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E-COMMERCE | MGT546 / MKT533

E-COMMERCE BUSINESS PLAN FORMAT

I.

Cover page

The cover page of a Business Plan needs to present certain basic introductory information. The basic items needed are:

Title of Business Plan

Name of business and business address

Name of the write/s

Date of submission

II. Table of Contents

The page will list the main headings, tables, schedules, and appendices according to page numbers. This will facilitate the reader in identifying the appropriate pages for easy references. Apply numbering format.

III. Executive Summary

The executive summary is contained early in the paper because it is essential in convincing and motivating the reader to spend time going through the whole plan so as to fully understand the proposed project and consequently support the purpose of business plan.

IV.

Main Body of Business Plan

1 Introduction

This section gives an overall introduction to the proposed business venture. Items that need to be covered under this section include:

1.1 Name of the company

1.2 Nature of business

1.2.1

Discuss your nature of online business. Identify also the type(s) of e-commerce business model such as B2C, BCB, etc.

1.3 Industry Profile

1.3.1

Students should discuss about the competition level, major player (if any), market leader and other related information in the industry.

1.4 Location of the business – physical

1.5 Date of business commencement

1.6 Factors in selecting the proposed business

1.6.1

This section discussed about factors in selecting the proposed business. Students must discuss minimum of three (3) factors to justify the selection of the proposed business.

 

Question to answer:

Why this business and not other business? Why electronic commerce and not traditional business?

INAMFK/MGT546/MKT533/MAC2013

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1.7

Future prospect of the business

 

1.7.1

This section discussed about the prospect of this business venture. Students should identify minimum of three (3) points to support your discussion.

 

Question to answer:

Will this business make profit?

1.8

Key elements of your business models.

1.8.1 Highlight key ingredients of successful business model.

All items discussed here should be supported by realistic and relevant data and information.

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Purpose

Every business plan prepared with a particular purpose in mind and this purpose must be stated in a clear, concise and coherent manner.

Examples:

1)

To obtain a working capital

2)

As a guideline for managing the business

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Company Background

3.1 Name of the company

3.2 Business address

3.3 Correspondence address (include website / e-mail address)

3.4 Telephone number

3.5 Form of business

3.6 Main activities (revenue model)

3.6.1

Discuss about the activities used to generate revenue

3.7 Date of commencement All information given must be clear and accurate.

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Owner / Partners Background

4.1 Name

4.2 Identification (NRIC) number

4.3 Permanent address

4.4 Correspondence address (website / e-mail)

4.5 Telephone number

4.6 Date of birth

4.7 Marital status

4.8 Academic qualification

4.9 Course attended

4.10 Skills

4.11 Experience

4.12 Present occupation

4.13 Previous business experience

 

INAMFK/MGT546/MKT533/MAC2013

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Business’ Infrastructure

 

Provide additional information about infrastructure for the online business.

5.1 Physical location

 

5.2 Domain name / URL

 

5.3 Building (i.e. for administration, warehouse, hosting)

 

5.4 Communication – Internet / Intranet / Extranet

 
 

5.4.1

Line

subscribed

from

Internet

Service

Provider.

5.4.2

State the ISP and package to be used by the business. Explain the Internet / Intranet and Extranet (if any) for the

 

business.

5.5 E-commerce infrastructure

 
 

5.5.1 Software – required to view the website

 

5.5.2 Hardware – client server computing

5.6 Online system and hosting

 
 

5.6.1 Develop in-house or outsource – state two reasons of

 
 

choosing the method.

 
 

5.6.2 Hosting in-house or outsource – state two reasons of choosing the method.

 

5.7 Internet Web 2.0 features that will be used to support the online business.

5.8 Technology solution to handle security threat.

 
 

5.8.1 Internet communication

 

5.8.2 Channel and communication

5.8.3 Network

 

5.8.4 Server / Clients

 

5.9 Electronic Payment Systems that will be used by the business

 

5.10 Legal and ethical issues 5.10.1 Terms and conditions

 

6

Administrative Plan

 

6.1 Introduction to the organization

 
 

6.1.1

State its vision and mission of the organization

 

6.2 Organization chart

 

6.3 Manpower planning

6.4 Schedule of task and responsibilities

 

INAMFK/MGT546/MKT533/MAC2013

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Operations Plan

 

7.1 Process flowcharts

7.2 Material requirements

7.3 Manpower requirements

7.4 Machine and equipment.

 

8

Marketing Plan

 

8.1 Target market

8.1.1 Identify the products and services to be offered

8.1.2 Focus on market effort

! Identify market area and business location

! Collect the information about the customer

! Segmenting the market

8.2 Sales forecast

8.2.1 Determine market size

8.2.2 Identify competitors

8.2.3 Estimate market share - before and after entering market

8.2.4 Sales forecast

! Customer awareness of the existence of the business

! Seasonal factors

! Other factors

8.3 Developing marketing strategy

8.3.1 Define the product concepts

! Outline product / service strategy such as brand, design, quality, package and so on.

! Highlight elements of personalization / customization of the product (product differentiation strategy)

8.3.2 Pricing strategy – generic price strategy

! Cost leadership

! Differentiation

! Focus (low cost)

! Focus (high cost)

8.3.3 Distribution – B2B or B2C (online transaction)

8.3.4 Promotion – online marketing communications

! Online advertising

! Direct e-mail marketing

! Online catalog

! Public relations

! Mixing online and offline marketing

 

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Conclusion

V.

Appendices

a. References

b. Other supporting documents

 

INAMFK/MGT546/MKT533/MAC2013