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Abstract:- Study presented in this paper, the proportion of total quality management operations mediating role between organizational strategy and performance checks. With a comprehensive review of quality management in relation to strategy, the study seeks to improve understanding of total quality management philosophy in the field is wider. The conflicts in the literature about the relationship between total quality management and cost leadership strategies and organizational distinction there, look again and goes away. Experimental data from this study surveys 194 Senior and junior Iranian companies were gathering. Results show that total quality management significantly, positively related with the separation of strategy and partially, the relationship between strategy and three separate performance criteria (product quality, product innovation and process innovation) will play a mediating role. Keyword:- organizational strategy mediating product quality.
INTRODUCTION
The relationship between strategy, organizational structure and organizational performance in a classic topic of strategic management literature, with the basic assumption, which determines the strategy and organizational structure, affects the performance of the organization. Tries to study the relationship between strategy (cost leadership and differentiation), organizational structure (the comprehensive range of quality management implementation) and organizational performance (quality and innovation) to consider. Logic of this research, the need to examine the relationship between these three groups of variables due to some contradictions and conflicts in these relationships are identified. Scientists to study total quality management total quality management in organizational texts integrating factors such as business environment, corporate culture and strategy in particular have attempted. While a number of researchers between quality management and comprehensive review of organizational performance have none to careful review and comprehensive relationship between quality management strategies have not paid certain. Especially need to review the role of total quality management as part of the implementation strategy, the impact on the relationship between strategy and organizational performance when the effect is important to the general model is proposed Porter Competitive Strategy. Porter stressed that each strategy requires different resources and institutional settings because of access to basic strategy will target. Literature Review Literature review is provided in three parts. In the first part of the relationship between total quality management and organizational performance review is a basic understanding of the other two relationships provides. (Relationship between total quality management strategy - strategy and performance related) 1 -Comprehensive quality management and organizational performance In reviewing the relationship between total quality management and innovation, and Prajgv Svhal competitive two topics identified. In the first topic suggest that a comprehensive quality management has a positive relationship with innovation performance. Why quality management, culture and the system total creates an environment where the potential for innovation in organizations update is provided. The second topic states that the implementation of total quality management principles and operation can be prevented organizations from being innovative. Among several key principles of total quality management, customer focus, with its negative effect on innovation special attention has been attracted. As discussed by scientists, customers can focus on primary organizations in the livestock markets and pockets appointed them focused on satisfying the needs of existing customers and hence trade, business itself only from the perspective of existing customers is assessed. As a result, these companies ignoring the potential of existing markets, will be defeated. 2 -Strategy and total quality management
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REFERENCES
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