Affordable price b) After sales service c) Brand image d) e) f) Mode of payment/attractive offers Quality Others ____________________

8. TATA NANO is economical, affordable and compact car as compared to other cars in small car segment. a) Highly agree b) Agree c) Neutral d) Disagree e) Highly disagree

9. Instead of purchasing a two wheeler, you prefer to go for TATA NANO. a) Highly agree b) Agree c) Neutral d) Disagree e) Highly disagree

10. Present Price attracts and inspires you to go for TATA NANO. a) Highly agree b) Agree c) Neutral d) Disagree e) Highly disagree

11. If the price of NANO rises in future , you would still purchase it. a) Highly agree b) Agree c) Neutral d) Disagree e) Highly disagree

12. Do you prefer Nano to Maruti Alto 800 ? a) Yes b) No

13. The new versions of Tata Nano is meeting your expectations. a) Highly agree b) Agree c) Neutral d) Disagree e) Highly disagree

14. According to your opinion what can be done to improve Nano sales? a) Increase in quality
b) Better design

c) better promotional activities d) Others ______________________

Appendix - 2 : Registration Pro-forma for Dissertation Work

1. Name of the Student: Margaret Mary Martin 2. Name of the Guide: Mrs. Geevarathna 3. Proposed Research Area: Marketing 4. Proposed Research Topic: Market potential for Tata Nano cars in Bangalore city, Karnataka 5. Write a brief note on your topic: The objective of the project is to discover the reasons behind customers preferring Tata Nano, to analyze its current scenario and identify the reasons for preferring Tata Nano in order to determine the market potential of customers. Survey was conducted to 120 respondents in Bangalore city through structured questionnaire.

Students Signature: Approved or Disapproved If it is Disapproved, the reasons for revision ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Guides Signature with date

Research Co-coordinators Signature with Date

APPENDIX 3 SYNOPSIS

STATEMENT OF THE PROBLEM Nano being a dream project, for Tatas, satisfied all the criteria of a successful launch that is tiny price tag, performance, design, style, brand, welcoming customers, mileage, space, interiors, looks, elegance, etc. but the irony started when the safest had claimed car of Tatas caught in flames while its way back from showroom to home. The intense media scrutiny about the few cases of Nano catching fire brought a remarkable dent in Nano sales and shattered the customers confidence in cars. Since then Nano is struggling hard to regain its strong image in the eyes of its customers as still the huge potential if middle segment is unexplored.

OBJECTIVES of the Study : Primary Objective : To discover the reasons behind customers preferring Tata Nano Secondary Objectives : To explore the most preferred car between Tata Nano and Maruti Alto 800 in terms of size, cost and other attributes. To study and to analyze the impact of pricing on the market potential for Tata Nano cars. To identify the major decision maker in the purchase of automobiles. To examine the preferred budget line of the respondents towards the purchase of car.

METHODOLOGY OF STUDY Primary data Personal visits with the potential customers and for this purpose a structured questionnaire was prepared. Analysis of this data was done through tabulation and classification. Secondary data It was collected through analyzing case studies, journals, annual reports of the company, websites and other published data relevant to the scope of the study SAMPLING METHOD The researcher resorted to convenient sampling method in he study .

SAMPLE SIZE The sample size consists of 120 respondents PLAN OF ANALYSIS a) Simple Percentage analysis b) Chi-Square test The analysis of the research would be carried out with the help of statistical tools like various tables, charts, graphs Chapter Scheme :

1. Introduction: It gives a brief information about market potential and it analysis, the Indian Automobile Industry, Tata Motors Company and its cheapest car Tata Nano and its market potential strategies. 2. Review of Literature and Research Design: It mainly consists statement of problem, objectives of the study, research design adopted, sources of data used, scope of the study, hypothesis testing, sampling techniques adopted, analysis and interpretations used and limitations of the study. 3. Profile of Industry and Company: To make the brief study on automobile industry trends along with statistics and Tata Motors company with its product profile. Life story of Nano is also explained in detail. 4. Results, Analysis and Discussion: To make an analysis using the methodology and to know the performance of the company and its car- Tata Nano which is explained through tables and graphs. 5. Summary of Findings, Conclusion and Recommendations: To conclude the project by giving suggestions on the research done.