DATA ANALYSIS AND INTERPRETATION

COCA COLA BRAND DID THEY PREFER MOST CHART-1

S.NO BRANDS RESPONDENTS PERCENTAGE

1 2 3 4 5

Thumpsup Sprite Limca Maaza Fanta TOTAL

35 19 12 21 7 100

35% 19% 12% 21% 7% 100%

INTERPRETATION

In the above table it is clear that .Out of 100 samples, 35% of the people consume the thumps-up, in which more of them are college going students are preferring the thumps-up and sprite are preferred by students. Limca preferd as 12% and mazaa is 21% in that fanta preferred is 7%

REASON FOR PURCHASING COCA-COLA

CHART-2 S.NO PARTICULAR RESPONDENTS PERCENTAGE 1 Taste 50 50% 2 Price 7 7% 3 Availability 18 18% 4 Quality 25 25%

INTERPRETATION:
In the above table it is clear that most of the people is preferring the products due to taste of the soft drinks,out of 100% samples 50% are purchased the product because of taste of the soft drink.7% people are voted for the price. Purchase the products availability is18% Quality gets 28% ,so above we observe that most of the respondents are preferred the product due the soft drinks taste and quality

OPINION ON THE MANUFACTURER IS MIXING PESTICIDES IN COOL DRINKS CHART-3

S.NO PARTICULAR 1 Yes 2 No

RESPONDENTS PERCENTAGE 33 33% 67 67%

INTERPRETATION:
In the above table it is clear that most of the people are 67% are agreed manufacturer are not mixing pesticides 33% are voted for mixing pesticides in soft drinks

HOW DO THEY KNOW ABOUT COCA COLA PRODUCT CHART-4 S.No PARTICULAR

Advertising

RESPONDENTS PERCENTAGE 58 58%

2 3 4 5

Hoarding boards News papers Friends Word of mouth

14 9 10 9

14% 9% 10% 9%

INTERPRETATION:
In the above table shows that the coca cola products are known through the channel of advertisements 58% and the hoarding boards 14% and news papers9%,friends110% and word of mouth9%. So, Most of the people know the products through advertisement. AWARENESS OF COCO-COLAS NEW PRODUCT Minute maid pulpy orange / minute maid nimbu fresh CHART-5
S.No PARTICULAR

1 2

Yes No

RESPONDENTS PERCENTAGE 64 64 36 36

36%

64%

INTERPRETATION:
In the above table it is clear that most of the people are aware of new product Minute maid pulpy orange / minute maid nimbu fresh are 64% and dont know the new product are 36% , in the market most of the people knew about this products

WHERE DO THEY FREQUENTLY PURCHASE THE COCA COLA PRODUCT? CHART-6

S.NO

PARTICULAR

RESPONDENTS PERCENTAGE

1 2

Retail outlet Bar and restaurants

47 10

47% 10%

3 4

Super markets. Entertainment places

18 25

18% 25%

INTERPRETATION:
In the above table shows that the most of the consumers are purchase the coca cola products from the retail outlets 47% and entertainment places 25% remaining people are consume products from super markets 18% and remaining 10% consume the products from the bar and restaurant .

SATISFACTION LEVELS ON COCA-COLA PRODUCTS CHART-7

S.NO PARTICULAR

RESPONDENTS PERCENTAGE

1 2 3

Satisfied Highly satisfied Dissatisfied

72 25 3

72% 25% 3%

INTERPRETATION:
In the above table shows that the most of the consumer are satisfied towards the coca cola products 72% are satisfied and 25% are highly satisfied and 3% are dissatisfied

THROUGH ADVERTISING DID THEY PREFER COCA COLA PRODUCT CHART-8

S.NO PARTICULAR 1 Yes 2 No

RESPONDENTS PERCENTAGE

58 42

58% 42%

INTERPRETATION:
In the above table shows that the most of the consumers are prefer the product through advertisement are 58% and remaining are not preferring through the advertisement are 42%.

WHICH MANGO JUICE DID THEY PREFER MORE

CHART-9
S.No PARTICULAR

1 2 3 4

Mazaa Slice Maa Frooti

RESPONDENTS PERCENTAGE 65 65% 20 2 13 20% 2% 13%

INTERPRETATION:
In the above table shows that the most of the consumers are prefer mazaa mango juice product which is the product of coca cola the consumers prefer mazaa is 65%, slice are 20% and maa is 2% which is very lowest and 13% are frooti prefered by the consumers

FACTORS THAT INFLUENCE YOU TO PURCHASE COCA COLA PRODUCT CHART-10 S.NO PARTICULAR 1 Advertisements 2 3 4 Brand Ambassadors Taste Of The Soft Drink Brand Image. RESPONDENTS PERCENTAGE 11 11% 12 55 22 12% 55% 22%

INTERPRETATION:
In the above table shows that the most of the consumers most of the respondents are influence regarding the taste of the soft drink and 11% advertising ,12%brand ambassador ,and remaining 22% influenced through brand image

WHEN WILL THEY CONSUMING COCA COLA PRODUCT CHART-11 S.NO PARTICULAR RESPONDENTS PERCENTAGE 1 Thirsty 21 21% 2 Refresh 26 26% 3 When With 41 41% Friends And 4 Family Partying

12

12%

INTERPRETATION:
In the above table shows that the most of the consumers consuming the coca cola products when with family and friends i.e. 41% and thirsty with 21% and for refresh 26% and finally partying are 12%

HOW FREQUENT DO THEY BUY SOFT DRINKS CHART-12 PARTICULAR Daily Once in 7 Day Twice In A Week Once A Month RESPONDENTS PERCENTAGE

11 22 38 29

11% 22% 38% 29%

INTERPRETATION:
In the above table represents that the consumer buy the products more in twice a week is 38% once a month is 29% and once in 7 days consumers is 22% and daily people are 11%

OPINION TOWARDS COCA-COLA ADVERTISEMENTS CHART-13

S.No PARTICULAR

RESPONDENTS PERCENTAGE

1 2

Believable Un-believable

57 43

57% 43%

INTERPRETATION:
In the above table represents that the consumers are believable 57% and unbelievable is 43%

WHAT IS THE OPINION ON COCA-COLA OFFERS CHART-14 S.NO PARTICULAR RESPONDENTS PERCENTAGE 1 Satisfied 24 24% 2 Ok 38 38% 3 Not Satisfied 17 17% 4 Need Betterment 21 21%

INTERPRETATION:
In the above table represents that the coca cola offers most of the respondents are put as ok and offers satisfied people are 24% and not satisfied are 17% and some of the respondents choose the need betterment in the offers are 21%

DO THEY WANT ANY DAIRY PRODUCTS FROM COCACOLA PRODUCTS

PARTICULAR CHART-15 RESPONDENTS PERCENTAGE

Yes No

56 44

56% 44%

INTERPRETATION:
In the above table represents that the new product development in to the market in this dairy products are wanted by the respondents as 56 and not wanted by the respondents are 44% most of them are wanting the dairy products through the coca cola