Luke OBrien

OUGD303

Prospectus

Submission Board #1

http://www.l-obrien1013fmp.blogspot.co.uk

Prospectus This is a collaborative brief between myself, Joe Warburton, Niall Cruickshank-Sutton and Max Gregory. We won the pitch to do the up and coming Leeds College of Art Prospectus.

20I4WE 20I5ARE
Prospectus 1

Luke OBrien

OUGD303

Prospectus

Submission Board #2

http://www.l-obrien1013fmp.blogspot.co.uk

Prospectus Pitch We intially pitched as two individual groups, the college approached us both and asked us to work together, as the problems in both of our pitches where solved by the other groups pitch. Our initial concept was to keep things friendly and approachable, our idea was really focussed on the concept rather than the layout or outcome. We wanted to ask the question Do You Know Who We Are? and then set out to answer that through the prospectus. We added lots of playful graphics into the prospectus and tried to have fun with it (This is where the idea for the purple and gold came in). We also added in statement pages that linked to the next article or section.

Luke OBrien

OUGD303

Prospectus

Submission Board #3

http://www.l-obrien1013fmp.blogspot.co.uk

Final Prospectus This is the overarching look and feel of the new prospectus, due to be completed in August of this year. My role on this brief was to help develop the concept and how that would sit within the new layout. This brief has allowed me to work with clients, and also it has allowed me to art direct photo shoots. Photography (Ben Harris)

Short Courses
Short Course Leader Sharon Bainbridge 0113 202 8000 sharon.bainbridge@leeds-art.ac.uk Our enormously popular creative short courses are open to any adult, regardless of their experience (or otherwise) in art and design. They present a superb opportunity to learn and/ or continue to practise a specialist craft in your own time, taught by highly qualified tutors and with full access to the Colleges excellent facilities and workshops. All of the courses are available as ten week creative short courses or bespoke professional courses. We also offer a vibrant childrens and young persons Saturday Art School through the year. Further information on the above is available on the College website.

WE ARE LOOKING FOR POTENTIAL

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Entry

Leeds College of Art

Prospectus Prospectus 2014 2014--2015 2015

What Youll Study Year OneFocusing on the fundamentals of visual language, youll explore research methods and studio practice around type, language, image, narrative, meaning and message. Youll work with typography, print, drawing, digital media, photography and the moving image. Year TwoTaking a more self-directed role, youll develop your ideas using specialist workshops, critical assessments and seminars. Youll also consider audience context, distribution, and ethical practice. Year ThreeYoull be introduced to professional practice, project management and business/ marketing studies. Youll work on negotiated briefs, competition briefs, self-promotion and self-publication, building your portfolio and contribution to the End of Year Show. and many more. Accolades Students win countless awards; recent wins include D&AD Best new Blood, International Society of Typographic Designers, SH!, and Yorkshire Digital Awards (Best new Talent).

WE ARE BA (HONS.) GRAPHIC DESIGN

Destination Careers Graduates work as freelancers or in a studio as part of a design team. Careers include design for publishing (books, magazine and newspapers); retail, branding and promotion; web design; motion graphics; packaging; information graphics and much, much more.

Placements Work placements and internships can be negotiated across sectors such as branding/ identity, packaging, information graphics, digital, editorial and publishing. Past placements include Aardman Animations, Brass, Build, Creative Spark, Creative Review, Generation Press, Glue, SEA, TBWA, The Beautiful Meme, uber London,

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HE Courses

Leeds College of Art

Prospectus 2014 - 2015

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