Capturing

the social butterflies why your company should offer customers Wi-Fi

www.socialwifi.co

CAPTURING THE SOCIAL BUTTERFLIES C

Part1:
Providing customer Wi-Fi is no longer an option. It is a must.

WHY YOUR BUSINESS NEEDS TO OFFER CUSTOMERS WI-FI

SocialWifi 2013 All rights reserved

Capturing the social butterflies why your company should offer customers Wi-Fi

www.socialwifi.co

KEY MESSAGES:

1) Why your business needs to provide Wi-Fi

If your business location is such that customers do not have access to their mobile network, they would be justified to expect you to provide an alternative when they patronise your business. Offering Wi-Fi whether they have coverage or not has positive impact on your business.

2) The innovative quid pro quo

Customers are aware that even as they expect free Wi-Fi, businesses providing it must comply with national and industry security requirements and commercially benefit from it. In return, customers are willing to give you access to their data. A mutually beneficial relationship can be achieved with your customers by bridging your WiFi with social media.

3) Wi-Fi is the new digital tag, and Wi-Fi-driven social media the new strategic imperative

Social media is a powerful tool. However, the data has a lot of noise, which includes people who may be following you because they are competitors, people who may never buy from you and people dedicated to harming your brand. Users of your Wi-Fi on the other hand, have physically walked through your doors and personally interacted with your business. Their relationship is priceless. You have the opportunity to do something with that relationship.

4) SocialWifi crystallises the priceless relationship with walkthrough clients into social media connections that work for you

By turning your customer Wi-Fi into a social media powerhouse that provides enterprise-class real-time analytics, SocialWifi delivers relational substance in a virtual world. It gives you real-life experience anchors that you can use as leverage in your social media together with the social influence of your patrons.
Act today. Call us on +44 0203 3 228 229 Or email us at: info@socialwifi.co

SocialWifi 2013 All rights reserved

Capturing the social butterflies why your company should offer customers Wi-Fi

www.socialwifi.co

DYNAMICS OF MOBILE DATA CONSUMPTION

2013 has been called a Darwinian tipping point in the consumption of data. According to Cisco, in 2013, the number of mobile-connected devices has, for the first time, exceeded the world's population. Between 2011 and 2013, Global Mobile traffic grew 70%1. From 2011 to 2012, mobileconnected tablet numbers increased 2.5-fold to 36 million, and generated on average 820 MB of data per month1. Over the same period, the average smart phone usage grew 81%1.

Active mobile data consumption and consumer behaviour fuel and reinforce each other, making it hard to unpick their cause and effect relationships. Yet a few facts are certain. Consumers expectations are shifting fast, and so also is their behaviour. Three factors are driving this shift: 1) Increased social acceptance of use of mobile devices 2) Increased speed of data flow 3) Increased availability of public Wi-Fi hotspots Consumers are now starting to expect Wi-Fi as a key service component. And the longer they spend on your premises, the more important it is to provide them with Wi-Fi.

WI-FI HOTSPOTS & CONSUMER BEHAVIOUR

99% of all smart phones today are Wi-Fi enabled. As of 2013, smart phones account for 50 percent of mobile data traffic. It is estimated that the average mobile connection speed will surpass 1 Mbps in 2014, and Wi-Fi connectivity will soon be faster than wired connectivity.

SHIFTING CONSUMER EXPECTATION

Research by O22 suggests that: 58% of adults connect online whilst shopping 25% of adults in the UK are more reliant on high-street Wi-Fi now compared to two years ago 1 in 7 will choose a coffee shop on the basis of Wi-Fi availability 20% feel frustrated towards a shop if there is no Wi-Fi 46% would like to check prices 39% would like to check stock availability 38% would like to pay and avoid queues 37% view shops with Wi-Fi as in touch

As Wi-Fi technology becomes established and public confidence grows, Wi-Fi usage becomes automatic and expected by consumers. In the UK and in most developed countries over 94% of all smart phone users are active Wi-Fi users.

Wi-serve AND WIN

Customer service today goes beyond making your companys products and services excellent. It requires grace in helping customers connect with other businesses, and sometimes competitors. To win customers loyalty in

Wi-Fi is the new digital flyer

the digital era,

Forecast Update, 20122017 1 Cisco Visual Networking Index: Global Mobile Data Traffic

2 Wi-Fi Britain report, O2, Feb 2013

SocialWifi 2013 All rights reserved

Capturing the social butterflies why your company should offer customers Wi-Fi

www.socialwifi.co

companies must get good at helping their customers navigate their information intense world. Hotels have long understood that it is part of good service to have information on everything their patrons may need to navigate the city. For consumers, this expectation is for navigating their world through technology. Wi-Fi is the new flyer.

CISCO estimates that in 2017: Monthly global mobile data traffic will surpass 10 exabytes Monthly mobile tablet traffic will surpass 1 exabyte per month There will be 8.6 billion handheld or personal mobile-ready devices There will be 4.6 billion mobile consumers, carrying on average 1.9 devices each. The average mobile network connection speed will grow at a compound rate of 49%, to more than 3.9 Mbps Smartphone speeds will triple, reaching 6.5 Mbps 49% of all internet traffic will originate with non-PC devices and 56% of global Internet traffic will traverse a Wi-Fi connection.

WHY CUSTOMERS NEED YOUR WI-FI

Consumer focus group research by Inclusivital on behalf of SocialWifi suggests that customers will predominantly use your Wi-Fi for the following: Make internet-based calls when they have no reception (skype, whatsApp, Tango, Viber etc) Confirm/coordinate meetings with contacts through chat (Google, Facebook etc) Communicate with friends on social media Post information or tag their location on social media Find information to plan onward activity/journey Occupy themselves whilst waiting Read or respond to work (email, chat etc) Find information on price or competitors Apart from finding information on competitors, which, a business may not be willing to supply, consumers expectations of FREE Wi-Fi are legitimate. If consumers cannot access their mobile network on a business venue, they have a legitimate right to expect an alternative in order for them to continue to patronise the business.

Wi-Fi is one of the surest ways businesses can profit from the inevitable growth in consumer data consumption. Offering Wi-Fi creates the ideal environment for the 21st century consumer. It also has the long-term advantage of portraying your brand as being in touch.

THE ACCEPTABLE QUID PRO QUO

Customers have a legitimate right to

As companies provide Wi-Fi to their customers, they also have the right to benefit from this provision. As a result, many companies capture essential customer information in the form of names and email addresses. The O2 research quoted earlier suggests that: Only 20% of consumers using high-street Wi-Fi think that having to sign-in with a username and password to get online was acceptable.

expect Wi-Fi

However, recent events in the area of social media and shifts in consumer behaviour are working in your favour:

WHAT THE FUTURE HOLDS

SocialWifi 2013 All rights reserved

Capturing the social butterflies why your company should offer customers Wi-Fi

www.socialwifi.co

1) Demographic analytics on your Social media following are now available 2) Customers have a tendency to remain connected to their social media on their mobile gadgets 3) Customers are comfortable giving access to their social media data due to the rise in social media app usage and the practice of conveniently logging into other applications with ones social media login. Collectively, these three factors open the way to a new quid pro quo that is at the heart of the SocialWifi offer.

CONCLUSION

Today, customers are social butterflies. They will use their social connections to seek recommendations and source cheaper alternatives at will. For that reason, those who walk through your doors become more important than ever. Capturing that relationship into social media connections that work in favour of your business is priceless. SocialWifi offers you the tools to do just that.

In part 2, we explain how SocialWifi transforms your customer WIFI into a social media powerhouse Social Wi-Fi turns your customer Wi-Fi into a social media powerhouse that provides enterprise-class real-time analytics

THE STRATEGIC IMPERATIVE OF WIFI-DRIVEN SOCIAL MEDIA

A business may have a million likes or following on social media. But these could be any one, from people who think it is cool to associate with your brand but would never buy from you, to people who are paid to follow you.

Wi-Fi is the new digital flyer

However, people who use your Wi-Fi have one unique characteristic. They have physically walked through the door of your business and have experienced your services personally.

Connecting to this unique class of people on social media is more than just a social hype. It is a personal business connection that is many times more valuable than the rest. Wi-Fi has the potential to usher in a new era in the relationship between businesses and their social media following, and SocialWifi is the bridge.

For more information please visit our website at http://www.socialwifi.co

SocialWifi Berkeley Square House Berkerley Square Mayfair London W1J 6BD

General information: info@socialwifi.co Sales: sales@socialwifi.co

SocialWifi 2013 All rights reserved

Consulting: consulting@socialwifi.co