INTRODUCTION

MS Worldwide Manufacturing (M) Sdn. Bhd. Has been registered under the Companies Act 1965 on March 27,2007. The company is operating in Batu 14, Kg Padang Marhum , 32900 Parit, Perak, Malaysia. The paid-up capital of RM 100000.00 is used. Company directors that responsible for ensuring that company running smoothly are En Mohd Shahrom bin Shahidan and Mrs. Rodziah binti Mohamed. Company has obtained Certificate of Best Manufacturing Practices (GMP) LC No 041/07 on 24 December 2007 ND HALAL Certificate (Perak) : H-08-741. This company is running at No 3 & 3A, Taman ISkandar Bistari 32610 Seri Iskandar, Perak Darul Ridzuan. This company produce their products based on an ostrich. The name Big Bird Lamborian is based on ostrich that represent a bird that have big size and the Lamborian is referring to the place that the first product is produced. The founder gets the idea when he was in 42 years old. The company vision is to become business compete better through best achievement in quality. For them, it is not important to get achievement or appreciation from other parties but the most important thing is produce a high quality product and meet the customer satisfactions. It also has many different missions to achieve. The missions are: Committed to introduce product that are released to international level and put this company to a higher level. Strive to produce products with high quality oil. This can be achieved with the used of the higher quality of materials in every product. Give career opportunities to local people and offers advice to entrepreneurs under MS Worldwide Manufacturing (M) Sdn. Ltd. Every company has their objectives that had been set. Their main objective is to be more productive and competitive by upgrading of oil producing companies in domestic and international markets and strive to become the company that always believed in the issue of oil products quality by consumers. It also to ensure that the use of products produced by these companies can be more widely accepted by all levels of society. About this founder, Mohd Shahrom bin Shahidan he run this business five years ago because to improve his life with his family. He also has many skills and capability before this. Before this company exist he was selling religious books and videos at other company. He also earned a high profit and commission on that company. So he used all the experience before he enter this business. His communication also is very good. He manage to convince people to get high sales for the company he worked before.

He starts this business on the age 42 years old. In this age, it is consider that the entrepreneur is suit to open a business. He also gained many experience and that is enough for him to run his business. He chooses Prophet Muhammad S.A.W as his role models because Prophet Muhammad S.A.W. was a very successful entrepreneur and businessman and have many good traits. In support system, the whole support is from his family especially from his lovely wife. It is showed when he has problems his wife will always stand beside him. For professional support, he gets guidance, advice and information from his mentor, En Adam.

ORGANISATION CHART OF MS WORLDWIDE MANUFACTURING (M) SDN BHD

PRODUCTS THAT HAD BEEN PRODUCED BY MS WORLDWIDE MANUFACTURING SDN BHD

Manufactured and distributed Cosmetic Products from Ostrich bird and Olive oil such as Multi-Purpose Oil, Aromatherapy Oil, Massage Oil, Love Lavender Oil, Creams Skin, Hair Tonic, Baby Oil, Soft Gel, Super Lavender Oil and Body Spa Lotion. The products are :

MULTI-PURPOSE OIL USED The oil can be use for waist pain, knee pain, bloating, stomach wound and more major accidents and also can beautify the skin and suitable for other external use problem. It can also be used as an aroma therapy oils to MS 001 RM 28.00 improve healthy body and eliminate body fatigue. INGREDIENTS Olea Europea Oil, Ostrich Oil, Eucalyptus Oil, Mentha Piperita Oil, Menthol Crystal Dan Camphor.

AROMATERAPHY OIL USED

Aromatherapy oils suitable for use by various levels of people and age. It is used as a tranquilizer mind during stress, headaches, dizziness, abdominal pain and other external use. Beside that it also use for wounds, dysphonic,
MS 002 RM 7.00

'eczema' and knee pain. INGREDIENTS Olea Europea Oil, Ostrich Oil, Eucalyptus Oil, Mentha Piperita Oil, Menthol Crystal, Camphor Dan Cymbopogoh Citratus Oil.

MASSAGE OIL USED Massage Oil is suitable for body massage, fracture, and sprains. For men this oil also can help them to return back their power if apply this oil at the
MS 003

waist and under the crotch. This oil also good for mothers after childbirth.

RM 6.00

INGREDIENTS Olea Europea Oil, Ostrich Oil, Mentha Piperita Oil, Menthol Crystal, Camphor, Menthyl Salicilate, Cymbopogoh Citratus Oil.

MESRA LAVENDER OIL USED Mesra Lavendar oil come in small size that all consumer easy to bring it everywhere. This oil can be use to cure kidney pain and nausea or dizziness and also for other external use only. MS 004 RM 2.50 INGREDIENTS Olea Europea Oil, Ostrich Oil, Eucalyptus Oil, Menthol Crystal, Camphor, Menthyl Salicylate Dan Lavendula Angustifolia.

SKIN CREAM USED: Skin Cream is used for problems such as ringworm, itching, and heel pain. This cream also can be used to cure hard acne.
MS 005 RM 6.00

INGREDIENTS: Olea Europea Oil, Vasalin, Salicilate Asid, Dioxide, Sodium Benzoata, Euphorbia Wax, Malalarca Altermifolia Extract Dan Sulfur.

HAIR TONIC USED:

Hair tonic is used to maintain the hair from the roots and helps repair damaged hair. It is also used to maintain the skin and improve hair growth and also discolour hair. INGREDIENTS: Olea europea oil, ostrich oil, cocos nucifera (virgin coconut oil) dan fragrance.

MS 006 RM 25.00

BABY OIL USED: baby oil is very suitable for babies 2 years and below. Baby oil is usually used to prevent the baby from the cold and stomach bloating. It can also be used as a lotion after a bath in which it can refine and skin softens. INGREDIENTS: Olea europea oil, ostrich oil, eucalyptus oil dan mentha piperita oil.

MS 008 RM 7.00

MS 010

SOFT GEL (EXTRA VIRGIN OLIVE OIL) USED: Extra Virgin Olive oil is good for heart. It also acts as the aging agent process, antioxidants and high content of vitamin E, that good to reduce bad cholesterol and reduce blood pressure.

RM 24.00 (60BJ) RM 37.00 (120BJ)

INGREDIENTS: Olea Europea Oil, Gelatin& Bovina, Extra Virgin Olive Oil.

MS 010

SUPER LAVENDER OIL USED: Super Lavender Oil come in small size that all consumer easy to bring it everywhere. This oil can be use to cure kidney pain and nausea or dizziness and also for other external use only

RM 2.50 (4ML) RM5.50 (15ML)

INGREDIENTS:

Olea Europea Oil, Eucalyptus Oil, Menthyl Salicilate, Menthol Crystal, Camphor, & Lavandula Angustifolia.

BODY SPA LOTION USED: Botanic body spa lotion with heating effect gives women their desired body figure by improving body contour and for softer, firmer and well toned skin.
MS 011 RM 23.90

INGREDIENTS: Purified Water, Paraffinum Liquidum, Isopropyl Palmitate, Cetyl Alcohol, Glycerin Stearate, Peg-75 Stearate,Ceteth-20, Steareth-20, Glycerin, Acefylline Methlsilanol, Mannuronate, Cyclomethicone, Phenoxyethanol, Dmdm Hydantoin, Ladopropynyl Butylcarbamate,Bht, Nicotinate,Triethanolamine, Carbomer,Methylisothiazolinone,Methyl Fragrance, Ostrich Oil.

These entire products are based on ostrich oil. The ostriches are supplied by Jabatan Haiwan Perak. The oil will extract by the ostrich and done by the workers at Jabatan Haiwan Perak. This company choose the good breed to get better oil and the products are clean and have a right measurement. According to the founder, they get many good responds from their consumer because the oil is less odour and less sticky. The aromatherapy oil also gives calm to users. It also does not harmful ingredients that can be used safely by different group of age. The others ingredients include water and introducing of herbs as an innovation to this leather market, and also a little fragrances to give the fresh smell. The next process will be done at suppliers factory. The herbs will going through five machine they are blending machine, extraction machine, mixer machine that will be mix with others ingredients, boiler machine and lastly moulding machine. The supplier also we got it near to our premises. It is from Pagoh, Muar, Johor.

Purity and healthiness is the main goal of this company and at the same time we are
focusing on what Malaysian market needed as they realizing the important of pureness and health in their daily life. Our products are multi-purpose; for hand wash, for bath, multi-

purpose cleaning and currently a baby product. It is suitable for many ways, from top to toe for our body. These products are created as our concern on customer satisfaction in a health ways. The basic ingredient for making leather soap is soil. For the herbs material, we choose gora, cassia alata and all spices main function is for improving blood circulation, reducing lethargy and to help maintain healthy skin. Other substance is olive oil. While, for making detergent we use the same material except for olive oil and selected herbs are Aloe Vera, cinnamon and Eucalyptus Citriodera. For the fragrance we have rose, vanilla, and lavender. Rose oil activates the collagen production thus enhancing the skin regeneration. Vanilla is a rich source of vitamins, bioelements, AHA acids which have radiating, regenerative and slightly peeling off effect on the skin. Lavender cosmetics are widely recommended for the oily skin type daily care, alleviates skin irritation and inflammation. Lavender has clearing properties, which however do not dry skin but helps healing wounds. We are choosing to have Nasuha spices and herbs as our supplier because the quality of their plantation process that are planted with 135 type of herbs collected from all over the world. It uses purely organic system of cultivation, without chemical fertilizers and herbicides, producing herbs free from chemical contamination. It is very complete our goals and objectives. For production, it produces 1000 bottles per day from all different types of oil. The founder also mentioned that sometimes they produced based on their budget. If they have high budget, they will produce more and if less budget the production will be low. The bottles are produced in small sizes. It is because it gives easiness to consumer to bring this oil anywhere.

THE PROCESS TO MAKE THE OIL

Processing room (Room Store)

Process

GENERATING AND EXPLOITING NEW ENTRIES

Since interdependence, Malaysia has seen tremendous improvements in its healthcare delivery system. The country now enjoys a fairly comprehensive range of health services

Fillin Fillin g g Proc Proc ess ess

Labe Labe lling lling Fi Fi ni ni sh sh in in g g St St or or a a g g e e P P a a c c k k a a gi gi n n g g

Toilet Offic e Store Room

provided by a dual system involving stakeholders from the public and private sector. This includes entrepreneurs who opened their business with established health products. According from our interview, Mohd Shahrom Bin Hj.Shahidan was offering a new product to establish into new market in Malaysia and overseas. He was looking for inspiration to market a product that is different from ordinary products available in the world market. Thus, he came across new products, which are the ostrich products. Market Knowledge He was looking for inspiration to market a product that is different from ordinary products available in the world market. Thus, he came across a new product, ostrich products. He was a very wise in the business world because he was searching for other products from others. He studied in a certain period of ostrich nutrition before they create a product of the opinion that ostrich rich in omega 3.6 and 9 and bird meat to the meat of the least fat than beef. So, he wanted to continue with the open of business through ostrich products. Beginning, he's someone who loves deeply studied the world market. He's someone who loves deeply studied the world market. So he increased market knowledge. Since he had worked as a salesman until in Brunei, he acquired knowledge in various intricacies of trading. Thus, through the knowledge of the business market, he understands a lot of satisfaction to one product. For example, he was able to open ostrich products with confidence that the goods received by the community. Technology Knowledge He had a look at the market through most of the internet resources. Therefore, no wonder foreign markets to increase sales to the nearest years. He added trade network resources through the online system. Furthermore, the stream runs fast world of technology. Therefore, he has expertise in a world trade network access. So, the priority in world trade exploit the technological knowhow is very important. It is not only systematically generating profits but it also can save the cost of time, energy and money. He using internet resources for business can reduce or eliminate the need for traditional postal mailing and all of the costs associated with that contact method. The Internet makes it easy to stay in contact with your customers via email and online networking tools such as discussion boards, chat rooms, and social networking sites like Facebook. Using Internet communication tools effectively, you can keep up a continuous dialogue with customers and

prospects. He was using software that can send special offers and announcements to existing customers via email, send links to your online catalog when a new product is released, or post virtual coupons via social networking sites. Besides that, paths already well worn, the benefits to having a website are apparent everywhere. Some of the many benefits to having a website are the ability to display a catalogue of products and services; that ability to extend your business 24 hours without a stop and to update information which is seen by the world, immediately. This gives MS Worldwide an equal status with more affluent companies, providing easy communication with current and prospective customers. This is an excellent means of generating sales leads, while keeping present customers aware of new products and services.

Entry Strategy for New Entry Exploitation

Previous years ago, he was a first mover in local market on doing ostrich product, he less competitive rivalry. Therefore, the MS Worldwide Manufacturing has created Big Bird Lamborian as a new site in the business world. This attracts people want to try it yourself ostrich essential nutrients such as businessmen's main attraction though it started trading oil ostrich only. In addition, as his first movers gain expertise through participation involve. It means, Mohd Shahrom can learn and improve ins and outs of the business, product design, manufacturing and marketing. This was evident when he wanted to open a factory that has complete machine facilities in oil processing ostrich and wish to have an ostrich farm. Besides that as a first mover, he can secure importan channel. Nowadays he has many branches throughout Malaysia. Regular retailers from Indonesia also maintained good relations.

CREATIVITY, INNOVATION AND THE BUSINESS OPPORTUNITY Trends

Economic Trend Price-conscious. Demand for the product cans ultimately be traced back from the consumer through the value chain that strategic. He arranges foreign traders to negotiate suitable prices .He use the same price sold in Malaysia. Its similar to the concept of the bootstrap financing focusing on discount suppliers. This causes cornering or loyal customers will always deal with Big Bird Lamborian business. Next, he is actually a wise increase his assets throughout the world carry his business. For example, he likes to buy a land. He wanted to enlarge his business activities by opening new factories with machinery which high quality. His adequacy also reduces the cost of taking workers. By many skills to do research on an ingredient in oil, he did it himself before giving assignments to employees. Each product is produced not by the objective of making a profit only but to give the user more comfortable with the product and will buy it .Therefore, he produces a valuable product very affordable to make sure everyone can try using a product of this ostrich. For example, lavender oil product with a very smallest size and easily stored anywhere and is very cheap at only RM2.50. This is one of the attractions for students who do not have a steady income again and able to get health products that can cure kidney pain and nauseous.

Health Trend Over the forecast period, consumer health is expected to clock a positive performance with consumers confidence in self-medication likely to improve. Consumers health consciousness is also unlikely to falter during the forecast period with them more use on herbal dan traditional products for the natural remedies as well as vitamins and dietary supplements to improve their overall well-being. Rising image consciousness of consumers will also see them more willing to pick up products such as weight management or beautypositioned nutritive drinks to improve their appearance.

He was a very conscious consumer preference over time. This can be identified when he makes an analysis of a number of products on the market trend. For example, he sees the trend of health products in Malaysia. He compares the Axe Brand oil products by sea cucumber oil as competitive products in Malaysia. Each of the two products has

nutritional value, quality and loyal users who use it. Therefore, he wants to market a similar product concept of health products. What is most special, he examined each product used in the production of ostriches. As an example of course, every product produced through a combination of ostrich oil olive oil. This is because he said that the result of a combination of oil olive oil will prevent skin feel sticky and moisturize. Moreover, all skin types can use oil olive oil. The effect of this can be identified by looking at the positive reception the public about the effectiveness of the oil products.

Illustration 2 types of competitive products, namely oil and oil cucumber ax marks that give an idea to Mohd Shahrom to produce the same product concept material differences. Web Trend Building a successful growing an existing business or Business Using the Internet cans be done with little hassle or Expense; especially When compared to starting a set up shop and market promotional campaign manually. For now, build internet business and will get connection with the network empire out quickly.

Source of new ideas

Consumer

Potential users now are more concerned with the health issues of interest to Mohd Shahrom health products. From the results of his experience as a salesman, he considers good communication from users of the products and results produced testimony that he can is look for new ideas to market products that are rarely available in Malaysia. Existing Products and Services He was very diligent research and keeps track of products and services provided, especially in the country or abroad. Each analysis does sale will give him a chance to find new markets and he would increase sales. Research and Development
He was full of new ideas. Thus, each new inspiration on raw materials or effectiveness of a product will be the study and he will strive to develop the idea into reality with implemented experiments. He was not hired Research and Development expertise from abroad because he was so confident that the people of Malaysia are also capable monopoly of a field with a determined effort.

Innovation
Based on the words of a writer Peter Drucker Innovation is the specific instrument of entrepreneurship. In the course of developing innovative ideas entrepreneurs need to be careful in a small of incremental improvements on existing ideas, products and services.

Types of innovation
Innovation can be seen in Mohd Shahrom efforts to market its products reach overseas. He uses ordinary innovation right as he steps in accordance with modernization. For example, in developing health products, he added a variety of products for the near term, to attract local customers as well as customers from neighboring countries such as Indonesia and Singapore are becoming regular dealers who deal with Big Bird gets Lamborian. Besides that, he knew innovation in health products and beauty of SPA body products Lotion. Innovation products in line with the requirements of today's society that help provide attractive body shape burn fat through the lotion spreads on the surface of the body .For more interesting, he uses a mixture of ostrich extract and olive oil . This can be appealing to consumers especially young people to get Spa Body Lotion as well as to provide an ideal body shape; it also can beautify the skin, dull and dry. This product is very different from existing products in Malaysia and Indonesia.

Opportunity Recognition

Experience

Work experien

Prior knowledge of markets and customer Network Entreprene ur Alertness

Outcome: Successful opportunity recognition

The illustration above shows a clear picture of the phase process Mohd Sharom success. Phase arrangement is adapted from the A Model of Entrepreneurial Opportunity Recognition Process. He was very lucky for the opportunity to learn the ins and outs of his business world all began by venturing into a career as a salesman. Began as a vendor of religious books, he makes it as a base to learn how to do business starting from almost a previous year .During him as a salesman, every personal experience and work experience which he can, he collected and add information and knowledge with very Internet facilities are difficult to access quickly, but he still tried to find new information. Therefore, these combinations make him more able to understand and apply properly. Moreover, we were very impressed when he told me that extensive business network abroad even though he did not have time to go to most countries .Most of his business are managed in Internet networks. When we interviewed him again, he said that every entrepreneur must have the ability to have knowledge of market and customer alertness problems. By understand of customer need and customer problem, he is easy to find the idea of producing a product even ostrich material essential products used are still in the market Malaysia. He also stated that the society now is very fond of buying products that give a good impression, affordable healthy. This is an opportunity Successful Recognition.

Product Planning and Development Process

E-Commerce as an Entrepreneurial Company
Throughout the evaluation process of a potential new idea as well as in the development of marketing strategy, the role of e-commerce needs to be continually assessed. The Ecommerce is conducting business online. Selling goods, in the traditional sense, is possible to do electronically because of certain software programs that run the main functions of an ecommerce Web site, including product display, online ordering, and inventory management. The software resides on a commerce server and works in conjunction with online payment systems to process payments. Since these servers and data lines make up the backbone of the Internet, in a broad sense, e-commerce means doing business over interconnected networks. Mohd Shahrom explained his business accepting credit cards for commercial online sales, online advertising revenue generating, in an online stock trading brokerage account driving information through a company via its internet driving manufacturing and distribution through a value chain with partners on an internet and can sell to consumers on a pay-per-download basis through a web site. For example, Big Bird Lamborian secured online payment can be paid through Visa, Master card, MEPS, mobile money network and web cash. Furthermore, their business access payment can use Internet banking such as Maybank2u, Hong Leong Bank, AM bank group, Public Bank and CIMB clicks. It directly accelerates the payment transaction easily.

Strategies for Growth and Managing the Implications of Growth

Growth strategies
Among the MS Worldwide Company strategies are Penetration Strategies, Market Development Strategies and Product Development Strategies. By using all these strategies it is hoped that this product will be able to attract more customers not only in Malaysia but all over the world.

Penetration Strategies A penetration strategy focuses on the firms existing product in its existing market. The owner and producer of Bigbird's Lamboria's products is En. Mohd Shahrom bin shahidan who is attempting to penetrate his product or market further by encouraging his existing customers to buy more oil. According to Encik Shahrom, for the short term, marketing can be very effective idea to penetrate the market. The best way to market his product is through the use of web sites. The use of Web sites by entrepreneurs nowadays has been increasing at a significant rate. Online shopping is much cheaper and easy to penetrate and market the products. For example here, Encik Shahrom has created his own web site that is BigBirdShoppe2u.com for his customers. Much information about the products the customers can get from this website. This web site is way easier and faster to find information about the products of the company offers over the Internet. Other than that, the product also has been published through the social networking which can be viewed by consumers all over the world such as Facebook or Myspace. For this product the customers can get more information from Facebook at Big Birds Lamborian (Ostrich Oil). However, according to Encik Shahrom, the budget to advertise through commercial advertisement especially on television video and radio is not enough. Besides, he also has advertised its product using the newspaper. From there it is way faster to promote this product because not all consumers know how to use the IT to reach this product. Usually consumers will read newspaper every morning and this is the greatest chance to be known by all. Given below are the examples of advertising through newspapers.

Market Development Strategies

It is a strategy to grow by selling the firms existing products to new groups of customers. New groups of customers can be categorized in terms of geographic or demographic and/ or on the basis of new product use. Among the existing products are Special Oil, Super Lavender Oil, Soft Gel Extra Virgin Olive Oil, Aromatherapy Oils, Skin Cream , MultiPurpose Oil and many more. For these products, as Encik Shahrom said, he wants to sell these products through the new geographical market such as Vietnam, China, Cambodia, Iran, Japan, India and Nigeria. The main reason why these countries are interested in this product is because of its halal logo. In addition, Big Bird also has been sold at the other countries such as in Singapore, Indonesia and Brunei, added by Encik Shahrom. Other countries like US already produced the ostrich oil and their technology is much more advance than ours. US also have their own ostriches farms. However with the advantage of our halal logo, consumers especially the Muslim at the other countries are more interested to buy this product. They believe in our halal logo. Moreover, there is no new demographic market for this product because the target market for this product is for all since he started to produce this product. There are no different users for this product. Everyone can use this from lower income to higher income, children or adult, male or female and etc.

Product development strategies

It is a strategy to grow by developing and selling new products to people who are already purchasing the firms existing products. For example, in future Big Birds wants to produce its new product that is fast food to its existing customers. It plans to attract more customers by selling a burger from the ostrich meat. Encik Shahrom was looking for inspiration to market a product that is different from ordinary products available in the world market. This plan is based on the McDonaldss fast food and if possible it wants to be the number one in the fast food area at the international level. It might be easier to sell the new product, because of its halal logo especially in China because the minority Muslim there will seek for halal food. In China, the halal food there is not relatively easy to find as in halal food in Malaysia. Furthermore, ostrich meat is already in the international market because of its nutrients. Given below is the ostrich meat nutrional information.

Calories OSTRICH Chicken Turkey Beef Lamb Pork 97 140 135 240 205 275

Protein gm 22 27 25 21 22 24

Cholest mg 58 73 59 77 78 84

Fat gm 2 3 3 15 13 19

Calcium mg 5 13 16 9 8 3

It is proven that ostrich is the healthiest red meat available to the public compared to the other meats. By using ostrich meat, even the most avid beef lover will satisfy their craving for beef while making a conscientious decision towards healthier eating. The MS Worldwide is the first company that will produce a burger using ostrich meat. Thus, it is believe that the future plan to produce fast food using ostrich meat is going to be very success.

As a conclusion, there are many strategies for entrepreneurs to success. It all depends on his effort. As stated in al-Quran, indeed, Allah will not change the condition of a people until they change what is in themselves. There is another strategy from all of these that is diversification strategy. It is a strategy to grow by selling new product to a new market. For now, Encik Shahrom does not going to use this strategy to market his product.

Strategies for Growth and Managing the Implications of Growth

Growth strategies
Among the MS Worldwide Company strategies are Penetration Strategies, Market Development Strategies and Product Development Strategies. By using all these strategies it is hoped that this product will be able to attract more customers not only in Malaysia but all over the world.

Penetration Strategies A penetration strategy focuses on the firms existing product in its existing market. The owner and producer of Bigbird's Lamboria's products is En. Mohd Shahrom bin shahidan who is attempting to penetrate his product or market further by encouraging his existing customers to buy more oil. According to Encik Shahrom, for the short term, marketing can be very effective idea to penetrate the market. The best way to market his product is through the use of web sites. The use of Web sites by entrepreneurs nowadays has been increasing at a significant rate. Online shopping is much cheaper and easy to penetrate and market the products. For example here, Encik Shahrom has created his own web site that is BigBirdShoppe2u.com for his customers. Much information about the products the customers can get from this website. This web site is way easier and faster to find information about the products of the company offers over the Internet. Other than that, the product also has been published through the social networking which can be viewed by consumers all over the world such as Facebook or Myspace. For this product the customers can get more information from Facebook at Big Birds Lamborian (Ostrich Oil). However, according to Encik Shahrom, the budget to advertise through commercial advertisement especially on television video and radio is not enough. Besides, he also has advertised its product using the newspaper. From there it is way faster to promote this product because not all consumers know how to use the IT to reach this product. Usually consumers will read newspaper every morning and this is the greatest chance to be known by all. Given below are the examples of advertising through newspapers.

Market Development Strategies

It is a strategy to grow by selling the firms existing products to new groups of customers. New groups of customers can be categorized in terms of geographic or demographic and/ or on the basis of new product use. Among the existing products are Special Oil, Super Lavender Oil, Soft Gel Extra Virgin Olive Oil, Aromatherapy Oils, Skin Cream , MultiPurpose Oil and many more. For these products, as Encik Shahrom said, he wants to sell these products through the new geographical market such as Vietnam, China, Cambodia, Iran, Japan, India and Nigeria. The main reason why these countries are interested in this product is because of its halal logo. In addition, Big Bird also has been sold at the other countries such as in Singapore, Indonesia and Brunei, added by Encik Shahrom. Other countries like US already produced the ostrich oil and their technology is much more advance than ours. US also have their own ostriches farms. However with the advantage of our halal logo, consumers especially the Muslim at the other countries are more interested to buy this product. They believe in our halal logo. Moreover, there is no new demographic market for this product because the target market for this product is for all since he started to produce this product. There are no different users for this product. Everyone can use this from lower income to higher income, children or adult, male or female and etc.

Product development strategies It is a strategy to grow by developing and selling new products to people who are already purchasing the firms existing products. For example, in future Big Birds wants to produce its new product that is fast food to its existing customers. It plans to attract more customers by selling a burger from the ostrich meat. Encik Shahrom was looking for inspiration to market a product that is different from ordinary products available in the world market. This plan is based on the McDonaldss fast food and if possible it wants to be the number one in the fast food area at the international level. It might be easier to sell the new product, because of its halal logo especially in China because the minority Muslim there will seek for halal food. In China, the halal food there is not relatively easy to find as in halal food in Malaysia. Furthermore, ostrich meat is already in the international market because of its nutrients. Given below is the ostrich meat nutrional information.

Calories OSTRICH Chicken Turkey Beef Lamb Pork 97 140 135 240 205 275

Protein gm 22 27 25 21 22 24

Cholest mg 58 73 59 77 78 84

Fat gm 2 3 3 15 13 19

Calcium mg 5 13 16 9 8 3

It is proven that ostrich is the healthiest red meat available to the public compared to the other meats. By using ostrich meat, even the most avid beef lover will satisfy their craving for beef while making a conscientious decision towards healthier eating. The MS Worldwide is the first company that will produce a burger using ostrich meat. Thus, it is believe that the future plan to produce fast food using ostrich meat is going to be very success.

As a conclusion, there are many strategies for entrepreneurs to success. It all depends on his effort. As stated in al-Quran, indeed, Allah will not change the condition of a people until they change what is in themselves. There is another strategy from all of these that is diversification strategy. It is a strategy to grow by selling new product to a new market. For now, Encik Shahrom does not going to use this strategy to market his product.

IMPLICATIONS OF GROWTH FOR THE FIRM

i- Pressures of Human Resources Growth is also fuelled by the work of employees. If employees are spread too thin by pursuit of growth, then the firm will face problems of employee morale, employee burnout, and an increase in employee turnover. The owner, Mister Mohd. Shahrom Bin Haji Shahidan has said that their company only have some problems according of employee turnover. This means that some employee want to quit because their salaries are not increases. For example, some of employees that work at factorys machine want his or her salary increase without any reasonable wage. So, when Mister Shahrom does not want to increase their salary, they want to quit from working at the company.

Ii- Barriers to Enter the International Market According to Manager of MS Worldwide Manufacturing (M) Sendirian Berhad, Mister Azhari Bin Haji Osman have said that the main reasons causing the company cannot enter into the international market is due to their one manufacturings factory is not completed. Mister Azhari also said that because of their companys financial only use personal financial from the beginning of their business, so their capacity is not enough to produce their products in local, Singapore and Brunei. This is because their branch at international needs a more cost than in domestic.

BUSINESS ACTIVITIES OF MS WORLDWIDE MANUFACTURING (M) SENDIRIAN BERHAD

MS Worldwide Manufacturing (M) Sendirian Berhad has joint many event and road shows around the world. The owner of MS Worldwide Manufacturing (M) Sendirian Berhad itself joint these road shows and open the booth at the road shows to introduce and promote their brand which is Bigbirds Lamborian such as multipurpose oils, aromatherapy oils, massage oils, hair tonic, creams for skin and other new items which is baby oil and body SPA lotion. According to the owner of this company, Mister Mohd. Shahrom Bin Haji Shahidan, the new road shows that this company have been joint are MAHA expo (Kuala Lumpur) on 22 until 23 November 2012 and GMT on 2 December 2012 at Malacca. On last Saturday and Sunday (15 December and 16 December 2012) is the latest road show that this company

joint for "Fiesta Keusahawanan dan Amalan Hidup Sihat" at Rural Transformation Centre (RTC), Gopeng, Perak. MS Worldwide Manufacturing (M) Sendirian Berhad Company also joint these road shows because the company wants to attract many customers to buy their products and also become a membership by explain about their products and gave brochures at the booth. When the customers want to become a membership, they just need to fill up the memberships form and pay RM49.00 for the form. Then, the customer will get one set of the Bigbirds Lamborian oils product that contain multipurpose oils, aromatherapy oils, massage oils,after they pay RM49.00.

Photo 1: Booth at RTC, Gopeng, Perak on 15 December 2012. (Mister Azhari is explain about some of the Bigbirds Lamborian products to the customer.)

HARVESTING AND EXISTING A BUSINESS VENTURE

Succession as an Exit Strategy Transfer to Family Members Every entrepreneur who starts a new venture should think about an exit strategy. Exit strategy include an initial public offering (IPO), private sale stock, succession by a family member or a non-family member, merger with another company, or liquidation of the company. Successfully passing a business down to a family member faces though odds. Experts estimate that half such attempts fail in the transition from first-to-second-generation ownership. An effective succession plan should also be communicated clearly to all employees. In the future, according to the owner of MS Worldwide Manufacturing (M) Sendirian Berhad, Mister Mohd. Shahrom, he will transfer his business to his daughter that takes pharmacy course right now. To transfer of a business member can also create internal problems with employees. But Mister Shahroms daughter has been introduced by his father at marketing part. This is because for the future planning, Mister Shahrom plan to supply medicines based on ostrich products to all hospitals, pharmacies and clinics in the world. According to Mister Shahrom, for the early stage, he also has trained his daughter about his business focus on operating Bigbirds Lamborian brand.

CONCLUSION
Entrepreneurship means an individual who take initiative to bundle resources in innovative ways and willing to take risk and uncertainty. This entrepreneur has initiative to take an ostrich as a resources as an oil for medication. They make an innovation of the ostrich because ostrich normally is used for food. But, he has idea to make an innovation of this animal. Entrepreneur is the process of create something new with value to customer by devoting time and effort. It also defines as receiving resulting award in form of money and satisfaction and bear risk and uncertainty. Ostrich oil is a product that never been found in Malaysia. Ostrich has many values and benefit that we do not know. In this product, we take ostrich fat that had been extracted and mix it with other natural resources. Even there are many uncertainties that may be faced by the entrepreneur, but he try to consumer satisfy and make them confidence in this product. In entrepreneurship, it has many roles. For this company, the first role is to create job opportunity. In this time being, this company offer many vacancies and willing to hire workers to increase the production. Other than that, it can increase spending from consumer and help in economic growth in Malaysia. Lastly, this entrepreneur offer variety of product. MS Worldwide Marketing Sdn Bhd offer lotion, baby oil, lavender oil, aromatherapy oil, skin cream and multi propose oil and it can increase customer choice. This type of this product consider as ordinary innovation. It is the one that occurs most frequently that extend a technological innovation into a better product or one that has a different. This innovation usually come from market analysis not technology push. In Malaysia, there are many types of oil. So, MS Marketing creates an oil but based on ostrich product. As a conclusion, this company is considered as successful. As the entrepreneur, En Mohammad Shahrom bin Shahidan also had succeed to manage this business. Even there are some barriers before the business start, he try to get up and do not give up. Many strategies had been arranged to make this product well known not only in Malaysia but around the world. It also bring the name Malaysia in entire world. For people that want to be an entrepreneur, they can take he as one of role model in business area.

REFERENCES
Type of Reference forms: 1. An online newspaper

Mohd Idris Sulaiman . (2009, October 31).Kelebihan Pati Burung Unta.Harian Metro. Retrieved from http://www.hmetro.com.my/

2. A website article

PortDicksonInfo.Retrieved December 16, 2012, from http://portdickson.info/ostrichfarm.htm

3.

A book information Robert ,D.Histich.etc.Singapore.Entrepreneurship.McGraw Hill International Edition. pages 2-602

RECOMMENDATION
1) Product Nowadays, this company introduce their product based on non foods such as olive oil, multipurpose oil and so on. They can generate the new idea to improve the product with value added of the variety types of product by doing creating a product based on food. For example, the producer of the company can create the new idea how to make a burger based on ostrich meat because no one company doing a burger based on ostrich. They also can expand their domestic and international market by doing a burger based on ostrich. Furthermore they can attract and convince a more customer especially international market such China, Taiwan and Cambodia which that the country have a minority Muslims to gain the HALAL product. Therefore is the one way to expand their business o international market.

2)

Promotions

By doing a lot of promotions it will increase the demand of product. The company should improve the advertisements to make the more attractive to the customers. For instance, they can attract and convince their customer aged in middle by giving a free sample for trial. The packaging of the product should attractive and by providing a colorful flyers can attract customers to purchase and testing that new product. Furthermore, the company should do testimonial for convince more customers to try this product. Advertisement through radio and television is essential elements to do a promotion of this product. For example, this company takes alternative to do a promotion at radio Perak.fm. So automatically the customer in area Perak will find the BigBirds shops.

APPENDIX
iPhoto 1: Owner of MS Worldwide Manufacturing (M) Sendirian Berhad, Mister Mohd. Shahrom Bin Haji Shahidan.

ii-

Photo 2: Our group with the Owner of MS Worldwide Manufacturing (M) Sendirian Berhad, Mister Mohd. Shahrom Bin Haji Shahidan after the interview.

iii-

Photo 3: Our group with the Manager of MS Worldwide Manufacturing (M) Sendirian Berhad, Mister Azhari Bin Haji Osman.

iv-

Photo 4: One of the road show and opened booth that MS Worldwide Manufacturing (M) Sendirian Berhad joint at Fiesta Keusahawanan and Amalan Hidup Sihat (RTC, GOPENG, PERAK) on 15 16 December 2012.

CERTIFICATION ON BIG BIRD LAMBORIAN

BIG BIRDS ADVERTISING ON NEWSPAPER