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In the late 1960s the Boston Consulting Group, a leading management consulting company, designed a four-cell matrix known as BCG Growth/Share Matrix. This tool was developed to aid companies in the measurement of all their company businesses according to relative market share and market growth. The BCG Matrix made a significant contribution to strategic management and continues to be an important strategic tool used by companies today. The matrix provides a composite picture of the strategic position of each separate business within a company so that the management can determine the strengths and the needs of all sectors of the firm. The development of the matrix requires the assessment of a business portfolio, which include an organizations autonomous divisions (activities, or profit centers).
Arham ali
Market Growth
Star Ceralec
???
Nestle Milk Kit Kat Dog Nestle Dahi
Conclusions: Ceralec:
Ceralec is one of the leading baby food products. It has witnesses quite a long hold on market share and its a major contributor for Nestle.
Maggi Noddles:
Growth rate of Maggi Noodles is low as compared with its Relative market share thats why they are lying under head Question mark.
Nestle Dahi:
Its both relative market share and growth rate are low as compared with other products thats why it is lying under head Dog.
Arham ali
Arham ali