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Interpretation:
It was found from the table 1 that, 59% of the respondents are in the age group of 26 to 30, 20% of the respondents are in the age group of 31 to 35, 14% of the respondents are in the age group of 20 to 25 and finally 7% of the respondents are above 35 years of age.
59%
60% 50% 40% 30% 20% 10% 0%
14%
20% 7%
20 25
26 30
Age 31 35
Above 35
No of Respondents 91 29 120
Interpretation:
It was found from the table 2 that, 75.84% of the respondents are male and finally 24.16% of the respondents are female.
75.84%
80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00%
24.16%
Male
Gender
Female
Interpretation:
It was found from the table 3 that, 60.8% of the respondents came to know through internet, 30.8% of the respondents came to know through friends and relatives, 6.7% of the respondents came to know through word of mouth and finally 1.7% of the respondents came to know from other medium.
60.80%
30.80%
6.70% 1.70%
Other medium
Table 4 Distribution of the respondents opinion regarding the period of relationship with Zeal soft
Period Less than 1 year 1 to 2 year 2 to 3 year Total No of Respondents 10 32 78 120 Percentage 8% 27% 65% 100%
Interpretation:
It was found from the table 4 that, 65% of the respondents having relationship with the company between 2 to 3 years, 27% of the respondents having relationship with the company between 1to 2 years and finally 8% of the respondents having relationship with the company for less than 1 year.
Chart 4 Chart showing the respondents opinion regarding the period of relationship with Zeal soft
65%
27% 8%
1 to 2 year Sources
2 to 3 year
Table 5 Distribution of the respondents opinion regarding the information provided by the company executives
No of Respondents 90 30 120
Interpretation:
It was found from the table 7 that, 75% of the respondents said that the company executives sharing the information properly and finally 25% of the respondents said that the company executives not sharing the information properly.
Chart 5 Distribution of the respondents opinion regarding the information provided by the company executives
21%
Yes
No
75%
Interpretation:
It was found from the table 6 that, 66% of the respondents are highly satisfied with online booking facility, 22% of the respondents are satisfied with online booking facility, 8% of the respondents are in neutral statement and finally4% of the respondents are dissatisfied with online booking facility.
Chart 6 Chart showing the respondents satisfaction towards online booking service
66%
Highly satisfied
Satisfied
Neutral Period
Dissatisfied
Table 7
Interpretation:
It was found from the table 7 that, 39% of the respondents are satisfied with schemes offered by the company, 36% of the respondents are highly satisfied with schemes offered by the company, 6% of the respondents are in neutral statement and finally19% of the respondents are dissatisfied with schemes offered by the company.
Chart 7 Chart showing the respondents satisfaction towards schemes offered by the company
36%
39%
19%
6%
0
Highly satisfied Satisfied Neutral Period Dissatisfied Highly dissatisfied
Table 8
Interpretation:
It was found from the table 8 that, 51% of the respondents wish to consider the customer acceptability before the development of new product, 25% of the respondents wish to consider the tariff plans and finally 24% of the respondents wish to consider scale of economic.
Chart 8 Distribution of the respondents opinion regarding the new product development
51% 24%
25%
Acceptability of customer
Scale of economic
Tariff plans
Consideration
Others
Table 9
Interpretation:
It was found from the table 7 that, 45% of the respondents expected extra offer, 39% of the respondents expected discounts and finally 16% of the respondents expected extra advertisements.
16% 39%
21%
Table 10
Interpretation:
It was found from the table 10 that, 69% of the respondents are influenced by brand image, 14% of the respondents are influenced by trade shows, 13% of the respondents are influenced by electronic media and finally 4% of the respondents are influenced by print media.
Chart 10 Distribution of the respondents opinion towards factors influencing for purchasing
69%
14%
13% 4%
Print media
Brand image
Table 11
Distribution of the respondents opinion about the facilities provided by zeal soft
Opinion Strongly agree Agree Neutral Disagree Strongly disagree Total No of Respondents 50 59 8 3 120 Percentage 42% 49% 6% 3% 100%
Interpretation:
It was found from the table 11 that, 49% of the respondents are agree with the statement, 42% of the respondents are strongly agree with the statement, 6% of the respondents are in neutral statement and finally 3% of the respondents are disagree with the statement.
Chart 11 Distribution of the respondents opinion about the facilities provided by zeal soft
49% 42%
6%
3%
0 Strongly disagree
Strongly agree
Agree
Neutral Opinion
Disagree
Table 12
Interpretation:
It was found from the table 12 that, 66% of the respondents prefer to pay by cheque and finally 34% of the respondents prefer to pay by cash.
34%
By cash
By cheque
21%
Table 13
Interpretation:
It was found from the table 13 that, 68% of the respondents are of the opinion that the advertisement was very attractive, 27% of the respondents are of the opinion that the advertisement was less attractive and finally 5% of the respondents are of the opinion that the advertisement was not at all attractive.
68%
70% 60% 50% 40% 30% 20% 10% 0%
27% 5%
Very attractive
Table 14
Interpretation:
It was found from the table 14 that, 57% of the respondents are of the opinion that the range of products was very good, 25% of the respondents are of the opinion that the range of products was good, 15% of the respondents are of the opinion that the range of products was poor and finally 3% of the respondents are of the opinion that the range of products was average.
57%
25% 15% 3% 0
Very Good
Good
Average Opinion
Poor
Very Poor
Table 15
Interpretation:
It was found from the table 15 that, 59% of the respondents are of the opinion that the brand preference was very good, 28% of the respondents are of the opinion that the brand preference was good and finally 13% of the respondents are of the opinion that the brand preference was average.
59%
28%
30% 20% 10% 0%
13%
0
0
Very Good
Good
Average Opinion
Poor
Very Poor
Table 16
Interpretation:
It was found from the table 16 that, 42% of the respondents are of the opinion that the credit policy was good, 25% of the respondents are of the opinion that the credit policy was poor, 23% of the respondents are of the opinion that the credit policy was very good and finally 10% of the respondents are of the opinion that the credit policy was average.
42%
23%
25%
10% 0
Very Good
Good
Average Opinion
Poor
Very Poor
Table 17
Interpretation:
It was found from the table 17 that, 46% of the respondents are of the opinion that the offers and discounts was good, 28% of the respondents are of the opinion that the offers and discounts was very good, 18% of the respondents are of the opinion that the offers and discounts was average and finally 8% of the respondents are of the opinion that the offers and discounts was poor.
Chart 17 Distribution of the respondents overall experience towards offers and discounts
46%
28% 18% 8% 0
Very Good
Good
Average Opinion
Poor
Very Poor
Table 18
Distribution of the respondents opinion regarding the employee behavior with customer
Opinion Highly satisfied Satisfied Dissatisfied Highly dissatisfied Total No of Respondents 59 42 19 120 Percentage 49% 35% 16% 100%
Interpretation:
It was found from the table 18 that, 49% of the respondents are highly satisfied with employee behavior, 35% of the respondents are satisfied with employee behavior and finally16% of the respondents are dissatisfied with employee behavior.
Chart 18 Distribution of the respondents opinion regarding the employee behavior with customer
49% 35%
16% 0
Highly satisfied
Satisfied
Dissatisfied Opinion
Highly dissatisfied
Table 19
Distribution of the respondents opinion regarding employee understanding abilities towards customer queries
Opinion Strongly agree Agree Neutral Disagree Strongly disagree Total No of Respondents 70 39 8 3 100 Percentage 58% 33% 7% 2% 100%
Interpretation:
It was found from the table 19 that, 58% of the respondents are strongly agree with the statement, 33% of the respondents are agree with the statement, 7% of the respondents are in neutral statement and finally 2% of the respondents are disagree with the statement.
Chart 19 Distribution of the respondents opinion regarding employee understanding abilities towards customer queries
58% 33%
7% 2% 0
Strongly agree
Agree
Neutral Opinion
Disagree
Strongly disagree
Table 20
Interpretation:
It was found from the table 20 that, 47% of the respondents are highly satisfied with real benefits, 34% of the respondents are satisfied with real benefits, 17% of the respondents are in neutral statement and finally 2% of the respondents are dissatisfied with real benefits.
Chart 20 Distribution of the respondents satisfaction towards real benefits to frequent customers
Highly satisfied
Satisfied
Neutral Opinion
Dissatisfied
Highly satisfied
Table 21
Distribution of the respondents opinion regarding the problem solving within TAT
No of Respondents 96 24 100
Interpretation:
It was found from the table 21 that, 80% of the respondents said that the company solving the customer problems within TAT and finally20% of the respondents said that the company are not solving the customer problems within TAT
Chart 21 Distribution of the respondents opinion regarding the problem solving within TAT
80%
80% 70% 60% 50% 40% 30% 20% 10% 0%
20%
Yes Opinion
No
Table 22
Distribution of the respondents satisfaction regarding the information about arrival of new products
Opinion Highly satisfied Satisfied Neutral Dissatisfied Highly satisfied Total No of Respondents 71 30 6 13 120 Percentage 59% 25% 5% 11% 100%
Interpretation:
It was found from the table 22 that, 59% of the respondents are highly satisfied with the information about arrival of new products, 25% of the respondents are satisfied with the information about arrival of new products, 11% of the respondents are dissatisfied with the information about arrival of new products and finally 5% of the respondents are in neutral statement.
Chart 22 Distribution of the respondents satisfaction regarding the information about arrival of new products
59%
25% 11% 5% 0
10% 0%
Highly satisfied
Satisfied
Neutral Opinion
Dissatisfied
Highly satisfied
Table 23
Distribution of the respondents opinion towards the company interest level regarding the problem
Opinion Strongly agree Agree Neutral Disagree Strongly disagree Total No of Respondents 75 33 12 120 Percentage 62% 28% 10% 100%
Interpretation:
It was found from the table 23 that, 62% of the respondents are strongly disagree with the statement, 28% of the respondents are agree with the statement and finally 10% of the respondents are in neutral statement.
Chart 23 Distribution of the respondents opinion towards the company interest level regarding the problem
62%
28% 10% 0 0
Strongly agree
Agree
Neutral Opinion
Disagree
Strongly disagree
FINDINGS