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1392 -
April 2013
Generation
By: Sara Hojjatie Pardis: TNG Editor While most young people stick music as more of a back-seat hobby, few actually tackle turning that hobby into a career. Iranian-American musician Amir London decided at an extremely young age to dedicate his life to doing what he loved: writing and producing music. London, as most of his friends call him, began his education pursuing the Social and Behavioral Sciences and English. However, he wished to learn more about the music-production process and thus became a certified audio engineer, all before his 30th birthday. With both parents from Tehran and musicians themselves, London was introduced to music from the day he was born and decided to pursue a career over the world! Until then...would you like fries with that? So, in short, music was it. This is all I ever wish to do and will do and I love every second of it. TNG: What or who provides the inspiration for your music? AL: Im inspired by everything, quite honestly. Ill hear a song and think to myself I can make that better or a certain melody will inspire me to experiment with a completely new genre. Lyrically, my inspiration comes from real life events and what I wish to experience one day. There is no better way to encapsulate where I am in life than by putting it to music. TNG: What genre would you consider your music to be? AL: With Persian music, I dont have a particular genre. I like playing music that people will dance to and enjoy. With my
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in both the English and Farsi-speaking world. Though he has never stepped food on Iranian soil, Londons Farsi is near perfect allowing him to record songs that appeal to all generations of Iranians and Iranian-Americans. His hit singles include Rojeh Lab and Bia in Farsi and songs such as Honey and I Know You Know in English, all catchy and produced and written by London himself. This extremely talented Miami native, though raised in California most of his life, answered a few questions about his experience as a music artist and Iranian-American upbringing. TNG: Why did you choose music, versus being a doctor, lawyer, or engineer (as the Persian saying goes)? AL: Funny enough, I was never pressured into being a doctor or a lawyer from my family. Both of my parents are excellent musicians so the upbringing definitely supported the life decision to play music. Music is something that I cannot turn off as its very much an integral part of my identity. I play music every day, be it piano, guitar, or a variety of different instruments. I endlessly compose original works and consistently look for new ways to improve my craft. TNG: What did you see yourself doing while you were in high school? AL: You know how everyone has a senior quote for the yearbook? Mine went something like this... In 10 years, I will be headline arenas, be played on the radio daily and have my videos dominate MTV. I will be the most successful and happiest musician who ever lived and I will take
American music, its very Rock oriented but includes house and hip hop influences as well. TNG: Where does the last name London come from? AL: London is a name I came up with when I moved to Los Angeles. Amir isnt the most rock star name so I wanted to enter the music industry with a name that was more unique. It wasnt meant to be anything permanent, but it stuck. So when it was time to release my Iranian-based album, I combined my real name with London, and Amir London was born. TNG: What would you consider to be the largest obstacle as a musician in todays society? AL: Theres nothing more disheartening then working on a song and having it stolen from you through piracy. It may take a couple seconds to download a song (thanks High-Speed Internet!), but it takes about 30 to 40 hours of hard work to create that song. So it goes without saying: if you make an amazing product, no matter what, you will get compensated one way or the other. TNG: How do you wish to impact young Iranian-Americans through your music and accomplishments? AL: I feel like Iranian-Americans are slowly, but surely, making their presence known through high-tech companies and start up, fashion lines and more. However, the music industry, particularly the Iranian music industry is void of people like myself who were born and raised in this country, but can very much identify with the Iranian culture and know what it means to be a true Iranian - to speak the language, to know the customs. My wish is to one day be a proud representation of
Iranian or Middle-Eastern based music in there. TNG: If you could collaborate with any Iranian singer/ songwriter/musician, who would it be? What about nonIranian singer/songwriter/musician? AL: I would love to collaborate with Bijan Mortazavi and Omid. Non-Iranian is a little more diverse. My favorite band is the Deftones and I love Alicia Keys voice and range. Kanye West, Drake, Maroon 5, Matthew Good, Dave Matthews, the list goes on. TNG: What advice do you have for young aspiring music artists in the Iranian-American community? AL: Dont make music that you think others want to hear. Make music that you want to hear. The market is always going to change. And never stop learning. Learn how to read notes. Learn how to design your own cover art. Learn how to edit music videos. Learn anything and everything about your craft, because no one will care about it more than you. Amir London's passion for his music is admirable as he is able to both write and produce his own songs. Likewise, his portrayal of his Iranian heritage through his bilingual songs proves him to be a great role model for young aspiring Iranian-American musicians everywhere. Aside from his music, London is also a television host on the Bay Area television show, Best of the Bay. To learn more about his albums, tour dates, and to check out his music videos, visit www.iamamirlondon.com. You can find his music on iTunes, Amazon music, and Bestbuy.com. (photos courtesy of A. London)
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April 2013
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Pardis:The New
Back by popular demand: Farsi Letters of the Month!
By: Sara Hojjatie Pardis: tng Editor Pardis: TNG give you the oppotunity every month to learn new Farsi letters and words. Niloufar Sadroddini Staff Writer Roxana Hojjatie Staff Writer
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but it has three dots on top of it. It can attach to the letter in front or behind it, and when it comes at the end of a sentence it has a very large third loop. spells aash which means soup
Kaf: Makes the "k" sound and can attach to any letter in front or behind it.
Pardis: TNG? Email pardismag@gmail.com and you could be in next months issue!