Mobile Business Trends

Gartner Identifies the Top 10 Strategic Technology Trends for 2013

Analysts Examine Top Industry Trends at Gartner Symposium/ITxpo, October 21-25 in Orlando ORLANDO, Fla., October 23, 2012 Gartner, Inc. today highlighted the top 10 technologies and trends that will be strategic for most organizations in 2013. Analysts presented their findings during Gartner Symposium/ITxpo, being held here through October 25. Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that denote significant impact include a high potential for disruption to IT or the business, the need for a major dollar investment, or the risk of being late to adopt. A strategic technology may be an existing technology that has matured and/or become suitable for a wider range of uses. It may also be an emerging technology that offers an opportunity for strategic business advantage for early adopters or with potential for significant market disruption in the next five years. These technologies impact the organization's long-term plans, programs and initiatives. We have identified the top 10 technologies that will be strategic for most organizations, and that IT leaders should factor into their strategic planning processes over the next two years, said David Cearley, vice president and Gartner fellow. This does not necessarily mean enterprises should adopt and invest in all of the listed technologies; however companies need to be making deliberate decisions about how they fit with their expected needs in the near future. Mr. Cearley said that these technologies are emerging amidst a nexus of converging forces - social, mobile, cloud and information. Although these forces are innovative and disruptive on their own, together they are revolutionizing business and society, disrupting old business models and creating new leaders. As such, the Nexus of Forces is the basis of the technology platform of the future. The top 10 strategic technology trends for 2013 include: Mobile Device Battles Gartner predicts that by 2013 mobile phones will overtake PCs as the most common Web access device worldwide and that by 2015 over 80 percent of the handsets sold in mature markets will be smartphones. However, only 20 percent of those handsets are likely to be Windows phones. By 2015 media tablet shipments will reach around 50 percent of laptop shipments and Windows 8 will likely be in third place behind Googles Android and Apple iOS operating syste ms. Windows 8 is Microsofts big bet and Windows 8 platform styles should be evaluated to get a better idea of how they might perform in real-world environments as well as how users will respond. Consumerization will mean enterprises won't be able to force users to give up their iPads or prevent the use of Windows 8 to the extent consumers adopt consumer targeted Windows 8 devices. Enterprises will need to support a greater variety of form factors reducing the ability to standardize PC and tablet hardware. The implications for IT is that the era of PC dominance with Windows as the single platform will be replaced with a post-PC era where Windows is just one of a variety of environments IT will need to support. Mobile Applications and HTML5 The market for tools to create consumer and enterprise facing apps is complex with well over 100 potential tools vendors. Currently, Gartner separates mobile development tools into several categories. For the next few years, no single tool will be optimal for all types of mobile application so expect to employ several. Six mobile architectures native, special, hybrid, HTML 5, Message and No Client will remain popular. However, there will be a long term shift away from native apps to Web apps as HTML5 becomes more capable. Nevertheless, native apps won't disappear, and will

always offer the best user experiences and most sophisticated features. Developers will also need to develop new design skills to deliver touch-optimized mobile applications that operate across a range of devices in a coordinated fashion. Personal Cloud The personal cloud will gradually replace the PC as the location where individuals keep their personal content, access their services and personal preferences and center their digital lives. It will be the glue that connects the web of devices they choose to use during different aspects of their daily lives. The personal cloud will entail the unique collection of services, Web destinations and connectivity that will become the home of their computing and communication activities. Users will see it as a portable, always-available place where they go for all their digital needs. In this world no one platform, form factor, technology or vendor will dominate and managed diversity and mobile device management will be an imperative. The personal cloud shifts the focus from the client device to cloud-based services delivered across devices. Enterprise App Stores Enterprises face a complex app store future as some vendors will limit their stores to specific devices and types of apps forcing the enterprise to deal with multiple stores, multiple payment processes and multiple sets of licensing terms. By 2014, Gartner believes that many organizations will deliver mobile applications to workers through private application stores. With enterprise app stores the role of IT shifts from that of a centralized planner to a market manager providing governance and brokerage services to users and potentially an ecosystem to support apptrepreneurs. The Internet of Things The Internet of Things (IoT) is a concept that describes how the Internet will expand as physical items such as consumer devices and physical assets are connected to the Internet. Key elements of the IoT which are being embedded in a variety of mobile devices include embedded sensors, image recognition technologies and NFC payment. As a result, mobile no longer refers only to use of cellular handsets or tablets. Cellular technology is being embedded in many new types of devices including pharmaceutical containers and automobiles. Smartphones and other intelligent devices don't just use the cellular network, they communicate via NFC, Bluetooth, LE and Wi-Fi to a wide range of devices and peripherals, such as wristwatch displays, healthcare sensors, smart posters, and home entertainment systems. The IoT will enable a wide range of new applications and services while raising many new challenges. Hybrid IT and Cloud Computing As staffs have been asked to do more with less, IT departments must play multiple roles in coordinating IT-related activities, and cloud computing is now pushing that change to another level. A recently conducted Gartner IT services survey revealed that the internal cloud services brokerage (CSB) role is emerging as IT organizations realize that they have a responsibility to help improve the provisioning and consumption of inherently distributed, heterogeneous and often complex cloud services for their internal users and external business partners. The internal CSB role represents a means for the IT organization to retain and build influence inside its organization and to become a value center in the face of challenging new requirements relative to increasing adoption of cloud as an approach to IT consumption. Strategic Big Data Big Data is moving from a focus on individual projects to an influence on enterprises strategic information architecture. Dealing with data volume, variety, velocity and complexity is forcing changes to many traditional approaches. This realization is leading organizations to abandon the concept of a single enterprise data warehouse containing all information needed for decisions. Instead they are moving towards multiple systems, including content management, data warehouses, data marts and specialized file systems tied together with data services and metadata, which will become the "logical" enterprise data warehouse. Actionable Analytics Analytics is increasingly delivered to users at the point of action and in context. With the improvement of performance and costs, IT leaders can afford to perform analytics and simulation for every action taken in the business. The mobile client linked to cloud-based analytic engines and big data repositories potentially enables use of optimization and simulation everywhere and every

time. This new step provides simulation, prediction, optimization and other analytics, to empower even more decision flexibility at the time and place of every business process action. In Memory Computing In memory computing (IMC) can also provide transformational opportunities. The execution of certain-types of hours-long batch processes can be squeezed into minutes or even seconds allowing these processes to be provided in the form of real-time or near real-time services that can be delivered to internal or external users in the form of cloud services. Millions of events can be scanned in a matter of a few tens of millisecond to detect correlations and patterns pointing at emerging opportunities and threats "as things happen." The possibility of concurrently running transactional and analytical applications against the same dataset opens unexplored possibilities for business innovation. Numerous vendors will deliver in-memory-based solutions over the next two years driving this approach into mainstream use. Integrated Ecosystems The market is undergoing a shift to more integrated systems and ecosystems and away from loosely coupled heterogeneous approaches. Driving this trend is the user desire for lower cost, simplicity, and more assured security. Driving the trend for vendors the ability to have more control of the solution stack and obtain greater margin in the sale as well as offer a complete solution stack in a controlled environment, but without the need to provide any actual hardware. The trend is manifested in three levels. Appliances combine hardware and software and software and services are packaged to address and infrastructure or application workload. Cloud-based marketplaces and brokerages facilitate purchase, consumption and/or use of capabilities from multiple vendors and may provide a foundation for ISV development and application runtime. In the mobile world, vendors including Apple, Google and Microsoft drive varying degrees of control across and end-to-end ecosystem extending the client through the apps. About Gartner Symposium/ITxpo Gartner Symposium/ITxpo is the world's most important gathering of CIOs and senior IT executives. This event delivers independent and objective content with the authority and weight of the world's leading IT research and advisory organization, and provides access to the latest solutions from key technology providers. Gartner's annual Symposium/ITxpo events are key components of attendees' annual planning efforts. IT executives rely on Gartner Symposium/ITxpo to gain insight into how their organizations can use IT to address business challenges and improve operational efficiency. Additional information about Gartner Symposium/ITxpo in Orlando, is available atwww.gartner.com/symposium/us. Video replays of keynotes and sessions are available on Gartner Events on Demand at www.gartnerondemand.com. Follow news, photos and video coming from Gartner Symposium/ITxpo on Facebook athttp://www.facebook.com/GartnerSymposium, and on Twitter at http://twitter.com/Gartner_inc and using #GartnerSym. Upcoming dates and locations for Gartner Symposium/ITxpo include: October 29-31, Sao Paulo, Brazil: www.gartner.com/br/symposium November 5-8, Barcelona, Spain: www.gartner.com/eu/symposium November 12-15, Gold Coast, Australia: www.gartner.com/au/symposium March 5-7, 2013, Dubai, UAE: www.gartner.com/technology/symposium/dubai/

Contact:

Christy Pettey Gartner +1 408 468 8312 christy.pettey@gartner.com

About Gartner: Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to clients in 12,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 5,000 associates, including 1,280 research analysts and consultants, and clients in 85 countries. For more information, www.gartner.com.

Source: http://www.gartner.com/it/page.jsp?id=2209615

Gartner Identific Top 10 Tendine strategice Tehnologie pentru 2013

Analitii Examineaz Tendine de top din industrie, la Gartner Symposium / ITxpo, douzeci i o au 25 octombrie n Orlando Orlando, Florida, 23 octombrie, 2012 Gartner, Inc astazi a subliniat top 10 tehnologii si tendinte care vor fi strategic pentru majoritatea organizaiilor n 2013. Analistii au prezentat concluziile lor in timpul simpozionului Gartner / ITxpo, fiind a avut loc aici prin 25 octombrie. Gartner defineste o tehnologie strategic ca fiind unul cu potenial de impact semnificativ asupra ntreprinderii, n urmtorii trei ani. Factori care denota un impact semnificativ includ un potenial ridicat de perturbare a IT sau de afaceri, necesitatea pentru o investitie majora dolar, sau riscul de a fi trziu pentru a adopta. O tehnologie strategic poate fi o tehnologie existent, care a ajuns la maturitate i / sau devin potrivite pentru o gam mai larg de utilizri. Acesta poate fi, de asemenea, o tehnologie in curs de dezvoltare, care ofer o oportunitate pentru avantajul strategic de afaceri pentru early adopters sau cu potenial de perturbare semnificativ pe pia n urmtorii cinci ani. Aceste tehnologii impact organizaiei pe termen lung planuri, programe i iniiative. "Am identificat cele mai bune 10 tehnologii care vor fi strategic pentru majoritatea organizaiilor, i c liderii ar trebui s factor n procesele lor de planificare strategic n urmtorii doi ani", a spus David Cearley, vice-presedinte si colegii Gartner. "Acest lucru nu nseamn neaprat ntreprinderile ar trebui s adopte i s investeasc n toate tehnologiile listate; cu toate acestea compani ile trebuie sa fie luarea unor decizii deliberate despre modul n care acestea se potrivesc cu nevoile lor preconizate n viitorul apropiat." Dl Cearley a spus c aceste tehnologii sunt n curs de dezvoltare n mijlocul unui ansamblu de fore convergente - sociale, nor mobil, i informaii. Dei aceste fore sunt inovatoare i perturbator pe cont propriu, impreuna ele sunt revoluioneaz de afaceri i societii, dezechilibrarea vechile modele de afaceri i crearea de noi lideri.Ca atare, Nexus a Forelor este baza platformei tehnologice a viitorului. Cele mai bune 10 tendine tehnologice strategice pentru 2013 includ: Mobile Device Luptele Gartner estimeaz c pn n 2013 va depi telefoanele mobile PC-uri ca toat lumea, cele mai frecvente de dispozitiv de acces la Web i c, pn n 2015, peste 80 la sut din telefoane mobile vandute in pietele mature vor fi smartphone-uri. Cu toate acestea, doar 20 la suta din aceste telefoane sunt susceptibile de a fi telefoanele Windows. Pn n 2015, mass-media expedieri comprimat va ajunge n jurul valorii de 50 la suta din livrari de laptop i Windows 8 va fi probabil

pe locul al treilea n spatele Android de la Google i de sistemele de operare Apple iOS.Windows 8 este mare pariu Microsoft i Windows 8 stiluri platforme ar trebui s fie evaluate pentru a obine o idee mai bun a modului n care s-ar putea efectua n lumea real medii, precum i modul n care utilizatorii vor rspunde.Consumerization va nsemna ntreprinderile care nu va fi capabil de a fora utilizatorii s renune la iPad-uri lor sau de a preveni utilizarea de Windows 8 pentru consumatori msura adopta consumatorul vizat Windows 8 dispozitive.ntreprinderile vor trebui s sprijine o mai mare varietate de factori de form reducnd capacitatea de a standardiza PC-ul i hardware-ul tablet. Implicaiile pentru IT este faptul c epoca de dominare PC cu Windows ca platform unic va fi nlocuit cu o era post-PC n cazul n care Windows este doar una dintr-o varietate de medii IT va trebui s le susin. Aplicatii mobile i HTML5 pia pentru instrumente pentru a crea consumatorilor i ntreprinderilor care se confrunt Apps este complex, cu peste 100 de furnizori poteniali instrumente. n prezent, Gartner separ instrumente mobile de dezvoltare n mai multe categorii.Pentru urmtorii civa ani, nici un singur instrument va fi optim pentru toate tipurile de aplicaii mobile se ateapt ca s angajeze mai multe. ase arhitecturi mobile - native, mesaje speciale, hibrid, HTML 5, i nr clienti vor rmne popular. Cu toate acestea, va exista o schimbare pe termen lung departe de aplicaii native pentru aplicaii web HTML5 ca devine mai capabil. Cu toate acestea, aplicaii native nu vor disparea, si va oferi intotdeauna cele mai bune experiene de utilizator i caracteristicile cele mai sofisticate. Dezvoltatorii vor trebui, de asemenea, s dezvolte noi abiliti de design pentru a oferi touch-optimizat aplicatii mobile care opereaz ntr-o gam larg de dispozitive ntr-un mod coordonat. Cloud personal nor personale vor nlocui treptat PC ca locul n care indivizii pstreaz coninutul lor personale, acces la serviciile lor i de preferinele personale i un centru de vieile lor digitale. Acesta va fi liantul care leag web a dispozitivelor care aleg s le utilizeze n timpul diferite aspecte ale vieii lor de zi cu zi. Norul personal va atrage dup sine colecie unic de servicii, destinatii si conectivitate web, care va deveni casa de calcul a acestora, precum i activiti de comunicare. Utilizatorii vor vedea ca pe un loc portabil, ntotdeauna disponibil n cazul n care se duc pentru toate nevoile lor digitale. n aceast lume nu platform unul, factor de form, tehnologie sau distribuitorul va domina i gestionate diversitii i gestionarea dispozitivelor mobile va fi un imperativ. Norul personal mut accentul de pe dispozitivul de client pentru a bazate pe cloud serviciilor prestate pe toate dispozitivele. Intreprindere App Magazine Intreprinderi confrunt cu un complex de viitor App Store ca unele companii vor limita magazinele lor la dispozitivele specifice i tipuri de aplicaii fornd intreprinderii de a face cu mai multe magazine, procese multiple de plat i mai multe seturi de termeni de liceniere. Pn n 2014, Gartner consider c multe organizaii vor furniza aplicatii mobile pentru a lucrtorilor, prin intermediul magazinelor de aplicaii private. Cu intreprinderi magazine app rolul de IT se schimb de la cea a unui planificator centralizat la un manager de pia furnizarea de servicii de brokeraj i de guvernan pentru utilizatori i potenial pentru a sprijini un ecosistem apptrepreneurs. Internetul obiectelor internetului obiectelor (IO) este un concept care descrie modul n care internetul se va extinde ca elemente fizice, cum ar fi dispozitivele de consum si activele fizice sunt conectate la Internet. Elementele-cheie ale IO, care sunt ncorporate ntr-o varietate de dispozitive mobile includ senzori, inglobate tehnologii de recunoatere a imaginilor i de plat NFC. Ca urmare, nu se mai mobil se refer numai la utilizarea de telefoane mobile sau tablete. Tehnologia celular este ncorporat n mai multe tipuri noi de dispozitive, inclusiv containere farmaceutice i automobile. Smartphone-uri i alte dispozitive inteligente nu folosesc doar reeaua celular, acestea comunic prin NFC, Bluetooth, LE i Wi-Fi la o gam larg de dispozitive i periferice, cum ar fi display de ceas, senzori de asisten medical, postere inteligente i sisteme de divertisment la domiciliu . IO va permite o gam larg de aplicaii i servicii noi n timp ce creterea cu multe provocri noi. HYBRID IT i Cloud Computing Ca echipele au fost rugai s fac mai mult cu mai putin, departamentele IT trebuie s joace mai multe roluri n coordonarea IT legate de activitile, i cloud computing este mpinge acum c schimbarea la un alt nivel. Un recent sondaj realizat de IT Gartner a artat c serviciile interne nor

de servicii de brokeraj (CSB), rol este n curs de dezvoltare ca organizatiile IT dau seama c ei au responsabilitatea de a contribui la mbuntirea de provizioane i de consum ale inerent distribuite, serviciile de cloud eterogene i adesea complexe pentru utilizatorii lor interne i partenerii externi de afaceri. Rolul intern CSB reprezint un mijloc pentru organizarea de IT de a pstra i de a construi o influen n interiorul organizaiei sale i s devin un centru de valoare n faa contesta noi cerine referitoare la adoptarea crescnd a nor ca o abordare a consumului de IT. Strategice mari de date de date de mare este trecerea de la un accent pe proiecte individuale la o influen asupra arhitecturii ntreprinderilor "informaii strategice. Confruntarea cu volumul de date, soiul, viteza i complexitatea este foreaz schimbri n multe abordri tradiionale. Aceast realizare este lider organizaiile s renune la conceptul de un singur depozit de date al companiei care s conin toate informaiile necesare pentru luarea deciziilor. n schimb, ei se ndreapt spre mai multe sisteme de management al coninutului, inclusiv, depozite de date, marts de date i sisteme specializate de fiiere legate, mpreun cu serviciile de date i metadate, care va deveni "logic" ntreprindere depozitul de date. De atac Google Analytics Google Analytics este din ce n ce livrate utilizatorilor, la punctul de aciune i n context. Cu mbuntirea performanei i a costurilor, liderii IT pot permite s efectueze analiz i simulare pentru fiecare aciune ntreprins n afaceri. Clientul mobil legat de motoare bazate pe cloud analitice i registrele centrale de mari de date permite utilizarea potenial de optimizare i simulare peste tot i de fiecare dat. Acest nou pas prevede analiz de simulare, pronosticuri, optimizare i alte, de a mputernici flexibilitate decizii, chiar mai mult, la momentul i locul fiecare aciune proces de afaceri. n Computing memorie n memoria de calcul (IMC) poate oferi, de asemenea, oportuniti de transformare.Executarea anumitor tipuri de procese discontinue or-lung pot fi stoarse n minute sau chiar secunde permit aceste procese s fie furnizate sub form de timp real sau aproape n timp real servicii care pot fi livrate utilizatorilor interni sau externi, n sub form de servicii cloud. Milioane de evenimente pot fi scanate ntr-o chestiune de cteva zeci de milisecunde pentru a detecta corelaii i modele de indicare la noile oportuniti i ameninri ", ca lucrurile se intampla." Posibilitatea de a rula simultan aplicaii tranzacionale i analitic fa de setul de date acelai deschide posibiliti neexplorate pentru inovare de afaceri. Numeroase vnztorii vor livra in-memory-soluii bazate pe parcursul urmtorilor doi ani de conducere aceast abordare n folosin de mas. Ecosistemele integrate pe piaa trece printr-o schimbare la sisteme mai integrate i a ecosistemelor i la distan de abordrile slab cuplate eterogene. Conducerea aceast tendin este dorina de utilizator pentru costuri mai mici, simplitate, i mai mult securitate asigurat. Conducerea tendina pentru furnizorii de capacitatea de a avea mai mult control al stivei soluie i pentru a obine profit mai mare n vnzare, precum i ofer o soluie complet de stiv ntr-un mediu controlat, dar fr necesitatea de a furniza orice hardware real. Tendina se manifest n trei niveluri. Electrocasnice combin hardware i software i software i servicii sunt ambalate la adresa infrastructurii i volumul de munc sau de aplicaie. Bazate pe cloud i piee de brokeraj a facilita achiziia, consumul i / sau de utilizare a capacitilor de la mai muli furnizori i poate oferi o baz pentru dezvoltarea ISV i execuie aplicaia. n lumea mobil, furnizori, inclusiv Apple, Google si Microsoft conduce diferite grade de control peste i end-to-end ecosistem de extindere clientului prin aplicaii. Despre Gartner Symposium / ITxpo Gartner Symposium / ITxpo este colectarea lume cel mai important al CIO si senior IT directori. Acest eveniment ofer coninut independent i obiectiv cu autoritatea i greutatea mondial de IT organism de cercetare i consultan, i ofer acces la cele mai noi soluii de la furnizorii de tehnologie cheie. Gartner anuale Simpozion / ITxpo evenimente sunt componente cheie ale eforturilor de participani "de planificare anuale. IT directori se bazeaz pe Gartner Symposium / ITxpo pentru a obine o perspectiv asupra modului n care organizaiile lor l pot utiliza pentru a aborda provocrile de afaceri i de a mbunti eficiena operaional. Informaii suplimentare despre Gartner Symposium / ITxpo n Orlando, este disponibil la www.gartner.com / simpozion / noi . Reluari video de discursurile i sesiuni sunt disponibile pe

Evenimente Gartner la cerere lawww.gartnerondemand.com . Urmareste tiri, fotografii i video provin din Gartner Symposium / ITxpo pe Facebook la http://www.facebook.com/GartnerSymposium , i pe Twitter la http://twitter.com/Gartner_inc i utilizarea # GartnerSym. Datele viitoare i a locaiilor pentru Gartner Symposium / ITxpo includ: 29-31 octombrie, Sao Paulo, Brazilia: www.gartner.com / br / simpozion 5-8 noiembrie, Barcelona, Spania: www.gartner.com / UE / simpozion dousprezece-15 noiembrie, Gold Coast, Australia: www.gartner .com / AU / simpozion martie 5-7, 2013, Dubai, Emiratele Arabe Unite:www.gartner.com/technology/symposium/dubai/

Date de contact:

Christy Pettey Gartner +1 408 468 8312 christy.pettey @ gartner.com Despre Gartner: Gartner, Inc (NYSE: IT) este liderul mondial n tehnologia informaiei i de cercetare companie de consultan. Gartner ofer insight-tehnologie conexe, necesare pentru clienii si pentru a lua deciziile corecte, n fiecare zi. Din CIO si senior IT lideri n corporaii i agenii guvernamentale, pentru a liderii de afaceri n ntreprinderi de nalt tehnologie i de telecomunicaii i firmele de servicii profesionale, a investitorilor de tehnologie, Gartner este partener valoros pentru clienti din 12000 organizaii distincte. Prin resursele de cercetare Gartner, Programe de Gartner Executive, Consultanta Gartner i evenimente Gartner, Gartner funcioneaz cu fiecare client pentru a cerceta, analiza i interpreta de afaceri IT n contextul rolului lor individuale.Fondat n 1979, Gartner are sediul n Stamford, Connecticut, Statele Unite ale Americii, i are 5.000 de asociati, inclusiv analiti de cercetare 1280 i consultani, i clieni n 85 de ri. Pentru mai multe informaii, www.gartner.com . Tradus

Get Smart, Think Social, Be Mobile

The Must-Attend Event For CRM Professionals
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Source: http://www.gartner.com/technology/summits/emea/crm/

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Evenimentul trebuie s-Participa Pentru profesionisti CRM
Cei nou CRM va explora construirea de blocuri de CRM.Cei mai experimentat, nu va fi piste dedicate vanzari, marketing, customer service i experiena clientului, fiecare concentrndu-se pe tendinele CRM-cheie. Acest summit va oferi o perspectiv, idei, i inspiraie.Conceput att pentru afaceri ct i de liderii IT CRM, strategiile de Gartner comanda & Tehnologii Summit-ul v va ajuta pentru a maximiza potenialul de iniiative CRM tale.

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Gartner: Top 10 Strategic Technology Trends For 2013

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Another day, another top 10 list fromGartner, which this week is playing host to 10,000 IT pro at the Gartner Symposium IT Expo in Orlando. Yesterday, the research firm laid out 10 critical tech trends for the next five years. Today, Gartner took a look at a little closer in, providing a list of the Top 10 Strategic Technology Trends for 2013. You can see the list in the box at right.

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Gartner: 10 Critical Tech Trends For The Next Five Years

Eric SavitzForbes Staff

Big Data and NoSQL: Five Key Insights

Dave FeinleibContributor

Here are a few of their notes on each of the 10 trends, as laid out in the Gartner slides for the presentation:

Mobile device battles: Mobile experiences eclipse the desktop experience. Consumerization drives tablets into the enterprise. Cloud and mobile are mutually reinforcing trends. Bring your own device trend accelerates. In 2013, mobile devices will pass PCs to be most common Web access tools. By 2015, over 80% of handsets in mature markets will be smart phones. 20% of those will be Windows phones. By 2015, tablet shipments will be 50% of laptop shipments, with Windows 8 in third place behindApple and Android. Microsofts share of overall client platform will fall to 60%, and could drop below 50%. In smartphones, Windows could pass RIM to be #3 player, and could be same size as Apple in units by 2015. Windows 8 will be relatively niche, with mostly appealing to enterprise buyers.

Mobile applications & HTML 5: Through 2014, JavaScript performance will push HTML5 and the browser as a mainstream application developer environment. There will be long shift to HTML5 from native apps as HTML5 becomes more capable. But native apps wont disappear, and will always offer best experiences. Personal Cloud: Cloud will be center of digital lives, for apps, content and preferences. Sync across devices. Services become more important; devices become less important. Internet of Things: Internet of things is already here. Over 50% of Internet connections are things. In 2011, over 15 billion things on the Web, with 50 billion+ intermittent connections. By 2020, over 30 billion connected things, with over 200 billion with intermittent connections. Key technologies here include embedded sensors, image recognition and NFC. By 2015, in more than 70% of enterprises, a single exec will oversee all Internet connected things. Becomes the Internet of Everything. Hybrid IT and Cloud Computing: Changes role of IT. IT departments must play more roles in coordinating IT related activities. Strategic Big Data: Organizations need to focus on non-traditional data types and externa data sources. Hadoop and NoSQL gain momentum. Big data will meet social. Five richest big data sources on the Web include social graph, intent graph, consumption graph, interest graph and mobile graph. Concept of single corporate data warehouse is dead. Multiple systems need to be tied together. Actionable Analytics: Cloud, packaged analytics and big data accelerates in 2013, 2014. Can now perform analytics and simulation on every action taken in business. Mobile devices will have access to the data, supporting business decision making. Mainstream In-Memory Computing: Changes expectations, designs and architectures. Can boost performance and response times. Enables realtime self service business intelligence. SAP and others will accelerate delivery of applications in 2012/2013 to leverage in memory capability. Integrated Ecosystems: More packaging of software and services to address infrastructure or application workload. There will be more shipment of appliances, with software delivered as hardware. New trend: virtual appliances, which Gartner sees gaining in popularity over the next five years. Enterprise App Stores: By 2014, there will be more than 70 billion mobile app downloads from app stores every year. Also by 2014, most organizations will deliver mobile apps to workers via private application stores.
Source: http://www.forbes.com/sites/ericsavitz/2012/10/23/gartner-top-10-strategic-technologytrends-for-2013/

Cassandra
The World in 2013
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Global trends for 2013

A top ten for business leaders

Nov 26th 2012, 11:01 by J.A.

Cassandra is obviously not the only forecaster, and sadly on occasion this particular modern-day soothsayer fails to match the infallibility of his classical forebear. I say this because theEngland cricket team, despite my dire predictions of disappointment, has today handsomely defeated India in Mumbai. So, it is in a spirit of humility that I offer these predictions for 2013 from alternative (I am loth to say rival) forecasters, Professor Thomas Malnight of the IMD business school in Lausanne and his colleague Tracey Keys of Strategy Dynamics Global. Looking down their ten trends, I find myself general in agreement (though I'm not as pessimistic as they are in number 7, and we have to bear in mind that a lot of what they say is more relevant to the years well beyond 2013). And quite what they mean by the "ownerless economy" in number 2 is a bit of a mysteryStill, well worth pondering, and well worth looking at the Globaltrends website. Meanwhile, here is their potted version: The great power shift 10 trends business leaders need to watch in 2013 Thomas W. Malnight and Tracey S. Keys The great global redistribution of economic and social power will continue over the next 12 months. Power will flow away from traditional institutions that have failed to deliver progress especially governments and banks. It will flow towards communities and individuals, and also to businesses whose leaders understand and act on the big trends shaping our future. This future looks uncertain and unstable. Hurricane Sandy was a deadly reminder of shifting climate patterns, emphasizing the need for new ways to manage the worlds resources and environment. There are growing levels of social unrest over rising

inequality, austerity, unemployment, political ineptitude, institutional failure and more. And companies will continue to fail because they misread the future - like Kodak, which invented the digital camera but filed for bankruptcy after focusing on its core film business instead. In our new Global Trends Report for 2013, we highlight 10 trends that business leaders need to focus on today. These are: 1.Social everything: New generations and their digital world stepping forward Social technologies are now a central part of everyday life and work. The social generations are reshaping companies from the inside, helping them to build broader, more agile networks to create and deliver value to customers. Mobility and connectedness will be at the heart of the future business environment: communications and marketing are moving from a focus on one-to-one relationships, to many-to-many. 2.Redefining value: The consumer is winning the fight to own the new consumer The notion of value is being redefined for the 21st century. Consumers have choice. They want personalization, and to participate in value creation, shifting the minds et to made with me. Value will also be about shared with me as the ownerless economy expands. This will be driven particularly by younger generations who value experiences they can share and that also deliver benefits to society - over possessions. 3.Distributed everything: Mobility in production and consumption Mobility is entering a new stage. Not only does consumption occur anywhere, anytime, but the tools and resources to create and capture value are more broadly distributed too. Work is becoming increasingly distributed. Small-scale manufacturing, including 3D printing, will reshape production. Renewable technologies are distributing energy production, while mass teaching platforms are revolutionizing education. Ask what cant be distributed, not what can. 4.The next industrial revolution: Robots and smart machines reshaping work Smart machines and robots will redefine society. Robots are now being deployed as receptionists, banking assistants and even prison guards, while technology allows amateurs to do what professionals once did. The upside: addressing issues such as caring for ageing populations. The downside: huge job losses. Yet the next wave of smart machines will also create new kinds of jobs. The challenge will be to ensure a workforce that is ready and skilled for them. 5.The new space race: Pushing the frontiers of technology once again? Scientific advances from national space programs have had a significant impact on how we live and work, from advanced materials to global telecommunications. Now, commercial space travel and exploration is a reality, even as a new space race hots up, particularly between the US, China and Europe. New advances will surely result, as will

questions over the ownership of space assets, and whether advances will be shared for public benefit. 6.Geopolitical wars: The fight to control the future The BRICS and Beyond (other rapidly growing economies) will be where the fight to control future economic growth and social development will take place. Its a multipolar market landscape, based on dramatically different economic, social and political systems. Politicians, along with companies, are still trying to find and control their place in the new world order, even as trust in governments falls, nationalism rises, and power shifts towards the people. The potential for radical political shifts at home and between nations is rising. 7.Resource wars escalating: From a world of abundance to shortage As the worlds population moves towards 9 billion by 2050, resources are under pressure, exacerbated by climate change. By 2030 we will demand twice as many resources as the planet can supply risking social unrest and conflicts as people and nations compete for ever scarcer resources. Scarcity is already driving resource price volatility and cross-border investments. New technologies and rethinking consumption will be critical in future with businesses rather than governments likely to lead the way.

8.Business stepping up: From profit to purpose Many businesses are stepping up to a new role, often with partners, to tackle social and economic challenges. Corporations are seeking to build legitimacy and the license to operate in the eyes of demanding consumers, employees and stakeholders who care about the impact and motivations of companies with whom they associate. But its also good business as companies realize mutual benefits with society. Look for more businesses redefining their corporate purpose in this way. 9.Information is power: The security challenge Cyberspace is the new frontline for security. Knowledge and information is a source of competitive advantage for organizations, nations and individuals. But its a growing challenge to retain control as mobility and the democratization of everything (commerce, politics and societies) increases along with cybercrime and cyber war. Look for a rising tide of litigation, policies and regulation. Digital freedom or a big brother society? 10.Who needs banks anyway? Reshaping the financial system The financial system is broken. Regulators want change, businesses want new means of financing and consumers want alternatives. The banks of the future will include stateowned entities, and firms that simply dont use cash: think bartering and community currencies. Digital wallets and mobile banking are opening the door for telcos and software players, while trust is the entry point for retailers and crowdfunding

communities. In an increasingly crowded and cashless financial system, banks may no longer be key players.

Like any big shift, the dispersion of economic power presents challenges and opportunities. Are you and your business ready to take advantage of these 10 trends?

Thomas Malnight is Professor of Strategy and General Management at IMD. Tracey Keys is Director of Strategy Dynamics Global SA. Each year they publish The Global Trends Report (see www.Globaltrends.com). Source: http://www.economist.com/blogs/theworldin2013/2012/11/global-trends-2013

Top 10 ERP predictions for 2013

By Admire Moyo, ITWeb's portals deputy editor. Johannesburg, 21 Nov 2012 Read in this story Continued shake-up and consolidation Best-of-breed solutions to continue Integration and solution architecture Continued adoption of mobile and BI solutions SaaS and cloud hype will subside Uncertainty and risk aversion Winners and losers in ERP Increase in ERP failures and lawsuits More organisations saying no to ERP More focus on competitive advantages

The year 2012 has been a quite interesting one for the enterprise resource planning (ERP) market, as vendors continued their acquisition spree, such as SAPs purchase of Ariba, Oracles acquisition of SelectMinds HCM software, and Epicors acquisition of Solarsoft. This is according to Eric Kimberling, president of Panorama Consulting Solutions, an ERP consultancy firm, who also believes the trend will continue into 2013.

Kimberling predicts 10 trends that will dominate the ERP market in 2013.

Continued shake-up and consolidation

We predicted increased vendor consolidation in our 2011 and 2012 lists, and we believe it will continue, says Kimberling. He explains that with the global economy and business capital spending volatile at best and some economic forecasts suggesting that the US and Europe could face recessions in 2013 it isnt clear if total worldwide ERP software revenue growth will continue at the same pace it has in recent years. These macroeconomic challenges will pose opportunities for highgrowth SaaS and cloud ERP vendors to continue eroding the market share of Tier I ERP vendors such as SAP and Oracle, especially among small and medium customers, he notes.

Best-of-breed solutions to continue

According to Kimberling, with more companies moving away from big, single-system ERP deployments, there will be a continuing opportunity for niche and best-of-breed ERP systems to capture market share in 2013. He believes larger ERP vendors will continue to provide more niche solutions to counter the advent of these smaller cloud providers, pointing out that vendors like Oracle and Infor, with their best-of-breed solution focus, will be better positioned to respond to customer demand of this type. In addition, Kimberling states, this trend will continue driving merger and acquisition activity as more ERP vendors look for industry solutions to augment their core ERP systems.

Integration and solution architecture

Panorama says the increase of best-of-breed, niche and SaaS ERP systems will put more pressure on both CIOs and ERP consultants to provide better integration between systems and address potential silos of processes and data that often come with the territory. As a result, the firm notes, solution architecture and integration will become increasingly important competencies required to support effective ERP implementations.

Continued adoption of mobile and BI solutions

Kimberling also points out that as companies look to increase ERP benefits realisation, more will invest in mobile solutions and business intelligence (BI) software to get increased return from their existing ERP systems. An increasing amount of companies will recognise that newer ERP systems will not necessarily help them make better use or sense of business information without the tools to better support decisionmaking among both employees and leadership. In addition, executive teams will be under increasing pressure in a shaky economy, which will put more pressure on their employees to provide decision-making tools and dashboards designed to support executives need for information.

SaaS and cloud hype will subside

Panorama also notes: While many industry pundits are still pronouncing the death of traditional ERP and the hands of SaaS and the cloud, we find that our large, multi-national clients still arent comfortable with the relative lack of flexibility, control and security offered by SaaS ERP solutions. However, it says, smaller and medium companies will be more likely to adopt SaaS and companies of all sizes will be more likely to adopt niche solutions such as CRM or HCM, which generally bodes well for SaaS. Perhaps, most importantly, SaaS and cloud options will become so baked into the delivery model of most ERP vendors that the hype will naturally subside as they become integrated into everyday ERP options.

Uncertainty and risk aversion

Kimberling explains that given the uncertain global economic environment, CFOs and CIOs are more likely to be risk-averse in the coming year.

Much like we saw in 2009 and 2010, IT budgets will be tighter and ERP project teams will be asked to focus more on low-hanging fruit and high-value activities rather than massive, full-blown and global ERP implementations. Nonetheless, he says, the exception to this trend will be among midsize and high-growth companies, which will continue to grow despite economic conditions and will need the enterprise systems infrastructure to support this continued growth.

Winners and losers in ERP

We will likely see a growing dichotomy between smart, sophisticated organisations that understand the need to implement ERP systems the right way versus the less knowledgeable organisations that try to leverage more of a do-it-yourself approach, says Kimberling. Continuing job insecurity will lead some CIOs and project managers to bite off more than they can chew without expert help while smarter leaders will recognise that ERP implementations are more successful with the help of independent ERP consultants.

Increase in ERP failures and lawsuits

Unfortunately, says Panorama, those that lose in their ERP implementations are more likely to find themselves with ERP failures and lawsuits on their hands. The firm backs this assertion by pointing out that its ERP expert witness practice has grown quickly for the last two years and it expects that growth to accelerate as more companies try ill-advised implementation strategies, such as the do-it-yourself approach. In addition, these less sophisticated organisations and project teams will continue to focus too myopically on the technical services provided by their ERP vendors and system integrators, which will contribute to higher failure rates in the coming year.

More organisations saying no to ERP

The coupling of economic uncertainty with high ERP failure rates will translate into more organisations declining to embark on large-scale ERP implementations, Panorama states. Instead, it adds, these organisations will focus on improvement measures including business process reengineering, organisational change management and benefits realisation. These activities can often help organisations get much more immediate benefit at a lower cost than a traditional investment in an ERP system, all while better leveraging the ERP systems and other

enterprise software the companies already have in place, the firm notes.

More focus on competitive advantages

According to Kimberling, over the last few years of global economic uncertainty, cost cutting and standardisation has been the name of the game for many CFOs and CIOs. In this quest to minimise expenditures, many organisations tried to leverage industry best practices and, in doing so, neglected their sources of competitive advantage along the way. Over the next year, look for companies to work harder to more clearly define their unique sources of competitive advantage via business process reengineering and organisational change management activities designed to help deliver tangible business benefits and improve their ERP ROI.
Source: http://www.itweb.co.za/index.php?option=com_content&view=article&id=60220

Top Ten Predictions for the Global ERP Industry in 2013

Eric Kimberling Dec 5, 2012 | Comment (1)

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Its hard to believe that 2012 is already drawing to a close as we all prepare for holidays, vacations and New Years celebrations. This last year was another interesting one for the ERP industry and its stakeholders, including Panorama and our clients as well as ERP vendors and other ERP consultants. Here are just a few highlights from the past year:

Just last week, the U.S. Air Force pulled the plug on its $1 billion ERP implementation Several other high-profile failures and lawsuits came to light, including the recent suit filed against IBM by Avantor Performance Materials with regards to a failed SAP implementation ERP vendors continued their acquisition spree, such as SAPs purchase of Ariba, Oracles acquisition of SelectMinds HCM software, and Epicors acquisition of Solarsoft Panorama Consulting continued its aggressive growth, expanding its portfolio of large organizations, taking on some of the worlds most complex ERP implementations and project recoveries, and establishing its international presence With 2012 just about behind us, its worth looking at the top ten things we think will transpire in the global ERP industry in 2013:
1. Continued shakeup and consolidation of the top ERP vendors . We predicted increased

vendor consolidation in our 2011 and 2012 lists, and we believe it will continue. With the global economy and business capital spending volatile at best and some economic forecasts suggesting that the U.S. and Europe could face recessions in 2013 it isnt clear

if total worldwide ERP software revenue growth will continue at the same pace it has in recent years. These macroeconomic challenges will pose opportunities for high-growth SaaS and cloud ERP vendors to continue eroding the market share of Tier I ERP vendors such as SAP and Oracle, especially among small and mid-size customers.
2. Best-of-breed solutions will continue to chip away at single-system ERP software. With

more companies moving away from big, single-system ERP deployments, there will be a continuing opportunity for niche and best-of-breed ERP systems to capture market share in 2013. Larger ERP vendors will continue to provide more niche solutions to counter the advent of these smaller cloud providers. Vendors like Oracle and Infor, with their best-ofbreed solution focus, will be better positioned to respond to customer demand of this type. In addition, look for this trend to continue driving merger and acquisition activity as more ERP vendors look for industry solutions to augment their core ERP systems.
3. Integration and solution architecture will become a hot commodity. The increase of best-of-

breed, niche and SaaS ERP systems will put more pressure on both CIOs and ERP consultants to provide better integration between systems and address potential silos of processes and data that often come with the territory. As a result, solution architecture and integration will become increasingly important competencies required to support effective ERP implementations.
4. Continued adoption of mobile and business intelligence solutions. As companies look to

increase ERP benefits realization, more will invest in mobile solutions and business intelligence software to get increased return from their existing ERP systems. An increasing amount of companies will recognize that newer ERP systems will not necessarily help them make better use or sense of business information without the tools to better support decisionmaking among both employees and leadership. In addition, executive teams will be under increasing pressure in a shaky economy, which will put more pressure on their employees to provide decision-making tools and dashboards designed to support executives need for information.
5. SaaS and cloud hype will subside. While many industry pundits are still pronouncing the

death of traditional ERP and the hands of SaaS and the cloud, we find that our large, multinational clients still arent comfortable with the relative lack of flexibility, control and security offered by SaaS ERP solutions. However, smaller and mid-size companies will be more likely to adopt SaaS and companies of all sizes will be more likely to adopt niche solutions such as CRM or HCM (see prediction #2 above), which generally bodes well for SaaS. Perhaps most importantly, SaaS and cloud options will become so baked into the delivery model of most ERP vendors that the hype will naturally subside as they become integrated into everyday ERP options.
6. Uncertainty and risk aversion. Given the uncertain global economic environment, CFOs

and CIOs are more likely to be risk-averse in the coming year. Much like we saw in 2009 and 2010, IT budgets will be tighter and ERP project teams will be asked to focus more on lowhanging fruit and high-value activities rather than massive, full-blown and global ERP implementations. The exception to this trend will be among mid-size and high-growth companies, which will continue to grow despite economic conditions and will need the enterprise systems infrastructure to support this continued growth.
7. There will be both winners and losers in ERP implementations. We will likely see a growing

dichotomy between smart, sophisticated organizations that understand the need to implement ERP systems the right way versus the less knowledgeable organizations that try to leverage more of a do-it-yourself approach. Continuing job insecurity will lead some CIOs and project managers to bite off more than they can chew without expert help while smarter leaders will recognize that ERP implementations are more successful with the help of

independent ERP consultants. In addition, the successful companies will be those that recognize that traditional ERP vendors, systems integrators and value-added resellers (VARs) continue to struggle to be effective in their implementations and will seek out more innovative alternatives to support their implementations.
8. Increase in ERP failures and lawsuits. Unfortunately, those that lose in their ERP

implementations are more likely to find themselves with ERP failures and lawsuits on their hands. Our ERP expert witness practice has grown quickly for the last two years and we expect that growth to accelerate as more companies try ill-advised implementation strategies, such as the do-it-yourself approach mentioned above. In addition, these less sophisticated organizations and project teams will continue to focus too myopically on the technical services provided by their ERP vendors and system integrators, which will contribute to higher failure rates in the coming year.
9. More organizations saying no to ERP. The coupling of economic uncertainty with high

ERP failure rates will translate into more organizations declining to embark on large-scale ERP implementations. Instead, these organizations will focus on improvement measures including business process reengineering, organizational change management and benefits realization. These activities can often help organizations get much more immediate benefit at a lower cost than a traditional investment in an ERP system, all while better leveraging the ERP systems and other enterprise software the companies already have in place.
10. More focus on competitive advantages and less focus on ERP best practices. Over the

last few years of global economic uncertainty, cost cutting and standardization has been the name of the game for many CFOs and CIOs. In this quest to minimize expenditures, many organizations tried to leverage industry best practices and, in doing so, neglected their sources of competitive advantage along the way. Over the next year, look for companies to work harder to more clearly define their unique sources of competitive advantage via business process reengineering and organizational change management activities designed to help deliver tangible business benefits and improve their ERP ROI. These are just a few predictions that we anticipate for the coming year. We will start to get a sense of the accuracy of these predictions when we publish our 2013 ERP Reportin February, which will quantify the trends and outcomes of the past year in more detail. What do you think? Have we missed something or do you have differing thoughts on any of the above? Please comment below and share your predictions for the coming year as well. And be sure to join us for our Review of Panoramas 2013 ERP Report webinar on February 21.
Eric Kimberling Panorama Consulting Solutions Insight. Momentum. Results. Learn More About Our Service Offerings ERP Selection ERP Implementation ERP Organizational Change Management ERP Boot Camp ERP Vendor and Contract Negotiations Lean Manufacturing and Process Improvement ERP Workshop ERP Implementation Planning Workshop Organizational Change Management Training and Planning Workshop On-Site ERP Training ERP Project Recovery ERP Expert Witness Reports and Testimony Custom ERP Workshops, Speaking Engagements, and Research Hourly ERP Consultation

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Source: http://it.toolbox.com/blogs/erp-roi/top-ten-predictions-for-the-global-erp-industry-in-201354153

Gartner: crystal ball gazing for 2013's top tech trends

It's not even Halloween yet, never mind Christmas, but mince pies went on sale in Marks & Spencer in September so it must be about time for the analyst firms to start pumping out their predictions for 2013. First off the mark is Gartner which released its Top 10 Strategic Technologies and Trends at the US Gartner Symposium/ITxpo - and Cloud Computing makes a number of appearances on the list of course. The 2012 Top Ten are: Personal Cloud: Something of a Gartner favourite this one with the analyst firm predicting that the Personal Cloud will gradually replace the PC as the location where individuals keep their personal content, access their services and personal preferences and essentially become the hub for their digital lives. "It will be the glue that connects the web of devices they choose to use during different aspects of their daily lives," argues Gartner. "The Personal Cloud will entail the unique collection of services, Web destinations and connectivity that will become the home of their computing and

communication activities. Users will see it as a portable, always-available place where they go for all their digital needs. "In this world no one platform, form factor, technology or vendor will dominate and managed diversity and mobile device management will be an imperative. The Personal Cloud shifts the focus from the client device to Cloud-based services delivered across devices." Hybrid IT and Cloud Computing: A recently conducted Gartner IT services survey revealed that the internal Cloud Services Brokerage (CSB) role is emerging as IT organisations realise they need to improve the provisioning and consumption of what Gartner defines as "inherently distributed, heterogeneous and often complex Cloud services for their internal users and external business partners". The analyst firm states: "The internal CSB role represents a means for the IT organisation to retain and build influence inside its organisation and to become a value centre in the face of challenging new requirements relative to increasing adoption of cloud as an approach to IT consumption." Integrated Ecosystems: Driving this trend is end user desire for lower cost, simplicity, and more assured security and from a vendor perspective the ability to have more control of the solution stack and obtain greater margin in the sale as well as offer a complete solution stack in a controlled environment, but without the need to provide any actual hardware. Gartner sees this being manifested in three levels:

Appliances combine hardware and software and software and services are packaged to address and infrastructure or application workload.

Cloud-based marketplaces and brokerages facilitate purchase, consumption and/or use of capabilities from multiple vendors and may provide a foundation for ISV development and application run-time.

In the mobile world, vendors including Apple, Google and Microsoft drive varying degrees of control across and end-to-end ecosystem extending the client through the apps.

Enterprise App Stores: By 2014, Gartner believes that many organisations will deliver mobile applications to workers through private application stores. It argues: "With enterprise app stores the role of IT shifts from that of a centralised planner to a market manager providing governance and brokerage services to users and potentially an ecosystem to support 'app-trepreneurs'."

Mobile Device Battles:Gartner predicts that by 2013 mobile phones will overtake PCs as the most common Web access device worldwide and that by 2015 over 80 percent of the handsets sold in mature markets will be smartphones. However, only 20 percent of those handsets are likely to be Windows phones. By 2015 media tablet shipments will reach around 50 percent of laptop shipments and Windows 8 will likely be in third place behind Googles Android and Apple iOS operating systems. Consumerisation has implications for IT management, says Gartner: "Enterprises will need to support a greater variety of form factors reducing the ability to standardise PC and tablet hardware. The implications for IT is that the era of PC dominance with Windows as the single platform will be replaced with a post-PC era where Windows is just one of a variety of environments IT will need to support." Mobile Applications and HTML5: For the next few years, no single tool will be optimal for all types of mobile application so ITDMs should expect to employ several. Six mobile architectures native, special, hybrid, HTML 5, Message and No Client will remain popular. However, there will be a long term shift away from native apps to Web apps as HTML5 becomes more capable. Developers will also need to develop new design skills to deliver touch-optimised mobile applications that operate across a range of devices in a coordinated fashion. The Internet of Things: Key elements of the Internet of Things which are being embedded in a variety of mobile devices include embedded sensors, image recognition technologies and NFC payment. Cellular technology is being embedded in many new types of devices including pharmaceutical containers and automobiles. Gartner notes: "Smartphones and other intelligent devices don't just use the cellular network, they communicate via NFC, Bluetooth, LE and Wi-Fi to a wide range of devices and peripherals, such as wristwatch displays, healthcare sensors, smart posters, and home entertainment systems." Strategic Big Data: Big Data is moving from a focus on individual projects to an influence on enterprises strategic information architecture. Organisations will abandon the concept of a single enterprise data warehouse containing all information needed for decisions and migrate towards multiple systems, including content management, data warehouses, data marts and specialised file systems tied together with data services and metadata, which will become the "logical" enterprise data warehouse. Actionable Analytics: The mobile client linked to Cloud-based analytic engines and big data repositories potentially enables use of optimisation and simulation everywhere and

every time, predicts Gartner, providing simulation, prediction, optimisation and other analytics, to empower even more decision flexibility at the time and place of every business process action. In Memory Computing: The possibility of concurrently running transactional and analytical applications against the same data-set opens unexplored possibilities for business innovation, says Gartner, prediciting that numerous vendors will deliver inmemory-based solutions over the next two years driving this approach into mainstream use.

So those are the ten agenda items for the next IT strategy meeting! But don't worry Gartner's not expecting everyone to spend their shrinking IT budgets on all of them at once. We have identified the top 10 technologies that will be strategic for most organizations, and that IT leaders should factor into their strategic planning processes over the next two years, says David Cearley, vice president and Gartner fellow. This does not necessarily mean enterprises should adopt and invest in all of the listed technologies." But he adds: "However companies need to be making deliberate decisions about how they fit with their expected needs in the near future.
http://www.businesscloud9.com/content/gartner-crystal-ball-gazing-2013s-top-tech-trends

Gartner: How big trends in security, mobile, big data and cloud computing will change IT
A quick roundup of IT trends, from Android adoption to cloud security
By Michael Cooney, Network World October 30, 2012 09:35 AM ET

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Network World - When you go to a Gartner conference one of he main things you'll notice is the sheer volume of data they can generate on just about any IT topic. Last week's Gartner Symposium/ITxpo in Orlando, Fla., was no different. The conference, attended by some 9,000 executives focused on the changes security challenges, mobile computing, big data and cloud will be bringing to IT in the near future. Trying to get through it all can be daunting so we've tried to simplify that process by distilling a variety of Gartner ITxpo presentations and coming up with the most salient information. So here goes. From the Gartner analysts, presentations on:

The world of IT
Worldwide IT spending is forecast to surpass $3.7 trillion in 2013, a 3.8% increase from 2012's projected spending of $3.6 trillion, but it's the outlook for big data that is creating much excitement. That's because by 2015, 4.4 million IT jobs globally will be created to support big data, generating 1.9 million IT jobs in the United States. Big data creates a new layer in the economy which is all about information, turning information, or data, into revenue. In 2013, big data is forecast to drive $34 billion of IT spending. Most of the current spending is used in adapting traditional solutions to the big data demands -- machine data, social data, widely varied data, unpredictable velocity, and so on -- and only $4.3 billion in software sales will be driven directly by demands for new big data functionality in 2012. Big data currently has the most significant impact in social network analysis and content analytics with 45% of new spending each year.

 Twelve years ago technology spending outside of IT was 20% of total technology spending; it will become almost 90% by the end of the decade. Organizations will create the role of a chief digital officer as part of the business unit leadership, which will become a new seat at the executive table. Gartner predicts that by 2015, 25% of organizations will have a chief digital officer. "The chief digital officer will prove to be the most exciting strategic role in the decade ahead, and IT leaders have the opportunity to be the leaders who will define it," said David Willis, vice president and distinguished analyst at Gartner. "The chief digital officer plays in the place where the enterprise meets the customer, where the revenue is generated and the mission accomplished. They're in charge of the digital business strategy. That's a long way from running back office IT, and it's full of opportunity." In the next three years, the dominant consumer social networks will see the limits of their growth. However, social computing will become even more important. Companies are establishing social media as a discipline. Gartner predicts that in three years, 10 organizations will each spend more than $1 billion on social media. "Social computing is moving from being just on the outside of the organization to being at the core of business operations," said Peter Sondergaard, senior vice president at Gartner and global head of research. "It is changing the fundamentals of management: how you establish a sense of purpose and motivate people to act. Social computing will move organizations from hierarchical structures and defined teams to communities that can cross any organizational boundary."
http://www.networkworld.com/news/2012/103012-gartner-critical-trends-263793.html

Gartner: How big trends in security, mobile, big data and cloud computing will change IT
A quick roundup of IT trends, from Android adoption to cloud security
By Michael Cooney, Network World October 30, 2012 09:35 AM ET

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Page 2 of 4

Mobile
In 2016, more than 1.6 billion smart mobile devices will be purchased globally. Two-thirds of the mobile workforce will own a smartphone, and 40% of the workforce will be mobile. The challenge for IT leaders is determining what to do with this new channel to their customers and employees. Gartner forecasts that in 2016, half of all non-PC devices will be purchased by employees. By the end of the decade, half of all devices in business will be purchased by employees. The emergence of Apple iPads, which for most users are difficult to justify as an essential computing tool, has made BYOD a near-term priority. IT organizations want end users, in most cases, to use the tools that help them perform their jobs better or to help retain valued employees, but they do not want to increase the cost per user for computing resources. Shipments of Android tablets will exceed shipments of iOS tablets by year end 2014. Android and iOS will continue to dominate smartphones in the short term with Windowsphone growing substantially. In the tablet space Apple's dominance will be attacked by Android as lower cost devices emerge in 2013. We expect Windows 8 will remain relatively niche and more attractive to organizations then individual consumers. HTML5 will be a key mobile technology, but fragmentation and immaturity will remain challenges through 2015 so HTML5 is a very long way from being a panacea for cross platform development. Some of HTML5's challenges can be reduced by using JavaScript frameworks such as Dojo, Sencha or JQuery mobile which can hide some platform and browser dependencies. Testing non-trivial HTML5 applications will be complex due to the many platform and browser variations. By 2016, 60% of large enterprises will implement limited access network zones to limit the connectivity of personally owned mobile devices. in the next five years 65% of corporations will adopt MDM to address security concerns from smartphones and tablets. Gartner predicts that through 2017, 90% of enterprises will have two or more mobile operating systems to support. In the past year, many companies have moved to Apple's iOS as their main mobile device platform, with others to follow over the next 12 to 18 months. As other operating systems like Windows 8 mobile platforms grow, MDM will need to be adopted, Gartner said.

 By 2015, 20% of smartphone users worldwide will conduct commerce using context-enriched services on a weekly basis.

Security
Security investments are going to dramatically increase. An already large security market is about to get much bigger, growing by 56% from current levels in five years time, while cloud security will almost triple. Gartner analysts said a key reason for this is regulatory compliance. IT leaders need to anticipate and plan for the coming wave of government interventions and regulations. As information technology becomes pervasive in all operations, regulations from the analog world will come to the digital world.
http://www.networkworld.com/news/2012/103012-gartner-critical-trends-263793.html?page=2

Gartner: How big trends in security, mobile, big data and cloud computing will change IT
A quick roundup of IT trends, from Android adoption to cloud security
By Michael Cooney, Network World October 30, 2012 09:35 AM ET

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Page 3 of 4 More than 50% of firms currently providing identity access management as a service (IAMaaS) and cloud-based IAM solutions will be acquired by larger service providers by year-end 2015. Through 2013, 80% of cloud security incidents will be due to administrative error by cloud service providers or user management of cloud services. For low-security environments, or for workloads that have simple security requirements, relying on the security built into structure or into the public cloud service will be good enough -- just as it was in private cloud infrastructuretraditional insourcing and outsourcing. This will represent roughly 20% of the overall market. At the high end, security will be kept separate from private or public cloud infrastructure -- just as we did when internal networks were virtualized. The

VMsafe API is an example of a mechanism that requires all security-relevant flows to be externalized so that existing and separate security processes can examine them and enforce security policies. This will represent approximately 20% of the market. The vast middle will compromise and run security workloads in the private cloud and public cloud environments, as long as sufficient separation of duties and audit/visibility can be provided. There is an urgent need for companies to separate personal and business operations on consumer smartphones and tablets (both company- and userowned) in ways that will be inexpensive to implement, easy to use, and robust in defense of company policies and data. Several technologies will provide partial solutions to support efforts to manage diverse consumer devices with various advantages to the user and IT manager, but no solution will simultaneously please both. It is too easy for a user to purchase a smartphone with a personal credit card, then use it to access sensitive data via a corporate network. The only way IT staff can maintain control is by separating mobile computing devices (notebook PCs, PDAs, phones, pagers and others) into three distinct device classes: (1) trusted standard devices provided by the company; (2) tolerated devices, a portfolio of user-purchased devices; (3) unsupported devices that are used in small numbers or have a consumer orientation, for which the PC group cannot provide support. By 2016, 60% of large enterprises will implement limited access network zones to limit the connectivity of personally owned mobile devices.

Cloud
Overall, there are very real trends toward cloud platforms, and also toward massively scalable processing. Virtualization, service orientation and the Internet have converged to sponsor a phenomenon that enables individuals and businesses to choose how they'll acquire or deliver IT services, with reduced emphasis on the constraints of traditional software and hardware licensing models. Services delivered through the cloud will foster an economy based on delivery and consumption of everything from storage to computation to video to finance deduction management.
http://www.networkworld.com/news/2012/103012-gartner-critical-trends-263793.html?page=3

Gartner: How big trends in security, mobile, big data and cloud computing will change IT
A quick roundup of IT trends, from Android adoption to cloud security
By Michael Cooney, Network World October 30, 2012 09:35 AM ET

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Page 4 of 4 Cloud adoption increases steadily but it must be remembered that adoption starts from a small base. This means that it will grow more rapidly than existing IT models but today it still represents less than 3% of overall IT spend and will remain so through 2016. The key thing to consider here is the question of how much of cloud growth will drive the cannibalization of other types of spend. Vendor software licenses, hardware financing and distribution, growth of service provider revenue, and even the movement of major IT services projects to cloud computing all have a major impact on the strategy of the IT segment, Gartner says. The worldwide market for public cloud services across all segments grew 20.8% to $91.4 billion in 2011, up from $75.6 billion in 2010. Infrastructure as a service (IaaS) is the fastest-growing segment of public cloud services, with a compound annual growth rate (CAGR) of 41.7% (2011 through 2016). IaaS spending will surpass $72 billion from 2012 through 2016. Growth in the software as a service (SaaS) market is slowing, with annual growth rates of 25.7% in 2011 and 21.3% in 2012 and a five-year CAGR of 17.4%.

Server virtualization
Through 2014, enterprises will have at least five competitive alternatives for x86 server virtualization infrastructure. By year-end 2015, half of the Global 100 will have at least one service for production use that they consider to be a private cloud computing service, using VMs as a basic building block. As of mid-2012, about 75% of installed VMs are VMware-based. VMware is even more dominant in Global 500 enterprises, which generally started virtualizing early, when VMware was the only competitor in the market. Large

enterprises also heavily leverage higher-end tools, such as vMotion, and are more demanding in their production use of VMs. During the same period, Microsoft has grown to an approximately 18% installed base market share. Microsoft is mainly attracting newcomers to virtualization, which are still mostly smaller enterprises with deployments of 100 or fewer VMs. However, because of the very large pricing gap with VMware, Microsoft is winning some larger enterprises -- especially in peripheral roles (branches and stores). Citrix seems to have lost momentum for server workloads, but is gaining momentum for hosted virtual desktops (HVD). Its installed base accounts for about 5% of the VM installed base. The rest of the vendors -- Oracle, Novell, Red Hat and Parallels -- account for about 1% of the installed base today -- but they are growing.
http://www.networkworld.com/news/2012/103012-gartner-critical-trends-263793.html?page=4

Where Mobile is Going in 2013: Five Trends To Watch

inShare
Posted by Miles McNamee on October 9th, 2012 at 10:27 am

Mobile technology has entered every aspect of our professional and personal lives. Its impact on publishing and all media is irrefutable and irreversible, so much so that the chances are good that you are reading this article on a smartphone or hand-held tablet. To help you see the ways mobile technology will change how we do business, have relationships, and keep in touch with news from around the world, we offer our "top five mobile trends to watch in 2013." 1. App growth will not slow down. According to Forrester Research, the world has begun to move away from the Web and the PC, toward an "app Internet" where powerful local devices, such as the iPad, are running programs that transparently link to resources in the cloud. The app Internet market was recently estimated to be worth $2.2 billion, according to George F. Colony, Forresters Chairman and CEO, who predicted in a blog post that the market will expand by 85 percent. 2. Users will more than ever expect a highly integrated experience as they move from the Web, to the mobile device, and back. Kindles Whispersync provides an excellent illustration; it allows readers to pick up from where they left off, no matter if they are reading online, on a Kindle device, or in a Kindle app on an iPad. The result is a seamless content consumption experience and a closer-than-ever approximation to what users expect when they're reading in print. For publishers, too, the benefits are significant; rather than having

anonymous users, publishers will now be able to profile their audiences, build user histories, and make further reading suggestions with targeted products. With individual user counts, publishers obtain a wealth of user metrics. 3. The cloud is coming to the office. Dropbox, Box.net and other cloud storage devices will allow users to connect to their media wherever they go, including their preferences for viewing. Consumers were the first adopters of this technology, quickly followed by the enterprise. 4. Content curation is king. The fixed container of content is a dying breed. In 2013 and beyond, publishers will let users make the content their own to make more meaningful use of it. To make their apps truly sticky and useful, publishers must allow professional users to take the content deeper and deeper into their workflow. 5. The digital textbook is how the new generation of students will learn. The opportunities in the education market are tremendous and transformative. The way content is used is changing, with e-textbooks and new textbook-type apps leading the way. Interactive charts and graphs, embedded audio and visual media including video, and realtime sharing and live discussions are among the many new ways students will interact with each other, their instructors, and even with their textbooks' authors. The days of book-filled backpacks are numbered. In the future, kids of all ages will expect the content to be live, updateable, interactive and social. We have seen this movie before. In 1995, the World Wide Web brought new business opportunities along with questions about managing intellectual property rights. The same storyline also played out beginning in the 1970s with the commercial availability of photocopiers. The key is to address technology-driven challenges with technology-driven solutions. Miles McNamee is Vice President, Licensing and Business Development, at Copyright Clearance Center (www.copyright.com), a not-for-profit organization that is the worlds leading provider of copyright licensing solutions.

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5 Responses to Where Mobile is Going in 2013: Five Trends To Watch

1. John Reiss says: October 9, 2012 at 1:22 PM I couldn't agree more on all five points, Miles. Great trends summary with supporting data. Content accessible via the web often feels like the lawless and dangerous wild west with content gunslingers hiding in dark alleys. Mobile accessibility amplifies this sense significantly. Reply 2. Benjamin Wakerfield says: October 11, 2012 at 1:42 PM I agree like John on all 5 points. I believe this new mobile internet world is far behind what we could imagine from it before the web was launched. Thanks for a nice article on Mobile Trends sincerely , Benjamin Wakerfield Reply 3. voice software says: October 18, 2012 at 10:45 PM I am agree with you miles mc namee.today the trend of mobile is going so on. It provide the more help to the users. thanks for sharing this blog. Reply 4. Kajal Sengupta says: December 8, 2012 at 4:25 AM May I add one more app to this list of five. Not only digital text book but students will attend live classes on mobile devices like iPad. WizIQ already has this facilityhttp://www.wiziq.com/mobile/ . I think it will add a new dimension to mobile learning. Reply

5. Infoway LLC says: December 21, 2012 at 4:07 AM Mobile web usage is recently witnessing a paradigm shift, however, most business firms have failed taking advantage of the mobile trends in capitalizing their growth. Completely agree with Miles's point of view of where Mobile is going in 2013. You can also check latest Mobile trends which Business Organizations Must Never Ignore athttp://infoway9.hubpages.com/hub/4-Mobile-Trends-Business-Organizations-MustNever-Ignore Reply

http://blogs.imediaconnection.com/blog/2012/10/09/where-mobile-is-going-in-2013-%E2%80%93five-trends-to-watch/

Five key business tech trends for 2013

Tags: business-tech trends cloud connected machines intelligent network mobility security Verizon Business By SMBWorld Asia Editors | Dec 5, 2012

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The new year will see greater adoption of advanced technology to meet changing demands of enterprises while increasing productivity and creating new experiences for customers, according to Verizons top business-tech trends for 2013.

Here are the Verizon Enterprise Solutions five top business-tech trends for the coming year: 1. The Forecast Is Bright for Hybrid Clouds

Distributed data centers and the intelligent wired and mobile networks that connect them now represent a viable alternative to traditional virtual private network (VPN) methods that long have formed the backbone of distributed enterprise communications for a generation. Next year, there will be a significant shift from VPNs to public, private and, importantly, hybrid clouds. By 2013, more than 60 percent of all enterprises will have adopted some form of cloud computing, said a Gartner report. To keep up with the changing demands of todays enterprise, the ideal platform needs to be secure and easy to use and configure, said David Small, senior vice president and chief platform officer f or Verizon Enterprise Solutions.. In 2013, if you cant switch workloads between public and private clouds, you wont be competitive. This next year will require a bold approach to embracing change and re-engineering networks in support of cloud-based applications. 2. The Mobile Majority Is Taking Charge According to Forrester, a full 66 percent of employees now use two or more mobile devices for work - and that has far-reaching implications. Employees and the customers they serve have less and less separation between their work and private lives, Small said. Enterprises in 2013 must accommodate and prioritize this new demand for efficiency and productivity, and information technology departments will play a key role in meeting the growing appetite for professional mobility on a personal level. As a result, companies will increasingly adopt cloud-based enterprise mobility strategies creating personal clouds where employees can use enterprise applications to do their jobs more effectively . In addition, companies will be more proactive in tackling the challenges associated with dealing with the division of employees personal and professional lives, by using mobile -device management and private application storefronts to create a more secure, mobile work environment. 3. Connected Machines Drive New Insights The Internet of things has arrived and it will continue to grow to meet specific industry requirements. According to a Gartner report, In 2011, over 15 billion things on the Web with 50 billion+ intermittent connections will grow by 2020 to over 30 billion connected things, with over 200 billion with intermittent connections. Machine-to-machine (M2M) connections now cover much more than smart energy delivery and smart cars. For example, elaborate networks of sensors with direct machine-to-machine connections now underpin connected health care and the first consumer-ready wave of automotive telematics. The ability to collect, store and analyze overwhelming volumes of data will define which enterprises extract the best insights and make the most agile decisions, to their competitive advantage. As a result, all enterprises both business and government will need to work with vendors having strong and global ecosystems. 4. Networks Will Be Smarter Than You and Invisible An intelligent fabric that connects everything and everyone will render underlying networks invisible to

end users, even as overall IP traffic grows at a compound annual growth rate of 29 percent through 2016, according to the Cisco Visual Networking Index. Improvements in network reliability and resiliency, coupled with intelligent end points, serve as the foundation for connecting smart machines and smarter people, Small said. We will see a shift in 2013 to more dynamic networks, pervasive IP connections, and purpose-built networks that serve businesses, consumers and society. From retail transactions to high speed trading to the digital signs that communicate with us on a daily basis, the network is omnipresent in the background. It continues to grow in importance, as well as just how much we take it for granted. 5. Security is the New Arms Race In 2013, security will move out of the specialist realm and become a mainstream IT must-have. Security breaches span access, infrastructure and apps. They happen on fixed and mobile networks. They impact physical, intellectual and financial capital. And the scope is global, according to the Verizon 2012 Data Breach Investigations Report. We expect identity security to be a much more prevalent issue in 2013, Small said. Two-factor authentication is already gaining adherents, but it wont be enough to counteract the increasing amount and intensity of criminal activity pursuing both intellectual property and fi nancial gain. The race is on to protect every endpoint, every device and everything connected to the Internet. While the Internet affords us countless opportunity it also comes with a price. No longer is strong security an option; its a mandatory requirement for all organizations to protect their intellectual and physical capital, customer identities and society at large, Small said.

http://www.smbworldasia.com/en/content/five-key-business-tech-trends-2013

Reader Forum: 5 key trends in mobility for 2013

Posted on 07 December 2012 by Martha DeGrasse.

inShare1 Openwave Mobility, a software innovator enabling operators to manage and monetize growth in mobile video and web traffic, has predicted what trends it expects for 2013. The New Consumer Economy infiltrates mobile John Giere, President & CEO, Openwave Mobility: We live in a world where consumers can buy just one song from an album, rent a car or a meeting room by the hour and purchase a single TV episode. It is a changed world, where people routinely buy or rent products and services at a very granular level and they are becoming used to the idea. Because consumers have more options available in smaller slices, they can find services and products which are much more focused on their individual needs. Yet that choice and granularity has not reached mobile data provision so far. In 2013, I believe we will start to see some of this thinking infiltrating the mobile world with more examples of application-centric, fine-grained data plans. Buckets of data have always been tricky, but people will understand data plans that give you 50 hours of Internet browsing, ten hours of video streaming or unlimited social media. It takes a brave mobile operator to move away from the herd and package their mobile data provision differently, but those that do can ride the wave of this New Consumer Economy.

Policy Engagement comes to the forefront Indranil Chatterjee, VP Product Management & Marketing, Openwave Mobility: In 2013, as policy management edges closer to becoming ubiquitous in developed markets, policy engagement will come to the forefront. Up until now operators have been focused on simple policy enforcement of data traffic such as blocking, throttling etc. Policy engagement, on the other hand, focuses on richer and more meaningful interactions with users that are consuming data. Users will receive price plan offers and promotions based on how and when they interact with content and network services. The network will start to act more like a guide, delivering a curated experience to users, via real time, multi modal interactions that lend to easy adoption of new and contextually relevant services. In summary, the goal of policy engagement is to make these offers easy to understand, easy to adopt and easy to manage for users leading to greater monetization of data services for operators. Mobile data pricing starts to diversify Michael Rodgers, Senior Strategist, Openwave Mobility: Openwave Mobility believes that mobile data pricing will diversify in 2013, which will make the market more complicated and more interesting. One of the reasons for this will be the increase in 4G adoption. Although many will keep with similar pricing strategies used for 3G, for fear of alienating subscribers there will be operators globally who adopt more innovative ways of pricing their 4G data. This has already been demonstrated in the US, where one regional operator has reported success with a lower-cost no frills application-based data plan with a time-limited video streaming allowance. This has allowed the operator to upsell video passes on a daily, weekly or monthly basis, resulting in extra revenue from users who want to upgrade while reducing network traffic from those who are not interested in video enough to pay for it. This is all against the backdrop of regulators globally keeping an increasingly close eye on mobile data pricing and plans, meaning that left-field decisions in some regions could force pricing innovation even if it is not currently planned. Emerging markets will spur collaboration between mobile operators and OTT Stephane Honore, Chief Technologist, Openwave Mobility: Monetization oppor tunities of over-the-top content have appeared at the top of analysts predictions for some time now; nevertheless, there have been very few real and conclusive success stories so far. One of the reasons is that the co-opetition status-quo between the major Internet players and tier 1 operators is still more inclined towards service competition which doesnt incentivize them to jointly innovate in saturated markets with high penetration of mobile data and Internet services. In developing countries, however, both sets of players are looking for ways to attract users and gain quicker service adoption as the business growth will primarily come from mobile. Cooperation initiatives will benefit both of them under these conditions. Facebook has been an early adopter by pushing 0.facebook.com back in 2010; Google has just recently joined the bandwagon with their Free Zone offering and I expect more announcements of this type to surface in 2013. A few operators start to become true Over the Top players Chris Goswami, Director Marketing & Communications, Openwave Mobility: At the end of 2012 we see three straight years of revenue decline for operators in Europe, with at least one major group (KPN) having issued profit warnings directly citing OTT (WhatsApp) as the cause. At the same time we see Google apparently setting up their own network. So its not just a question of OTT players eating the operators lunch, they are now coming to dismantle the kitchen! Groups of operators launching OTT initiatives together like JOYN or WAC just dont work. Within these complex organisations the web-DNA simply isnt there. A few operators are taking a different approach. Telefnica Digital is an independent unit of Telefnica headquartered in London and is becoming the poster child for a new way of working.

Recruiting staff with software and web DNA, maintaining their own fast -fail product development unit, and now responsible for all the new OTT services and start-ups acquired by Telefnica including Jajah, Tuenti and GiffGaff, are busy launching their own set of OTT services. This includes, for example, ToMe, an OTT messaging and picture sharing app. Their clear advantage is that they can utilise the massive subscriber base of Telefnica to distribute these new services, create those new business models and also reduce churn. They have even signed up to a revenue target of 5Billion by 2015. I believe this new way of working will spread and develop until these units become separate companies with their own P&L and VC input beginning in 2013. RCR Wireless News Webinar: Driving New Revenues with Policy Management and Subscriber Engagement December 11 at 12:00pm ET Policy Decision and Policy Enforcement in mobile data networks is evolving beyond basic blocking and throttling of traffic to enabling advanced use cases and capabilities. A key area of interest is Policy Engagement how new policy-enabled data plans, offers and promotions are being meaningfully offered to end users, and how policy engagement and enhanced subscriber data management is leading to new up-sell opportunities for operators, while at the same time empowering subscribers. Learn from leading analysts at Infonetics Research how policy is evolving and how new areas such as SDM are being integrated. Listen to Openwave Mobility discuss how mobile operators can achieve tangible and measurable increases in ARPU by deploying Policy Engagement. Register for this free webinar sponsored by Openwave Mobility.

http://www.rcrwireless.com/article/20121207/readerforum/reader-forum-5-key-trends-mobility2013/

What mobile will be like in 5 years, according to Cisco

Posted on 14 February 2012 by Marshall Kirkpatrick. Tags: Cisco, data

inShare173 Cisco released new estimates today regarding the size and speed of mobile data in 2016; the five year forecast is dramatic and points to a different mobile experience for users all around the world. Its of course in Ciscos interest to encourage everyone to invest heavily in network capacity, but it s also interesting to consider what kinds of changes could drive these sorts of numbers and what changes such numbers could in turn deliver to the world. The company said today that by 2016: Mobile streamed content will grow 28 fold as people grow to expect mobile on-demand streaming vs download. That seems reasonable, presuming that Netflix, Spotify and the telcos can serve up streaming multi-media content at a price that works for consumers and presuming the network can handle it. Mobile video will be 71% of all mobile data traffic. Video consumption may not make up the majority of the time on mobile, but of course it takes a whole lot of data.

There will be 10B mobile connected devices, including 2B M2M (machine to machine) connected devices which will make up 5% of mobile traffic, surpassing human population. This number is actually substantially lower than some other estimates. Erriccson estimates that there will be 50B connected devices by 2020. Perhaps 10B can turn into 50B over those 4 years in between, but that doesnt seem likely to me. These sound like different estimates, Ciscos being lower.

Tablets are the biggest growth in the category, up 62X. In 5 years, tablet data alone will by 4X what all mobile data is today. Tablets are pretty remarkable, thats for sure. Adoption of the iPad alone has been striking, if a compelling Android tablet can be created especially in places like India, then tablet-driven demand could grow even bigger. Perhaps thats presumed in the estimate though.

Mobile speeds to increase 9X. Thats going to make users very happy if its true. How much faster does mobile data need to be though? Offloading: Today 11% of mobile data is offloaded to wifi, in 5 years that will be 22%. Kevin Fitchard atGigaOm called this estimate shockingly conservative! Where will data grow the most? In the Middle East and Africa, Cisco estimates mobile data to grow 36X, whereas in North America it predicts a 17X growth and in Western Europe, 14X. A leveling out of access to data would be a logical next step in the history of the last half-century, in which access to information and education has grown increasingly even around the world. Thats one picture of how mobile and mobile data will look in five years. Does it look realistic to you? For further reading on these numbers, see the extensive coverage around the blogosphere over at Techmeme.

2 Responses to What mobile will be like in 5 years, according to Cisco

1.

Bruce Becker says:

June 21, 2012 at 12:19 pm

As long as the cellular companies continue to charge the rates they are now, mobile will not grow as much as folks think. Clearly you cant afford to watch movies or sports on a mobile device without paying hundreds of dollars per month in usage. T he average person cant afford that and in todays high unemployment environment cellular providers are going to hit the wall so to speak (and it is not far off). There is no reason other than pure greed that someone should have to pay 50.00 for 5 gig on data. A movie uses 2.5 gig. Telephone and CATV providers are going to shine more and more as folks get their cellular bill and determine that just can not afford it.

Reply

2.

Bruce Doubtful says:

September 18, 2012 at 8:27 pm

Whats your source, Bruce? Nearly all wireless companies, studies, and Wall Street disagree with you, as do I, someone who has worked in the wireless industry for well over a decade. I challenge you to save your comment and read it in 10make that 5 years. In 1997, as digital PCS was developing (1G), the claim was made that we would be reading email, surfing the internet, watching video on our phones, and that data usage would surpass voice usage. Even as an engineer in the industry, I could not fully believe those claims, even at the advent of the first smartphones a few years later. Now as I read email and watch TV and Netflix on my iPhone, and the overall utility I get from my phone has grown exponentially, my bill has only grown what I would call relatively reasonably considering what I get for that money. As technology evolves, and smartphone penetration continues to increase, the prices will level off accordingly as they have for computers, and all other forms of technology.

http://www.rcrwireless.com/article/20120214/networks/what-mobile-will-be-like-in-5-yearsaccording-to-cisco/

2. The Mobile Majority Is Taking Charge According to Forrester, "a full 66 percent of employees now use two or more mobile devices for work"2 -- and that has far-reaching implications. "Employees - and the customers they serve - have less and less separation between their work and private lives," Small said. "Enterprises in 2013 must accommodate and prioritize this new demand for efficiency and productivity, and information technology departments will play a key role in meeting the growing appetite for professional mobility on a personal level." As a result, companies will increasingly adopt cloud-based enterprise mobility strategies - creating "personal clouds" where employees can use enterprise applications to do their jobs more effectively. In addition, companies will be more proactive in tackling the challenges associated with dealing with the division of employees' personal and professional lives, by using mobile-device management and private application storefronts to create a more secure, mobile work environment.

http://www.marketwatch.com/story/verizon-identifies-five-key-business-tech-trends-in-2013-forenterprises-2012-11-27

Marketing Trends for 2013 and beyond 2013

POSTED BY GARETHCASE FEBRUARY 20, 2012 7 COMMENTS FILED UNDER APPLE, B2B, B2C, FACEBOOK, LINKEDIN, SOCIAL MEDIA, TWITTER, VIDEO, WEB

Where will your 2013 marketing focus be?

You may have seen my post last year on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond this year. 1. The Social Enterprise

I have spoken about this innovation in a recent post and I believe we will see a dramatic increase in companies embracing their own internal social networks. Technology providers such as Microsoft, Cisco and SalesForce already have or are working on enterprise grade solutions to help us work smarter and more efficiently within a social environment. If your company has multiple offices, a disparate workforce or a high number of employees, you should think about starting the planning process for this now. 2. Socially Hosted Content

In my opinion, the future of successful marketing lies in the hands of social media and the well established social networks. Our customers (on the whole) are social, so we must be also. I believe the traffic to our websites will reduce as we host more content on the likes of Facebook, LinkedIn and perhaps our own social networks. This will enhance distribution and sharing possibilities and means we can influence on platforms that blend our target audiences work AND personal time. The advancements in Ruby and Java based apps will make it both easy and cost-effective to design rich, multi-media applications on these platforms, and leverage the scope of the 000s of millions of users they have already. 3. Goodbye E-Mail (well, almost)

As the Facebook generation starts cementing itself in our workplace, the use of traditional communication tools such as e-mail will undoubtedly reduce. The use of e-mail declined last year for 12-17, 18-24, 25-34, 35-44 and 45-54 year olds with an increase only evident for the 55-64 and 65+ age groups. Video as a communication tool will become the standard, supported strongly by social channels. Mobile networks will be equipped to handle video calls and Cisco claim that every endpoint they sell will be video enabled by the end of 2013 and that 85%

of all internet traffic in 2015 will be video. This means we will see an increase in video events, video collateral and a more collaborative workforce. Whats more, smartphone adoption will continue to grow, predicted to account for around 90% of all mobile phones by 2013. Location based marketing, combined with innovations such as Google Wallet are set to transform the way we as consumers source, buy and review our product choices. They will also greatly improve the visibility of campaigns and in some instances will speed up and improve response rates. I appreciate that all 3 of these trends are heavily biased towards social media but can anyone really envisage growth in traditional marketing channels past 2013? There is and always will be a time for Direct Mail and Trade Shows and I believe they should still form part of multi-channel marketing strategy. At the same time however, the growth, reach, scalability, cost-effectiveness and adoption of social media is one that simply cannot be ignored. I cant help but think that our use of social media will saturate as time goes by, there are as we know, still only 24 hours in a day and managing our social communities is a time-consuming task. One last thing to consider We must not underestimate the technology companies when it comes to trends. Just 4 years ago no-one even knew what the App Store was, yet now there are nearly 700,000 apps to download and more than 10,000 new ones submitted every month, and thats not including Googles platform, Android. Be sure, they will re-write the rule book once more before the end of 2015 What do you think will be the next big marketing trend? Please follow me on Twitter for all my latest updates http://garethcase.wordpress.com
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About garethcase Gareth Case has more than 12 years experience of marketing in the B2B technology space and has held senior marketing roles at Intermec Technologies, Arc Solutions, Viglen, Athona and now ONI and has experience of working throughout EMEA, North America and APAC. His broad understanding of the full marketing mix combined with a diverse skill set has contributed to the success and growth of his previous employers. Gareth has proven, successful experience in the following marketing disciplines: Offline: Marketing Strategy, Team Leadership, Direct Mail, Campaign Management, Telemarketing, Print Production, Public Relations, Copywriting, Budget Management, Graphic Design, Collateral Design, Presenting. Online: Website Design, Content Management, iPad Toolkits, Social Media, PPC, SEO, Analytics, CRM, E-Marketing, Video. Gareth has experience of working across many vertical markets including Healthcare, Local Government, Education, Finance, Insurance, Manufacturing, Logistics, Retail, Media, Not for Profit and Legal. He has started this blog Inside a Marketing Mind to share his experiences and promote debate around the latest marketing innovations. Follow Gareth on Twitter here http://twitter.com/gareth_case and subscribe to the blog for all the latest updates. For a more detailed synopsis of Gareths skills and experience, please visit his blog or LinkedIn page View all posts by garethcase Do you need a Social Community Manager? [Infographic] The Integrated Campaign Approach [INFOGRAPHIC]

DISCUSSION

7 Responses to Marketing Trends for 2013 and beyond 2013

1. i really like your idea Mr. Case. what do you think is the next marketing products in 2013 and beyond?
POSTED BY MEGS | JULY 25, 2012, 6:46 AM REPLY TO THIS COMMENT

2.

Hi thank but where did you get the data you. this was

Gareth, interesting.

from?

for example, where did you get the info that there is a decline in the use of e-mail? thanks michal
POSTED BY MICHAL | AUGUST 15, 2012, 11:27 PM REPLY TO THIS COMMENT

again

3. You dont have your own self hosted wordpress blog and you expect to be taken seriously? Now that is a good one!
POSTED BY CHAD HOPKINS | SEPTEMBER 19, 2012, 11:21 PM REPLY TO THIS COMMENT

4. Hi Gareth, Good post. Im not sure I agree with your comment regarding email. I read Hubspots predictions, and I think youre right that the mass email concept wont survive, but I believe personalized and more time sensitive ones will. Do you think its the same for all businesses? I work with the small guys, and always keen to hear what people are thinking and how they think the space will change. We put together our thoughts on what 2013 will bring from them. What do you think?http://bit.ly/11TwxbT Thanks for your time. Alexandra
POSTED BY ALEXANDRASKEY | DECEMBER 7, 2012, 11:00 PM REPLY TO THIS COMMENT

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The Future of Mobile: The Biggest Trends for 2013

July 10, 2012 By Jon Pelson 2 Comments and 0 Reactions

inShare11 The mobile industry is constantly evolving and growing at an astronomical pace. For example, just a little over five years ago (June 29, 2007 to be exact), Apple sold the first iPhone ever. Today, Apple has shipped about 250 million iPhones worldwide, according to Strategy Analytics. And this doesnt account for the booming tablet industry or all the phones operating on Googles Android platform. While this exceptional pace of growth is exciting, it also presents a whole new set of challenges. To keep up with demand, service providers will need to make investments to improve network speed, intelligence and reliability. As evident by the statistics on the iPhone, the growth of connected devices will continue to be a major trend going into 2013. From phones, tablets, laptops and devices such as smart meters,Ericsson predicts that more than 50 billion devices will be connected to the web by 2020. Over the next year we will see even more communications, commerce, entertainment and service industries dependent on wireless services, making network reliability even more important. http://www.broadbandconvergent.com/mobile-market/future-mobile-biggest-trends-2013/

Gartner's Top 10 tech trends for 2013

The rise of mobile devices becomes the No. 1 trend as Microsoft joins the fight and seeks to retain a strong share of client platforms
By Patrick Thibodeau
October 23, 2012 02:48 PM ET

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Computerworld - ORLANDO -First came the heavy adoption of Apple's mobile platform by consumers whose heavy use of the devices for business tasks forced the IT operations at their companies to support them. Android was the next mobile platform pushed onto IT and now comes Windows 8, Microsoft's latest effort keep its PC empire intact and gain market share in mobile devices. For Gartner, the arrival of Windows 8 makes the "mobile device battles" its top technology trend for 2013. Gartner announced its list of Top 10 tech trends at its annual IT/expo here this week. The battle among mobile device vendors for the attention of consumers is forcing IT managers into increasing heterogeneity. Tom Minifie, CTO at a software vendor he asked not to be named, said developers at his company have built Apple and Android mobile apps for employees, including a smartphone tool that can separate workplace and personal communications. Minifie said the company has no immediate plans to support Windows-based mobile devices. Officials will first watch to see how adoption goes. He noted, when asked, that the decision isn't a chicken and egg problem. A lack of apps shouldn't deter users from adopting Windows-based devices if they want. He referred the past history of employees at the company who bought Apple and Android devices before they were supported by IT. "They still went out and got them because there were compelling devices for personal use," he said. Gartner also predicts that on legacy devices "90% of enterprises will bypassbroadscale deployment of Windows 8 through at least 2014," said Peter Sondergaard, who heads up Gartner's research operation. David Cappuccio, an analyst at Gartner, said that the Windows 8 forecast is not a ding against Microsoft. "Every group of employees has different needs," said Cappuccio.

Salespeople or some executives may want a tablet, other workers may only need a smartphone, and in some cases they may be using their personal device. "We can either force standardization," said Cappuccio, "or you can open things up and let people let people do what they want within reason." David Cearley, an analyst at Gartner, unveiled the researcher's 2012 Top 10 list, which represents strategic trends the company believes will impact IT over the next several years, on Tuesday. The list follows: One: Mobile devices. By next year, mobile phones will overtake PCs as the most common Web access device worldwide. Does this mean mobile devices will replace PCs? Yes and no, says Gartner. Some IT departments may only need to support mobile devices for specific workers whose jobs require them while the rest continue to use PCs. But, Gartner adds, the rise of mobile devices does signal the end of Windows as the single corporate platform. "By 2015 media tablet shipments will reach around 50% of laptop shipments and Windows will likely be in third place behind Android and Apple," wrote Cearley, in his report. "We believe the net result is that Microsoft's share of the client platform (PC, tablet, smartphone) will likely be reduced to 60% and it could fall below 50%." Two: A long-term shift from native apps to Web apps as HTML5 becomes more capable. Gartner did note that native apps won't disappear and "will always offer the best user experience and most sophisticated features." Three: The personal cloud replaces the notion of personal computer. The cloud will house all aspects of one's life, Gartner sayd. Because it's so vast, and capable of marshaling infinite resources, "no one platform, form factor, technology or vendor will dominate" it, Gartner says. It also means that IT will have to support almost everything. Four: The Internet of Things. Everything will connect to the Internet, including cameras, microphones, augmented reality, buildings and embedded sensors everywhere. In many cases, it's here already.

The Internet of Things will lead to new products, such as usage-based insurance or tax policies. It will also raise new questions, such as whether a robot interacting with an ERP system is a named user for the purposes of software licenses. "We are at a point where it is no longer a stretch to imagine that much of what and who we interact with will be connected to the Internet," said Cearley.

Besides the sheer volume of devices in the market, the data consumption on these devices is also surging and will continue to do so in 2013. In the last year, per-user data consumption amongst U.S. smartphone users jumped 80 percent. Recently, Cisco projected a 78 percent compounded annual global mobile data growth over the next five years. AT&T is also seeing its mobile data traffic grow100 percent. 50 billion devices will be connected to the web by 2020. Over the next year we will see even more communications, commerce, entertainment and service industries dependent on wireless services, making network reliability even more important. Role of P2P and Streaming Video The two biggest drivers of this data surge are video streaming and peer-to-peer (P2P) application usage. By 2015, video is likely to account for nearly 60 percent of all data traffic. As more and more consumers are using smartphones and tablets to download videos from sites such as YouTube, Hulu and Vimeo, the impact of video on the mobile industry will only

continue to grow in the next year. Likewise, P2P technology, a network where users are sharing content such as audio, video and data back and forth without the need for a central server, can use up all the capacity from one LTE cell site by one single user. For example, Skype, one of the most widely used internet phone applications, is using P2P technology. Not only does video streaming and P2P applications consume huge chunks of bandwidth on the network, they also raise the need for error free transmission and greater speed. Classes of Service Because of this data consumption, wireless carriers need to reevaluate their pricing models. In recent months, it has been reported that both AT&T and Verizon are starting to do just that. As people continue to put an overwhelming strain on the network, carriers need to determine how they are going to charge users for the amount of bandwidth they use. Business customers and consumers who are increasingly reliant on wireless devices may be willing to pay a premium for guaranteed service that ensures videos stream clearly and data can be easily accessed. Because of this, carriers have the opportunity to offer classes of service based on performance, but they will need a means to ensure that the service is delivered and meets customer expectations if they are to be able to charge for it. Need for Speed Besides bandwidth demand, there is also a demand for speed. In many markets throughout Asia, Europe, and North America huge investments are being made to upgrade networks to 4G/LTE. The Global Mobile Suppliers Association forecasts there will be 119 commercial LTE networks in more than 50 countries by the end of 2012. Investment this year in LTE infrastructure worldwide is expected to exceed $8 billion. However, LTE is still in the early life cycle stages with only 6 million people using LTE out of the 6 billion who use mobile devices. Therefore, LTE will grow rapidly in 2013, and is expected to become a major piece of the mobile ecosystem in the years ahead. Network Visibility As we look at how the number of connected devices, data consumption and need for speed are affecting wireless networks, it becomes clear that networks need visibility to better manage, monitor and evaluate how their networks are performing. Improving visibility into the network helps expedite troubleshooting and enhance service to meet customer demands and needs. Moving into next year, it will become critical for wireless providers to step into a new era of innovation driven by network visibility. This is the next logical step in meeting the surge of growth in the mobile industry head on and with an effective solution.

Gartner's Top 10 tech trends for 2013

By Patrick Thibodeau
October 23, 2012 02:48 PM ET

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Five: Cloud computing. As cloud adoption expands, IT departments will have to create "cloud services brokerages" to serve as a central focus for managing access to external services. Six: Strategic Big Data. It's becoming more economical, thanks in part to low cost servers and CPUs, for organizations to tackle big data projects. By strategic big data, Gartner believes that users will be moving beyond isolated projects and incorporating big data analysis in more and more of what they do. Seven: Actionable Analytics. Actionable Analytics is, in some respects, a distinct subset of its sixth trend, Strategic Big Data. Low cost processing is making it possible "to perform analytics and simulation for each and every action taken in a business." Most analytics today focus on looking at historical analysis; the next step is predicting what might happen. Eight: In-memory Computing. In-memory Computing, says Gartner, can be transformational. It allows hours-long batch processes to be squeezed into processes that only take minutes or seconds. In-memory Computing will become a mainstream platform over the next year or two, as users seek more real-time analytical queries. It may pay for itself through improved efficiencies, such as fraud detection. Nine: Virtual appliances integrated ecosystems. They won't kill off physical appliances and their security advantages, but virtual appliances will gain an increased place in IT operations. Ten: Enterprise App Stores. Enterprise App Stores will turn IT departments into market managers, providing governance and even support to "apptrepreneurs." App store markets will become the "anchor point" for users to get everything they need.

Patrick Thibodeau covers SaaS and enterprise applications, outsourcing, government IT policies, data centers and IT workforce issues forComputerworld. Follow Patrick on Twitter at @DCgov, or subscribe toPatrick's RSS feed . His e-mail address ispthibodeau@computerworld.com. Read more about Mobile/Wireless in Computerworld's Mobile/Wireless Topic Center.
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