http://www.scribd.

com/doc/145127082/Site-map Site map

Starting point Read this first! Syllabus Schedule Modules Module 1 Assigned Readings Audience Analysis E-book Assignments Introduction Wiki Audience Analysis Guide discussion Syllabus Quiz Introduction to Marketing Collateral Project Quiz Optional Readings and Supporting Materials Audience Analysis Matrix Adapting Your Message to Your Audience PDF online Boolify Tutorial 1 Boolify Tutorial 2 Module 2 Assigned Readings CAPS Analysis PPT CAPS Model Marketing Collateral

Video on Developing Persuasive Marketing Materials Video on Launching Marketing Collateral Copy Strategy Task Analysis E-book Assignments Minutes of the Meeting CAPS Analysis Discussion Task Analysis Exercise Business writing interactive exercises Optional Readings and Supporting Materials Being Innovative: Trend Hunting More Copy Strategy Rhetoric of Professional Writing Module 3 Assigned Readings Prcis and Chunking Designing Documents for Visual Impact E-book Assignments Prcis and Chunking Discussion Peer reviews for Minutes of the Meeting Introduction to the Instructional Manual Quiz Optional Readings and Supporting Materials Short Term Memory 10 Tips for Prcis

Module 4 Assigned Readings Power of Images Writing Instructions E-book Assignments Proposal Memo Discussion for Instructional Manual Analyzing Infographics and Images Discussion Visual Aid Exercise Optional Readings and Supporting Materials Instruction Writing Skills Importance of Infographics Infographic List and Gallery Module 5 Assigned Readings Visual Rhetoric in Storyboards Designing Brochures Best Practices for Storyboarding One stop shop for Merchandizing information Assignments Marketing Collateral Project Draft Optional Readings and Supporting Materials Storyboard That What is a Storyboard Module 6 Assigned Readings The Color Story

Color Matters E-book Assignments Peer review of Marketing Collateral Project draft Color and Visual Aid Usage in Document Design Discussion Instructional Manual Assignment Draft Color Theory Quiz Optional Readings and Supporting Materials Color Infographic Color Manipulation Module 7 Assigned Readings E-book Assignments Final Deliverables for Marketing Collateral Project Optional Readings and Supporting Materials The 4 Ps of Marketing Tips on Strategies for Marketing Collateral Module 8 Assignments Reflection Collage Discussion Final Instructional Manual submission Discussions AAG Discussion CAPS Analysis Prcis and Chunking Peer Reviews for MoM

Proposal Memo Discussion for Instructional Manual Analyzing Infographics and Images Discussion Peer review of Marketing Collateral Project draft Color and Visual Aid Usage in Document Design Discussion Reflection Collage Discussion Groups Group 1 Group 2 Group 3 Group 4 Grades Messages Inbox Sent Be Live! Help