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Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 1 / Vintage Luxe

BRIEF To create a visual identity for vintage jewellery and clothing brand Vintage Luxe ran by designer Lauren Rose Cooley. With additional branding for the sub brand Tabby Rose which focuses on the clothing side. To be applied to stationery, packaging and an online presence.

CONCEPT As the style of jewellery and apparel that is designed is actually quite contemporary the branding needed to reflect that, which is why it works having the patterns within the branding, and a choice of colours that reflect the jewellery. The pattern within in the logo also makes it more bespoke.

DELIVERABLES Branding / Business Cards / Stationery / Packaging / Swing Tags / Website Proposal / Tabby Rose Branding

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brief concept dELIVERABLES

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 1 / Vintage Luxe

Vintage Luxe Handcrafted jewellery & vintage clothing

Branding The branding needed to be unique to represent the style of jewellery and clothing that is designed. The idea of having a pattern gives a more personal touch to the logos. Both the Vintage Luxe and the Tabby Rose logos needed to work together as well as making sense on their own.

Pattern The pattern is made up from the lines and shapes that Lauren uses in her jewellery, theyre quite simple on their own but make an intricate pattern. For the Tabby Rose logo it made more sense to have it in one colour, so it still works with the Vintage Luxe logo but is slightly different.

Tabby Rose Tabby Rose is the sub brand which Lauren has created to sell her vintage clothing through, as she hasnt yet launched this she only required a logo for the time being.

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Branding Pattern

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 1 / Vintage Luxe

bUSINESS cARDS Lauren only required business cards for Vintage Luxe, a simple design with a decent amount of white space as Lauren wanted to be able to leave notes or write on them. 500 Cards, 400gsm Matt laminated from rugbyprinter.co.uk

sTATIONERY Letterheads Compliments slips Envelopes Invoices

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BUSINESS CARDS STATIONERY

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 1 / Vintage Luxe

pACKAGING The Solo Feather Earring is the most popular item so it required bespoke packaging. There is 3 different ranges with a different colour, depending on which earring you buy. I also decided to go for the pouches and silver boxes for the bracelets as these worked better.

lABELS I would ideally like to have got the tags printed but for now we decided it would work just having clear labels stook onto the tags, these clear labels also worked for the inner part of the silver box lid as well.

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pACKAGING LABELS

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 1 / Vintage Luxe

~ About Shop Contact Returns ~

About
Founded in 2012 vintage luxe is an online vintage store which showcases predominantly unique handcrafted jewellery along with vintage inspired clothing brought to you through embracing my love for vintage treasures! Vintage luxe will supply you with all things vintage, showing the world a passion for retro fashion! You will find a collection of vintage inspired and retro clothing alongside handmade bracelets / anklets / earrings / necklaces that have been constructed from vintage treasures your grandma just doesnt want anymore. Some of the clothing has also been up-cycled with an individual vintage luxe twist. Embrace your retro self!

~
Founded in 2012 vintage luxe is an online vintage store which showcases predominantly unique handcrafted jewellery along with vintage inspired clothing brought to you through embracing my love for vintage treasures!

About Shop

Vintage luxe will supply you with all things vintage, showing the world a passion for retro fashion! You will find a collection of Contact vintage inspired and retro clothing alongside handmade bracelets / anklets / earrings / necklaces that have been constructed from vintage treasures your grandma just doesnt want anymore. Some of the clothing has also been up-cycled with an indiReturns vidual vintage luxe twist. Embrace your retro self!

Handcrafted jewellery & vintage clothing www.vintage-luxe.co.uk / vintage.luxe@hotmail.co.uk / +44 (0) 7713027091

Vintage Luxe

Handcrafted jewellery & vintage clothing www.vintage-luxe.co.uk / vintage.luxe@hotmail.co.uk / +44 (0) 7713027091

Vintage Luxe

Handcrafted jewellery & vintage clothing www.vintage-luxe.co.uk / vintage.luxe@hotmail.co.uk / +44 (0) 7713027091

Vintage Luxe

Shop
Vintage Bracelet 6.00

Shop

Contact
Email: vintage.Luxe@hotmail.co.uk Twitter: @vintage_luxe Facebook: vintage luxe Instagram: vintage_luxe

This handmade beaded bracelet has a lobster clap connector and a mixture of vintage and modern beads to give an all over unique look. A great friendship bracelet or unique gift!
Vintage Bracelet
6.00

Solo Feather Earring


6.00

Charm Bracelet
8.00

Solo Feather Earring


6.00

Turquoise Cross Bracelet


8.00

Add to Cart

If you have any quiries or specific requests, please do contact us directly and we will do our best to help.

Handcrafted jewellery & vintage clothing www.vintage-luxe.co.uk / vintage.luxe@hotmail.co.uk / +44 (0) 7713027091

Vintage Luxe

Handcrafted jewellery & vintage clothing www.vintage-luxe.co.uk / vintage.luxe@hotmail.co.uk / +44 (0) 7713027091

Vintage Luxe

Handcrafted jewellery & vintage clothing www.vintage-luxe.co.uk / vintage.luxe@hotmail.co.uk / +44 (0) 7713027091

Vintage Luxe

Website Decided to submit a proposal for how the website would look as me and Lauren decided that I wouldnt be coding the website. The design needed to be really simple and match the overall feel of the rest of the branding. Decided to go for the logo and contact information in the centre of the page and making sure the website would work so that you wouldnt have to scroll, as all the information would be visible in one go. The menu would be visible on the home page but as soon as you click onto another page it is hidden until you next hover over it when it then appears for you to be able to click on another page. Although Lauren currently sells her work through her Etsy store, the proposal includes a shop page where you would be able to place an order through the website.

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Website

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 2 / colour & homeware

BRIEF To create a range of homeware that is designed with Spring & Summer 2014 colour and trend forecasts, that will have dinnerware made by Wedgwood and homeware & accessories that are exclusive to Selfridges.

CONCEPT The patterns in the dinnerware are created from Victorian architecture, but transformed into a contemporary pattern using 6 colours that are forecasted for Spring/Summer 2014.

DELIVERABLES Pattern / Dinnerware / Homeware / Instore Display / Packaging / Product Catalogue / Shop Window

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brief concept dELIVERABLES

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 2 / colour & homeware

Range 1 - Natural Collection

Range 2 - Summer Brights

Range 3 - Botanical Collection

Branding Each range of dinnerware has a different colour logo, but the patterns remain the same. The main logo is grey with the 6 core colours from the collection. The V represents it being the Victorian Collection but I still opted to brand it as the SS.14 Homeware Collection.

Pattern & colours The chosen colours within the patterns are forecast to be popular colours in 2014, as is Victorian Architecture and style. Combining the two, to create a contemporary collection. The colours have been mixed and matched across the ranges so that they work together as a set but also individually too.

Range There are three ranges, each one is slightly different dependent on the colours used and the size of the pattern. Natural Collection, Summer Brights and Botanical Collection. They all use a minimum 3 of the 6 colours.

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Branding Pattern & Colours range

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 2 / colour & homeware

Dinnerware & Homeware The collection consists of three pieces of dinnerware, dinner plate, salad plate and cereal bowl a long with tablemats, coasters and tea towels. Although other products have been proposed on the price list.

Packaging The packaging is designed using a primary colour from each of the ranges. Using a gloss stock for the labels and wrapping the products using a selected colour of thin ribbon. This worked better than have full outer packaging as you can still see the patterns clearly.

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Dinnerware & Homeware packaging

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 2 / colour & homeware

Instore As Wedgwood is a high end producer of dinnerware the shop interior needed to reflect that but also showcase the designs to their fullest. Installations in Selfridges tend to be quite quirky but it made sense to keep this sophisticated and have something quite different in the shop window.

sHOP wINDOW Selfridges are know for having really interesting shop windows so I proposed the idea of having the patterns cut out of large sheets of acrylic and suspended on clear wire, they would be a range different sizes and suspended at different heights.

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Instore SHOP WINDOW

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 2 / colour & homeware

Catalogue The idea behind the catalogue is that it could be sent out to potential customers who shop in Selfridges, letting them know that the Spring Summer 2014 collection designed by Wedgwood would be sold exclusively in Selfridges. The catalogue consists of 20 pages and is A5 landscape. Mainly consisting of photographs of the products, there is also a short description of each of the ranges. I had sent the catalogue to print, but a delay in getting the proof and realising it wasnt correct meant the delivery time needed to be extended which is why I havent been able to photograph the final catalogue for the boards. Although this was quite frustrating, it has been an experience having to send files to print. The catalogue is to be printed by www.bookprintinguk.com. (When and if it eventually arrives)

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Catalogue

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 3 / (branding) TISH PHOTOGRAPHY

BRIEF To create a visual identity and portfolio for final year BA (Hons) Photography student Natisha Greenaway who specialises in fashion photography.

CONCEPT Natisha knew exactly how she wanted the branding to look and was keen to have a typographic logo that would sit well with her photographs. She also wanted to ensure everything was black and white so it didnt detract from any of her photos.

DELIVERABLES Branding / Business Cards / Stationery / Online Portfolio / Printed Portfolio / Mini Promo cards

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brief concept dELIVERABLES

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 3 / (branding) TISH PHOTOGRAPHY

Business Cards Natisha had originally decided to have leather business cards as she is a fashion photographer but due to insufficient funds she then deicded to go for 500 matt laminated 400gsm cards, with rounded corners printed by rugbyprinter.co.uk

Mini promo cards As well as having her portfolio I also designed a mini promo pack which included 10 photographs, A5 size, with a business cards which were bound together by a metal ring. It works as it showcased 10 different photographs, has the relevant information and can also be taken apart to view the cards together.

Stationery Letterheads Compliments slips Black C5 envelopes

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Business Cards Mini Promo cards Stationery

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 3 / (branding) TISH PHOTOGRAPHY

pRINTED pORTFOLIO A selection of 15 of Natishas most recent photographs printed A4 on 170gsm Gloss stock with the title of each project printed onto trace. The cover is plain black but has 2 slits for a business card. Bound with a black slide binder - again its easy to put together and un bind to view the photographs together.

oNLINE PORTFOLIO Although the content for the online portfolio is identical to the printed one, we decided that it would be a good idea to upload it to Issuu so that the link could be emailed out rather than attaching a PDF everytime.

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brief concept dELIVERABLES

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 3 / (branding) eLIZABETH ROSE

Surface Pattern Designer & Illustrator elizabethrosedesign.co.uk hello@elizabethrosedesign.co.uk +44 (0) 7515391701

BRIEF Creating a visual identity and promotional material for Surface Pattern designer and Illustrator Elizabeth Rose Smith.

CONCEPT As a surface pattern designer Elizabeth wanted to ensure that the branding was quite simple and didnt clash with her work so we chose to go for a simple and subtle typographic logo.

DELIVERABLES Business Cards / 20 page promo pack

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brief concept dELIVERABLES

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 3 / (branding) eLIZABETH ROSE

Business Cards Elizabeth chose two of her most recent prints for her business cards and we were able to order 100 cards from moo.com giving her 50 of each design. The cards have her website, which is directed to her blog.

Promo Pack Due to the amount of work that Elizabeth wanted to showcase we went for a 20 page publication. The second page includes information about herself and also has space for a CV which can be slotted into the cut outs (on the dotted diagonal lines) The other pages have a minimal amount of type as the main focus is on her work.

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Business Cards Promo pack

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 4 / 1984 amnesty international

BRIEF Using the research gathered from my dissertation to raise awareness about Operation Bluestar which took place in India in 1984, through Amnesty International by creating a promotional pack that is sent out to Amnesty subscribers encouraging them to be a part of the campaign.

CONCEPT As the main focus of the campaign is about the media blackout and how it impacted people finding out about the attack it made sense to make all of the available imagery over pixelated to emphasise it. Orange is used throughout the design, as this is a significant colour of importance to Sikhs.

DELIVERABLES 12 Page publication / Flyers / Membership & Donation form / Posters / Thank you letter / Printed Envelopes / Website Proposal

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brief concept dELIVERABLES

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 4 / 1984 amnesty international

Publication The publication needed to be quite simple, it had to instantly attract someones attention and encourage them to want to know more about Operation Bluestar and to attend the remembrance march in London on the 9th June. It includes key facts and information about the attack and the aims set by Amnesty.

FORMAT & STOCK A total of 12 pages for the A5 publication, 170gsm Matt stock printed and bound by doxdirect.com. I chose to get some unbound at these included trace pages, and bound this myself, these were to be sent out in the bubble bags which included 10 posters and 50 flyers which could be distributed by the subscriber.

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Publication Format & stock

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 4 / 1984 amnesty international

Packaging As there are two slightly different publications, one pack which is a simple C5 orange envelope would just include the publication and 1 poster and flyer, whereas the bubble package would include 10 posters, and 50 flyers so that the information can be distributed further.

Distribution The packs would be sent out to Amnesty International subscribers who are keen to help stop human rights abuse. They will also be distributed at Amnesty International events across the UK and a PDF version will be available online.

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Packaging Distribution

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 4 / 1984 amnesty international

Flyers & postcards The flyers and postcards include information such as joining or donating to Amnesty as well as any topic or story that is relevant and needs to be shared, In this instance it is the petition to stop the execution of Devinderpal Signh Bhullar.

Posters The posters are designed to encourage people to attend the 1984 annual remembrance march that is held in Hyde Park, London on Sunday 9th June. It needed to be simple enough to attract individuals attention but gives a link to their website for more information.

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Flyers & postcards posters

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 4 / 1984 amnesty international

1984 : OPERATION BLUESTAR CAMPAIGN


Amnesty international is here to fight for the injustice that has affected thousands of Sikhs in India, from Operation Bluestar, to the 1984 AntiSikh riots in Delhi. launching this campaign as an appeal for equality and justice.

1984 : OPERATION BLUESTAR CAMPAIGN


Operation Bluestar took place in Punjab, India, in June 1984. It was a controlled attack authorised by the government, which saw the deaths of thousands of innocent people. The attack took place with a media blackout, which disguised the attack from the rest of the world. The aim by the government was to capture an alleged terrorist Jarnail Singh Bhindranwale who had taken refuge at the Golden Temple which is considered to be one of the holiest shrines for Sikhs. There has never been any valid proof that Bhindranwale was a terrorist or that he had committed any unlawful crimes that should see him arrested. The government saw Bhindranwale as a threat due to the rapid growth of followers who shared Bhindranwales vision of a separate state of land known as Khalistan, which would be a separate state for the Sikhs that they could call their own. Under the command of Indira Ghandi, who was the prime minister of India, the Indian Army chose to surround the Golden Temple from the 2nd of June before choosing the 5th of June as the day of planned attack. The aftermath of the attack involved the assassination of Indias prime minister in

AIMS
wITh yOUR hELP wE AIM TO RAISE AwARENESS ABOUT ThE CURRENT SOCIAL AND POLITICAL IMPLICATIONS ThAT ARE AffECTING SIkhS IN INDIA TODAy. wE AIM TO fIGhT fOR ThE jUSTICE ThAT PEOPLE DESERVE, TO STOP ThE hATE CRIMES AND hELP ThOSE DIRECTLy AffECTED.

Amnesty International also supports the following groups in fighting for justice and equality:

NATIONAL SIKH YOUTH FEDERATION


nsyf.org.uk

NEVER FORGET 84
neverforget84.com

Operation Bluestar - The full story >>

KAURAGEOUS
kaurageous.com

FREE bHULLAR
freebhullar.com

I pLEDGE ORANGE
ipledgeorange.net

Whether in a high-profile conflict or a forgotten corner of the globe, amnesty international campaigns for justice, freedom and dignity for all and seeks to galvanize public support to build a better world. @AmnestyUK

GET INVOLVED
This year Amnesty International will be supporting the annual remembrance march which brings together thousands of people in central London on Sunday 9th June 2013. The march will start in Hyde Park at 11am, and continue to Trafalgar Square, where there will be talks and seminars from local MPs, individuals directly affected and a range of other speakers.

November 1984, which sparked anti-Sikh riots across Delhi when the news made the headlines. These riots were directly linked to Operation Bluestar and highlighted how the government had so much control over what was reported in the media at the time. The riots again saw the deaths of thousands of innocent Sikhs. To this day people have been fighting for justice, for those they lost in the attack and those who today are still being affected by the aftermath of the attack.

GET INVOLVED>>

AmnestyUK

GET INVOLVED
This year Amnesty International will be supporting the annual remembrance march which brings together thousands of people in central London on Sunday 9th June 2013. The march will start in Hyde Park at 11am, and continue to Trafalgar Square, where there will be talks and seminars from local MPs, individuals directly affected and a range of other speakers.

NEVER fORGET 1984 REMEMBRANCE MARCh SUNDAy 9Th jUNE 2013 hyDE PARk 11AM

wITh yOUR hELP wE AIM TO RAISE AwARENESS ABOUT ThE CURRENT SOCIAL AND POLITICAL IMPLICATIONS ThAT ARE AffECTING SIkhS IN INDIA TODAy. wE AIM TO fIGhT fOR ThE jUSTICE ThAT PEOPLE DESERVE, TO STOP ThE hATE CRIMES AND hELP ThOSE DIRECTLy AffECTED.

Amnesty International also supports the following groups in fighting for justice and equality:

NATIONAL SIKH YOUTH FEDERATION


nsyf.org.uk

NEVER FORGET 84
neverforget84.com

WOULD YOU LET AN INNOCENT MAN DIE?


Professor Devinderpal Singh Bhullar has been on Death Row in India since 1995, following an unlawful deportation from Germany where he had sought asylum after the murder of his father and brother by Indian state officials. Bhullar was arrested, denied access to a lawyer and subsequently tortured and coerced into signing a confession. During the trial which was inconsistent with international legal principals of for trail all eyewitness corroborated Bhullars testimony. Subsequently, a Supreme Court judge found Bhullar not guilty, citing insufficient evidence for conviction. In spite of this, the Indian state has kept Bhullar behind bars for the past 18 years, mostly in solitary confinement. Suffering from mental illness, he remains under imminent threat from execution.

Amnesty International also supports the following groups in fighting for justice and equality:

NATIONAL SIKH YOUTH FEDERATION


nsyf.org.uk

NEVER FORGET 84
neverforget84.com

KAURAGEOUS
kaurageous.com

KAURAGEOUS
kaurageous.com

FREE bHULLAR
freebhullar.com

FREE bHULLAR
freebhullar.com

I pLEDGE ORANGE
ipledgeorange.net

I pLEDGE ORANGE
ipledgeorange.net

Whether in a high-profile conflict or a forgotten corner of the globe, amnesty international campaigns for justice, freedom and dignity for all and seeks to galvanize public support to build a better world. @AmnestyUK

Whether in a high-profile conflict or a forgotten corner of the globe, amnesty international campaigns for justice, freedom and dignity for all and seeks to galvanize public support to build a better world. @AmnestyUK

AmnestyUK

FreeBhullar

@FreeBhullar

AmnestyUK

Website Proposed layout and content for the Amnesty International website. Using the content from the publication and keeping it quite simple by stating the facts and aims set out by Amnesty, as well as letting people know how to get involved.

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WEBSITE

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 5 / PROCESS bEAUTY

BRIEF To set up and maintain a beauty blog, to which I would be uploading content to on a regular basis.

CONCEPT Although a beauty blog, I wanted to ensure that the blog also reflected my interests as a graphic designer so the blog includes product reviews, hauls and tutorials about makeup and beauty as well as posts about design and packaging.

DELIVERABLES Blog / Business Cards / Stationery / Typographic Posters / Packaging / Accessories

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brief concept dELIVERABLES

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 5 / PROCESS bEAUTY

processbeauty.co.uk

email : hello@processbeauty.co.uk tweet : @processbeauty

BRANDING The branding for the blog needed to be quite simple and I wanted to keep it type based to reflect my personal interests as a designer. I opted for to main colours that could be used in different ways across all the branding.

BUSINESS CARDS I decided to have test cards printed by moo.com to check the colour as the cards come in three colour ways, the pink, grey and white backgrounds.

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branding business cards

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 5 / PROCESS bEAUTY

Blog processbeauty.co.uk Since starting the blog and up until mid May I had been posting every other day, as I had managed to gather enough content to be able to blog about.

STATISTICS (Jan 06TH to MAY 22ND 2013) Total Views Total Comments Average per day Best Month 5,080 Wordpress Followers 112 Twitter Followers 37 Best Ever Views March (1,704 views) 48 184 142

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Blog statistics

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 5 / PROCESS bEAUTY

life is too short hoping

that the perfectly

arched eyebrow
or hottest new

lip shade
will mask an

ugly heart
kevin acouin

processbeauty.co.uk

processbeauty.co.uk

elegance
is the only

beauty
that never

fades
audrey hepburn processbeauty.co.uk

processbeauty.com

Prints One of the ideas that I had was to create typographic prints using beauty related quotes. I chose 5 primary quotes that can be designed in 3 different colour ways. Proposed idea that these could be bought from the Process Beauty online store.

Accessories Bag Diary Notebook Makeup / skincare / brushes bags

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Prints Accesorries

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 5 / PROCESS bEAUTY


Skin Savers Love Yourself Nars Colour Collection On Trend Nails

Elizabeth Arden Eight Hour Cream The skincare classic that soothes, restores, calms and helps relieve chapped, cracked, dry skin. Soothes roughness, redness and minor skin irritations.

Bioderma Sensibio H2O Specially formulated for sensitive, normal to dry skins, the Sensibio H2O micelle solution gently cleanses face and eyes. It removes water-resistant make-up.

E45 Cream E45 Cream has been clinically proven to treat and soothe dry, itching, flaking, chapped, rough and calloused skin, sunburn and detergent

Jelly Pong Pong Lip Blush A moisturizing lip stain that tints your lips with just the right amount of juicy colour and hydrates like a balm. Apply liberally, purse and let the silky lightweight texture melt onto your

Nails inc - St James St James nail polish is a pillar box red shade. St James is a show stopping red that will add instant glamour to any outfit.

Mac Powder Blush - Fleur Power Colour for the cheeks and face. Various formulas. Different looks.

Duo Eyeshadow - Mad Mad World Modern, unique, sometimes unexpected color combinations. Worn alone or together, all Duo Eyeshadow shades feature micro-fine powders that are highly pigmented, longwearing and crease resistant.

Satin Lipstick - Dressed to Kill A lustrous, long-wearing lipstick infused with conditioners to provide comfortable wear and sumptuously silky color. Smooth, ultra comfortable wear.

Shimmer Nail Polish - Disco Inferno Fashion-forward and classic NARS Nail Polish shades impart incredible luster and prolonged gloss retention with UV protection to prevent polish discoloration. Extended wear and durable, chip-resistant finish.

Gelly Nail Effects Hi shine Gel effect Nail Paint provides an extra glossy finish.

Sequin Nails Add a textured sparkle to your nails with new Sequin Nail Effects! The rich formula packed densely with sequin specs is the perfect way to create a dramatic 3D effect on your nails.

Confetti Nail Effects Confetti Nail Effects is the perfect party for your nails. Filled with confetti sprinkles that brush on smoothly, make your nails pop with 5 sweet inspired shades!

January

February

March

April

Benefit Core Collection

Sheer Skin

Golden Goddess

Autumn Additions

Ultra plush lip gloss The plushness is poutrageous! Our soft & silky glosses glide on sooo smooth, drenching lips in luscious color thats never sticky. From crystal clear to hot pink, the luxurious formulas give your lips a kissable, sexy sheen.

Longwear powder shadow Finallypowder eyeshadow in a fabulous longwearing formula. This soft & silky shadow comes in 12 wearable shades and three finishes: matte, satin and sheen. From pale shell to brilliant silver, weve got you covered!

Creaseless cream shadow Award-winning cream shadows are as creaseproof & budge-proof as ever! The 10 incredibly wearable shades glide on easily and last all day long. Its fresh & fabulous color for all.

Nars Sheer Glow Foundation A glowing, satin-finish foundation with sheer and buildable coverage that immaculately evens skin tone. Replete with skincare benefits and the Complexion Brightening Formula, it leaves skin hydrated, more luminous, softer

Garnier BB Cream Garnier BB creams offer 4 different creams for various skincare needs. Do you have oily skin, sensitive skin, are concerned about the visible signs of skin ageing or simply just want a cream that can give your skin a healthy glow?

Revlon Nearly Naked Foundation Makeup so refreshingly light, it melts right in, creating a fresh even look. So the only one that knows you are wearing makeup is you. Blends seamlessly, buildable coverage.

Dior Natural Radiance Bronzing Powder The Dior Bronzing Powder adjusts to your skin tone and the ambient light for an ultranatural looking tan all the year round. With its Kabuki mini-brush, Poudre de Soleil comes in 3 warmer tones for summer.

YSL Touche clat For instant light, luminosity and radiance. Light falls in love with the skin, banishing darkness & signs of fatigue and adding instant radiance. Touche clat is the one beauty essential no woman should ever be without.

Liz Earle Sheer Lip Gloss Soft and lightweight, our sheer gloss glides on smoothly and enhances lips with a luminous shine. Enriched with our own blend of avocado and shea butter to leave lips feeling soft.

Illamasqua Precision Ink Create looks with attitude that no one can ignore. Precision Inks fine tip allows for defined application. Long-lasting and waterproof its perfect for use anywhere on the face and body to bring out your bold side.

Sleek True Colour Lipstick - Mulberry Awaken your makeup with a True Colour Lipstick. Get high impact lips with our vitamin E enriched lipstick in a selection of matte and sheen finishes.

Bourjois Smoky Eyes Trio Eyeshadow Manufactured with the same process which has made our Little Round Pots, these eyeshadows possess the same qualities of flexibility and softness: an ultra fine, silky, micronised formula for an amazing blend, lasting 8 hours.

May

June

July

August

Natural Beauty

Copper Chaos

Luscious Lips

Festive Glow

Urban Decay Naked Basics Palette Naked Basics is the palette EVERY woman needs in her beauty arsenal. With six strippeddown, Nakedly neutral shadows, it has everything you need for the perfect neutral matte eye.

Essie - Sand Tropez The seductive power of soft sandy beige nail polish is not to be underestimated. trendsetting, neutral pastel is the most alluring manicure on the riviera or anywhere else.

Bare Minerals SP15 Foundation Our breakthrough foundation formula helps to absorb excess oil and eliminate shine for a natural matte finish. It helps minimise the appearance of pores and promotes cell turnover for fresher, smoother skin.

Soleil Tan De Chanel The velvety finish of this light cream-gel bronzer leaves your skin with a beautiful sunbathed look. Wear it on its own, or for a hint of outdoors radiance, over or under your favorite CHANEL foundation.

Clarins Splendours Colour Quartet Highly concentrated in mineral pigments, these eye shadows deliver long-lasting results. Three gold shades illuminate the eyes while the powder and liquid eye liners warm and intensify.

Butter London The Old Bill Nail Lacquer A burnished copper nail lacquer with a beautiful antique patina. For sophisticated metal heads.

Revlon Just Bitten Kissable Balm Stain Its a pampering balm fused with a lightweight lipstain in an adorable chubby crayon. Just Bitten Kissable Balm Stain gives softer, smoother lips with a perfect flush of color that lasts hour after hour.

Revlon Colorburst Lip Butter Buttery balm with beautiful shiny color to give you baby soft, healthy glowing lips 94% of women felt lips were softer, smoother, and instantly hydrated

Revlon Super Lustrous Matte Lipstick Ultra-creamy saturated lip colour that delivers beautiful, lightweight matte colour without any dryness, caking or fading.

Illamasqua Gleam in Aurora .A solid, cream compact, containing lustrous pearlescent pigments. Smooth Aurora (champagne iridescent) over skin with fingers or a brush for an alluring glow that lifts and highlights wherever its applied. This is lightreflecting beauty.

Laura Mercier silk crme foundation A full coverage foundation that makes the skin look luminous and rich. By combining a special collection of silk proteins, tea extracts and treated mica, Laura has created a luxurious formula that leaves skin hydrated and protected with a radiant, timeless glow.

Mac Mineralize Skinfinish Natural A luxurious domed face powder with minerals, slowly baked to provide a dimensional yet natural-matte finish. Provides perfect low coverage. Use to set and fix foundation or as a touch-up throughout the day.

September

October

November

December

Calendar The idea behind the beauty calendar was to focus on having 3 products that would be Must Have products for that month, whether they had a theme or product launches from particular brands. The calendar is printed onto bulky newsprint and is 210mm x 420mm and wiro bound. The calendar also includes the website where you can purchase that product as well as a section for notes. A proposed idea would be that if you purchase a particular product for that month you could enter a discount code that would entitle you to 10% off.

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calendar

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 7 / Interior Design Yearbook


BA (hons) INTERIOR DESIGN
Programme Overview
Here at Leeds College of Art we believe that true creative spirit is born from a radicalisation of the design process. In achieving this we encourage the students to leave the limiting conventions and accepted notions of contemporary design practice, and to cross the boundaries into a more challenging and provocative hetrotopia of other spaces, as Foucault called it. The students curriculum therefore does not attempt to totally reect or imitate the limited and homogenous experiences of industry; neither is it governed solely by learning outcomes and the relentless pressure and pursuit of achievement. Instead it represents the nurturing of a design attitude, which often profoundly questions the paradigms of market economies and socio-political restrains governing mainstream practice. It blends theory with praxis in a search for a transformation of contemporary culture and a commitment to re-enchant and re-enhance our everyday lives through ethical actions and deeds. It emphasises working with and conserving existing buildings, restoring, renovating, preserving and articulating new meaningful places from redundant spaces. Which ultimately provide a signicant contribution to the nurturing of our spiritual and mental lives. The spatial strategies, which our students use to orchestrate their ideas, are imbued with sensitivity, care, enjoyment and empathy for the host structures, which direct their journeys of discovery and their tectonic negotiations throughout their nal studies.

Sta

Proles

Steve Edge Dip AD, MSt IDBE (Cantab), FCSD, FRSA Programme Leader Emma Sharman BA (hons) Year Tutor Sue Lonergan BEd (Hons) (Cantab) Programme Administrator Niall O Leary BA (Hons), PGCE, PGDip, MA AutoCAD Co-ordinator and Lecturer James Beighton Context of Practice Tutor Anthony Rimmer BA (Hons) Technician

CoLLaborative

Ana Baptista
ana_baptisa01@hotmail.co.uk

Eloise Best
eloise.best@gmail.com

Chloe Brewer
chloe6_101@msn.com

Leo Ho Kuen Chak


zhaihokuen@ymail.com

stRateGic
inspiring / LimitLess / inDiviDuaL
LEEDS COLLEGE OF ART

Exhibitions
Lotherton Hall Brief: The redundant of Lotherton Hall in order to enhance the visitor experience, make more of the estate available, safer for all and to use and preserve Lotherton for future generations. Shortlisted: Alison Duggan Charlotte Scholeld Ruth Lidell East Street Arts Brief: A redesign of the communal space at East Street Arts to enhance the experiences of the members and visitors at the Patrick Studios. The client was particularly keen to encourage a strong sense of community and identity. Shortlisted: Alison Duggan Maya Rooney Ruth Lidell GIDE Brief: Design Factory, Design Museum & Design in Action for GIDE. The design process was inverted to encourage experimentation with di erent applications and properties of materials and to eventually create an installation or design for a suitable location. Inspiration and research was to be taken from the Design to Win exhibition in London 2012 at the Design Museum. Shortlisted: Alison Duggan Ewa Makaruk Maya Rooney Ruth Lidell Winners: Ewa Makaruk Ruth Lidell

Alison Duggan
a.t.duggan@hotmail.co.uk

Alix Eaglesham
alixeagleshamx@hotmail.co.uk

Gareth Ellis
ellis.design7@gmail.com

Ruth Liddell
ruth.liddell@live.co.uk

Possibility
imagination
ambienCe / interaCtive / eXHiLarating

Programme Content
Drawing & Visualising Conceptualisation Visual Communication & Presentations Design Strategies Design Innovation Software Skills (AutoCAD, 3DS Max, Adobe Suite, Vectorworks, SketchUp) Technical Drawing Packages Project Management Building Construction Theory Lighting & Materials Theory Contextual Studies History & Theory of Art & Design Feasibility Studies Personal Professional Development, Identity and Branding Site Analysis Model Making Sustainable Design Strategies International Projects Live Briefs

Ewa Makaruk
eqa-makaruk@yahoo.co.uk

Angelica Marsh
angelicamarsh@hotmail.co.uk

Luke McGinnity
lukemcginnity@hotmail.com

Maya Metcalfe Rooney


maya_rooney@yahoo.com

Trips
London Madrid Dundee Berlin Ljubljana

colouRFul
creativity + innovation

Keiren Nixon
KWN-UK@hotmail.co.uk

Emma Reville
emmareville5@hotmail.com

Joseph Rosier
rosierjoe@hotmail.com

Estefania Lera Sanchez


estlera@gmail.com

Institute

LEEDS COLLEGE OF ART

Course
Leeds College of Art Blenheim Walk Leeds LS2 9AQ 0113 202 8000 info@leeds-art.ac.uk Printed by printer name, 2013 Designed by Sarah Pritchard Baljeet Samra Lisa Whitaker Beth Yates sarahpritchard.co.uk bksgraphicdesign.com lisawhitaker.co.uk bethyates.co.uk

BA(HONS) INTERIOR DESIGN


Steve Edge
Graduating Year

CommuniCative / Liberating / Diverse

attention to detail
arCHiteCturaL
aLternative / ConneCtion / spirituaL

sustainable
sensual + stimulating

interior Design
LEEDS COLLEGE OF ART 2012-2013

BRIEF Working with Sarah Pritchard, Lisa Whitaker and Bethany Yates to design the Interior Design Yearbook.

CONCEPT As we had been given the 210mm x 210mm fold out poster format we came up with the idea of the using the layout and design used on architectural/interior drawings and adapting this to fit thumbnails of students work as well as the other course and staff information with a typographic poster on the reverse side.

PDF & PRINT Sarah came up with and developed the layout for the concept, and added all of the information, content and thumbnails to the design. I worked on the reverse side of the print out, designing the type poster. I also worked with Sarah to finalise some of the layouts in the PDF. The photographs above show how the spreads would have worked in an actual printed publication.

BA (hons) INTERIOR DESIGN

dynamic

Programme Leader

2012 - 13

Charlotte Schoeld
charlotteschoeld587@hotmail.co.uk

Hannah Tate
hannah.tate6@gmail.com

Jahangir Ullah
jay29489@hotmail.com

Year Tutor

Emma Sharman

Course Number

19

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brief concept pdf & print

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 7 / Interior Design Yearbook


BA(Hons) INTERIOR DESIGN 2012 - 13 BA(Hons) INTERIOR DESIGN 2012 - 13

Emma Sharman
Year Tutor

BA (Hons)

Niall O Leary

BA (Hons), PGCE, PGDip, MA

AutoCAD Co-ordinator and Lecturer Niall has a BA in furniture design with a Masters from Northumbria and a PGCE from Middlesex University. He is an experienced academic and practitioner whos specialist skills include computer design/visualisation, CNC, laser modelling, studio based design techniques.

1 33 102 14 17

Emma has a BA (Hons) Politics degree from the University of Sheffieldand a First Class BA (Hons)

O O O O O O
21

Ana Baptista Eloise Best Leo Ho Kuen Chak Alison Duggan Alix Eaglesham Gareth Ellis Ruth Liddell Ewa Makaruk Angelica Marsh Luke McGinnity Maya Metcalfe Rooney Keiren Nixon Emma Reville Joseph Rosier Estefania Lera Sanchez Charlotte Schofield Hannah Tate Jahangir Ullah

12 16 20 24 28 32 36
LEEDS COLLEGE OF ART LEEDS COLLEGE OF ART

degree in Interior Design from Leeds College of Art. She has also completed courses in management, communication and leadership. In addition to being second year tutor, Emma works as a freelance designer on a range of projects for private clients.

LEEDS COLLEGE OF ART

Section D
Class of 2013
37 6 14 96 6 33

129 97 14 14

James Beighton
Context of Practice Tutor James hails from the south of England, has a BA (Hons) in History of Art and French from the University of Sussex, and a Masters in History of Modern Architecture from the Bartlett School, University College London, where for his dissertation he was able to indulge his minor obsession with the architecture of Le Corbusier, much to the chagrin of his current students.
LEEDS COLLEGE OF ART

Emmas background was originally in graphics and magazine design before she retrained as an Interior Designer. She worked for five years in Hong Kong and another five in London as an Art Director. During this time she oversaw the global re-brand of a major international airlines award winning customer magazine and in-flight titles, and was also shortlisted for best designer at the APA Customer Magazine Awards. More recently she project managed a design team across three countries that was awarded second prize in an International competition to redesign the global corporate identity for Audi car showroom interiors. The entry was praised for having the best overall concept and for most successfully integrating sustainable materials into the scheme.

O O
39

40 44 48 52 56 60 64 68 72 76 80

O O O O O O O O O

Staff Profiles
34 6 94 54

11

39

Section F
N
F

21

Anthony Rimmer
CAD Technician

BA (Hons)

11

Anthony is a recent graduate of the ID programme from 2010, and since leaving he went into project management for an engineering and environmental firm based in the UK and USA. He recently came back to the college as an instructor technician in October 2011. Anthony has always been very successful and competent with computer hardware and software, and is now passing on his knowledge to current and future students of the college. He has a wide range of skills, particularly with 3D computer aided design software such as AutoCAD and 3DSMax. He also instructs students how to use the Adobe Creative Suite including Photoshop, Illustrator and Dreamweaver.

Sue Lonergan

BEd (Hons) (Cantab)

Programme Administrator Sue has a degree from the University of Cambridge, and originally trained as a primary school teacher. After some years in teaching she retrained as a secretary, working in the School of Education in the University of Leeds for more than ten years, dealing especially with Masters Courses, which attracted many international students. Sue retires this year so we wish her a long and happy retirement.

BA(Hons) INTERIOR DESIGN 2012 - 13

Ruth Liddell
Starting with conceptual work and experimentation, using a lot of drawing and 3D work enhanced by software, pushing boundaries and possibilities, the design emerges. Incorporating sustainability is key throughout the process. Authenticity comes from my own experiences, understanding and influences.

+44 (0) 7534 141081 ruth.liddell@live.co.uk


LEEDS COLLEGE OF ART LEEDS COLLEGE OF ART LEEDS COLLEGE OF ART LEEDS COLLEGE OF ART

Client CTSC Job or Project Title & Location Reception Refurbishment, CTSC Corporate Headquarters Drawn By R Liddell
BA(Hons) INTERIOR DESIGN 2012 - 13

Page 36 : 37
BA(Hons) INTERIOR DESIGN 2012 - 13

pdf Sarah used the same layout from the print for the PDF, we worked together to finalise some of the layouts. We worked on coming up with the idea of the section titles to replicate how a drawing would be on an architectural plan.

BA(Hons) INTERIOR DESIGN 2012 - 13 BA(Hons) INTERIOR DESIGN 2012 - 13

BA(Hons) INTERIOR DESIGN 2012 - 13

Ruth Liddell

Client Electric Office Job or Project Title & Location Electric Design Graphics Studio and Office Drawn By R Liddell Page 38 : 39

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PDF

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 8 / Geek Table

BRIEF Working in a collective of 8 designers to promote ourselves as the Geek Table and our work whilst working on 4 individual 1 week briefs that showcased our talents, skills and personalities.

CONCEPT The main aims of the collective were to be able to promote ourselves and our skills and to be able to work together on projects and be able to gain feedback on our work collectively.

DELIVERABLES Branding & Individual Illustrations - Beth Yates Social media - Myself Publication - Myself & Claudia Business cards, Postcards & Badges - Claudia Griffin Blog & Tumblr - Beth Yates & Sophie Wilson Instagram - Kirsty Cave Pinterest - Kirsty Alderson Website - Lisa Whitaker & Sarah Pritchard

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brief concept dELIVERABLES

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 8 / Geek Table

Publication Me and Claudia were responsible for gathering the content and putting together the Geek Table publication, which featured each individuals information and 1 response from the weekly briefs that we had set. Myself and Claudia worked together to decide on the format and layout of the publication. As a group we decided to use the Newspaper Club to print the publication. The publication is designed to be sent out to studios as promotional material showcasing out skills as a collective but also showing out individual design direction.

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Publication

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 8 / Geek Table

wEEKLY bRIEFS We decided to set weekly briefs which would give us the chance to produce a piece of work relevant to our design practice depending on particular themes or restricts. We also had weekly crits where we were able to get together and gain feedback on our responses to the set briefs.

bRIEF 1 What does geek mean to you? I chose to create a typographic response which is made up of all the things that are relevant to the geek table or things that we may have said over the past 3 years.

bRIEF 2 How do you get in the zone? The one thing that gets me in the zone is listening to music, especially dubstep and drum & bass. My response was based on the lyrics from the song by Knife Party titled Centipede, which I had on repeat whilst writing my dissertation.

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wEEKLY BRIEFS BRIEF 1 BRIEF 2

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 8 / Geek Table

BRIEF 3 Guilty Pleasures As a beauty blogger and makeup fanatic, it made sense to showcase my guilty pleasure as cosmetics. I created these simple vector illustrations to represent my favourite cosmetic products.

bRIEF 4 What would be your alter ego? I couldnt decide between being a nail artist or interior designer, and considering so many people think I study interior design I chose to make myself an interior designer for the day and create my dream living/dining space.

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bRIEF 3 bRIEF 4

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 9 / YCN Dowue Egberts

Bedtime?
Lunch time? Early morning?
Delayed train?

Douwe Egberts Pure Indulgence is made from a blend of the nest quality beans. These beans are roasted using Douwe Egberts expertise to give a rich and aromatic avour perfect for when you nally get home.

Raining again?
Colour Each of the colours used represents the different varieties in the range of Douwe Egberts Pure Coffees. This ensures each of the adverts is relevant to a particular strength of coffee as well as creating a series of different advertisements that still work together. Type Gotham Light Book Medium Bold

Catching up with friends?

in an instant.

Pure Decaf Pure Smooth Pure Gold Pure Indulgence

The different weights of the typeface are used to represent the strength of the coffee.

BRIEF To try and make Dowue Egberts more appealing to a wider audience, and encouraging them to drink Dowue Egberts rather than buying

CONCEPT We wanted Douwe Egberts Coffee to be something that people could reach for at any time of day. Taking the Pure Instant range we worked on creating a campaign that showed how each of the 4 varieties could be relevant for certain situations during the day whether it be when you missed the bus, meeting the boss or even working towards a deadline. We came up with the slogan Coffee Time, make the perfect coffee in an instant and designed a range of posters and advertisements that would encourage people to want to drink Dowue Egberts.

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concept

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 9 / YCN Dowue Egberts

Relaxing?

Raining again?

Bedtime?

is made from a Douwe Egberts Pure Decaf

blend of the nest quality bean

s. These

. rfect for the end of the day and well balanced avour pe extracted to give a medium

Stressed?

Emails:
Lunch time? Early morning?

74 unread

Adverts Each of the adverts for the coffee is different according to the context. For instance the Early morning billboard works well as it will be see on a journey to work. For each of the varieties the relevant jar of coffee is slightly enlarged in the bottom right corner - this ensures that all 4 of the jars are seen together whilst the jar relevant to the advertisement stands out more. The strapline Make the perfect coffee in an instant is used for each advert too.

Page 02 of 02
Adverts

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 10 / LCA Graduate fashion show PITCH (EXTENDED)

BRIEF Myself, Bethany Yates and Claudia Griffin had teamed up to pitch for the Leeds College of Art Graduate Fashion show.

CONCEPT We came up with the idea of what goes on behind the scenes at a fashion show, and we wanted to use behind the scenes photography for the posters and advertising, whilst keeping the invites just type based with a photo and the branding on the other side.

DELIVERABLES Photographs / Posters / Invites / Tickets

Page 01 of 02
brief concept dELIVERABLES

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 10 / LCA Graduate fashion show PITCH (EXTENDED)

Photoshoot Rather than using stock imagery, we decided to set up a fashion shoot so that we could decided exactly which types of images we wanted to use. Beth was the model, whilst Claudia was the makeup artist, hairdresser and stylist and I took the photographs and edited them for the products.

Page 02 of 02
Photo Shoot

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 11 / eLLA rUTH pHOTOGRAPHY (WEBSITE)

bRIEF To create an online portfolio website for Ella Ruth Photography, showcasing her latest photography and a relevant pages for contact information.

wEBSITE The website is quite simple, and is created by editing a Cargo Collective template. We decided to use Cargo as it would allow Ella to update her content quite easily whenever she needed to rather than having to depend on me doing it. At the moment she has 6 pages, 4 of which showcase her work. As you click to each page there are thumbails for each photograph and slide show which you can look through, but as you click on each photograph it brings up lightbox, as this was already embded into the cargo template it was quite easy to modify to how Ella wanted it to look.

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bRIEF WEBSITE

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 12 / tYPE BEGINS

bRIEF A one day brief set by myself and Sarah Pritchard, combining our love of Batman and typography to create a series of prints which use batman quotes that have been converted into typographic and design quotes instead.

Stock We went for 4 different stocks, trace, white, grey and a metallic silver, really just to experiment and see how they would work. We both found that the metallic silver stock worked best and suited the concept best.

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bRIEF Stock

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 12 / tYPE BEGINS

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Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 12 / tYPE BEGINS

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Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 12 / tYPE BEGINS

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