Fred P.

Matson
Demotte, Indiana 46310 Home: (219) 987-4847 Mobile: (219) 789-3712 E-mail: Fmatson06@gmail.com

Sales Manager Key Accounts

Professional Profile A results-oriented business executive committed to profitable growth and return on investment. National Account exposure with Executive-level relations and experience in working within a diverse group of retail channels. A customer-centric approach to account management, focused on building long-term partnerships that provide mutual value. A leadership style branded with energy, clear direction, accountability, and achievement through teamwork.
National Account Management Strategic Planning and Execution Forecasting Sales Core Competencies Retail Channel Development Brand Marketing & Promotion Syndicated Data Analytics Financial Profit/ Loss Analysis Contract Negotiation Sales Leadership and Training

Professional Experience Pepsi Beverages Chicago, Illinois Sr. Key Account Manager Territory : Greater Chicago/Northwest Indiana/Wisconsin 2007 February 2013 Responsible for leading Sales Teams that have significantly grown Pepsi Beverages business with Target, K Mart, CVS, Walgreens, Sams Club, Costco and our Independent Retailer Channels. Teams that I have led have been honored with multiple Bottler of the Year awards for exceptional Sales Growth, Market Share Gain, Margin Contribution and Customer Score Carding. Collaborated with Leadership Teams at Key Accounts on value added sales strategies in order to optimize sales revenues and profit margins. Led and managed a strategic planning process with internal partners to forecast annual/quarterly financial performance ,identify opportunities, create solutions, present objectives and measure results. Effectively managed the FY Target Customer Joint Business Financial model ( Forecasting - Pricing Optimization-RetailsFunding-Promotional Activity-Margin Contribution ) for the Midwest Sales Region. Trained and Developed Sales Teams at multiple locations (11) throughout Pepsi Beverages Midwest Region emphasizing a consistent approach towards meeting customer expectations, resulting in year over year Score Card Excellence (90+ rating); Sales Growth ( 2011: 10.5%;2012: 4.8% ) and Share Gain ( 2011: 3.9pts.;2012: 2.7pts. ). Developed and Analyzed local marketing and sales action plans to enhance PepsiCos National perspective with creative planning towards local initiatives, Innovation Launches, Pricing & Product placement strategies and customer events. Acted as the Lead in Developing the 2013 Independent Retailers Customer Contracts and Negotiation process.
Small Format Account Executive Territory: Northwest Indiana 2004 - 2007 Accountable for Customer Development, Financial Planning, Sales Growth, and contribution of all PepsiCos carbonated/ non-carbonated brand volume and share performance across Key account customer base. ( Wal~mart, CVS, Pilot Oil, Flying J, Family Express, Luke Oil, et.al. ) Recognized for my role with the Wal~mart customer in 2005. Performer of the Quarter( Q1); Bottler of the Year for Outstanding FY Sales Growth 18.6%; Market Share Swing vs. Competition +6.5 pts. Small Format Territory Sales Supervisor Territory: Northwest Indiana 2002 - 2004 Managed All Sales activity for our Small Format Channel ( Drug, C&G, Independent Grocery, Dollar ) o Trained and Developed a Sales Team of ten (10). Recognized for Sales Excellence for my Leadership Role in the managing of the 103rd U.S.Open at Olympia Fields Large Format Account Manager Territory: Northwest Indiana 1998 2002 Managed a group of eight (8) Grocery accounts and supervised a Team of six (6) merchandisers with expectations in Volume Growth, Product Management, Pricing Integrity, Gold Star Merchandising & Customer Satisfaction. Otis Spunkmeyer Inc. Schererville, Indiana District Sales Manager 1993 1998 Responsible for Territory Development and Route expansion. Grew Annual case sales from 250K- 1.9M in 5 years. Managed all facets of the business in the promotion, distribution, pricing and handling of Key Accounts. Recruited, Trained and led a Sales Team of nine (9). Developed Sales Goals and provided Weekly Analysis.

Education: Bachelor of Business Management & Administration; Marketing. Indiana University, Bloomington, Indiana 1986 Technical Skills: MS Excel, Outlook, Power Point, Word, Customer Relationship Management Systems