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and sometimes the other depending upon the situation. for example with a teacher during a lecture and after a lecture we have different identities. Sometimes even with people we have close relationship we manage our identity to save their face, we present ourselves to support what people want to see. We save them from feeling embarrassed or inferior. The importance of identity management can be summed up by words of sociologist Erving Goffman. He suggested that each of us is a kind of playwright who create role they way we want others to see us, as well as a performer who act out those roles. But unlike the audience for most forms of acting, our audience is made up of other actors who are trying to create their own characters.