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Group No. 11
Kavinder I Rajiv I Sanjeev I Kaushik I Kamaljeet I
INTRODUCTION
o Fortis Healthcare Ltd one of the leading private healthcare companies in India o The company has a network of 28 Hospitals, Satellite Centers and Heart Command Centers with capacity of 3300 beds o These include multi-specialty hospitals as well as super-specialty centers o Provide tertiary and quaternary healthcare to patients o Target of pan India presence with bed strength of 6000 through 40 hospitals by the year 2012.
Growth path
PEST Analysis
o Political / Legal environment:
Lower Public Expenditure Private Investment
o Economic Environment
Growing incomes Significant investment opportunities for private sector
o Socio-cultural Environment
Increased life expectancy and an ageing population Shift to lifestyle-related diseases to drive higher healthcare spends Higher Population and Literacy
PORTERS ANALYSIS
o Buyers/Customers Power
Demand is Exceeding Supply Medical Tourists Reducing Dependence on Local Customers
o Suppliers Power
Equipment Players Competing on Price
o Threat of Substitutes
Alternative Medicines
o Slow adaptation of IT o Emergence of China as new low cost and quality healthcare destination
Vision
To create a world-class integrated healthcare delivery system in India, entailing the finest medical skills combined with compassionate patient care World class Quality 1 2 Super specialty 3 Linked with larger network 4 Patient Centric 5 Hub and Spoke Model
Operating Goals
To improve primary care
Improving the core services that Fortis provide Standardizing basic processes
Fortiss Strength
Pr t y a axy a ar ra a ickly Easy acc ss t capital Hiri g f Us st ct rs F rtis payr ll t ch l gy. al practic s
F c s s rvic F c s
tr l /
st i t r ati
sp cialty chai
Fortiss weakness
Complicated corporate structure Highly capital intensive investment High fixed costs and high operating leverage Too much focus, makes it vulnerable to adverse effect of changing environment and technology Inorganic gro th might lead to lo uality standards
Differentiation focus
Forward Integration
Entry into retail pharmacy business
Corporate Strategy
Plan 2012
Exceed $ 1 Billion 10,000 bed Count
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International Partnership
Implementation
Culture
Share Best Practices of acquisitions
Structure
Flat
Financial result
Fortis reported 329.6% rise in its PAT
Business Evaluation
Hospitals
Star
Pharmacy
Question Mark
Recommendation
More Focus required on Organic Growth Too much focus on specialty Market extension in tire 2 and 3 cities Smaller Hospitals
Thank You